Student Recruitment Director
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- Dylan McCormick
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1 Student Recruitment Director Dubai Full Time Navitas is a diversified global education provider founded in 1994 that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment. Navitas provides services for over 83,000 people in 23 countries. Navitas is a public company listed on the ASX and is part of the S&P/ASX200 index. About the role Reporting to the Regional Sales Director, this new role will be accountable for sales growth and achieving student recruitment targets in MENESA on behalf of Navitas Europe. Working closely with colleagues in the Europe and across the Navitas Global Recruitment Team, this position will lead and develop a recruitment team responsible for all aspects of Navitas Europe s recruitment activities in MENESA. This requires the ability to support a broad range of internal and external stakeholders across MENESA and the Europe to deliver products and services that will drive long-term growth for Navitas Europe in the market. The role has responsibility for the operational delivery of the Division s MENESA marketing strategy, market research, marketing campaigns, marketing communications and budgeting. The external-facing marketing activities will target B2B and B2C customers in order to increase market share and drive international student enrolments across all of the division s University Partnerships. The individual in the role will be outcomes focused, a leader, operational not just strategic. Flexible, dynamic, honest and reliable. Innovative. A problem solver. Cooperative team player. Positive influence on others, fun. Have loads of curiosity wants to keep learning. They will also have authenticity, honesty, determined to win but ethically, creatively, be considerate, empathetic, proactive, and charismatic. Optimistic, human, emotionally intelligent with an intuitive approach to people. Essential Skills and Experience Business level written and oral capability in English Success in a senior sales role within the Higher Education sector, internationally or within the Europe that delivered sustainable business growth Proven ability to monitor and evaluate the success of activities and report appropriately Proven track record of leading and developing exceptional sales teams High level interpersonal, communication and negotiation skills Proven ability as a team player Experience of working and influencing at a senior level Experience of working effectively within a matrix structure to ensure competing demands are met Ability to demonstrate innovative thinking An eye for developing new recruitment initiatives Ability to take responsibility for decisions and outcomes Flexible attitude to work including a willingness to work weekends and evenings in support of recruitment activities both locally and internationally Ability to work to tight deadlines among changing priorities Bachelor s degree in Sales, Marketing or related area (education in UK particularly valued).
2 Desirable Skills and Experience Proven ability to work successfully with education agents in MENESA Proven track record of leading and developing exceptional sales teams Familiarity with Salesforce or similar CRM systems Chartered Institute of Marketing (CIM) qualification What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is values driven and an equal opportunity employer. Enquiries and applications, including a cover letter and resume, should be sent to hr.sharedservices@navitas.com Applications close on COB 7 th September 2017.
3 Position Description Title: Student Recruitment Director - UK Functional Area: Reports to: Full time or part time: Location: Navitas Global Recruitment Team Regional Sales Director MENESA & General Manager, Marketing & Recruitment Europe Full-time Dubai 1. Overview and objectives of the position: Reporting to the Regional Sales Director, this new role will be accountable for sales growth and achieving student recruitment targets in MENESA on behalf of Navitas Europe. Working closely with colleagues in the Europe and across the Navitas Global Recruitment Team, this position will lead and develop a recruitment team responsible for all aspects of Navitas Europe s recruitment activities in MENESA. This requires the ability to support a broad range of internal and external stakeholders across MENESA and the Europe to deliver products and services that will drive long-term growth for Navitas Europe in the market. The role has responsibility for the operational delivery of the Division s MENESA marketing strategy, market research, marketing campaigns, marketing communications and budgeting. The external-facing marketing activities will target B2B and B2C customers in order to increase market share and drive international student enrolments across all of the division s University Partnerships. The individual in the role will be outcomes focused, a leader, operational not just strategic. Flexible, dynamic, honest and reliable. Innovative. A problem solver. Cooperative team player. Positive influence on others, fun. Have loads of curiosity wants to keep learning. They will also have authenticity, honesty, determined to win but ethically, creatively, be considerate, empathetic, proactive, and charismatic. Optimistic, human, emotionally intelligent with an intuitive approach to people. 2. Key relationships: Internal i. Regional Sales Director MENESA ii. General Manager Marketing and Recruitment - Europe iii. Regional Sales Director MENESA iv. Director of Admissions and Recruitment Centre, Europe v. Directors of Marketing and Admissions, Student Recruitment Coordinators within Europe Business Units vi. Admissions Manager (UK) Admissions and Recruitment Centre, Europe vii. Marketing Managers, within mainland MENESA viii. Business Development Managers, within mainland MENESA External ix. University Partners including their in-country representatives and stakeholders x. Agents xi. External government agencies (e.g. embassies, British Council, recruitment agents, etc.)
4 3. Key result areas: a) Sales i. Lead and coordinate Navitas Europe s sales, promotional and market development activities across MENESA to enhance relevant Navitas brands and deliver long-term growth in student recruitment. ii. Lead a recruitment team to deliver sales growth and achieve recruitment targets for individual colleges and for the Europe overall. iii. Deliver high calibre Europe specific sales tools and training to the agent and partner institution network. b) Stakeholder Management iv. Deliver market insight and accurate sales forecasts through regular and detailed reports to the Division, to each College and to Navitas Group Marketing. v. Consistently engage with Business Units to develop specific sales and marketing strategies designed to increase sales and grow overall Europe market share in MENESA whilst minimising compliance risks. vi. Support each Business Unit in pipeline management and partner engagement. c) Recruitment vii. Develop and operationalise Navitas Europe s MENESA Strategic Marketing Plans in collaboration with the Regional Sales Director - MENESA and the MENESA Country team. Manage and drive implementation across new and existing regions. viii. Develop sales strategies for new, niche or specific products. ix. Develop and enhance the online profile of Navitas Europe in MENESA in liaison with Group e-marketing and Europe based marketing staff. x. Ensure that products and marketing comply with ethical and legal standards. d) Financial xi. Manage Navitas Europe s marketing budget in collaboration with the Regional Sales Director MENESA and the General Manager Marketing and Recruitment, Europe to deliver a balanced and transparent budget. xii. Monitor and evaluate overall divisional ROI and for each College. e) Business Development xiii. Through market research activities, collaborate with the Business Development Team to identify demand for Navitas Europe products & services in new and existing markets within MENESA. xiv. Drive the development of Navitas Europe s products and services to most effectively target the market. f) Management and Leadership xv. Lead, drive and develop a team of recruitment staff to enhance and maintain a positive and proactive team-based culture. xvi. Review and assess employee performance and provide appropriate training and support.
5 4. Qualifications and Selection Criteria Essential: i. Business level written and oral capability in English ii. Success in a senior sales role within the Higher Education sector, internationally or within the Europe that delivered sustainable business growth iii. Proven ability to monitor and evaluate the success of activities and report appropriately iv. Proven track record of leading and developing exceptional sales teams v. High level interpersonal, communication and negotiation skills vi. Proven ability as a team player vii. Experience of working and influencing at a senior level viii. Experience of working effectively within a matrix structure to ensure competing demands are met ix. Ability to demonstrate innovative thinking x. An eye for developing new recruitment initiatives xi. Ability to take responsibility for decisions and outcomes xii. Flexible attitude to work including a willingness to work weekends and evenings in support of recruitment activities both locally and internationally xiii. Ability to work to tight deadlines among changing priorities xiv. Bachelor s degree in Sales, Marketing or related area (education in UK particularly valued). Desirable: xv. Proven ability to work successfully with education agents in MENESA xvi. Proven track record of leading and developing exceptional sales teams xvii. Familiarity with Salesforce or similar CRM systems xviii. Chartered Institute of Marketing (CIM) qualification
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