Content Manager Job Description. This important role leads on content development and publication for Parkinson s UK in four key ways:

Transcription

1 Sky1 Content Manager Job Description 1. Main purpose of the job This important role leads on content development and publication for Parkinson s UK in four key ways: delivers an excellent content design, copywriting, production and editorial service to internal clients delivers a high standard of content across the charity s website by maintaining core content, supporting the devolved editorial team, and approving devolved content where necessary responsible for content sign off, ensuring Parkinson s UK content is coherent with brand, tone of voice, our audience and communications strategies provides leadership on content strategy and best practice, and provide content guidance and sign off to key strategic projects 2. Position in organisation Contract Reports to Permanent Line manager: Head of Content and Creative Responsible for 1 x Content editor (copywriter), 1 x Senior Content Editor (supervises the Content Officer) 1 x Content Officer Main relationships Digital Transformation and Communication directorate Fundraising Directorate Support and Local Networks directorate Direct contacts Internal clients Users of Parkinson s UK content External agencies 3. Brief description of directorate The Digital Transformation and Communication directorate drives activities through digital and offline content, communications and services that enable us to reach, listen and respond to the needs of more people affected by Parkinson s, professionals and supporters to secure the changes in attitudes and services that people living with the condition want to see. The directorate leads on the charity s work relating to digital transformation, and external communications with our audiences including service improvement, media and marketing.

2 4. Scope of the job A. B. C. D. Deliver an excellent content design, copywriting, production and editorial service to internal clients Be responsible for Parkinson s UK content by providing leadership on content strategy, best practice and editorial style. Delivers a high standard of content across the charity s website by maintaining core content, supporting the devolved editorial team and approving devolved content where necessary Be responsible for maintaining and developing the charity s tone of voice and ensure Parkinson s UK content is coherent with brand, tone of voice, our audience and communications strategies F. Effectively lead and develop the content team 5. Duties and responsibilities A. Deliver an excellent content design, production and editorial service to internal clients. Working closely with Creative team managers, oversee delivery of effective creative campaigns and content that engages with the target audience, meets user need and achieves objectives. Act as content consultant on key strategic projects and lead on content for key projects. Ensure the team is working closely with marketing to utilise audience insight and plan appropriate channels for content. Work closely with the Communications Projects team, to ensure communications projects are prioritized to ensure resource is focused on high impact projects. Work with the Communications Projects team to ensure effective scheduling and project management of all content projects booked through the communications process to ensure deadlines and communications requirements are met. Liaise with creative agencies, as necessary. Build strong relationships with teams across the charity to build in-depth understanding of audiences and communication and content needs and priorities. B. Be responsible for Parkinson s UK content by providing leadership on content strategy, best practice and editorial style. Responsible for effective editorial and brand sign off. Champion, promote and give expert guidance on the charity s brand and tone of voice, and be responsible for maintaining and developing the Parkinson s UK house style and editorial sections of the brand guidelines. Oversee effective delivery of the content strategy working closely with Marketing, ensuring content meets objectives and KPIs. Working with the Head of Content and Creative, develop and iterate the content strategy to continue meeting key audience need. Working closely with the Digital Content Product Manager, develop and lead on content best practice. Ensure content reflects the Parkinson s UK brand guidelines and the communications strategy, and embodies the charity s values and messaging. C. Delivers a high standard of content across the charity s website by maintaining core content, supporting the devolved editorial team and approving devolved content where necessary. 2

3 Manage owned core content on the website and ensure ongoing optimisation and improvement based on user research, performance data and content best practice. Be responsible for reporting on web content, KPIs and performance, ensuring we are tracking the most appropriate and useful measures. Support and motivate content editors and contributors in the team and across the charity to develop and continually improve digital content, based on user research, performance data and content best practice. Maintain active content audit, ensuring actions are being planned and tracked to monitor and ensure site-wide development. Manage the team to provide support and approvals for devolved areas of the website. Ensure that where personal data is collected online (eg web forms), it meets data protection standards. Work closely with the Digital Content Product Manager to ensure content team and devolved editors and contributors are working to content best practice guidelines. Share delivery of digital training with Digital Content Product Manager and others. Support the development of digital skills and knowledge of best practice across the organisation. D. Effectively lead and develop the content team Support the development of digital and content skills and knowledge of content best practice through L&D opportunities, coaching etc. Effective line management of the content team. Work with Head of Content and Creative to agree annual objectives for the content team and take responsibility for delivering these objectives. 6. General responsibilities Take direction on priorities from line manager, which may vary from time to time. Keep professional knowledge and expertise up to date. Adhere to organisational policies including equal opportunities and code of conduct. Operate to the competency level required for the role, as identified through the core competency profile 7. Dimensions and limits of authority Disciplinary action: Budgetary limits: Authorises expenditure within a budget to a limit of: Signs contracts and contractual matters on behalf of Parkinson s UK: This job description does not form part of your contract of employment. The duties laid down in this job description may change from time to time following a review and in consultation between post holder and line manager / Director. 3

4 Experience Skills, abilities and personal attributes Content Manager Person Specification Significant experience of managing digital content and production for a large, high traffic website, within a large, complex organisation. Broad digital knowledge and expertise, including UX, content, content management, product development, project management and analytics. Extensive experience of creating and delivering effective digital content. Experience in co-ordinating and working with senior staff on high-profile projects. Experience of delivering significant change in ways of working in a digital context. Experience of writing and maintaining brand guidelines and house style guides. Demonstrable experience of creative writing within the charity sector and across a wide range of communications types and audiences including fundraising, marketing and campaigns. Experience of delivering against a content strategy. Experience of setting performance targets and using analysis tools to monitor and report on performance. Experience of budget and schedule management Experience working with agencies and third party suppliers Essential Experience of line management and mentoring An imaginative, creative, solution based thinker Strong editorial, copywriting, creative and content design skills. An imaginative, creative, solution-based thinker Strong analysis and reporting skills Interest and awareness in developing technologies Excellent presentation, communication and influencing skills, able to influence, persuade and collaborate at all levels. Organised with ability to prioritise and effectively manage workload in a busy environment Proficient project manager. Ability to effectively manage teams Ability to inspire, engage and motivate at all levels. Desirable 4

5 Knowledge and understanding Education/ Training Other requirements Ability to work well across teams Basic knowledge of HTML and CSS. Working knowledge of Adobe Photoshop. Understanding of accessibility issues for websites Knowledge of and able to use InDesign and Photoshop Search engine optimisation Digital content best practice and principles Project management (digital and general) Knowledge of effective marcomms copywriting Educated to degree level, or equivalent professional experience Commitment to working within the principles of equal opportunities. Empathy with the aims, goals and values of the charity, and a commitment to support delivery to meet these. Willingness to develop an understanding of disability issues. 5