Outside-in perspective focus on which of following philosophies? Select correct option: Product Satisfaction Sales Promotion
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1 Outside-in perspective focus on which of following philosophies? Product Satisfaction Sales Promotion Marketers are interested in the roles and influence of the husband, wife and children on the purchase of different products and services. Which one of the following segment is being studied by the marketer? Family Social class Opinion leader Reference group Mr. A retains complete ownership of all members of its distribution channel. Mr. A channel would be best described as which of the following VMS? Corporate Contractual Conventional Administered Mr. ABC and his staff have decided to use target marketing to reach their sales goals. Which are their three steps (in order) to target marketing? Market segmentation, market positioning, and target marketing Market segmentation, target marketing, and market positioning Market alignment, market segmentation, and market positioning Market recognition, market preference, and market insistence The marketing information system is not limited to use by the company it serves. It may also provide information to which of the following? The government External partners Various publics Competitors
2 Sampling requires the answer to three questions. Which of the following is an inappropriate one? Who is to be sampled (what sampling unit)? How many people should be surveyed (what sample size)? Why should they be sampled (justification)? How should the people be chosen (what sampling method)? Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute to fatness that harms consumer health and causes health problems in the long run. This statement reflects which one of the following concepts? Marketing concept Societal marketing concept Product concept Production concept Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other? Intranets Extranets Internet Bytes Which of the following is a physical, concrete product that you can touch? A service A good An idea A philosophy The fact that organizational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs. This situation shows which of the following demands? Joint Derived Inelastic More fluctuating
3 Which one of the following stage is NOT a part of buyer s black box? Brand choice Product choice Need recognition Dealer choice All of the following are the stages involved in the consumer adoption process EXCEPT: Desire Awareness Interest Trial The environment that is made up of institutions and other forces affecting society s basic values, perceptions, preferences and behaviors shows which of the following environment? Cultural environment Fictitious environment Natural environment Political environment At the very least, which of the following identifies the product or brand that might also describe several things about the product? Label Style Package Brand If Pepsi sets the price of its six packs to match exactly the price of Coca- Cola's, Pepsi is using which of the following pricing method? Demand-oriented Cost-oriented Experience curve Competition-oriented
4 When encoding the message, the source should use signs (words and symbols). What must be in these signs? New and exciting meanings Different meanings to different people Meanings understandable by the target market Broad interpretations of signs The verbal portion of an advertisement, including headlines, body, and signature reflects which one of the following concepts? Copy Storyboard Layout Script The phase in the selling process in which the salesperson gathers as much information about the prospective client before the sales call refers to which one of the following options? Reproach Approach Prospecting Qualifying According to Philip Kotler how many marketing management philosophies are there? Three Four Five Six Which of the following are those products purchased for further processing or for use in conducting a business? Unsought products Specialty products Shopping products
5 Industrial products
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