Competitive. #JPKGroup. March 6-8, 2018 San Francisco, CA GET 13 CPE CREDITS!

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1 #JPKGroup Competitive Intelligence Intensive 2018 Competitive Intelligence Analysis Market Research & Scenario Planning New Product Development Product Benchmarking Win/Loss Analysis CI 2.0 Collaborative Analytics Product Supply Chain Optimization Social Media Intelligence Gathering Forensic Financial Analysis CI Battlecards March 6-8, 2018 San Francisco, CA GET 13 CPE CREDITS!

2 Reasons to Attend Our forums allow attendees to learn and share best practices, walk away with real-concrete, actionable solutions and expand their professional skill sets. The agenda allows you to choose between multiple break out session options so you and your team can converse and interact with other attendees and presenters. By attending, you and your group will walk away with invaluable-actionable examples, insights and connections that will help you tackle challenges in your current role. Unique Format We understand not everyone learns at the same pace or delivery method. Our learning sessions range from 1 hour keynote sessions, to longer workshop sessions and interactive group dialogue and discussion sessions that offer more hands-on, interactive learning. These sessions are designed to help each attendee get the absolute most out of the other attendees and speakers. What's Included Along with the excellent learning and networking opportunities, your tuition fee covers a full, hearty breakfast, lunch, snacks and refreshments for both days. Also, stay after the last session on day 1 & day 2 for our networking receptions and relax with drinks while you network with your peers in a vendor-free atmosphere. LEARN. CONNECT. TRANSFORM. This intensive workshop summit provides attendees a chance to dive deep into areas of executing competitive intelligence, innovation and growth strategies in today s business world. Each day features interactive, in-depth workshops and deep dive how-to sessions that allow attendees to not only learn new strategies, but actually create, strategize and formulate frameworks, plans and actionable solutions to bring back to their organization. Attendees will be involved in extensive dialogue and walk away with valuable information, personal growth and useful resources and connections. We pride ourselves in providing an unmatched learning atmosphere free of exhibitors or software vendors pushing their products allowing attendees to focus on methodology, best practices and strategy that can work within their organization, industry and department. The high level of attendee/speaker collaboration and engagement at the intensive summit truly makes this a unique and favorable offering. Attendees from a wide range of industry and functional backgrounds make it a goal to attend our educational offerings every year. This broad makeup provides exceptional networking opportunities to enhance attendees experience at the event, as well as building lasting relationships for continued learning well into the future.

3 TUESDAY, MARCH 6, 2018 AGENDA 12:30 pm Registration and Lunch 1:00 pm Workshop Competitive Wargaming and Simulations Workshop In the real world, most competitive issues are usually focused on tactical and operational problems or responses to emerging competitive threats rather than grand strategy initiatives that require external support and guidance to make actionable. This is why the hottest trend in business wargaming today is skilling up teams of internal facilitators with the ability to take on tactician support roles for exercises attacking business problems, such as Product Extensions and New Feature Design, New Market or Segment Entry, Anticipating Disruptive Threats to your Business Model, New Leadership Changes at Major Incumbent Competitors or your own Company, Mergers, Acquisitions and Alliances to Fortify Talent, IP or Product/Feature Development, etc. In this workshop, we will introduce specific applications that can be most commonly addressed by internal wargame tacticians. Every master strategist or tactician started out as a novice so, join this exciting presentation and begin your journey toward making wargames and competitive simulations more accessible and actionable in your organization. 4:00 pm Networking Reception

4 WEDNESDAY, MARCH 7, 2018 AGENDA 7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments 8:30 am Opening Keynote Process, Growth & Innovation Gain perspective on innovative intelligence and growth frameworks, new product development processes and discover how to best find success 9:30 am 15 Minute Networking and Refreshment Break 9:45 am Competitive Intelligence 2.0 9:45 am Product Lifecyle Management Framework you can use to create valuable insights about competitors and identify strategies to drive business growth 10:45 am 15 Minute Networking and Refreshment Break Strategies encompassing the intersection of research, engineering and product management 11:00 am Competitive Market Benchmarking 11:00 am Predictive Product Modeling Techniques Develop situational awareness of competitive position Taking data analysis to the next level through predictive planning 12:00 pm Lunch 1:00 pm Leveraging the Single Person CI Unit Establishing the CI presence and facing the challenges as a solo CI practitioner 1:00 pm Forensic Financial Analysis Unravel your competitors financial statements and zero in on potential financial challenges or new strategic initiatives 2:00 pm 15 Minute Networking and Refreshment Break 2:15 pm Essential NPD & Competitive Analysis Methods and Tools Workshop Exploring multiple methods and tools to support the ongoing intelligence and innovation needs of your organization 2:15 pm Win/Loss Analysis to Power CI Powering modern CI with the voice of the customer 3:15 pm 15 Minute Networking and Refreshment Break 3:30 pm Essential NPD & Competitive Analysis Methods and Tools Workshop Cont. Exploring multiple methods and tools to support the ongoing intelligence and innovation needs of your organization 3:30 pm Product Supply Chain Analysis Increasing efficiency, transparency and value through supply optimization 4:30 pm Networking Reception

