Brand guidelines are developed to protect the integrity and value that brand represents. This document describes the basic elements of the GT Nexus

Transcription

1 Brand Guidelines

2 Brand guidelines are developed to protect the integrity and value that brand represents. This document describes the basic elements of the GT Nexus identity system our brand and provides usage guidelines. Adhering to these graphic standards is essential in maintaining a consistent and professional public identity for GT Nexus.

3 STRATEGY THE CHALLENGE We need to break through immense levels of noise in our space that all sounds and looks the same. We achieve this through provocative messaging delivered in a clean, well designed, simple way. 3

4 Key elements Strong, differentiated, consistent look and feel across all geographies and markets Thought leadership messaging that leads with momentum and customers STRATEGY THE ROLE OF OUR BRAND Education-centric, challenger marketing to set the table for product feature/benefit discussions Our brand permeates through how we engage and behave in marketing and sales Our brand is premium GT Nexus presents a singular brand face to the global market. Our brand works at multiple levels, supporting different industries and job roles. 4

5 THOUGHT LEADERSHIP Our customers speak for us; their logos are front and center. We don t lead with a solution pitch; we focus on the issues. 5

6 We re a technology company, and we re focused on global commerce and supply chain. MESSAGING WHEN PRESENTING WHAT WE ARE GT Nexus is the world s biggest cloud-based business network for global trade and supply chain management. Solution messages 1 Single technology platform 2 Fusion of physical and financial supply chains 3 4 Leaders from every business category as customers We are part of Infor, representing the network aspect of their vision 6

7 We educate and provoke We help prospects get smart on innovation We don t do product pitch events OUR APPROACH GO-TO- MARKET APPROACH We drip, we don t overwhelm We create knowledge centers We don t spam people with feature/function speak We point to examples that tell our story It s about talking to the market, not to ourselves We need to stand out in the noise. 7

8 OUR BRAND A BRAND FOR ALL TIME It takes as much time to build a brand as it takes a person to build a reputation. The difficulty is not as much to perfect a strategy as to be focused, differentiated, and consistent everywhere, every time. Gradual course corrections are acceptable, but we don t chase the latest fads or make hard right turns. Brands are built slowly, it takes time. 8

9 LOGO 10 TABLE OF CONTENTS TYPOGRAPHY 16 COLORS 23 ICONS 27 KEY VISUALS 29 IMAGERY 36

10 The ideal background for the GT Nexus logo is solid white or very light gray. Do not alter the logo, substitute or rearrange any of the logo colors. The logo should always include the tagline. The preferred application is on a white background. Refer to us as GT Nexus, not GTN, Nexus, or GT. In writing, keep GT and Nexus together, as the same line, as a single unit. 10

11 LOGO NOTES HEX #D5000E R 213 G 0 B 14 C 10 M 100 Y 100 K 2 Pantone 1797 #DBDBDB #4C4C4C Cool Gray 10C Custom (Spot): To match the red logo color precisely, especially on uncoated stock, be sure to coordinate with GT Nexus Marketing to insure the use of a POD-approved vendor that has Infor/GT Nexus custom Infor Red ink. We use this custom red for stationery/envelope, note card/envelope, and folder off set printing where it is important to match the business card digital-print red so that the entire business system coordinates perfectly. 11

12 LOGO VARIATIONS Dark background Grayscale 1-color 100% black An alternate version of the GT Nexus logo exists for placement on a solid dark background. Logo text: Pantone 1797 Logo box background: White Logo text: White Tagline: White (reverse) Use this version whenever there is no possibility of color printing. Logo text: Pantone Cool Gray 10 C Logo box background: Pantone 420 Logo text: White Tagline: Pantone Cool Gray 10 C Use in all media where color is not an option. Examples include fax sheets, one-color merchandise items, and simple graphic media. Reverse * Avoid using the GT Nexus logo in all white. 12

13 LOGO SPACING X X X The GT Nexus logo should not be crowded or overwhelmed by other elements competing for the space. If placed within a cluttered environment, the logo risks becoming obscured and insignificant. The required minimum clear space can be measured in relation to the equal height and width marked by the symbol x at the right. This clearance should completely surround the entire logo lockup, top and bottom; left and right.

