CONTENT ABOUT ZONTO SERVICES DESCRIPTION IDEOLOGY OF THE ZONTO WORLD ZONTO & BLOCKCHAIN PURPOSE OF THE ICO

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1 WHITE PAPER EN

2 CONTENT ABOUT ZONTO 3 SERVICES DESCRIPTION 4 IDEOLOGY OF THE ZONTO WORLD 8 ZONTO & BLOCKCHAIN 9 PURPOSE OF THE ICO 10 RIGHTS AND POSSIBILITIES OF THE ZONTO TOKEN HOLDER 11 NUMBER AND AMOUNT OF THE COLLECTED TOKENS 12 DURATION OF ICO 12 DISTRIBUTION OF TOKENS 12 BOUNTY 13 MONETIZATION OF ZONTO 14 ZONTO ROAD MAP 15 INFORMATION ABOUT THE PROJECT 16 LEGAL INFORMATION AND PROTECTION OF RIGHTS 17

3 ZONTO IS THE SINGLE TOOL FOR INTERACTING WITH THE MODERN DIGITAL WORLD. ZONTO is a complex of software products, solutions, services and technologies aggregated in a single platform. ZONTO system has several functional modules inside, which are collaborating with each other. Such technological solution attaches the emergent new qualities to the complex. Synergistic effect gained through the ZONTO modules collaboration produces signi cant bene ts to the all participants using ZONTO as the means of communication, business, entertainment or purchases. The goal of ZONTO developer was to create a scalable, exible, continuously evolving and self-learning system using blockchain technology. ZONTO is being developed by an international team of specialists from ve countries, the team consists of IT-developers, marketing specialists, nancial professionals, psychologists and lawyers. We make decisions exclusively only after the coordination of ideas with the entrepreneurs who has long-term experience of successful online and offline business, so to make our tools work effectively and be convenient and understandable. 3

4 ZONTO SERVICES DESCRIPTION The social network is the basic framework for ZONTO products complex. Additional modules are integrated in social network and they are building logical connections between each other. Therefore, ZONTO s architecture is formed. By using technologies, tools and infrastructure of ZONTO, users themselves create an ecosystem with chains of connections, interests and mutually bene cial opportunities. Therefore, a new reality arises which we have named ZONTO.World. ZONTO SERVICES DESCRIPTION Modules and services of ZONTO World 1. SOCIAL NETWORK Beta The ecosystem, which is forming by ZONTO users community, needs the usual communication tools. Available for registration and usage 2. ZONTO COINS Beta Beta, available for usage. Microeconomics (amount of emissions) at the stage of balancing. Internal centralized currency of ZONTO ecosystem. Emission of ZONTO coins is being processed within speci c account - ZONTO coins are given to users for free after completion of registration (the referral system is provided), and they also are given on the everyday basis after user authorization. User s actions such as post, like, creation of a group are all paid by using ZONTO coins. Coins are providing ZONTO s security from spam-bots and serves as a tool of objective values (are transferred between users through the like). Business users would be able to receive ZONTO coins from users and by using them to pay for ZONTO s advertising services. ZONTO coins value expressed in at currency is 1 EUR ZONTO. 3. ZONTO MESSENGER Beta Incorporated messenger inside the app for communication C2C, B2C, B2B 4

5 ZONTO SERVICES DESCRIPTION Fintech modules 4. ELECTRONIC WALLET Beta Through the API we have integrated into ZONTO the wallets of the AdvCash payment system, with the ability to issue virtual and prepaid cards from MasterCard. The AdvCash wallet with a wide range of nancial operations (money transfers, payment for services, conversion of crypto currency) is automatically registered for the user.operations are possible from both ZONTO applications and directly from the AdvCash user account. 5. CASH TRANSFERS Beta Instant free of charge money transfers inside ZONTO wallets. 6. API INTEGRATION MODULE FOR FINANCIAL INSTITUTIONS Beta We are one of the rst companies in the EU, who has implemented the requirements of the EU Payments Directive PSD2 and adopting the open API ideology with our partners. Integration with the payment system AdvCash (see Electronic wallet) is implemented. Negotiations are continuing with a number of banking institutions in various jurisdictions. 7. ZONTO MERCHANT Long Term The tool for receiving cryptocurrency and at money (electronic wallets, cards) in any business, including offline-business. 8. ZONTO PAY Long Term The tools for goods and services payment within cryptocurrencies and electronic money (electronic wallets, cards). Modules of loyalty program 9. ZONTO DISCOUNT LOYALTY PROGRAM We are offering a ZONTO loyalty program for business, which is a single discount card for all ZONTO users. In exchange, a business receives marketing tools and channels for client s feedbacks, with opportunity of digital advertising and targeted offers. A business receives opportunity to use ZONTO maps as an autonomous tool and alongside with existing discount plastic cards. Any business starters connected to ZONTO get this tool for free. Any user of ZONTO receives a discount in the entire network of ZONTO partners. 5

