MARKETING AND ADVERTISTING CAN KILL YOUR BRAND
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- Francis Dennis
- 6 years ago
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2 MARKETING AND ADVERTISTING CAN KILL YOUR BRAND
3 WHAT DO YOU SEE?
4 WHAT DO YOU SEE? T E N H O R S E S
5 THERE ARE TIMES WHEN A SECOND OPINION CAN MAKE ALL THE DIFFERENCE!
6 What do these companies have in common?
7 When patterns are broken, new worlds emerge.
8 What s Your. Cup of Coffee 30 Minute Delivery Breakfast
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11 Something very important must be at risk before most people change.
12 Marketing is the Message, Human Beings With Heart and Soul are the Messengers.
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14 Why are you making it so hard for me to give you my money?
15 Service is so awful, customers expect to be abused. Cold food in restaurants, dirty public washrooms, late deliveries, rejected parts, lost orders, lazy staff --- it s all normal. Bottom line, people expect bad and rude service.
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17 Your customers are a revolt waiting to happen. They re only satisfied because their expectations are so low and because no one else is doing any better.
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23 SURPRISE & DELIGHT Thanks for Being Our Customer/Employee The Game s on Us!
24 Awesome hospitality is defined as an experience that is random and unexpected and out of proportion to the circumstances creates positive, compelling word of mouth.
25 50% of Advertising Is Word of Mouth What s the Word on You! On average, if a person had a bad customer service they tell it to 11 people... Now let's see how social media affects that
26 Average Facebook user has 130 friends 1 bad customer service experience is now shared with 130 other influencers!
27 WHAT ARE YOUR CUSTOMERS OR EMPLOYEES SAYING ABOUT YOUR BUSINESS? Social Media
28 THE HEART OF THE MATTER TO BUILDING TOP LINE SALES H - Hiring E - Education A - Attraction R - Retention T - Training
29 What s the #1 Responsibility of an owner or manager in running their operation? RECRUITING!
30 If you hire the wrong people, all the fancy management techniques in the world won t bail you out. The most important decisions I make are hiring decisions. Red Auerbach (Former President of the Boston Celtics)
31 Business is no different than sports. The teams with the best players WIN!
32 You don t build business; you build people. People build business.
33 3 CORE QUESTIONS Allows you to determine, with 90% certainty, whether a candidate can achieve the results you need.
34 Can you give me an example or illustration where you have demonstrated high initiative?
35 Can you give me an example where you executed flawlessly? (Good candidates will ask what you mean by flawless execution.)
36 One of our critical success factors is X. Can you describe your most comparable success?
37 When Hiring: Do you hire to fill a slot OR to make a difference?
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39 How many days, weeks, or months have you been trained on recruiting great talent?
40 What % of gross revenues are you spending - On Recruiting? - On Training? Do you show it as a line item on your P&L?
41 Eagles? Turkeys?
42 The most expensive person you ll ever hire Is the one you have to FIRE!
43 Your Front Line Is Your Bottom Line
44 The more money spent on recruiting and training the less you need to spend on marketing!
45 At the end of the day, it s your people that you count on, not strategy.
46 MARKETING AND ADVERTISTING CAN KILL YOUR BRAND
47 It s easier to change course than to start right. Now s the TIME!
48 Change what needs changing not what s easy.
49 THE BEST THINGS IN LIFE ARE NOT THINGS BUT MEMORIES OF GREAT EXPERIENCES. When asked to rank their preferences, people chose experiences with other people far above goods and services.
50 LOYAL CUSTOMERS Outspend other customers 13 to 1 A 5% increase in customer loyalty can increase profits from 25% to 85%
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52 Internal Customer Business Card John Doe At Your Service Meineke 1018 North Federal Highway Lake Park, FL (561)
53 Employees First Pay Check
54 Employees First Pay Check
55 Employee s First Day Dinner
56 Just in case
57 Employee Attitude Smile Button
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59 WELL Pay
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61 FREE - Tutoring Sessions for Students
62 Reward Excellence Pay Them For Doing Their Homework
63 EXCEPTIONAL RECIPES FOR KEEPING TOP EMPLOYEES Full health benefits / car insurance 24 hour Gym Personal trainer / fitness classes Massages Loaner bikes Hair dressers / barbershop Flexible schedule Personal errand runners Pay $15.97 / hour (40% over competition Health / Retirement plans 401K & Profit-sharing plans Modest executive salaries Results: 6% Annual turnover (vs. 21%) Avg. sale /sq foot = $795 (vs. $516)
64 FOUR WAYS TO INCREASE SALES 1. Build Trial 2. Increase Frequency of Visit 3. Boost Ticket Average 4. Build Group Size
65 Picket Your Own Store
66 Picket Your Own Store
67 Pit Bull Marketing
68 THE POWER OF A HEADLINE
69 THE POWER OF A HEADLINE
70 DIRECT RESPONSE THAT GETS OPENED
71 THE POWER OF A HEADLINE
72 THE POWER OF A HEADLINE
73 THE POWER OF OUTRAGEOUS MARKETING
74 THE POWER OF OUTRAGEOUS MARKETING
75 THE POWER OF OUTRAGEOUS MARKETING Bring in this billboard for a free YOGURT!
76 THE POWER OF OUTRAGEOUS MARKETING
77 Direct Mail B2B Birthday
78 New Neighbor Direct Mail Radius
79 Direct Mail Referral Saturation
80 Brad Kent
81 Turn Your Bathroom into an extraordinary experience
82 Turn Your Bathroom into an extraordinary experience
83 TOILET PAPER CERTIFICATES
84 DIAMONDS GIRL S BEST FRIEND
85 WORST TABLE IN THE JOINT
86 DART BOARD GAME
87 MOBILE MERCHANDIZING ZONES Mobile tours that distributes samples and branded cheer around the country. Title sponsor of major events. Visit shops and businesses and award prizes to build image
88 SCRATCH & WIN
89 Scratch & Win
90 Instant Win Game Cards Out-pull Newspaper Coupons 158 to 1 (with same offer) Over a 2 week period we tested Instant-Win Game Scratch cards given at the time of purchase vs. a newspaper coupon in the Chicago Tribune with a 2 for 1 offer. 158 Scratch cards got redeemed vs. only 1 newspaper coupon.
91 BOUNCE BACK PROMOTIONS
92 FAKE PARKING TICKET
93 MENU MERCHANDISING
94 SHOW THEM YOU CARE! CDW The Technology retailer gives employees doughnuts twice a week. General Mills washes workers cars. Yahoo takes employees to the movies on Friday. Power Marketing Academy treats employees to a Day at the Spa or in-office massages. Cliff Bar employees have on-site hair dressers, fitness trainers, and help with personal errands. MasterFoods USA offers pet insurance to employees and dog-friendly offices.
95 Yes, I m going to use these tactics to conquer the world?
96 OR No, I am not and my profits will dwindle and I ll live in a cardboard box Why didn t I listen to TOM! His tactics are AMAZING
97 YOU DON T HAVE TO BE GREAT TO START, BUT YOU HAVE TO START TO BE GREAT.
98 TomFeltenstein Toms4Walls /in/tomfeltenstein
Employer Branding Essentials. 4 Tips Inspired by LinkedIn s Top Attractors Ranking
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