The following pages will provide you with a guide explaining how to use the ECMS.

Transcription

1 ECMS Manual The Exhibitor-Content-Management-System (ECMS) The following pages will provide you with a guide explaining how to use the ECMS. In case of any further questions, please do not hesitate to contact the Media-Service: Phone: cemat@messe-interactive.de

2 Contents 1. Logging in accessing ECMS from OBS 2. The media entry present your company and your products 2.1. Company description incl. corporate video 2.2. Products/R&D-projects/Services incl. product groups Create Products/R&D-projects/Services Assign product groups 2.3. Contacts in your company 2.4. Stand information 2.5. Fields of business activity 3. Additional products in ECMS (chargeable services) 4. Check and publish your entry in the online exhibitor index Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de

3 1. Logging in accessing ECMS from OBS ECMS, our Exhibitor-Content-Management-System, allows you to present your company effectively on the trade show website. Potential new customers can contact your business, and you can create a lasting impression before, during and after the event Accessing the ECMS via OBS If you have your access data for the OBS, please log in to the Online Business Service at You will receive the access data together with your stand confirmation. After a successful login in the OBS, click on the left-sided category Order services and choose Services. An overview will appear in the middle of your screen. If you click on the second option Company presentation (ECMS) and after that on Company and product presentation, you will get to the direct access link to the ECMS Open ECMS. Accessing the ECMS via direct login In case you do not have an OBS login at your disposal, you may have received a separate access to the ECMS. If so, the path via the OBS is not necessary: Simply log in to the ECMS under by means of using your address and your password. Please note that the ECMS direct login data will not provide access to the OBS system. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) didacta@messe- interactive.de 1

4 2. The media entry present your company and your products After logging in to the ECMS, you will be directed to your media entry overview. Below your master data (e.g. event year and order number) you will find eight catogeries for an optimal business presentation: Category overview: 1. Company description incl. corporate video 2. Products/R&D-projects/Services incl. product groups 3. Contacts 4. Stand information 5. Fields of business activity 6. Print logo 7. QR-Code 8. Internet press box Each category can be opened and edited by clicking. After having finished, just click on Save. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 2

5 2.1. Company description incl. corporate video Enter all relevant information about your company here. Click on Edit to open the data input form. In this section, you can add the following details about your company: Company logo Cover picture Company name Company slogan Company profile Corporate video Address and general contact details Social-Media links PDF downloads (e.g. company brochures) and more We recommend to you to provide all information in both German and English, in order to reach the maximum number of trade show visitors. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 3

6 2.1. Company description incl. corporate video Enter all relevant information about your company here. Click on the Upload new logo button to add your corporate logo to your profile or, if available, choose one from the archive via Select logo from media archive. By clicking Upload new cover picture, you can assign a cover picture in addition to your corporate logo. If available, you may also select a cover picture from the media archive. Enter all the information about your company in the appropriate text fields. You should save changes by clicking on Temporary save before adding new entries. To add PDF file(s), simply click on Upload new PDF file, and select the required file(s). If you would like to add information on your company s other office(s), click on Add new branch. After having saved the information by clicking on Save, you will be automatically redirected to the overview page. Please note that some fields may have already been completed with information that you provided when registering as an exhibitor. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 4

7 2.1. Company description incl. corporate video Videos help generate interest in your business and your products - assign them to your media entry. To upload a corporate video, please click on Add. In the next step Upload new video you may then choose the file you would like to present. Besides this, you can enter the following information: Language (German or English) Title Descriptive text (ger/en, max. 250 characters) b) After uploading and saving the video, you will be redirected to your basic entry. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 5

8 2.2. Products/R&D-projects/Services incl. product groups Along with the company description, your products/r&dprojects/services make up the core component of your media entry. They maximize the visibility of your business, as the product group directory will direct visitors to suppliers of the Products/Services they are interested in Create Products/R&D-projects/Services Click on Create new entry. You will be directed to page 1 of the data input form (see next slide). To successfully complete the creation of your product, you must assign min. one and max. four product group(s) to it. If this step is not completed, the entry cannot be published. b) Assign product group(s) Product groups can only be assigned to your media entry if a product has been created before To assign product groups to your product, please click on the Edit button beneath the product or service. After this, the entry mask for product groups will open (see over the next slide). Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 6

