AT WORK MICRO MARKETS
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- Edgar Justin Campbell
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1 RED QUESTIONS POSSIBLE POINTS 1. Do we have branded Coca-Cola Cold Drink Equipment in the outlet? 11 Is our Coca-Cola branded Cold Drink Equipment in the best position? 7 RED QUESTIONS 5. Are Coca-Cola products merchandised to plan-o-gram with pricing clearly communicated? 6. Are all Coca-Cola/CCR products in date? POSSIBLE POINTS 9 6 Does all Coca-Cola branded equipment contain ONLY Coca-Cola beverage products (purity)? 9 7. Are all CORE Coca-Cola brands available and in stock in the outlet? 7 2. Is all Cold Drink Equipment (CCR/KO/ Customer) that serves our Coca-Cola products clean and working properly with the lights or translights on? 3. Are Coca-Cola brands in the 20oz PET package available in the outlet? Is there a Premium SSD IC package offered (8oz glass, 8.5oz aluminum or Import glass) in the outlet? Is there a KO tea brand available in the outlet? 7 9. Is there a smartwater or DASANI ambient water rack placed easily accessible to the consumer? 10. Is there Coca-Cola beverage combo messaging installed in the outlet? 7 11
2 SUGGESTED RETAIL PRICING RANGES BOTTLES & CANS Sparkling DASANI POWERADE Honest Tea Gold Peak Tea FUZE Iced Tea vitaminwater smartwater smartwater DASANI Size 20oz PET 20oz PET 20oz PET 16.9oz PET 16.9oz PET 20oz PET 16.9oz PET 20oz PET 1 Liter PET 1 Liter PET Price $ $1.79 $ $1.79 $ $1.79 $ $1.99 $ $1.99 $ $1.79 $ $1.79 $ $1.89 $ $2.29 $ $1.79 BOTTLES & CANS Minute Maid Size 15.2oz PET Price $ $1.99 Energy 16oz Can $ $2.49 *Note: Please align pricing to local C-Stores
3 PRIORITY BRANDS - BUSINESS & PROFESSIONAL CHANNEL BRAND MIX 50% Sparkling 45% Still 5% Energy FLEX BRAND OPTIONS 1ltr. Lead with the 14oz. PET package, * insert Tetra package where consumer preferences apply
4 PRIORITY BRANDS - INDUSTRIAL & MANUFACTURING CHANNEL BRAND MIX 50% Sparkling 45% Still 5% Energy FLEX BRAND OPTIONS * Lead with the 14oz. PET package, insert Tetra package where consumer preferences apply
5 PicOS COOLER PLANOGRAMS Example cooler set for national At Work Industrial/ Manufacturing brand flow Utilize OPSET to set your customers coolers to specific geography and cooler size Ensure at least two facings for each product in any given piece of equipment to drive velocity of our brands. Exception to two facings include energy and emerging brands INDUSTRIAL/MANUFACTURING - TRIPLE DOOR COOLER
6 PicOS COOLER PLANOGRAMS Example cooler set for national At Work Business/ Professional brand flow Utilize OPSET to set your customers coolers to specific geography and cooler size Ensure at least two facings for each product in any given piece of equipment to drive velocity of our brands. Exception to two facings include energy and emerging brands BUSINESS/PROFESSIONAL - TRIPLE DOOR COOLER
7 SPARKLING WATER DECISION TREE
8 PREMIUM IC SSD DECISION TREE
9 TEA DECISION TREE
10 PicOS Order Of Entry - Entrance Zone Use this page to better understand the details within the Picture of Success and the priorities for each zone. Click the + to view additional insights and details for a specific zone. To view the POI priorities click the View POI link. ENTRANCE ZONE VIEW POI WHY 11% VPO increase for outlets with Entrance Messaging vs. no messaging 27% VPO increase for outlets that offer Combos with Coke vs. No Combos WHAT Combo Messaging or Board Consumer Awareness or Program POP + COUNTER ZONE VIEW POI + COOLER ZONE VIEW POI
