Your #1 online resource for industrial robotics

Transcription

1 2012 Robotics Online is search engine optimized to attract users with specific automation needs and the destination for more than 190,000 unique visitors per year. It is the official site of Robotic Industries Association. RIA s mission is to improve the regional, national and global competitiveness of the North American manufacturing and service sectors through promotion, education and enhancement of robotics and related automation. Robotics Online connects users with suppliers by publishing material of special interest to users of robotics and automation. Your #1 online resource for industrial robotics

2 Online Advertising Opportunities Contents Google Analytics for Robotics Online... 3 Audience Characteristics... 4 Newsletter Spotlight Ad... 5 Advertising Order Form... 6 New! Webinar Sponsorships... 8 Click Pack... 9 Preferred Search Sponsorship (NEW)... 9 Web Blitz Express... 9 Web Blitz Featured Product Ad (New and Improved) Skyscraper Button Ad Home Button Ad Non-Home Button Ad Home Banner Ad Non-Home Banner Ad ADVERTISING EXAMPLES Technical Specifications RIA Member Advertising Page 2

3 Google Analytics for Robotics Online Total Visits in ,083 Unique Visitors in ,308 Pageviews in ,739 Robotics Online is an official source of Google News Alerts Robotics Online is indexed on a daily basis by major search engines Robotics Online has members posting new information virtually every day Robotics Online uses the latest technologies for maximizing search engine rankings. This heavily indexed site will improve the volume and quality of traffic to your website from search engines via organic search results RIA Member Advertising Page 3

4 Audience Characteristics Robotics Online is the official website of Robotic Industries Association, a trade group with more than 250 corporate members. This page of the media kit provides guidance on audience characteristics based on RIA s positioning to members and website statistics. What is Robotic Industries Association? RIA has corporate members and exists to improve market conditions for companies in the robotics industry. Like a trade journal, Robotics Online connects users with suppliers by publishing material of special interest to users. What makes RIA (and its website) special is its role to create standards, collect and distribute industry statistics, and deliver networking and marketing value to help members build sales. Every trade association must hold an annual meeting and RIA brings together more than 300 executives and corporate level individuals for its members only Robotics Industry Forum. These industry leaders and their staff influence the very foundation of the industry. RIA is the only North American trade association dedicated solely to the robotics industry. Robotics Online Statistics According to Google Analytics, Robotics Online attracts about 25% of its visits from Direct Traffic which in part is driven by member logins. Search engine traffic accounts for 56% of the site s traffic. The rest comes from referring sites. In 2010, more than 171,000 unique visitors came to Robotics Online and the trend is up 10% at the time of this writing (September 2011). The robotics industry is filled with engineers. Robotics Online does not require visitors to share their demographics, so we cannot precisely categorize them, however we can look at member titles. Most key contacts are executives and corporate level managers. Engineering degrees are common. One of the busiest sections on Robotics Online is the Beginners Guide. Sessions for beginners often have the largest attendance at RIA events. From this, we infer that new robot users represent a major segment of Robotics Online visitors. Robotics Online home page is ranked by Google Analytics as its number one page of top content. Search pages are the next most popular sections of the site. Advertisers can now sponsor the search pages including, Find a Product, Find a Company, and Find a Service (call for details). Much of the purchasing activity on Robotics Online goes to safety standards. Safety and training are emphasized on the site. (See what happens when you Google the term robot safety Robotics Online will be at or near the top of the first page of results; has been for years.) Audience Profile Summary Most visitors to Robotics Online (>50%) find it through organic searches, especially Google which alone delivered 48% of the site s traffic in Direct traffic accounts for 25% of the visits and members help drive that traffic. Referrals from other sites (many from members) brings in the rest of our visitors. Visitors are engineers and users of automation as well as RIA members. Many are interested in safety and most use the search functions on Robotics Online. Activity is on the rise with a trend of 10% more unique visitors in 2011 compared to RIA Member Advertising Page 4