5 THURSDAY, MARCH 8, 2018 AGENDA 7:45 am Registration and Breakfast 8:15am Welcome and Opening Comments 8:30 am Opening Keynote Collaborative Analytics and Insights to Unite Strategy & Innovation Applying market segmentation and intelligence to innovate, grow and gain a competitive advantage 9:30 am 15 Minute Networking and Refreshment Break 9:45 am Product Storytelling & Data Visualization Bringing user data, lifecyle planning, analytics and analysis together to build impactful, relateable and actionable strategy 9:45 am Leveraging Social Media, including LinkedIn, as a Competitive Intelligence Tool Explore techniques and approaches to gathering and making usable analysis from the ever-changing social web 10:45 am 15 Minute Networking and Refreshment Break 11:00 am Competitive Intelligence Battlecards This session exposes two common problems with battlecards, digestion and implementation, and provides real-world techniques for making information scannable and actionable. This session then examines the value of aligning objection handling with buying criteria developed from Win-Loss interviews to yield concrete, useful recommendations to help sales teams deflect customer interest in a competitor s strengths and focus customer attention on a competitor s weaknesses. 12:00 pm Closing Comments, Networking & Lunch 1:00 pm Adjourn

6 Past JPK Competitive Intelligence Presenters Include: Arik Johnson Founder and Chairman at Aurora WDC Judith Schieve Competitive Intelligence Lead at Motorola Solutions Eric Garland Managing Director at Competitive Futures Carrie Scott Zakson Competitive Intelligence Manager at Walgreens Boots Alliance Corporate Strategy Phil Britton Competitive Insights Manager at ULTA Beauty Alysse Nockels Senior Director, Business Services Group at Sedulo Group John Barker, JD, CHPC VP of Strategy and Competitive Intelligence at Wolters Kluwer Victoria Richard Competitive Intelligence Manager, Greenberg Traurig, LLP Bill Myers VP of Corporate Strategy and Product Management at ISCO International David Nixon Former Senior Director, Competitive Intelligence Applications at Oracle

7 Attendee Comments "I ve attended 15+ SCIP/Frost & Sullivan conferences and this has been the most valuable to me. Practical and actionable." "It was great not having 'vendors' selling/promoting services during breaks or in speaking sessions." "Relevant topics and diverse but relatable group of speakers." "Informal dialogue and peer learnings was great! Ability to learn/become aware of new tools and concepts." Who Should Attend? Competitive & Market Intelligence Business Development Product Growth & Innovation Product Development Teams Market Research and Insights Market Analysis & Risk Sales Intelligence Growth & Strategy Teams Forecast Analysts Business Analytics Price Analysts Merger & Acquisition Teams Innovation & Engineering Product Marketers Marketing Managers Sales Research Product Managers Customer & Marketing Insights Alliance and Channel Sales Customer & Web Analytics Operations Manager Project Manager VP Sales & Marketing VP Strategy and Analytics And any professional titles dealing with product, market, industry and competitive intelligence

8 HOTEL & VENUE Hilton San Francisco Airport Bayfront 600 Airport Blvd. Burlingame, CA Online Reservations: Reserve your room here. JPK Group Discounted $249/night rate Limited amount of discounted rooms available. Room block ends February 19th, CPE CREDITS JPK Group LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: Recommended Field of Study: General Program Level: Basic Delivery Method: Group-Live Prerequisites: None Advanced Prep: None

9 DECEMBER 2016 REGISTRATION Summit Registration Attendee Participation Rates 1 Person - $1,199 each 2 People - $1,099 each 3 People - $899 each 4 People - $699 each 5+ People - registration@jpkgroupsummits.com Early Discount Rates Expire 12/29/17 Attendee Name Title Organization Phone Additional Attendee Name Online: JPKGroupSummits.com Phone : Title Organization Phone Additional Attendee Name Fax: Title Organization Phone Credit Card Payment Information Name on Card Card Number Expiration Date CV2 (card verification number) Billing Address City/State/Zip Pay by Check Checks should be made payable to JPK Group LLC. The mailing address for checks and tax forms is Rancho Carmel Drive #502876, San Diego, CA Cancellation/Rescheduling Policy All cancellations made four weeks or longer from the summit s start date will be provided a full refund or credit toward current or future JPK Group programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future JPK Group programs.