11 Hotdog, fries and a 16oz drink for Item 1 Item 2 Item 3 Item 4 Item 5 Item 6 Item 7 Item 8 Item 9 Item 10 * Plus applicable taxes, deposits, levies and fees. Grilled chicken, fries and a 16oz drink for Headline Description 1 Item 1 Description 1 Item 2 Description 2 Item 3 Description 3 Item 4 Description 4 Item 5 Description 5 Item 6 Description 6 Hamburger, fries and a 16oz drink for 355mL 355mL 591mL 591mL 450mL 500mL 547mL 591mL Coca-Cola can Coca-Cola glass Coca-Cola bottle DASANI Minute Maid NESTEA FUZE vitaminwater AT WORK MICRO MARKETS PicOS Order Of Entry - Entrance Zone PRIMARY Bundled Offer Message Ambient Water Combo 1 Combo 2 Combo 3 $0.00 $0.00 $0.00 Appetizer Meal Beverages
12 AT WORK MICRO MARKETS PicOS Order Of Entry - Counter Zone Use this page to better understand the details within the Picture of Success and the priorities for each zone. Click the + to view additional insights and details for a specific zone. To view the POI priorities click the View POI link. + ENTRANCE ZONE VIEW POI - COUNTER ZONE VIEW POI WHY 19% VPO increase for outlets with Coke on Menu Boards vs. No branding on Menu Boards 27% VPO increase for outlets that offer Combos with Coke vs. No Combos WHAT Inclusion on Menu Combo Messaging Crew Program Consumer Program POP Countertop Ambient Water Rack SSD Premium IC Cooler + COOLER ZONE VIEW POI
13 Hotdog, fries and a 16oz drink for Item 1 Item 2 Item 3 Item 4 Item 5 Item 6 Item 7 Item 8 Item 9 Item 10 * Plus applicable taxes, deposits, levies and fees. Grilled chicken, fries and a 16oz drink for Description 1 Item 2 Description 2 Item 3 Description 3 Item 4 Description 4 Item 5 Description 5 Item 6 Description 6 Hamburger, fries and a 16oz drink for 355mL 355mL 591mL 591mL 450mL 500mL 547mL 591mL Coca-Cola can Coca-Cola glass Coca-Cola bottle DASANI Minute Maid NESTEA FUZE vitaminwater AT WORK MICRO MARKETS PicOS Order Of Entry - Counter Zone PRIMARY Bundled Offer Message Base Water Ambient Energy Dedicated Cooler Premium SSD IC Combo 1 Combo 2 Combo 3 $0.00 $0.00 $0.00 Appetizer Meal Beverages Item 1 Headline Description 1 Bundled Offer Message
14 AT WORK MICRO MARKETS PicOS Order Of Entry - Cooler Zone Use this page to better understand the details within the Picture of Success and the priorities for each zone. Click the + to view additional insights and details for a specific zone. To view the POI priorities click the View POI link. + ENTRANCE ZONE VIEW POI + COUNTER ZONE VIEW POI - COOLER ZONE VIEW POI WHY 40% of Consumers desire more beverage variety while eating out Bottle Beverages are perfect addition to serve At Work need states for resealability and To-Go occasions Coca-Cola offers the right Cooler size to fit your outlet Footprint WHAT Right Size Cooler Equipment Countertop (Portfolio) Single Door (Portfolio) Double Door (Portfolio) SSD Premium IC Cooler Consumer Awareness or Program POP Ambient Water Rack
15 AT WORK MICRO MARKETS PicOS Order Of Entry - Cooler Zone PRIMARY 20-oz SSD Cold Base Water Tea Availability 20-oz. Non-SSD Juice Availability Energy Availability Isotonic Availability Enhanced Water Availability Core Power Availability
16 AT WORK MICRO MARKETS PicOS Order Of Entry - Cooler Zone PRIMARY RTD Coffee Availability Coconut Water Availability
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