5 Robotics Online Editorial Calendar Robotics Online is sponsored by Robotic Industries Association, and provides information to help engineers, managers and executives apply and justify robotics and flexible automation. The site emphasizes search tools and stays fresh with featured articles, daily news updates, case studies, technical papers, event calendar, job openings, an "Ask the Experts" forum, and much more. January Industry Outlook 2012 February Member Case Studies March Member Case Studies April Member Case Studies May Member Case Studies June Member Case Studies July Member Case Studies August Member Case Studies September Member Case Studies October Member Case Studies November Member Case Studies December Member Case Studies Your editorial can be highlighted any time member written articles are welcome! Newsletter Spotlight Ad Spotlight your company in the Robotics Online monthly newsletters. This ad includes your company logo and description. Rate: $645 (members only) 2012 RIA Member Advertising Page 5

6 Advertising Order Form NEW - WEBINAR SPONSORSHIPS Standard x 1 Rate: $2,000 per webinar x 1 webinar = $ Standard x 2 Rate: $1,750 per webinar x 2 webinars = $ Standard x 4 Rate: $1,500 per webinar x 4 webinars = $ Standard x 6 Rate: $1,250 per webinar x 6 webinars = $ Standard x 8 Rate: $1,000 per webinar x 8 webinars = $ Standard x 12 Rate: $750 per webinar x 12 webinars = $ Custom Rate: $8,000 per webinar x webinars = $ DISCOUNTED ADVERTISING PACKAGES New! Preferred Search Sponsor Rate: $2,000 (3 mos) $ Click Pack Online Package Rate: $2,680 per year $ Web Blitz Express Package (see page 6 for rates) Web Blitz Package (see page 7 for rates) *see attached documentation for pricing. Rate varies upon membership level.* $ Rate varies upon membership level.* $ INDIVIDUAL AD PURCHASES Skyscraper Ad(s) Rate: $1,045 per month x months = $ Home Page Button Ad(s) Rate: $485* per month x months = $ Non-Home Button Ad(s) Rate: $435* per month x months = $ Newsletter Spotlight Ad Rate: $645* per month x months = $ Featured Product Ad(s) Rate: $645* per month x months = $ Preferred month(s) for ad placement: *see attached documentation for discount pricing if ordering more than 2 units. Home Banner Ad(s) Rate: $820* per month x months = $ Non-Home Banner Ad(s) Rate: $445* per month x months = $ Preferred month(s) for ad placement: *see attached documentation for discount pricing if ordering more than 2 units. All ads are placed on a first-come, first-served basis. INSERTION ORDER NOTES (Each ad runs as a monthly insertion or 30 days from start to finish unless otherwise indicated) Advertising Order Form Continued 2012 RIA Member Advertising Page 6

7 Company Information Name/Title: Company: Address: City/State: Zip/Postal Code/Country: Telephone: address: COMPANY & BILLING INFORMATION I am authorized to execute this advertising contract on behalf of the company above: Signature: Date: For custom insertion orders please describe your program (contact RIA for custom proposals be sure to ask about the Preferred Search Sponsorship). TOTAL FOR ADVERTISING: Fax: $ Payment Information Enclose a check or money order payable to RIA in U.S. funds drawn from a U.S. bank, or pay conveniently with credit or wire transfer. Payment Options: Credit Card Check Enclosed Send Invoice, PO # Cards accepted: MasterCard VISA American Express Discover Card Number: Expiration Date: Security code: Name on Card: Authorized Signature: Submission Instructions (slecouffe@robotics.org), fax ( ) or mail this form to Sarah LeCouffe. For more information call Robotic Industries Association (RIA) 900 Victors Way, Suite 140 Ann Arbor, Michigan USA 2012 RIA Member Advertising Page 7

8 New Webinar Sponsorships Select from RIA s inventory of standard webinar topics or create your own. Consider these benefits Pre-webinar stand out as a trusted brand! Your logo and link on all RIA promotional s before the webinar Your logo and link on Robotics Online pages building up to the webinar Your logo and link on one Robotics Online newsletter prior to the webinar During the Webinar drive home your expertise! Welcome message at the beginning of the webinar (slide) Verbal recognition during the webinar Participation in the Q&A session (restrictions apply for safety webinars) Post-Webinar ensure prospects remember and turn to you for their needs! Pre-registration and attendee list Logo with tagline and link on Robotics Online archive page for the webinar Logo and link on post-webinar thank you to attendees Webinar Topics for 2012 Basics of Robot End Effectors, Feb. 16 Career Opportunities in Robotics, April 10 Fundamentals of Robotics: Factory Solutions, April 12 Palletizing/Depalletizing Robot Basics, May 24 Robot Vision Guidance Technology (2D), June 7 Assembly Techniques Robot Basics, June 14 New Trends in Material Removal Robots, July 19 Robot Safety Awareness, August 9 Robots: Vision Guidance Technology (Bin Picking), Sept. 20 Pharmaceutical & Life Sciences Robotics, Oct. 11 New Techniques in Robotic Material Handling, Nov. 1 Robots in the Warehouse, Nov. 15 How to Specify Robot Systems, Dec. 13 *Robot Safety Awareness Call for details: 734/ this is a non-standard webinar topic RIA Member Advertising Page 8

