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1 A special supplement to guide the 2018 to Digital Incentive Platforms Featuring in-depth profiles from leading companies, including: Fandango Rewards HelloWorld Inc. PrizeLogic Quotient Valassis Digital

2 The Guide to Digital Incentive Platforms 2018 ADVERTISEMENT CHANGING THE CASUAL BUYER TO A LOYAL CUSTOMER As an experiential rewards provider, Fandango Rewards provide experiences that consumers want. Our experiential rewards start with our movie ticket and access to a massive entertainment audience across a movie s entire lifecycle. Our movie ticket provides access screens throughout the US and our Fandango movie website can provide exclusive trailers, video clips and interviews. Included for movie-goers is entertainment content, movie guides and blogs. Consumers can quickly access with their rewards show times, theater listing and fan ratings and reviews. In 2017, Fandango issued over 100 million reward codes to over 700 clients, including Dr. Pepper Snapple Group, Doritos, Kellogg s, Minute Maid, Gillette, Kohl s, Schick, Kimberly-Clark, General Mills, Unilever, and many other blue-chip brands. CUSTOMIZED DIGITAL REWARDS TO SURPRISE AND DELIGHT All of our rewards can be delivered digitally to a mobile device or computer, therefore eliminating expensive fulfillment costs and delivering instant gratification. Our rewards are customized to surprise and delight consumers. No matter what industry you are in we can change the casual buyer into a loyal customer. Promotional codes from Fandango Rewards enable consumer brands and services to offer their customers and employees incentives not only for movie tickets, but for digital downloads, e-gift cards and Visa Rewards Virtual Accounts accepted at millions of locations and online e-commerce sites nationwide. FANDANGO IN LATIN AMERICA Fandango is ticketing in Brazil, Peru, Colombia, Chile, Mexico, Argentina, Ecuador and Bolivia across more than 3500 screens. In 2016, LatAm had 3 of the top 20 International markets, including Mexico at #9, Brazil at #12, and Argentina at #14. We can help you capitalize on these major international markets. WHO WE ARE Fandango Rewards a division of Fandango, a wholly owned company of NBCUniversal and the Comcast Corporation, is one of the world s leading media and entertainment companies. Fandango Rewards has over 25 years of delivering corporate incentives and rewards in the business-to-business category. EXPERTISE Movie Specific Promotions Frequency Programs Gift With Purchase Loyalty Programs Sweepstakes Test Drive/Sampling Media Buys Shopper Marketing KEY EXECUTIVES Jason Davis, SVP and General Manager Keith Davis, Director of Sales Operations Kevin Green Director of Promotional Sales Jeff Turose, Promotional Sales Manager/Shopper Marketing Movie Rewards Fandango Movie Rewards Guaranteed admission to more than 40,000 screens in the U.S., Brazil, Latin America and Canada. FandangoNOW Over 50,000 TV and movie titles to stream from and new titles added everyday Fandango FanShop Movie-themed premium items Movie Concession Rewards Shopping Rewards e-gift Card portfolio of more than 100 retail prepaid cards Visa Rewards Virtual Accounts Web Based Custom Loyalty Platform FANDANGOREWARDS.COM FANDANGO A HOUSEHOLD BRAND NAME Fandango s powerful brand recognition and large user base make it an attractive partner for brands and retailers Fandango is a household name. At least 95% of shoppers in a recent consumer survey are familiar with Fandango and over half are either current or former users. Almost all shoppers are able to attribute meaning to Fandango s logo. This creates a distinct opportunity to feature the Fandango logo with the partner brand to increase sales. As would be expected, Fandango users are highly attracted to movie rewards and are a valuable audience to attract. They tend to skew younger (millennials), female, highly educated, in a higher income bracket and are more susceptible to the impact of rewards on shopping behavior than the average shopper. Shoppers evaluated three Fandango branded rewards (a multi-brand reward, a no purchase necessary/chance to win reward, and a single brand reward). About half of shoppers would participate in any of the Fandango rewards formats. Additionally, one-third of shoppers find a Fandango movie reward a highly appealing alternative to cash discounts. INDUSTRIES SERVED CPG Industries Beverage Restaurants & QSR Financial Services Insurance MAJOR CLIENTS All Major Movie Studios Procter and Gamble Walmart Coca-Cola Corporation Dr. Pepper Jason Davis, SVP and General Manager jdavis@fandango.com Telecom Travel/Airlines/Lodging Auto Health and Beauty Technology Kellogg s McDonalds General Mills AT&T All major supermarket chains