6 ZONTO SERVICES DESCRIPTION 10. ZONTO СASHBACK LOYALTY PROGRAM Cashback system is a return of the made purchases' payment part by ZONTO user, directly to the electronic ZONTO wallet. Modules of searching / offering for services 11. FREELANCE PLATFORM The platform for ordering services and choosing an appropriate performer close to you. 12. RENT OF REAL ESTATE The tool of offering and searching for an apartment without any commissions by intermediaries. 13. SEARCH OF JOB / EMPLOYEES The tool for searching a job or an employee with the opportunity of personal contact through the application. Integrated modules 14. NEARBY MODULE Beta Mapping service on the Google Maps basis with the opportunity to get all necessary information about facilities and ZONTO offers within easy reach of the user or at a random point on the map. 15. ZONTO OFFER The universal tool of business promotion based on the targeted unique offer for ZONTO users - promotions, coupons, gift cards, happy hours, discounts, cashback, agents reward system, etc. Business tools 16. ZONTO CRM CRM system for ZONTO partners which is integrated with pro les of ZONTO social network members. 17. ZONTO CLIENT LINK The complex system for building feedback from existing and potential customers. 6

7 ZONTO SERVICES DESCRIPTION 18. ZONTO PUSH The service of targeted advertising focused on highly relevant audience. 19. ZONTO ADVERTISEMENT Tool for the native advertising in the social network and application. 20. ZONTO E-COMMERCE Long Term The E-commerce platform for selling goods of small and mediumsized businesses. 21. ZONTO BUSINESS AGENT The modi cated CPA (Cost Per Action) which allows a business user to expand the set of marketing tools and to build an effective, rewarding system for any interested person acting as an advertising agent, both in Internet (webmasters, bloggers, etc.) and offline distribution of lea ets, and, in a broad sense,the placement of visual materials on any offline media. Additional modules 22. ZONTO FEEDBACK The service of a fair publicly assessment to the quality of services offered by business users. 23. ZONTO CHARITY Long Term The possibility of quick, targeted assistance to raise funds directly, without charitable funds. 24. ZONTO LEGAL MUSIC@RADIO Long Term Possibility to listen the new legal music (free license) on the genres of the user s interest. Business members can launch their "Radio" with the legal and free music, which will sound in all business departments. The modules, the implementation decision of which is considered, but has not yet been finally adopted 25. ZONTO DELIVERY Project Rapid food delivery service in large cities and regions. 26. ZONTO TAXI Project Taxi service. 7

8 More details about the modules are available in the ZONTO s business plan. IDEOLOGY The complex of ZONTO software products will be presented in the following types: Web version ios application Android application ZONTO s geography is not limited. Mobile applications and the web-interface will be simultaneously available all over the world. Support following languages: FIRST WAVE SECOND WAVE THIRD WAVE English Ukrainian Russian Czech Spanish Chinese Arabian French Portuguese Japanese Turkish German Italian Korean Polish Hindi Farsi All options will be available in the rst year after the launch of the ecosystem. THE FOLLOWING POSTULATES ARE THE IDEOLOGY OF THE WORLD ZONTO 1. UBERIZATION The exclusion of intermediaries between the business and the nal consumer allows to make the service or product cheaper. 2. SYNERGY ZONTO s tools should be aimed solely at the mutual bene t of the participants. Our task is the implementation of the Win-Win strategy in all aspects of ZONTO s user interaction. 3. OPENNESS AND INNOVATIVENESS We strive to create an open community, bound by mutual interests and playing by fair rules, with the help of high-tech tools. ZONTO supports openness through the two components: API interface BlockChain 8