9 New Preferred Search Sponsorship Your ad and link embedded in all three Find tabs (Find a Product, Find a Company, Find a Service). Site searches are second only to the Home Page for traffic. Three month run 200,000 impressions guaranteed $0.25 extra per additional impressions (automatic stop order at 200,000 for impressions unless instructed otherwise by the sponsor) Rate: $2,000 Click Pack Save $620! This package includes $3,300 of ads for only $2,680. That s because you get one FREE Featured Product Ad. There are only 10 of these packages available. Order now before they are gone. New upgrade to Featured Product 4 Featured Product Ads (1 FREE!) Ads: one link goes to your product page 1 Home Page Banner (as always); another link goes to your Rate: $2,680 company website (you can specify). Web Blitz Express Give your sales and marketing message prominence in the industry at below list rates with this comprehensive package! Did you know nonhome banners often 6 Banner Ads (non-home) Leap Year Special get more clicks? Huge discount this is a typo Considering most 6 Button Ads (non-home) we need to fix; but that can visitors go to more wait until ! than three pages (thus multiplying 2 newsletter sponsorships their exposure to ads) non-home Rate is based upon your current membership level. insertions get great CTR! Platinum: $2,100 Silver: $2,400 Gold: $2,250 Bronze: $2, RIA Member Advertising Page 2

10 Web Blitz Blitz the industry with your sales and marketing message at below list rates with this comprehensive package! 12 Banner Ads (non-home) 3 Button Ads (non-home) 4 newsletter sponsorships Newsletter sponsorships are a great way to brand your company to 15,000 subscribers! Rate is based upon your current membership level. Supplier Platinum: $4,200 Supplier Gold: $4,500 Supplier Silver: $4,800 Supplier Bronze: $5,100 Featured Product Ad Featured Product Ads allow members to highlight content from their catalogs of products and services. Visitors get a shortcut to these offerings, and members have a flexible and convenient way to publicize goods and services. RFQ's go directly to members. Rate: $645 (members only) Unit Pricing: 1-2 units, $ each 3-5 units, $ each 6-8 units, $ each 9-11 units, $ each units, $ each Two links included with Featured Product Ad: one to your product page (as always); one to your own website (new). Skyscraper Button Ad Tall as three Button Ads, Skyscraper Buttons dominate the page with premium position above the fold. Rate: $1, RIA Member Advertising Page 3

11 Home Button Ad Popular for special messages and brand positioning, Button Ads give you great clicking realestate. It can be just your logo, which is perfect for companies with lots of Banner and Featured Product advertising, or even better, run a special offer to entice clicks. Maybe you have a catalog white paper or some other asset to offer for free, and when a customer clicks they go to a page on your site to fill out a form. Give them a reason to click and they will! Rate: $485 Unit Pricing: 1-2 units, $485 each 3-5 units, $460 each 6-8 units, $435 each 9-11 units, $410 each units, $385 each Great for logos! Branding that starts on the Robotics Online home page impacts RIA members especially well. Non-Home Button Ad Popular for special messages and brand positioning, Button Ads give you great clicking realestate. It can be just your logo, which is perfect for companies with lots of Banner and Featured Product advertising, or even better, run a special offer to entice clicks. Maybe you have a catalog white paper or some other asset to offer for free, and when a customer clicks they go to a page on your site to fill out a form. Give them a reason to click and they will! Rate: $435 Unit Pricing: 1-2 units, $435 each 3-5 units, $410 each 6-8 units, $385 each 9-11 units, $360 each units, $335 each Non-home ads are a secret weapon for RIA members. These ads display the most and really get results! 2012 RIA Member Advertising Page 4

