Integrated Media Planning Guide

Transcription

1 Data-Driven Marketing Solutions Content, Technology, & Business Intelligence 2018 Integrated Media Planning Guide Making Buyer/Client Connections Meeting Audience Job Performance Needs Pharmaceutical Processing Engages a Market-Leading Integrated Audience of Pharmaceutical Industry Manufacturing Professionals Every Day

2 Audience Pharmaceutical Processing magazine has been a trusted resource in the manufacturing world for years. Our engaged audiences are comprised of influential buyers seeking the latest news, products, and information available. Varied media formats, engaging content, and assorted marketing options ensure that no matter what your target market is seeking, they can find it at Pharm Pro with your name beside it. Key Metrics 45,910 Unique Visitors Per Month 5:58 Average Time on Site 2,894 Lead Conversions Per Month 24,072 Magazine Subscribers 1,118 Webinar Attendees Per Month 12,767 Audience

3 Marketing Solutions Advantage Business Media offers a variety of customizable options to help you achieve your organizational marketing goals. Whether you re looking to widely promote your brand or target a select audience directly, we can create a campaign that suits your needs. Generate leads, foster brand awareness, or become a trusted thought leader in your field through one of our custom marketing programs. Branding Branding is the ideal marketing method for organizations looking to promote their name or product and services. By marketing to a wider audience, we can help raise awareness of your brand. Performance-Based Performance-based marketing is a dynamic method used to increase site traffic or generate leads. Rather than paying for widespread, general promotions, you will only pay when our audience interacts with your campaign. Thought Leadership Thought leadership campaigns establish your organization as a trusted resource in your field. By providing an interested audience base with in-depth, enlightening campaigns, clients will see your business as a source of expert information.

4 Tools to Meet Your Marketing Objectives Branding Performance- Based Thought Leadership Branding Performance- Based Thought Leadership Publications Website Advertising Digital Editions Digital Supplements Magazine Advertising Print Directories Events Conferences Trade Show Dailies & enewsletters Trade Show enewsletters Lists List Rentals Research eblasts Mobile Web Directories Real-Time Rich Media Remarketing Segmentation Display Ads Cost Per Click Content Content Creation White Papers Webinars Video Live Events enewsletters

5 Website The Online Connection to Pharmaceutical Processing Professionals Pharmaceutical Processing s website is the interactive technical resource for pharmaceutical and biopharmaceutical professionals working on R&D, scale-up, production, and related regulatory and policy issues. The site presents relevant, high-level information on the latest news, trends, and technology shaping these professionals specific industries and areas of responsibility. Home Page Secondary Page Leader Board 728 x 90 pixels Wallpaper Ad See specs at right Boombox 300 x 250 pixels Wallpaper Ad Boombox 300 x 250 pixels OR OR Large Tower 300 x 600 pixels Large Tower 300 x 600 pixels Leaderboard 728 x 90 pixels Billboard Ad 970 x 250 pixels Billboard Ad 970 x 250 pixels Ad Specs: Submit.gif,.jpg,.swf, or redirect tags (.gif can be animated). Maximum file size: 90 kb. Rich Media: looping animation and HTML 5 included. Other rich media quoted upon request. Be sure to include linking URL for ad units. Expandable Ads: Two files are needed (closed and open).jpg or.swf (.swf should have as little action scripting as possible). Maximum file size is 90kb. We will add the close & click URL redirect tags. Wallpaper Ad Specs: Submit as a single image a minimum of 1600 x 1200 pixels in size. The middle 1200 section of the image must be transparent. Messaging should begin 50 pixels from the top of the image and end no deeper than 700 pixels; the left and right images should be no wider than 200 pixels each. To create a seamless user experience, it is recommended that the background on the left and right images extend out and down to the 1600 x 1200 pixel width and depth. 80kb maximum file size.

6 Daily Newsletters Daily Contact With Your Best Prospects The PharmPro Daily is ed to R&D, engineering, production, and corporate managers in the pharmaceutical and biopharmaceutical industry. It delivers the most up-todate industry news, regulatory information, merger/acquisition updates, outsourcing trends, product announcements, and exclusive feature articles in the marketplace. Desktop Display Premium Leaderboard (600 x 100 pixels; converts to 300 x 50 pixels for mobile display) Mobile Display Your PharmPro Daily newsletter sponsorship will appear in all five deployments during the business week, linking to your website and giving prospects instant access to your company s offerings. Responsive Design for Increased Engagement Over 50% of is opened on mobile devices.* The PharmPro Daily s responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it s being displayed, presenting your message in an engaging, readable manner. TOC Premium Boombox (300 x 250 pixel ad, 50-character/7-word headline, 200 characters or 32 words of text, and link) Ad Specs Maximum file size 30kb. File type.gif or.jpg. No animation. Inline Text & Image Ad (50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 pixel image, and link) or Inline Boombox (300 x 250 pixel ad, 50-character/ 7-word headline, 200 characters or 32 words of text, and link) *Source: Litmus Client Market Share Trends for 2017 (July 2017)

7 2018 Media Content Calendar (Website, Newsletters, Magazines, Events) JANUARY/FEBRUARY MARCH APRIL/MAY JUNE Soace Closing 1/5/2018 3/1/2018 4/26/2018 5/17/2018 Drug Pricing/Shortages Single-Use Technologies Contract Manufacturing Topic Focuses Sustainable Manufacturing & Packaging Contamination Control Facility Connectivity Regulatory Updates Cleanroom Operations Drug Delivery Technology Trade Shows & Conferences Pittcon INTERPHEX NYC PDA Annual Meeting CPhI North America JULY/AUGUST SEPTEMBER/OCTOBER NOVEMBER/DECEMBER Space Closing 6/1/2018 8/1/ /1/2018 Process Scale-Up Serialization Facility Upgrades Topic Focuses Labeling Supply Chain Tech Transfer Modular Manufacturing Packaging & Transportation 2019 Industry Outlook Trade Shows & Conferences PACK Expo ISPE Annual Meeting NOTE: Topics will be covered throughout the months indicated either online or in print. Topics are not limited to those listed above, as additional topics may be considered, pending editorial approval. For more information contact

8 Magazine Advertising Dimensions (Magazine Trim Size: 8 x ) NON-BLEED ADS SIZE Full Page /3 Page /2 Horizontal /2 Vertical /2 Island /3 Square /3 Island BLEED ADS SAFETY TRIM BLEED Snipe (triangle) 2.5 x x x Full Page Spread 15.5 x x x Full Page 7.5 x x x /3 Page x x x /2 Horizontal 7.5 x x x /2 Vertical 3.25 x x x /3 Horizontal /3 Vertical /4 Square /6 Strip

9 Buyers Guide Magazine Advertising Dimensions (Magazine Trim Size: 8 x ) NON-BLEED ADS NON-BLEED AD SIZE Full Page /3 Page /2 Horizontal /2 Island /3 Square /3 Island /3 Horizontal /3 Vertical /6 Square /6 Strip BLEED ADS SAFETY AREA TRIM BLEED Snipe (triangle) 2.5 x x x Full Page Spread 15.5 x x x Full Page 7.5 x x x /3 Page x x x /2 Horizontal 7.5 x x x 5.375