9 ZONTO & BLOCKCHAIN ZONTO & BLOCKCHAIN With the development of ZONTO s concept, we discovered the need to implement BlockChain technologies and crypto-currency into the ZONTOWorld s ecosystem. Therefore, it was decided to hold an ICO, which solves several problems: 1. PRESENTATION OF ZONTO TO THE BLOCKCHAIN COMMUNITY: THE EXCHANGE OF IDEAS AND COMPETENCES ZONTO is an aggregator of technologies. The most advanced ideas that can change the modern world are arising in the BlockChain community. We intend to implement technologies into reality and are open to a constructive dialogue with anyone who can offer an interesting idea. The ideal end result is the transformation of ZONTO into a technological hub, an open platform for the practical application of business ideas and solutions within the ZONTO community. At the same time, ZONTO solves the global problem of monobusiness, which is the provision of the infrastructure and the reach of large potential consumers audience. We are open both to the wishes of the Community, and to cooperation with third-party services and developers. The implementation of new modules and services will be built according to the following algorithm: 1. Creating a group in the social network ZONTO with the idea of a new service. 2. Discussing the service with the ZONTO s community 3. Voting 4. Implementation 2. RAISING FUNDS TO DEVELOP ADDITIONAL MODULES AND INCREASE THE SCOPE OF THE SYSTEM Currently, the development is nanced by private investors. The budget is approved for work on the completion of the basic version of the ZONTO system. At the moment, the social network ZONTO (Beta) has been already launched. The mobile application ZONTO (Beta) for ios and Android are preparing to be launched. The development of additional functional modules is continuing. Within integration of BlockChain technologies and crypto-currency with the ZONTO ecosystem, we have a clear vision of the possible common ground of interests that allow us to solve quite speci c tasks: 2.1 Popularization of cryptocurrencies in the society ZONTO declares the mission of popularizing cryptocurrencies. Business users will be able to pay in any of the convenient ways for the ZONTO s pay services, both with at money or cryptocurrency, but in the cryptocurrency the price will be lower for 20%. Our AdvCash partners are already leading in the sphere of converting cryptocurrency into at currency, with the possibility of transferring money to cards or other payment systems. 2.2 Development of the own cryptocurrency named ZONTO Many countries in their legal framework limit the recognition and the possibility of using cryptocurrencies, arguing their position with the theses as "virtual currency / cryptocurrency" is a money surrogate that does not have fair value security. 9

10 ICO In part, such statements have valid reasons because in most of the cases, the value of a particular cryptocurrency is determined solely by the demand and supply of the blockchain community s individual representatives. The result of such state of affairs is the lack of liquidity, an opportunity for a large holder of a crypto-asset to in uence the market (a function of a market maker). This is expressed in the high volatility of the cryptocurrency market (sharp price change), periodic pump and dump, and the global absence of the anticipated rates. These factors keep traditional business from widespread use of cryptocurrency, and those who accept them for payment do it more for marketing purposes. ZONTO was conceived and implemented as a microeconomic environment, with the possibility of exible scaling. We develop effective marketing tools for business, i.e. we create the value, expressed in the usefulness of ZONTO for business. First of all, we are focused on small and medium-sized businesses and private entrepreneurs that are the most exible category for introducing innovations ready for non-standard solutions. Business will be provided with a convenient tool that allows it to accept cryptocurrencies as the payment from customers. First of all, the ZONTO cryptocurrency, with the possibility of its further usage for: Payment of ZONTO s marketing tools with a discount (cheaper than for at currencies) Automatic transfer to at currencies, legitimate to accept by business within its jurisdiction Usage of ZONTO Cashback systems THE PURPOSE OF THE ICO IS TO RAISE FUNDS FOR Completion of additional ZONTO modules development The phased transfer of several system modules on blockchain technology Obtaining an Electronic Money Institution license (EMI) Marketing promotion of the system Release of ZONTO cryptocurrency ZONTO releases investment tokens named ZONTO Tokens in the form of a smart contract based on Ethereum. ZONTO OÜ is the company officially registered in Estonia, operating in the legal framework of the European Union and subjected to the audit. Name of the token: token ZONTO "ZONTO" share smart-contract. 10

