List of Tables. 2.1 Fast Moving Consumer Goods (FMCG) Sector of India. 2.2 Fast Moving Consumer Goods (FMCG) Sector of India:
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1 List of Tables Chapter The Top 10 companies in FMCG sector 1.2 Pre and post liberalization scenario 1.3 FMCG Category and products Chapter Fast Moving Consumer Goods (FMCG) Sector of India 2.2 Fast Moving Consumer Goods (FMCG) Sector of India: Product Category: Detergent Cake Product Category: Cooking Oil Product Category: Energy Drink Product Category: Deodorant Product Category: Hair Oil Product Category: Hair Colour Product Category: Shaving Cream Product Category: Fairness Cream Product Category: Biscuits Product Category: Tooth Paste: Product Category: Toilet Shop Product Category: Shampoo Product Category: Face Wash Product Category: Detergent Powder. ~ XI ~
2 Chapter Case Processing Summary of Scale Reliability Analysis: Reliability statistics: Scale Items Statistics: Inter Item correlations Matrix: Sample Statistics: Gender Statistics: Employment Status Statistics: Educational Qualification Statistics: Family Income Statistics Family Size Statistics: Marital Status Statistics: Family Type Statistics: Attitude towards Cash discount * Gender: Statistics One-Sample Kolmogorov-Smirnov Test (Test of Normality): An Attitude towards Cash discount * Gender: Mann-Whitney Test: Attitude towards Cash discount * Gender Test Statistics - Attitude towards Cash discount * Gender Two-Sample Kolmogorov-Smirnov Test: Test Statistics: Attitude towards Cash discount * Gender Test of Homogeneity of Variances - Attitude towards Cash discount * employment status Descriptive Statistics - Attitude towards Cash discount * employment status ANOVA - Attitude towards Cash discount * employment status Test of Homogeneity of Variances - Attitude towards Cash discount * Educational qualification ~ XII ~
3 5.4.2 Descriptive - Attitude towards Cash discount * Educational qualification ANOVA - Attitude towards Cash discount * Educational qualification Test of Homogeneity of Variances - Attitude towards Cash discount * Family Income Descriptives - Attitude towards Cash discount * Family Income ANOVA - Attitude towards Cash discount * Family Income Robust Tests of Equality of Means - Attitude towards Cash discount * Family Income Test of Homogeneity of Variances - Attitude towards Cash discount * Family Size Descriptives - Attitude towards Cash discount * Family Size ANOVA - Attitude towards Cash discount * Family Size Multiple Comparisons - Attitude towards Cash discount * Family Size Group Statistics - Attitude towards Cash discount * Family Type Mann Whitney Test: Ranks: Attitude towards Cash discount * Family Type Test Statistics - Attitude towards Cash discount * Family Type Two samples Kolmogorov Smirnov test: Test Statistics : Attitude towards Cash discount * Family Type Group Statistics: Attitude towards Cash discount * Marital Status Mann Whitney Test: Ranks: Attitude towards Cash discount * Marital Status Mann Whitney Test: Test Statistics : Attitude towards Cash discount * Marital Status Two Sample Kolmogorov Smirnov Test: Attitude towards Cash discount * Marital Status One-Sample Statistics: Consumer preference of cash discount and free gift One-Sample T Test: Consumer preference of cash discount and free gift Group Statistics: Deal Proneness* Gender ~ XIII ~
4 Test of Homogeneity of Variances: Deal Proneness* Gender Test of Normality: One-Sample Kolmogorov-Smirnov Test: Deal Proneness* Gender Mann Whitney U Test: Ranks: Deal Proneness* Gender Mann Whitney U Test: Test Statistics: Deal Proneness* Gender Two Samples Kolmogorov Smirnov Test: Deal Proneness* Gender Test of Homogeneity of Variances: Deal Proneness* Employment Status Descriptives: Deal Proneness* Employment Status ANOVA: Deal Proneness* Employment Status Test of Homogeneity of Variances: Deal Proneness* Educational qualification Descriptives: Deal Proneness* Educational qualification ANOVA: Deal Proneness* Educational qualification Test of Homogeneity of Variances: Deal Proneness* Family Income Descriptives: Deal Proneness* Family Income ANOVA: Deal Proneness* Family Income Test of Homogeneity of Variances: Deal Proneness* Family Size Descriptives: Deal Proneness* Family Size ANOVA: Deal Proneness* Family Size Group Statistics: Deal Proneness* Family Type Test of Homogeneity of Variances: Deal Proneness* Family Type Test of Normality: Deal Proneness* Family Type Mann Whitney Test: Ranks: Deal Proneness* Family Type Test Statistics - Deal Proneness* Family Type Two Sample Kolmogorov Smirnov Test: Deal Proneness* Family Type Group Statistics: Deal Proneness* Marital Status Test of Homogeneity of Variances: Deal Proneness* Marital Status ~ XIV ~