14 LOGO MINIMUM SIZE Digital 120px Print 30mm Digital 80px Print 20mm Full logo Minimum logo width for digital use is 120px. Minimum logo width for print is 30mm. Without tagline For exceptional cases only, when the logo gets too small, the tagline should be removed. The minimum accepted width is 80px for digital and 20mm for print. The logo spacing rule still apply.

15 LOGO PRACTICE ON WEB HEADER 50px left aligned 50px In digital practice, the logo should always be left aligned to the edge of the content, with a padding of 50px top and bottom. 15

16 MAIN TYPOGRAPHY PROXIMA NOVA Abcdefghijklmnopqrstuvwxyz Thin Light Regular SEMIBOLD At GT Nexus, we built a company around a simple but very powerful idea: put a single cloud-based collaboration platform at the center of a huge but enormously inefficient industry global trade and logistics and give companies a rapid, low-cost way to enable hundreds of inter-company supply chain processes on a global scale, across entire trading communities, to drive new levels of operational efficiency and business agility *+/-$@& The bigger the font size is, the thinner the font weight should be. The recommended use for body text is 15px Proxima Nova light, with 25px line height. 16

17 SECONDARY TYPOGRAPHY DROID SERIF Abcdefghijklmnopqrstuvwxyz The platform allows us to leverage existing document and payment flows between buyers and suppliers to fund quickly and easily This typography is only used for quotes, or for citations The recommended use for body text is 20 px Droid Serif Italic, 32px line height 17

18 TEXT HIERARCHY Proxima Nova Bold, 13px, tracking 300 Proxima Nova Light, 60px, line height 60 Proxima Nova Regular, 25px, line height 30 HELPING LABEL The future of global trade GT Nexus is the cloud platform that the world's largest companies use to monitor and orchestrate their global supply chains. Proxima Nova Light, 40px, line height 40 Proxima Nova Semibold, 16px, line height 20 A simple but very powerful idea Today, GT Nexus is the developer and operator of the largest cloud supply chain platform of its kind. Proxima Nova Light, 15px, line height 25 At GT Nexus, we built a company around a simple but very powerful idea: put a single cloud-based collaboration platform at the center of a huge but enormously inefficient industry and give companies a rapid, low-cost way to enable hundreds of inter-company supply chain processes on a global scale, across entire trading communities, to drive new levels of operational efficiency and business agility. Proxima Nova Light, 40px, #00898C $500B+ 25, ,000 in goods managed businesses on the platform users on the platform 18

19 TEXT HIERARCHY Proxima Nova Bold, 13px, tracking 300 Proxima Nova Light, 60px, line height 60 Proxima Nova Regular, 25px, line height 30 Proxima Nova Light, 40px, line height 40 Proxima Nova Semibold, 16px, line height 20 HELPING LABEL The future of global trade GT Nexus is the cloud platform that the world's largest companies use to monitor and orchestrate their global supply chains. A simple but very powerful idea Today, GT Nexus is the developer and operator of the largest cloud supply chain platform of its kind. Proxima Nova Light, 15px, line height 25 At GT Nexus, we built a company around a simple but very powerful idea: put a single cloud-based collaboration platform at the center of a huge but enormously inefficient industry and give companies a rapid, low-cost way to enable hundreds of inter-company supply chain processes on a global scale, across entire trading communities, to drive new levels of operational efficiency and business agility. Proxima Nova Light, 40px, #FFFFFF #00898C $500B+ 25, ,000 in goods managed businesses on the platform users on the platform 19