3 OUR REWARDS CHANGE CONSUMER BEHAVIOR Increased Brand AWARENESS Easy FULFILLMENT High Perceived VALUE Learn how we can be your brand partner fandangorewards.com

4 The Guide to to Digital Shopper Incentive Marketing Platforms ADVERTISEMENT HELLOWORLD.COM HELLOWORLD.COM Your experts in digital promotions and loyalty bring you a special report. Your experts in digital promotions and loyalty bring you you a a special report. Xclusive research Xclusive research REVEALS DIGITAL TACTICS REVEALS THAT DIGITAL INFLUENCE TACTICS THAT IN-STORE INFLUENCE PURCHASE! IN-STORE PURCHASE! 60% 60% 60% of people use their phone of people while shopping use their phone while shopping of people use their phone while shopping HelloWorld Digital and In-Store Engagement Report HelloWorld Digital and In-Store Engagement Report HelloWorld Digital and In-Store Engagement Report WHO WE ARE WHO WE ARE HelloWorld is the leader in digital promotions and loyalty programs, HelloWorld with is the solutions leader that in digital motivate promotions consumers and loyalty to WHO interact programs, WE with with ARE your solutions brand and that inspire motivate purchase. consumers to HelloWorld interact with is the your leader brand in and digital inspire promotions purchase. and loyalty programs, with solutions that motivate consumers to EXPERTISE interact with your brand and inspire purchase. No EXPERTISE other company matches our breadth and depth of experience, No other company having run matches four times our breadth more promotions and depth of than EXPERTISE any experience, other provider. having Our run four full-service times more approach promotions allows than global No brands any other other to company execute provider. powerful matches Our full-service engagement our breadth approach and programs depth allows of with global brands to execute powerful engagement programs with experience, just one digital having marketing run four solutions times more partner. promotions than just one digital marketing solutions partner. any other provider. Our full-service approach allows global brands to execute powerful engagement programs with just one digital marketing solutions partner. Sweepstakes, Games & Contests Sweepstakes, Loyalty Programs Games & Contests Loyalty Purchase Programs Validation Purchase Sweepstakes, CRM, Messaging Validation Games & App & Contests Engagement CRM, Loyalty Strategy, Messaging Programs Creative & App & Custom Engagement Analytics Strategy, Purchase Legal Services Creative Validation & Prize & Custom Fulfillment Analytics Legal CRM, Services Messaging & Prize & App Fulfillment Engagement Strategy, Creative & Custom Analytics Legal Services & Prize Fulfillment MAJOR CLIENTS MAJOR CLIENTS Anheuser-Busch Anheuser-Busch Clorox MAJOR Clorox Coca-Cola CLIENTS Coca-Cola Anheuser-Busch Johnson & Johnson Johnson Clorox Kraft & Johnson Kraft Coca-Cola Nathan s Famous Nathan s Johnson Procter Famous & Gamble Johnson Procter Kraft Smithfield & Gamble Smithfield Nathan s Starbucks Famous Starbucks Procter & Gamble Smithfield Starbucks TEL: TEL: Catherine.Hart@HelloWorld.com Catherine.Hart@HelloWorld.com TEL: Catherine.Hart@HelloWorld.com

5 A chance to win?! A chance to win?! 52% 52% OF SHOPPERS WILL TAKE ADVANTAGE OF A CHANCE-TO-WIN PROMOTION IN-STORE. OF SHOPPERS WILL TAKE ADVANTAGE OF A CHANCE-TO-WIN PROMOTION IN-STORE. 61% 61% WOULD TAKE A PHOTO OF THEIR RECEIPT TO EARN A GUARANTEED REWARD. WOULD TAKE A PHOTO OF THEIR RECEIPT TO EARN A GUARANTEED REWARD. 41% 41% WOULD REACH OUT VIA TEXT FOR PRODUCT INFO. WOULD REACH OUT VIA TEXT FOR PRODUCT INFO. Download the latest Shopper Marketing research Download Download on what the the latest motivates latest Shopper Shopper consumers Marketing Marketing in-store. research research Download on on what what the motivates motivates helloworld.com/cpgreport latest Shopper consumers consumers Marketing in-store. in-store. research on what motivates helloworld.com/cpgreport consumers in-store. helloworld.com/cpgreport helloworld.com/cpgreport Digital Marketing Solutions for the World s Best Brands Digital Marketing Solutions for the World s Best Brands Guide Spread Proof_Template.indd 3 5/2/18 11:13 AM