11 THE RIGHTS AND POSSIBILITIES OF THE ZONTO TOKEN HOLDER ICO 1. PAYMENTS TO THE HOLDER OF THE TOKEN ZONTO is a system with embedded monetization mechanisms. Holders of the token will receive at least 10% of ZONTO's pro ts for 10 years, starting from the seventh month after the end of the ICO. 10% P A Y M E N T For this purpose, a special Etherium wallet will be formed, to which the company's representatives will transfer 10% of the each month received pro ts. At the same time on the 10th day of each month, the entire amount will be divided among all the token holders automatically, through the smart contract Etherium. 2. TOKEN SALE ON EXCHANGES After the end of the ICO, the "ZONTO" token will be placed on several exchanges for public bidding. At the same time, the company undertakes to allocate 10% of the pro ts and within 2 years, starting from the sixth month after the completion of the ICO, to purchase tokens on the exchange every month at their market price. This serves as the ideological guarantee of a long-term trend of the token s value growth, as we will make every effort to increase the company's annual pro t. We have ambitions and competence to build a global, nancially successful company. The amount provided for the monthly acquisition will be announced at least 3 days before each purchase and any holder will be able to make an informed decision. 3. BONUS OF 1000 ZONTO COINS FOR EVERY BOUGHT TOKEN. This is an optional offer that a token purchaser can use. Upon registering in the social network ZONTO with an that coincides with the speci ed upon purchasing the tokens, you will receive 1000 ZONTO coins for each purchased token. ZONTO coins are the internal currency of the social network, at the same time all the paid services that are provided by the system can be purchased for both cryptocurrency or at money, and for ZONTO coins. Coins can be transferred to a business user in exchange for his bonus offer, promotional product or service. We also consider the possibility of instant exchange of the token at a market price for ZONTO coins (but not less than 10,000 coins / token). However, objectively this issue will become relevant after the registration of a signi cant number of business users who accept ZONTO coins as the payment. THE INDICATIVE VALUE 1000 ZONTO coins = 1 EUR 11

12 ICO NUMBER AND AMOUNT OF THE COLLECTED TOKENS The primary amount of tokens for the public sale during ICO is 2,000,000 tokens. Within PRE ICO, no more than 200,000 tokens will be sold, with the indicative cost of 2 USD per token. During the ICO, the remaining tokens will be implemented at the indicative cost 5 USD per token. ZONTO limits the number of tokens produced under the applied smart contract. At the same time, the total fee will indicatively be up to EUR. The minimal fee amount of EUR, will be enough to complete the development of the most important modules and the initial costs of marketing promotion at the rst language wave locations. DURATION OF ICO IS 30 DAYS / BONUSES Day Bonus tokens % % % % % DISTRIBUTION OF TOKENS Tokens will be distributed the following way: Purchasers within ICO The actual number of implemented tokens, taking into account all the bonuses The developers team 10% of the actual number of implemented tokens, taking into account all the bonuses Bounty-campaign 5% of the actual number of implemented tokens, taking into account all the bonuses 12

13 ICO BOUNTY Rewards under the "bounty"-campaign are made after the completion of the ICO, according to which 5% of the actual number of implemented tokens will be distributed among the members of the bountycampaign according to the quantitative and qualitative assessment of their support: Facebook 20% Twitter 20% Subscription on bitcointalk 20% Blogs or mass media 25% Translation and moderation 15% MONETIZATION TOKEN IDENTIFICATION ON THE EXCHANGES: ZONTO First of all, the key to the investment value of ZONTO's token is the company's pro t, which will be provided within commercial products for business users, placed on an elaborate system of free (social) functions of the software package. Most of the functions provided by ZONTO are free for the end user. Functionalities necessary for business are paid. First of all, these are ZONTO advertising opportunities, as well as posting information about apartment rental, publication of own vacancies, the usage of the "ZONTO Business Agent" system. PAID FUNCTIONS: Advertising on the social network is the native advertising embedded in the user's newsfeed, not interfering with the perception of content. The absence of banners and teaser advertisements. Geolocation advertising is the ability to send out promotional offers to users who are signed to receive push noti cations from any business direction nearby. Example: Want to have a good discount for dinner? 5 restaurants in 200 meters from you are already prepared to offer you a 50% discount! The user who has received the offer and is interested in it can con rm his interest (order a table, make an appointment) directly from the application, via the built-in messenger. The usage of push noti cations is possible in one of 3 packages: 13