5 Test of Normality: Deal Proneness* Marital Status Mann Whitney Test: Ranks: Deal Proneness* Marital Status Test Statistics - Deal Proneness* Marital Status Two Sample Kolmogorov Smirnov Test: Deal Proneness* Marital Status Group Statistics: Brand Equity Perceptions* Gender Test of Homogeneity of Variances: Brand Equity Perceptions* Gender Test of Normality: Brand Equity Perceptions* Gender Mann Whitney Test: Ranks: Brand Equity Perceptions* Gender Test Statistics : Brand Equity Perceptions* Gender Two Samples Kolmogorov Smirnov Test: Brand Equity Perceptions* Gender Test of Homogeneity of Variances: Brand Equity Perceptions* Employment Status Descriptives: Brand Equity Perceptions* Employment Status ANOVA: Brand Equity Perceptions* Employment Status Robust Tests of Equality of Means: Brand Equity Perceptions* Employment Status Test of Homogeneity of Variances: Brand Equity Perceptions* Educational Qualification Descriptives: Brand Equity Perceptions* Educational Qualification ANOVA: Brand Equity Perceptions* Educational Qualification Test of Homogeneity of Variances: Brand Equity Perceptions* Family Income Descriptives: Brand Equity Perceptions* Family Income ANOVA: Brand Equity Perceptions* Family Income Descriptives: Brand Equity Perceptions* Family Size Test of Homogeneity of Variances: Brand Equity Perceptions* Family Size ANOVA: Brand Equity Perceptions* Family Size ~ XV ~
6 Descriptives: Brand Equity Perceptions* Family Type Test of Homogeneity of Variances : Brand Equity Perceptions* Family Type Test of Normality: Brand Equity Perceptions* Family Type Mann Whitney Test: Ranks: Brand Equity Perceptions* Family Type Test Statistics : Brand Equity Perceptions* Family Type Two Sample Kolmogorov- Smirnov Test: Brand Equity Perceptions* Family Type Descriptives: Brand Equity Perceptions* Marital Status Test of Homogeneity of Variances: Brand Equity Perceptions* Marital Status Test of Normality: Brand Equity Perceptions* Marital Status Mann Whitney Test: Ranks: Brand Equity Perceptions* Marital Status Test Statistics: Brand Equity Perceptions* Marital Status Two Sample Kolmogorov Smirnov Test: Brand Equity Perceptions* Marital Status Descriptive Statistics: Media Preference* Gender Frequencies: Median: Media Preference* Gender Test Statistics : Media Preference* Gender Ranks: Media Preference* Employment Status Test Statistics: Media Preference* Employment Status Median Test: Frequencies: Media Preference* Employment Status Ranks: Media Preference* Educational Qualification Test Statistics : Media Preference* Educational Qualification Frequencies: Media Preference* Educational Qualification Crosstab: Wall Painting * Educational Qualification Chi-Square Tests: Wall Painting * Educational Qualification Crosstab Internet * Educational Qualification ~ XVI ~
7 Chi-Square Tests: Internet* Educational Qualification Ranks: Media Preference* Family Income Test Statistics : Media Preference* Family Income Frequencies: Media Preference* Family Income Crosstab: Banners* Family Income Chi-Square Tests: Banners* Family Income Descriptive Statistics: Media Preference* Family Type Ranks: Media Preference* Family Type Test Statistics : Media Preference* Family Type Two-Sample Kolmogorov-Smirnov Test: Media Preference* Family Type Descriptive Statistics: Media Preference* Marital Status Ranks: Media Preference* Marital Status Test Statistics : Media Preference* Marital Status Frequencies: Media Preference* Marital Status Test Statistics : Media Preference* Marital Status 5.30 Sales Promotion Scheme: 5.31 Statistics: Sales Promotion Scheme Preference: 5.32 Frequency: SPS Frequency: SPS Frequency: SPS Frequency: SPS Frequency: SPS Frequency: SPS Frequency: SPS Frequency: SPS8 ~ XVII ~
8 5.40 Frequency: SPS Frequency: SPS Frequency: SPS Frequency: SPS Frequency: SPS Ranks: Sales Promotion Scheme Preference* Gender Test Statistics : Sales Promotion Scheme Preference* Gender Kruskal Wallis Test: Ranks: Sales Promotion Scheme Preference* Employment Status Test Statistics: Sales Promotion Scheme Preference* Employment Status Ranks: Sales Promotion Scheme Preference* Educational Qualification Test Statistics: Sales Promotion Scheme Preference* Educational Qualification Ranks: Sales Promotion Scheme Preference* Family Income Test Statistics: Sales Promotion Scheme Preference* Family Income Kruskal Wallis Test: Sales Promotion Scheme Preference* Family Size Test Statistics: Sales Promotion Scheme Preference* Family Size Mann Whitney Test: Sales Promotion Scheme Preference* Family type Test Statistics : Sales Promotion Scheme Preference* Family type Mann Whitney Test: Sales Promotion Scheme Preference* Marital Status Test Statistics: Sales Promotion Scheme Preference* Marital Status 5.52 Orthogonal Design: Profile Number 1: Profile Number 2: Profile Number 3: Profile Number 4: Profile Number 5: ~ XVIII ~
9 Profile Number 6: Profile Number 7: Profile Number 8: Profile Number 9: Profile Number 10: Profile Number 11: Profile Number 12: Profile Number 13: 5.53 Running conjoint analysis: Model Description 5.54 Conjoint Analysis: Utilities 5.55 Conjoint Analysis: Importance Values 5.56 Conjoint Analysis: Correlations ~ XIX ~
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