12 Home Banner Ad Place special ads that find users in the best parts of Robotics Online and let them click over to you! Rate: $820 Unit Pricing: 1-2 units, $ each 3-5 units, $ each 6-8 units, $ each 9-11 units, $ each units, $ each RIA prefers to reserve the home page banner position for itself, but we will make room for a few others (first-come, first-served). Non-Home Banner Ad Place special ads that find users in the best parts of Robotics Online and let them click over to you! Non-home ads are a Rate: $445 secret weapon for RIA members. Unit Pricing: These ads display 1-2 units, $ each the most and really get results! (Some 3-5 units, $ each members dominate 6-8 units, $ each by having banners 9-11 units, $ each on the home and units, $ each non-home positions.) 2012 RIA Member Advertising Page 5

13 ADVERTISING EXAMPLES Banner Ad 728 x 90 Featured Product Ad (Title max: 35 characters, Description max: 120 Characters) Featured Product Ad (Title max: 35 characters, Description max: 120 Characters) Button Ad 150 x 150 Featured Product Ad (Title max: 35 characters, Description max: 120 Characters) Button Ad 150 x 150 Featured Product Ad (Title max: 35 characters, Description max: 120 Characters) Button Ad 150 x 150 Button Ad 150 x 150 Button Ad 150 x 150 Button Ad 150 x RIA Member Advertising Page 6

14 ADVERTISING EXAMPLES RIA Newsletters News Letter Sponsors 2012 RIA Member Advertising Page 7

15 Technical Specifications Advertising Banners & Buttons Submission of banners must comply to the following requirements. Files not adhering to the specifications will be rejected. Banner dimensions: 728 x 90 Button dimensions: 150 x dpi JPG, GIF, SWF File size must not exceed 50 kb for JPG or GIF files, 40 kb for SWF files. Files must be RGB When submitting artwork you will be asked to supply a website address to where the banner should link when clicked. The address must be an active website page. GIF files may be animated. Requirements for Flash files will be described separately. Requirements for Submitting Flash Banners & Buttons Flash (SWF) banners and buttons submitted to the website must include the common clicktag code for linking to a website. The code below should be included on all buttons within the Flash ad. Characters are case sensitive. on (release) { geturl(_root.clicktag, _blank ); } Including the _root is not a requirement for clicktag, but is preferred so as Flash buttons in multiple layers of the advertisement will click correctly. Additional information regarding the use of clicktag for online advertising can be found at the Adobe website: Upon submitting artwork for an ad, you will be asked to supply a website address to where the ad should link when clicked. Direct URLs embedded in a Flash document should not be utilized for advertising on the Robotics Online website. Flash advertising must also be accompanied by a JPG or non-animated GIF of the same ad RIA Member Advertising Page 8

16 Company Logo Artwork Upload your logo for free and increase branding through Robotics Online! Login to the Member Control Panel (scroll all the way down to the bottom right) or contact RIA headquarters. The logo file does not have a specific dimension, but must be no more than 250 pixels wide or no taller 250 pixels high. File dimensions wider or taller than 250 pixels will be automatically resized. Other specifications include the following: 72 dpi JPG, GIF File size must not exceed 40 kb Files must be RGB The application will also automatically resize and create a thumbnail of the company logo to display in predetermined list views. No files need to be supplied for thumbnail. Company Logo Artwork The logo file does not have a specific dimension, but must be no more than 250 pixels wide or no taller 250 pixels high. File dimensions wider or taller than 250 pixels will be automatically resized. Other specifications include the following: 72 dpi JPG, GIF File size must not exceed 40 kb Files must be RGB The application will also automatically resize and create a thumbnail of the company logo to display in predetermined list views. No files need be supplied for thumbnails. Featured Products Images for featured products will be automatically created by the application from the image supplied for the Product Catalog. No files need to be supplied for the thumbnail. Title maximum is 35 characters Description maximum is 120 characters Now, Featured Product Ads push traffic to your website with one link, and as always, there is a link to your Robotics Online Product Catalog page where you explain more about your product (including an image). For More Information For help with technical elements described in this document, please contact the webmaster at webmaster@robotics.org or by telephone at (734) RIA Member Advertising Page 9