6 The Guide to Digital Incentive Platforms 2018 ADVERTISEMENT SHOPTIVITY PRIZELOGIC.COM WE USE INCENTIVIZED ENGAGEMENTS TO CAPTURE ATTENTION AND MOTIVATE ACTION From a basic sweepstakes to a fully customized loyalty program, our flexible solutions achieve specific marketing objectives; including acquisition, engagement, sales, loyalty and brand advocacy. Every program we create delivers consumer insight that helps our clients understand their customers better and sell smarter. WHAT SETS PRIZELOGIC APART Independence: PrizeLogic is the largest independent digital engagement agency. This means we can scale to meet our clients needs, and seamlessly collaborate with other client partners to provide the best solutions. Security: We are the only provider in our category who has achieved ISO/IEC certification which means we offer unparalleled protection for both client and customer data and privacy. Trust: We take great pride in our Better Business Bureau A+ rating (the highest in the industry) ensuring our clients maintain strong relationships and reputations with their consumers. Flexibility: Our proven platform offers unprecedented scale, enough to accommodate the world s largest consumer engagement programs, along with the ability to customize solutions based on each client s unique needs. Our superior technology platform, combined with our full suite of in-house services, means we are truly a one stop shop for both Fortune 500 companies and their agencies. 6 YEARS RUNNING PROMO TOP Shops Co-Branded Retailer Specific Loyalty Program PepsiCo & Dollar General Gear Up With Dew We partnered with Mountain Dew to create a retailer specific loyalty program at Dollar General. By purchasing participating Mountain Dew and Doritos products, consumers earn points redeemable for great Dew Gear. Entering its third year, the program continues to deliver strong results driving year over year volume growth. WHO WE ARE PrizeLogic is the largest independent digital engagement agency, using data-driven insights and strategic incentives to capture consumer attention and motivate action. From turnkey Sweepstakes to custom Loyalty programs, our technology platform seamlessly scales to meet each client s specific objectives. INDUSTRIES SERVED Consumer Packaged Goods Alcoholic Beverages Entertainment Retail Restaurant Technology Telecom Financial Travel and Hospitality A u t o m o ti v e Promotions: Sweepstakes, Instant Win, Contests, Real-time Giveaways, Hashtag Promotions & Custom Games Loyalty: Long-Term Loyalty Programs & Short-Term Continuity Programs Digital Rebates: Threshold Rebates, Targeted Rebates, Collect to Get & Gift With Purchase, Analytics: Consumer Insight & Consumer Activation MAJOR CLIENTS MillerCoors PepsiCo Johnson & Johnson Hershey s McDonald s Disney T-Mobile Samsung ebay Capital One KEY EXECUTIVES Keith Simmons, Chief Executive Officer Ryan LaMirand, Chief Operating Officer Matthew Kates, Chief Marketing Officer Aaron Lobliner, SVP, Managing Director Sales Aaron Lobliner SVP, Managing Director alobliner@prizelogic.com

7 PepsiCo Game Day Gear Promotion ATTENTION AGENCY SHOPPERS: Seamless shopper card integrations ions now available ailable at checkout We make participating in any program easy for your loyal customers by integrating with their frequent shopper card accounts. Once registered, their shopper accounts can be validated across multiple banners via API with your digital POS system, and updated with each new transaction. Making your customers happy, and your life easier. What can we check off your list? Let s chat, Keith Simmons : CEO ksimmons@prizelogic.com DETROIT SCOTTSDALE NEW YORK CHICAGO ATLANTA LOS ANGELES LATIN AMERICA