20 TEXT HIERARCHY Droid Serif Italic, 20px, line height 30 Proxima Nova Bold, 13px, tracking 300 Proxima Nova Light, 15px Proxima Nova Light, 40px, line height 40 Proxima Nova Light, 15px, line height 35 It's the right part at the right time, because you can monitor all the transit. And it shortens lead time. It reduces your variability significantly... Since we've launched this in the last couple of years, we've taken over $250 million dollars out of inventory. TOM FRANCE, Operations Manager, Caterpillar Key benefits - Offers superior agility in inventory management with optimized cycle time - Lowers inventory costs and reduced buffer stock - Reduces spend on expedited air freight - Reduces cost to serve customers with complete and on-time orders Proxima Nova Semibold, 16px, #13A3F7 Proxima Nova Semibold, 16px, #6DD9D1 Proxima Nova Semibold, 16px, #00898C Proxima Nova Light, 15px, line height 20, #B3B3B3 Clickable link Visited link Mouse over link 2016 GT Nexus, an Infor company. All rights reserved. 20

21 TEXT HIERARCHY Droid Serif Italic, 20px, line height 30 Proxima Nova Bold, 13px, tracking 300 Proxima Nova Light, 15px Proxima Nova Light, 40px, line height 40 Proxima Nova Light, 15px, line height 35 It's the right part at the right time, because you can monitor all the transit. And it shortens lead time. It reduces your variability significantly... Since we've launched this in the last couple of years, we've taken over $250 million dollars out of inventory. TOM FRANCE, Operations Manager, Caterpillar Key benefits - Offers superior agility in inventory management with optimized cycle time - Lowers inventory costs and reduced buffer stock - Reduces spend on expedited air freight - Reduces cost to serve customers with complete and on-time orders Proxima Nova Semibold, 16px, #FFFFFF Proxima Nova Semibold, 16px, #E5E5E5 Proxima Nova Semibold, 16px, #F2F2F2 Proxima Nova Light, 15px, line height 20, #E5E5E5 Clickable link Visited link Mouse over link 2016 GT Nexus, an Infor company. All rights reserved. 21

22 TYPOGRAPHY PRACTICE Inject cash into the #supplychain where and when it s needed most linkurl.com FEATURED RESOURCE US Election Business Outlook: Retail Executives See Significant Cause for Concern around Protectionism & Tariffs Retail executives fear protectionism & tariffs following 2016 US presidential election. The platform allows us to leverage existing document and payment flows between buyers and suppliers to fund quickly and easily. JOHNNY SMITH, IFC Part of the World Bank 22

23 PALETTE PRIMARY COLORS #13A3F7 #61C5FF R G B R G B C M Y K C M Y K Predominant colors should be white and blue. 23

24 PRIMARY COLORS COLOR BALANCE 24

25 PALETTE SECONDARY COLORS HEX #6DD9D1 R 109 G 217 B 209 C 54 M 0 Y 26 K 0 #00898C #C680FF #9ED #F2F2F2 #E5E5E5 #B3B3B3 # Use secondary colors in a reserved way for details. 25

26 PALETTE GRADIENTS #61C5FF #C680FF #13A3F7 #13A3F7 Use this type of gradient for small containers, buttons on white/light gray backgrounds, or icons of at least 64px in size Use this type of gradient for circular, line drawn containers for icons 26

27 USAGE OF ICONS 24px 32px 48px 64px 27

28 ICONS PRACTICE Survey Finds 76% of Manufacturers Lack Chief Supply Chain Officer With so many success factors hinging on the supply chain, it's surprising to see so few companies placing supply chain at the C-level. Download the PDF Financial services More than 30 finance providers and banks deliver financial services on the GT Nexus platform. Papers and Reports Retail Redefined: It s Just Commerce Disruption has already turned retail on its head. What does the future bring? And how will retailers meet demand? Read more Logistics Services Retail Suppliers Login Manufacturing 28

