Sponsors. Silver Sponsors Egan Company Metropolitan Economic Development Association S.R. Weidema, Inc.
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1 Sponsors Platinum Sponsors Ames Construction Inc. Knutson Construction Services M. A. Mortenson Co. Rice Lake Construction Group Silver Sponsors Egan Company Metropolitan Economic Development Association S.R. Weidema, Inc. Gold Sponsors Carl Bolander & Sons Co City of Saint Paul, MN C.S. McCrossan Inc Fabyanske, Westra, Hart & Thomson, P.A. Geislinger and Sons, Inc. Hennepin County Kraus-Anderson Construction PCL Construction Services Ryan Company, Inc.
2 Online Image By Suzie Meier Red Technologies
3 Maximizing Your Digital Footprint How to Manage Your Online Image The "Must-Haves" Online
4 Managing Your Digital Footprint Regularly Check Your Online Presence Be Consistent and Professional Be Accurate Use Professional Photos Keep Your Information Current Be Proud of Your Accomplishments Create a Plan
5 Check Your Online Presence Often Be aware of what others are saying about you and your company Know what is online before you hear it from others Check your reviews Encourage others to review you
6 Be Consistent and Professional Be consistent and professional in what you say online Only talk about things you believe in and your company stands for Stay away from controversial topics that may have you saying things you will regret later Once something is online it can never really be deleted!
7 Be Accurate Always check (and double check) your spelling and grammar Spelling and grammar errors reflect negatively on you and your company Be sure to check your facts and only talk about things you know are true
8 Only Use Professional Photos Never use poor quality pictures Never use a picture where you crop someone else out of it Spend the money on professional photos It is okay to have fun and let the pictures reflect you and your company
9 Keep Your Information Current Make sure your profile information is up to date on all platforms Make sure you post and blog often Make sure your website content is up to date Out of date information online is worse than not having information out there If there are platforms you cannot keep current, delete them
10 Be Proud of Your Accomplishments A little bragging is okay! Talking about your accomplishments helps set you apart from your competition
11 Create a Plan Create a plan and make sure you, and your employees, follow it If you do not have time to keep up with the plan, put someone else on your team in charge of the plan Monitor the plan regularly and make changes accordingly
12 The "Must-Haves" Online Website Search Engine Optimization (SEO) Social Media Blogging Video Online Reviews
13 Website Be sure your website is responsive Modern Up to date (content and photos) A good representation of who you are User friendly Be sure your contact information is easy to find on every page
14 Search Engine Optimization (SEO) Optimize each page of your website Submit your website to Google and Bing Webmaster Tools at a minimum Create a new sitemap when you make major changes to your website and submit it to Google and Bing
15 Social Media Only participate in platforms you have the time to keep up with Post on a regular basis as often as you can Post separate posts on each platform Schedule your posts Check platforms you use on a daily basis Watch insights to know which posts are working and which are not
16 Social Media Continued Encourage engagement by followers Be sure to comment, like, and follow other companies Make sure your profile is complete on all platforms Consider placing ads on social media
17 Social Media - Facebook Still the largest social network on the web More than 1.55 BILLION active users Even if you think your clients aren't looking on Facebook they are! Posting creates brand awareness Switch up your posts If you only have time for one platform, this should be it!
18 Social Media - LinkedIn Platform built specifically for business More than 400 million registered users Draws business people who may not use any other form of social media
19 Social Media Google + Google + posts are searchable on Google No other social media platforms have that Not as widely used but a must-have for businesses due to the posts being searchable on Google
20 Social Media - Twitter 320 million active users Fast paced do not need to put as much time into tweets Due to the fast pace, you need to tweet often. Several times per day if possible. Use hashtags
21 Blogging Sites with an active blog, on average, receive seven times more visitors than their non-blogging counterparts. Optimize blogs for search engines Blog once a month at a minimum Follow analytics Share across social media and through marketing
22 Video You Tube is 2nd most used search engine Videos, and web pages with video, rank higher than articles or content only web pages on the same topic, almost every time. Videos keep visitors on your website for a longer period of time Videos create a much more personal feel than text, and humanize your brand
23 Video Continued People are more likely to watch a 1 minute video then read 1 minute of text Video is one of the most shareable forms of marketing content Use on website, social media, marketing, blogs
24 Types of Video Branding Videos Testimonial Videos How To Videos Interview Videos Video Blogs
25 Online Reviews Take control of your online reviews Ask clients to leave you reviews make it part of your process Negative Reviews Try to resolve them Leave a professional response Ask others to leave positive reviews to move the negative review down
26 Top Review Sites Google Social Media Yelp Your Own Website
27 Thank You! Suzie Meier President of Red Technologies (612) RedTechnologiesInc.com
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