My Easyfairs. Logistics & Distribution Empack Packaging Innovations Label&Print

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Bertha Hodge
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1 My Easyfairs Logistics & Distribution Empack Packaging Innovations Label&Print as of October 2017

2 Content My Easyfairs 1. What is My Easyfairs 3 2. Settings My Easyfairs 3 3. Highlight procucts 4 4. Innovations 4 5. News 4 6. Additional functions Real-Time Alert Visit Connect POKEN 5 7. To-Do list 6 8. Orders on My Easyfairs 6 9. Logo/Display EasyGo Plus Contact 8 Annex Overview EasyGo Package POKEN Factsheet Page 2

3 My Easyfairs 1. What is My Easyfairs You as exhibitor can prepare your exhibition participation online on «My Easyfairs». There you find a lot of auxiliary functions, notification windows and a checklist. This helps you to plan your fair. In addition you can manage your entry in the online exhibitor catalogue. Please note: The My Easyfairs settings depend on the EasyGo Packages (GoVisibility, Go- Leads oder GoPlus) you have booked. 2. Settings My Easyfairs Valid for: Which settings can I make in the online-exhibitor catalogue on «My Easyfairs»? 1. Upload company logo 2. Set stand name 3. Select categories 4. Set company description (in three languages) 5. Specify your contact details Page 3

My Easyfairs 3. Highlight products Valid for: You can upload pictures and product discriptions. The informations appear on the website from the fair.

The German speaking visitors can see the German discriptions etc. Example: Highlight product 4.

4 My Easyfairs 3. Highlight products Valid for: You can upload pictures and product discriptions. The informations appear on the website from the fair. Highlighting of products only possible with EasyGo Visibility. Important: Upload the products in all three languages (German, English and French). The German speaking visitors can see the German discriptions etc. Example: Highlight product 4. Innovations Valid for: You can sumit your innovation with a click on the button innovation. The organzier confirm the innovation and these will be published on the website among innovations gallery. 5. News Valid for: Publish your company news. On the website you find it among news. Example: Submit innovations Example: News Page 4

My Easyfairs 6. Additonal functions Valid for: 6.

5 My Easyfairs 6. Additonal functions Valid for: 6.1 Real-Time Alert All details and informations you will find in the brochure EasyGo. 6.2 Visit Connect All details and informations you will find in the Visit Connect guide. 6.3 POKEN You get a list of all visitors which have touched your badge reader on your stand. All details and informations you will find in the brochure POKEN. Page 5

Contact my pre-registered visitors Here you can see the pre-registred visitors, which have took your personal invitation code to sign in for the fair trade.

6 My Easyfairs 7. To-Do List The to do list shows you, which tasks you have done and which you have to edit. 8. Orders on My Easyfairs You will finde the most important functions on «My Easyfairs» in the admin area (bottom right). Items orderd Shows you which orders we have already recieved. Contact my pre-registered visitors Here you can see the pre-registred visitors, which have took your personal invitation code to sign in for the fair trade. Register my staff Use this function to register your staff. My invoices Here you get the PDF from the invoices you have recieved. Order additional items You need further furniture, parking cards, sponsoring packages, stand building material ect? Order this things here. Contact Easyfairs Here you can send an directly to your contact person. Page 6

7 My Easyfairs 9. Logo/Display Valid for: Your company logo will be shown on the fair. Please send it to Page 7

CONTACT Do you have any questions? Contact us! SALES ACCOUNT MANAGER Michel Zoia Phone +41 61 228 10 05 michel.zoia@easyfairs.

8 CONTACT Do you have any questions? Contact us! SALES ACCOUNT MANAGER Michel Zoia Phone SALES EXECUTIVE Nicola Lüthi (Logistik & Empack) Phone OPERATION MANAGER Alexander Misch Phone OPERATION COORDINATION Alain Haussener Phone SALES EXECUTIVE Alexander Glombik (Packaging Innovations & Label&Print) Phone MARKETING PROJECT MANAGER Debora Holdener Phone MARKETING PROJECT COORDINATION Carmen Biser Phone MESSE ZURICH ORGANZIER Opening hours April 2018 Wednesday clock Thursday clock Halls 3, 4, 5 & 6 Messe Zurich MCH Zurich Wallisellenstrasse 49 CH-8050 Zurich Easyfairs Switzerland GmbH St. Jakobs-Strasse 170 a CH-4132 Muttenz Phone Fax Page 8

Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017 EasyGo FEATURES COMMON TO ALL PACKAGES BOOST YOUR REACH, EXPOSURE AND ROI EasyGo replaces the