14 MONETIZATION PACKAGES OF GEOLOCATION MESSAGES Reach of users Price in EUR 500 people people people 199 Attracting attention on the map (GeoMagnet) the business has the opportunity to additionally mark its presence on the map for 12 hours, to draw attention, perhaps, at the opening or the holding of the event. Packages for business to use the CRM system and "online radio" business representatives are offered to purchase a subscription for 1 month, or a year. The cost of the package for business starts from 9 EUR per month, and includes 200 more geolocation messages. Rental of real estate this system module is paid and its price is 12 EUR per year for those who place information about the objects of the leased real estate on the ZONTO site. Job placement and resume this module allows you to post vacancies and resume online. "ZONTO business agent" ZONTO will charge 20% as the commission on the amount of remuneration paid to the agent by the business. The price list is available in the business plan. Price Discount (indicative) Tool EUR ZONTO coins BTC, ETH cryptocurrencies ZONTO cryptocurrency Native advertising newsfeed from 0,05 EUR for 1000 displays Accepted Geolocation advertisement Packages 14 EUR 49 EUR 99 EUR Accepted To draw attention on the map 25 EUR/12 hours Accepted Packages for business Standard - 9 EUR per month Lux - 49 EUR per month Accepted The property 14 EUR per month (1 object) Accepted Cashback, ZONTO commission 20% 15% STATUS OF THE ZONTO PROJECT : So far, there is a Beta-testing of the social network web version and a number of ntech modules. Also an ALPHA testing of Android and IOS applications is conducted. 14

15 ROAD MAP ROAD MAP FOR ZONTO ZONTO was originally conceived and designed as an evolving and scalable system. The basic functionality is implemented within the Planning (3-6 months) and includes a set of tools that allow a user who has installed the ZONTO application to get a lot of advantages: Integration of social network pro le with loyalty program and AdvCash electronic wallet A map of the area with the indication of business lucrative offers The opportunity to offer own services to other users (Freelance) The opportunity to pro t with the help of the ZONTO Business Agent service Objective feedback about the business in the service ZONTO Feedback Motivation through the ZONTO coins, assessed for free after registration and during the use of applications There are following tools for business usage : Search for employees ZONTO CRM ZONTO Offer ZONTO Client Link ZONTO Push ZONTO Advertisement ZONTO Business Agent the tools to attract agents Extended functional (Long Term Planning) 6-18 months implies the construction of legal mechanisms, the development of functionality and integration with partners for such systems as: ZONTO Legal Music & Radio ZONTO E-commerce API for nancial institutions ZONTO Merchant ZONTO Pay ZONTO Charity ZONTO Delivery ZONTO Taxi ZONTO cryptocurrency The successful fund-raising within the ICO allows to signi cantly increase both the speed of development (payment of competencies) and scaling (payment of licenses, technologies, primary marketing and operating expenses). 15

16 ROAD MAP It makes sense to allocate the following points: Fintech direction Obtaining an EMI (electronic money institution) license Receiving a European Payment Initiation Service Provider license for implementation inside ZONTO the payment interfaces and legitimate ZONTO s performance as an intermediary between the consumer and the source holder of the funding The development of Internet banking and implementation of ZONTO Merchant and ZONTO Pay services using QR Pay and NFC technologies, combined with seamless integration of cryptocurrency as a payment tool Integration of payment solutions for business based on cryptocurrency ZONTO Integration Direction The ZONTO platform as a standardized tool for third-party services ZONTO Investment Direction Creation of a platform for crowdinvesting within the EU legislative framework. In particular, the ideas used in the platform imply a technical and legal basis for the exchange of ICO smart contracts (unregulated market so far) for securities of a legal entity (regulated market). ZONTO Fund is an investment fund specializing in Cutting Edge Technologies, speci cally on the BlockChain technologies, Internet of Things, Social Web, Big Data, The Cloud. MORE INFORMATION ABOUT THE ZONTO PROJECT The social network (beta) ICO website The topic on Bitcointalk Facebook Twitter Telegram Slack Presentation (PDF) Business Plan (PDF) LEGAL INFORMATION AND PROTECTION OF RIGHTS The ZONTO trademark, the zonto.world domain and the ZONTO software products package are the property of ZONTO OÜ, registered at: Peterburi tee 47, Tallinn, Estonia, Support phone: info@zonto.world 16

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