8 The Guide to Digital Incentive Platforms 2018 ADVERTISEMENT QUOTIENT.COM DIGITAL PERFORMANCE MARKETING Quotient s digital performance marketing solutions use proprietary shopper data, targeted content and breakthrough technology to provide marketers with the most effective marketing campaigns and programs. Grow customer activation and drive measurable sales with personalized media and promotions that will reach high-value shoppers more efficiently via the digital channels they already use. THE QUOTIENT DIFFERENCE We specialize in helping brands pinpoint digital shoppers and shrink the path between seeing your content and visiting the store. Now Quotient and Crisp s combined portfolio provides you with a digital mobile platform to engage your shoppers across multiple devices and at scale. QMX, our media exchange solution, reaches more than 80 million verified buyers and delivers media to the right audience at the right time. You can engage shoppers wherever they are, across all devices, to win the micro-moments that drive product sales. DRIVE SALES WITH RETAIL PERFORMANCE MEDIA Exclusive Shopper Data Gathered through Quotient s relationships with retailers and consumers, QMX uses data based on past purchase behavior and intent to buy. & Advanced Targeting & Personalization QMX uses its data and targeting capabilities to deliver the right message to the right consumer at the right place and time. Media Execution QMX media reaches a potential audience of over 80 million with digital promotions and premium mobile ads driven by Crisp Mobile. We make sales happen. Measurement Detailed QMX analytics and reporting monitor and measure the success of your campaigns. WHO WE ARE Quotient is a digital promotion, media and analytics company that connects brands, retailers and consumers. We deliver on digital promotions, powering retailer s loyalty platforms through Retailer iq, and mobile & digital media all to drive incremental sales for brands and retailers. EXPERTISE We are experts in digital promotions, retailer loyalty program technology/integrations (via Retailer iq ) and mobile/digital marketing & media all of which drive sales for brands and retailers. Our retailer network covers 73% of total market dollar sales. Quotient s suite of digital shopper marketing solutions includes: Targeted Shopper Offers Digital Coupons Targeted Cross-Platform Display Media Mobile Cash-Back Rewards & Incentives New Product Launch & Buy Rate Solutions Quotient Analytics & Research INDUSTRIES SERVED Consumer Packaged Goods Grocery, Drug, Dollar and Mass Retail Specialty & Franchise Retail Restaurant Entertainment Financial Services MAJOR CLIENTS Albertsons Companies Clorox Dollar General General Mills Kellogg s Nestle Procter & Gamble S.C. Johnson Unilever Walgreens Dave Johnson, Vice President, Shopper Marketing, Quotient djohnson@quotient.com Tom Jones, Vice President of Crisp Media Sales, Quotient tjones@quotient.com

9 Connecting brands to shoppers wherever they are. Data-Driven Performance Marketing Solutions Digital Promotions Targeted Shopper Media Mobile Activation quotient.com/solutions

10 The Guide to Digital Incentive Platforms 2018 ADVERTISEMENT SHOPTIVITY VALASSISDIGITAL.COM PLANNING WITH A FULL CONSUMER VIEW The more you know about the real-world choices consumers make, the more success you will have in finding people ready to purchase. The Valassis Consumer Graph captures the browsing, buying and location behavior of individuals across their devices, drawing from proprietary data that applies more real-world shopping intelligence to more people. ACCURATE LOCATION DATA ACHIEVES STRONGER PERSONALIZATION Real-world location data is the bridge to understanding consumer behavior both online and offline. When you completely understand offline location activity throughout a consumer s day, it becomes the most valuable metric for improving performance. Valassis Digital observes a broad device population of more than 1 billion unique devices per month. Our proprietary multi-layered filtering system ensures advertisers are working with the most current and precise data. Let us help you predict consumer behavior and increase your sales using our location-based insights and real-world data. MEASUREMENT THAT PROVES SUCCESS At Valassis Digital, measurement is the key to revealing why your program succeeded. Our marketing scientists apply rigorous methods to bring you a detailed picture of real-world response. We deliver a wide range of insights and studies quickly, in time to influence your next campaign. WHO WE ARE Valassis Digital is an advertising and marketing intelligence company with a fully-owned platform devoted to exceeding your goals. Our engineers design innovative technology that transforms consumer choices into predictive intelligence, resulting in a multi-channel solution that drives consumers to act. INDUSTRIES SERVED Valassis Digital has worked with 19 of the top 20 leading national advertisers and each of the top 10 ad agencies in the United States as ranked in 2017 by Advertising Age. Consumer Packaged Goods Grocery/Drug/Mass Merchandisers Specialty Retail Specialty Services Activation that Drives Engagement Once we find your ideal consumers, Valassis Digital s cross-channel platform increases their engagement using a suite of high-impact formats that cut through advertising noise. Display Dynamic Mobile Social Video Coupons Extending your ability to reach the best buyers throughout their journey and surrounding them across multiple formats increases activation. In addition, our comprehensive channel suite empowers your personalization efforts and grows brand loyalty as you speak to consumers in the ways they prefer. EXPERTISE Valassis Digital is the only company with a deep network of integrated solutions that transform disconnected consumer choices into predictive media delivery. valassisdigital.com VERIFIED AD ASSURANCE

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12 Don t miss these other upcoming Industry Guides appearing only in Shopper Marketing magazine in Shopper Marketing Agencies September 2018 Insights, Analytics & Data October 2018 E-Commerce December 2018 Contact Bill Baumann at the Path to Purchase Institute at bbaumann@ensembleiq.com or (609) for more information.

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