9 Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017 EasyGo FEATURES COMMON TO ALL PACKAGES BOOST YOUR REACH, EXPOSURE AND ROI EasyGo replaces the Online365 to include new features based on the latest developments in digital marketing technology. It forms part of the standard Easyfairs offer, but we give you a choice, depending on your objectives: more visibility or more leads. Or perhaps you would like both? In that case we recommend an upgrade to GoPlus to boost both your visibility and your potential to win new leads, together with prominent display of your logo onsite at the event. Select your package of choice to raise visibility, generate contacts or do both while also achieving maximum brand awareness, online and onsite. Get access to My Easyfairs Receive easy access to the My Easyfairs online platform and centrally manage your participation to optimise your return on investment. Display your company profile online Set up your catalogue information on the event website including your company profile in multiple languages, displayed all year long. It includes your company description, logo, company details, website link, product categories, social media and contact form for visitors. Display your products/services online Publish an unlimited number of products & services and news in multiple languages with description, picture, video, website link and PDF. Apply for inclusion of one breakthrough product in the Innovations Gallery (subject to approval by the Innovations Reviewer) and position your company as an innovator. Distribute digitally your literature at the event Distribute information about your company and products & services easily and widely to visitors via a wireless reader placed on your stand. By touching the reader with their Smart Badge, visitors get all the info you post on My Easyfairs via and in their My Easyfairs account. Invite your customers & prospects Invite your customers & prospects via a personalised visitor registration link to be used in invitations, s, website and social media accounts (such as LinkedIn, Twitter and Facebook). Download at any time a list of people who have used your link to pre-register. Get in touch with them before the event and follow up after the event. Get professional-looking, ready-to-use marketing material to promote your participation: invitations, web banners, event logos... Get contacted by visitors By making sure that your product categories are up to date in your company profile on My Easyfairs, you can be contacted directly by those visitors that have a matching interest.

10 Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017 EasyGo RAISE THE PROFILE OF YOUR COMPANY AND ITS OFFERINGS BEFORE, DURING AND AFTER THE EVENT Display your logo online on the Exhibitor list Enhance your online visibility. Your logo appears on the Exhibitor list of the online catalogue. Highlight a product online Select one flagship product which appears in the Featured Products of the online catalogue. Get visibility in Easyfairs s Include your flagship product (photo or logo and description) in one of our pre-show s with click-through to your company profile on the event website. Increase your press & community visibility Provide news and press releases through My Easyfairs to feed the community with your latest news and developments to stimulate media interest. These will be published on the event s News page, included in Easyfairs own press releases and used by Easyfairs to respond to media enquiries. Post jobs Advertise open positions at your company on the event website (on your company page and on a special recruitment web page). A highly targeted way to attract top talent in your sector. GENERATE EVEN MORE NEW LEADS AND DEEPEN CUSTOMER RELATIONSHIPS Get a list of visitors who asked for your literature Get the list of visitors who have collected your literature by touching your wireless reader with their Smart Badge and turn those visitors into highly qualified leads. Capture visitor contact details onsite Capture details of event visitors simply by scanning their badges with your smartphone. Categorise prospects and plan your follow-up actions using the mobile application while scanning. In GoLeads, 1 Visit Connect licence is included. Get real-time alerts when your visitors arrive Get real-time sms notifications when visitors, who preregistered by using your personal registration link or action code, enter the event. Participate in the Ask the Expert online forum The Ask the Expert forum is based on the visitors listing the challenges they face and the solutions they are looking for. You are referenced as an expert who can answer the visitors questions on selected topics and propose your solutions. Follow up with one-to-one meetings at the event. GET LEADS, VISIBILITY AND MAXIMUM BRAND AWARENESS BOTH ONSITE AND ONLINE We strongly recommend that you upgrade to GoPlus. With GoPlus, you get all of the features and benefits of both GoVisibility and GoLeads: the opportunity to raise your profile throughout the year and to maximise business opportunities, plus logo visibility online and onsite. Display your company logo onsite Enhance your visibility onsite. Your logo or ad appears on displays placed in high traffic areas (such as the entrance, registration area, restaurants/bars and seminar rooms). includes: Display your logo onsite 3 Visit Connect licences Capture visitor contact details onsite In GoPlus, 3 Visit Connect licences are included.

11 Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017 EasyGo Select your package of choice to raise visibility, generate contacts or do both while also achieving maximum brand awareness, online and onsite. GO FOR MORE VISIBILITY GO FOR MORE CONTACTS GO THE EXTRA MILE Get access to My Easyfairs Get access to My Easyfairs Get access to My Easyfairs Display your company profile online Display your products/services online Distribute digitally your literature at the event* Invite your customers and prospects Display your company profile online Display your products/services online Distribute digitally your literature at the event* Invite your customers and prospects Display your company profile online Display your products/services online Distribute digitally your literature at the event* Invite your customers and prospects FEATURES COMMON TO ALL PACKAGES Enjoy advanced networking Enjoy advanced networking Enjoy advanced networking Display your logo online on the exhibitor list Get a list of visitors who asked for your literature* Highlight a product online Capture visitor contact details onsite Get visibility in Easyfairs s Increase your press and community visibility Get real-time alerts when your visitors arrive Post jobs Participate in the Ask the Expert online forum Display your logo onsite By EASYFAIRS * Visitors can collect information by simply touching the reader(s) placed on your stand with their smart badge. They will receive all of the company and product information that you uploaded to My Easyfairs via at the end of the day. One reader is included in the offer. If you are exhibiting several products you may wish to order more.

Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017 POKEN BENEFITS FOR YOU AS AN EXHIBITOR DISTRIBUTE YOUR COMPANY INFORMATION EASILY AND WIDELY Visitors

Even visitors you didn t speak to may have collected some information on your stand.

12 Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017 POKEN BENEFITS FOR YOU AS AN EXHIBITOR DISTRIBUTE YOUR COMPANY INFORMATION EASILY AND WIDELY Visitors can easily get your company and product information just by touching the reader with their badges. They will receive this information by . Even visitors you didn t speak to may have collected some information on your stand. REDUCE COSTS AND WASTE If you provide some of your company and product information in digital format, you ll need fewer hard-copy brochures, catalogues and other materials, saving you some printing and transport costs. Plus, visitors don t have to carry heavy documents around the event, so there s less risk they ll lose it. HOW TO MAKE THE MOST OUT OF THE BADGE READER Turn your visitors into highly qualified leads PROVIDE AN ENGAGING EXPERIENCE TO YOUR VISITORS Visitors who touch your reader with their badges at your stand get your information in a digital format, which makes it easy for them to share with colleagues and friends via or social media. MORE CONTACTS AND OPPORTUNITIES You can scan visitor badges with the Visit Connect App, but should also suggest that they touch the reader with their badge to collect your digital marketing documents and company information. And with GoLeads or GoPlus, you ll get a listing of all the visitors who do so! SIMPLIFY THE POST-EVENT FOLLOW-UP Included in GoLeads or GoPlus, you ll get an electronic listing of everyone who collected your info. No more time-consuming import of business cards or contact forms. Possibility Great system to track and measure our Exhibitor Futurizz impact. Madrid, Spain of making contact, even at a busy Exhibitor Transport stand. & Logistics Antwerp, Belgium By EASYFAIRS By EASYFAIRS

Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017 POKEN WHAT IS THE BADGE

The reader is a wireless sensor placed on your stand that delivers the digital product and company information you uploaded

Come to the Business Point / Organiser s Office to pick up your ready-to-use badge reader on the build-up day. 2.

nor too low, reachable from outside your booth). We re happy to help you! 3.

Remove the backing from the adhesive pad on the back of the reader and attach it to the green sticker.

Return the reader at the Business Point / Organiser s Office at the end of the last day of the event. 7.

Just log in to My Easyfairs to download the list. Only GoVisibility?

data. You can do so via My Easyfairs. HOW DOES IT WORK?

uploaded to your My Easyfairs account. This information will be sent to them in a visit summary email at the end of day.

13 Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017 POKEN WHAT IS THE BADGE READER? All exhibitors receive one reader, part of their EasyGo package, to enhance the overall visitor experience. The reader is a wireless sensor placed on your stand that delivers the digital product and company information you uploaded to My Easyfairs. WHAT DO YOU NEED TO DO? 1. Come to the Business Point / Organiser s Office to pick up your ready-to-use badge reader on the build-up day. 2. Determine the best spot to place the reader: it should be easy for your visitors to access (very visible, neither too high nor too low, reachable from outside your booth). We re happy to help you! 3. Apply the green sticker onto the wall or counter where you d like to place the reader. 4. Remove the backing from the adhesive pad on the back of the reader and attach it to the green sticker. You are welcome to use your own removable adhesive. 5. There is no need to charge the reader throughout the event. 6. Return the reader at the Business Point / Organiser s Office at the end of the last day of the event. 7. If you have GoLeads or GoPlus, you get the data of everyone who touched your reader(s) with their badge. Just log in to My Easyfairs to download the list. Only GoVisibility? Visitors were able to collect your information when touching your reader(s) but you need to upgrade to GoPlus to get their data. You can do so via My Easyfairs. HOW DOES IT WORK? When visitors touch the reader with their badge, they collect all the information about your company and products that you uploaded to your My Easyfairs account. This information will be sent to them in a visit summary at the end of day. THE VISITOR TOUCHES THE READER WITH THEIR BADGE The green light glows and the reader beeps - OK Data collection is successful The green light doesn t glow - NOT OK Try again or contact Poken support staff NOTICE ANYTHING UNUSUAL? Please contact a member of the Poken support team onsite: at the Business Point / Organiser s Office during build-up and event days. N.B. Badge readers are rented and remain the property of Poken SA. Unreturned readers will be charged at CHF 500 ( 500).

Marketing Manual. Logistics & Distribution Empack Packaging Innovations Label&Print

Marketing Manual. Logistics & Distribution Empack Packaging Innovations Label&Print Marketing Manual Logistics & Distribution Empack Packaging Innovations Label&Print as of October 2017 Content Marketing Manual 1. Costumer invitations 3 2. Personal registration link 4 2.1 Where you get