9 Create Products/R&Dprojects/Services Along with the company description, your Products/R&Dprojects/Services make up the core component of your media entry. They maximize the visibility of your business, as the product group directory will direct visitors to suppliers of the Products/Services they are interested in. Create new product Step 1/3 First, you may enter all the information about your product, such as name, slogan, description and product URL to your website. Furthermore, you can select if this product is a trade show premiere by clicking the check box provided. Click on Save and continue to page 2 to move onto the next section. b) Create new product Step 2/3 Here you can add up to seven pictures to the product. To upload PDF file(s), simply click on Upload new PDF file and select the required file(s), in case you would like to assign a PDF from the archive please click on Select PDF file from media archive Click on the Save button to save the updated information. You will now be directed to the product group selection. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 7

10 Assign product groups Trade show visitors frequently use the product group search function on the trade show website to identify exhibitors and products that are relevant to them. Visitor service staffs on site also use this tool, so it is not possible to publish your media entry unless it has been assigned to at least one product group. Assign product group(s) Step 3/3 Select max. 4 product groups from the provided list and assign the selected one to the product by clicking on Add. Alternatively, you can enter key word(s) in the provided field to search for an appropriate product group or you can download the product group index as a PDF document. The PDF version of the product group directory provides support at this point. Max. four product groups can be assigned to each product. After clicking on Save and continue, you will be redirected to the overview page where you will be able to create an unlimited number of product presentations via the button Create new entry. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 8

11 2.3. Contacts in your company Here you can enter the details of contact person(s) at your company. This enables potential customers to get in touch with you even before the trade show begins since many attendees use the website to plan their visit. Click on Create new contact person. A data input form will be opened. Fill in all relevant information, e.g. appellation, name, position, etc. Save the entered information by clicking on Save button. b) Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 9

12 2.4. Stand information Enter the topic of your stand here, along with a description of your stand. To enter information, click on Edit in the field of Stand information. You can add your stand topic and stand information to the data input field opening now. In the section Topic you can name your stand concisely. In the Stand description, you may briefly introduce innovative and new products that you will showcase during the trade show. You can provide the information in both German and English and save them by clicking on Save. Hint: The Edit button will not be shown for co-exhibitors of special or joint stands. Here, the topic may only be entered by the organizer. If you have many different stands at the trade show, please indicate your main stand by checking the box. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 10

13 2.5. Fields of business activity To which industries are your products relevant? Make your company even easier to be found on the trade show website by specifying your own industries and the industries you are targeting at. You can choose up to five source industries and up to ten target industries by simply clicking on them in the provided list. To enter information, click on Edit in the section Fields of business activity. b) Please choose the desired industry from the provided list or simply insert your search term in the search field and assign the appropriate category (source or target induytry). Please note that the information entered in Fields of business activity will not be shown in your media entry. It will only be used for the search engine on the trade show website. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 11

14 3. Additional products in ECMS (chargeable services) In addition to the basic media entry covered by the marketing charge, there is a number of further marketing options available which you can order in OBS. After having ordered successfully, the additional products can be administered in ECMS. You will find the following additional modules below those included in the marketing fee: Print-logo (Company logo in the printed directory and/or in the hall plan) QR-Code (QR-Code in the printed directory) Internet press box These services enable you to set yourself apart from competitors and to strongly attract the visitors attention. b) If you did not order any of these services, you will be shown the hint "Please order... via OBS". By clicking on "OBS" you will be forwarded to the platform where you may order all services desired. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 12

15 4. Check and publish your entry in the online exhibitor index To complete your media entry, you must check and confirm the information you have entered. Your exhibitor entry will then be submitted to the Media-Service for review and publication. You will find the buttons Check and Publish now above your media entry. By clicking on Check, you will find an overview of your entry showing all information you assigned to your media entry and allowing to check again. Alternatively, you may send your media entry directly to the Media-Service team by clicking on Publish now button. Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 13

16 4. Check and publish your entry in the online exhibitor index To complete your media entry, you must check and confirm the information you have entered. Your exhibitor entry will then be submitted to the Media-Service for content check and publication. Click on Download as PDF to save your modified media entry as a PDF file. Hint: This is not a preview of how your entry will look to site users.it is intended solely to enable you to make a final check of the information you have provided. By clicking on Back you will get to the module view of your media entry and by clicking on Print you will receive a print version. b) If you are satisfied with the details entered, click on Publish now. Your media entry will be submitted to the Media-Service team of Deutsche Messe Interactive, where it will be checked and released for its publication on the trade show website within the next four working days. Once your entry has been published, you will receive a confirmation from the Media-Service, with a direct link to your entry on the trade show website. It will of course be possible for you to edit your online media entry all year round and at any time! Contact Media-Service: Phone (Mo.-Fr. 9 a.m. - 6 p.m.) cemat@messe-interactive.de 14

17 We wish you best luck and great success at the show! In case of any further questions, please do not hesitate to contact the Media-Service: Phone: