37 rue Bergère Paris

Transcription

1 ECR Store Tour 2018

2 37 rue Bergère Paris 2

3 Bio C Bon 37 rue Bergère Paris Background Grocery organic store chain. Positioning: 100% organic, Premium Over 90 stores in France Bio C Bon New VUSION display Geolocation ShelfWatch & TSO 3

4 Store efficiency VUSION display: The world most modular smart retail display Geolocation: SES-imagotag s interactive labels form a highly dense network of intelligent sensors. The geolocation function built into SES-imagotag s displays makes it possible to check the exact location of each product and the number of facings at any time. ShelfWatch: Detect stock outs and anomalies in store using leading edge digital price tag, product recognition and security camera technology. It identifies all the products affected by out of stocks and anomalies (misplaced products, non-compliant facings ), by recognizing each digital price tag and the product associated with it. TSO (Total Shopfloor Optimization): The number one rule of operations is to have accurate data on shelf and stock status at all times. Combining the precise data from the geolocation of labels with our stock optimization software gives a heat map of where anomalies may be found at the shelf. The Total Shop Optimization solution identifies and pinpoints on a digital store map anomalies such as theoretical stocks with zero or negative values, insufficient sales coverage, too many. 4

5 101 Porte Berger, Paris 5

6 Monoprix Background French premium supermarket chain based mainly in medium/large cities Positioning: quality, choice, service and innovation in city centers Over 500 stores in France, in over 250 cities in France and stores in Northern Africa, middle east and Europe. Les Halles is a new store, opened in July Verticals present in store Food, bakery, prepared foods, clothing, pharmacy, beauty, household goods & restaurant area Monoprix G-tag S 4 & 6 G-tag with QR code and NFC call to action Freezer tag Easylock Different fixings Storefront services In-store wifi Geoloc 6

7 Shopper Engagement Internet and the growing reach of smartphones are transforming the way retailers operate. Consumers are now more connected, more demanding, better informed and more impatient. To adapt, stores need to reinvent themselves, using digital technology to connect, to get to know, to guide, to inform and to assist consumers at the point of sale. Shoppers can easily jump to the product web page via NFC, or the QR code directly integrated on the ESL. No need to download another app - shoppers can now get easy access to in-store and online services. They can find items easily with a geolocated product search and store map, guiding users directly to the product. 7

8 15 Cours de l'ancienne Boulangerie, Issy-les-Moulineaux 8

9 Intermarché Background One of the top 5 French supermarket chains Have supermarket, hypermarket, contact (country side) and express stores Over 1800 stores in France and more than 2300 in Europe Verticals present in store Food, F&V, Beauty Intermarché G-Tag S G1 Black & White tags NFC (for mobile self scan) Geolocation In-store Picking Shelf Watch & TSO 9

10 Store efficiency The smart label management software developed by SESimagotag uses the labels to locate and identify in real time the precise position of the products in-store, indicating to managers and order preparers where the products sought are to be found. This geolocation of articles also offers unprecedented new capacities of analysis and optimization for merchandising purposes (through the detection of potential product shortages in shelf displays, the reduction of stock volumes in sections with sluggish product turnover, etc.), as well as countless possibilities for enriching the customer s experience (augmented reality, cross-selling, up-selling, contextualised special offers, etc.). Stock outs and anomalies in store can be detected using leading edge digital price tag, product recognition and security camera technology. 10

11 Saving time and money for connected shoppers For the first time in France, Intermarché brings a new digital in-store interaction with its customers through a revolutionary mobile app Scan Libre Service that enables shoppers to undergo a one of a kind digital shopping experience. Thanks to this app, the customer can buy their groceries with their smartphone by tapping electronic NFC shelf labels. At any time, the shopper can track their spending and check out faster without having to unload his basket (unless control is required). Moreover, the shopper can benefit from personalized coupons throughout their shopping trip and redeem them automatically. 11

12 8 Avenue des Ternes, Paris 12

13 Darty Ternes Background One of the top 3 French home appliance stores. Positioning: «best price, best choice, best service» (best price, best choice, best service) Over 400 stores in France, the Netherlands & Belgium Since 2013, they have been putting in place a strategy that focuses on the digitalization of stores to improve in store service. Darty HF G1 BWR tags Wi-Fi Connect Micro web page & AdShelf Storefront Store Traffic Verticals present in store Home appliance/electronics Products 13

14 Omnichannel shopping Customers often start shopping at home and expect the same experience or even better once in store. This is an opportunity to present brick and mortar shops in a new light and develop customer satisfaction. In front to each product the labels display micro web pages. The dynamic screen presents the exact same information as the website, and in real time. For the first time customers will see availability without a sales person, as well as product ratings directly inside the store. With Connect, shoppers can easily jump to the product web page with a smartphone to see full descriptions in their language and all other information such as videos and reviews. On their smartphone they will decide how they want to leverage omnichannel: Direct Purchase, Click and Collect, Home Delivery or a simple entry into the Wishlist. Pure players cannot offer all of these choices. Bring brands & retailers together with AdShelf. HD color digital labels are extremely effective advertising tools, positioned in front of every product in the store and remotely actionable via our Studio Cloud-based software. Thanks to AdShelf, brands and retailers can now design, manage and deploy fully synchronized digital advertising campaigns instore. 14

15 Shopper Engagement E-Commerce was started for desktops and the legacy lives on: online shops do not take into account the location of the shopper. It is now time for digital services to become context sensitive. Wi-Fi is the best way to offer in-store connectivity. We enable customer choice. Either they get access in two clicks or they decide to give their phone number. In the latter case they will enjoy permanent access in all stores until they decide to opt-out. In-store digital services must delight customers. We offer a range of buttons, some open to all like What s New or QR Code Reader. Others must be unlocked like Candy Crush with the identification step. They include Store Review, Missing Product, PRODUITS FAVORIS 15

16 Store Efficiency In the era of digital transformation of physical retail, everything should be tracked and measured, from products on shelves to shopper traffic. Know in real time how many visitors have entered the store with a simple glimpse at a smartphone. Access real-time traffic, the length of visits, the number of new visitors compared to regular shoppers See trends on the attractivity of promotions in store, by distinguishing street traffic from store footfall. PRODUITS FAVORIS 16

17 Digital for Retail Now!