29 KEY VISUALS MOSAIC All graphics are based on the key visual the mosaic. The square shape in the center should always be visible. It is preferable to highlight sections of the mosaic, rather than showing it in its entirety. 29

30 MOSAIC APPLICATIONS Solutions Our solutions combine a powerful technology platform and an integrated business network to solve today's most pressing market problems. Retail Redefined: It s Just Commerce Retail Redefined: It s Just Commerce 30

31 KEY VISUALS PATTERNS Always use these patterns in shades of grey or transparent black/white to fill entire containers. Always use them on neutral backgrounds, never over images. The diagonal pattern should only be used for limited sections backgrounds that feature cards. The dotted pattern should be used to emphasize small containers. 31

32 PATTERNS PRACTICE Financial Services 40% of worldwide manufacturers admit they lack visibility across the extended supply chain The Network Model for Business: Moving Beyond the Value Chain Value chains have flourished over the past twenty years, becoming global and intricate. Yet, they re proving to be inadequate for today s modern commerce. A Galaxy of Trouble: Product Recalls in an Always Online World When a signature product fails, the whole world finds out. Just ask Samsung. GT Nexus Insights: Profitable Demand Response in Manufacturing The same pressures that are forcing retailers to offer incentives on shipping, price, and availability also impact manufacturers. 32

33 KEY VISUALS THE NETWORK Graphics found within our mosaic Horizontal line Vertical line Diagonal 45 Curved line - half circle Circular node 33

34 KEY VISUALS THE NETWORK The network is formed using the graphic elements above. The least complex network will be formed of at least two lines and one circular node. The line should always have the same thickness throughout the elements. Depending on the medium used, the thickness of these lines can vary, but it should always be X/4 of the logo's X. 34

35 THE NETWORK PRACTICE The Internet of Things Supply Chain Leading manufacturers from high tech, life sciences, consumer goods, automotive, commodities, industrial products and other segments use GT Nexus to manage their global supply chains. The platform makes it easy for partners, customers, and divisions to collaborate in real-time, across the world. NEVER MISS A THING Subscribe for updates GT Nexus Offers You the Future of Global Trade Leading manufacturers from high tech, life sciences, consumer goods, automotive, commodities, industrial products and other segments use GT Nexus to manage their global supply chains. The platform makes it easy for partners, customers, and divisions to collaborate in real-time, across the world. Stay informed on supply chain best practices, current trends, and industry innovations by subscribing to one of our thought leadership resources. 35

36 IMAGERY PRIMARY Mood Setting Globally Connected Imposing Use mood setting image: infrastructure, industrial, logistics as desired theme People should always be captured engaged in activities Capture moments in real life, images should feel natural, not staged Avoid cliches and stereotypes (stocky images) Capture technology as a whole, nothing specific Try choosing images that are not too busy, with many details Dramatic images and images that emphasize larger scale are preferred Transparent black overlay can be added (where appropriate) for better legibility 36

37 IMAGERY SECONDARY Textures Mood Setting Micro & Macro Use texture images (micro/macro) that reflect industries, technology or logistics Whilst these should only be used to set the mood, it should be clear at all times what the textures represent The number of colors shown should be limited Transparent black overlay can be added (where appropriate) for better legibility 37

38 IMAGERY PRACTICE Manufacturing GT Nexus Insights: Commerce Re-Defined Calculating supplier maturity strategically uses big data to ensure quality and mitigate risk, rather than using typical methods of risk assessment. Calculating supplier maturity strategically uses big data to ensure quality and mitigate risk. Our Vision: A Simple but Very Powerful Idea The Power of Information What if you could visualize a day of global trade on a single platform? What would it look like? 38

39 FINAL THOUGHT Whenever in doubt simply refer back to this document for guidance. Our brand is flexible enough to allow room for creativity and innovation. If you have any other questions or need a hand, please get in touch with us at marketing@gtnexus.com. 39