TABLE OF CONTENTS. food & beverage industry s most comprehensive & cost effective array of digital products to help you communicate your sales message

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1 2010 Digital Media Guide TABLE OF CONTENTS Website p. 2-4 Banner Ads/Tile Ads Page Peels Floating Ads Expandable Banner Ads White Papers Podcasts Supplier Demonstration Videos Special Section Sponsorships E-Newsletter p. 5 Webinars p. 6 Digital Edition p. 7 Customized Digital Magazines & Catalogs Specs/Rates/Contact Information p Covering The Latin American Food & Beverage Industry FOR 20 YEARS The Latin American food & beverage industry s most comprehensive & cost effective array of digital products to help you communicate your sales message

2 DIGITAL MEDIA GUIDE WEBSITE industriaalimenticia.com is your ideal e-media partner to assemble an exciting and highly targeted digital communications campaign to effectively compliment your Latin American food & beverage industry print, event and in-person marketing objectives. TOP BANNER Ad Size: 468 x 60 pixels E-Ads: Industriaalimenticia.com provides a compelling array of digital communication tools and execution expertise. Banner Ads/Tile Ads Page Peels Skyscraper Ads Tile Ads Webinars Podcasts Supplier Demonstration Videos Online Buyers Marts E-Newsletters Digital Editions TILE AD Ad Size: 125x 125 pixels SKYSCRAPER Ad Size: 120x 600 pixels Equally important, in an expanding unpredictable digital environment, industriaalimenticia.com is the only Spanish food & beverage industry publication that provides you the security, accuracy, and accountability of Verified Audited Circulation. Contact your INDUSTRIA ALIMENTICIA salesperson for assistance in custombuilding a digital campaign that meets your brand, lead generation, customer education & budgetary objectives. Pamela Mazurk, Publisher Ph: mazurkp@bnpmedia.com Mario Trias Mexico, Central & South America Sales Ph: triasmario@yahoo.com Pam Deneau Classified Sales deneaup@bnpmedia.com (248)

3 DIGITAL MEDIA GUIDE WEBSITE RICH MEDIA Special interactive features can help your advertisement stand out. Draw attention to your products with these simple upgrades. PAGE PEEL AD Your ad on the home page appears under a peeled-back corner. On mouse-over, the ad opens to reveal your full message attracts additional attention to your ad Ads can include animation and text 150 x 150 pixels (600 x 600 total animation stage) FLOATING AD The first time a visitor lands on a home page, the ad floats in over the rest of the content and comes to rest either in a banner-sized ad or a skyscraper ad. ad can be closed by the reader at any time automatically activated no more than once per day per visitor Ad can include animation and text Floating ad under Search Bar 468 x 60 pixels (animation stage varies) EXPANDABLE BANNER AD This type of ad appears as a standard banner until mouseover when a pulldown portion of the ad appears with additional animation and text. expandable banner under Search Bar 468 x 60 pixels (468 x 400 total animation stage) expandable Skyscraper banner x 600 pixels (300 x 600 total animation stage)

4 DIGITAL MEDIA GUIDE WEBSITE White Papers Post your technical White Papers on industriaalimenticia.com. Supplier Demonstration Videos Podcasts Here s an easy way to broadcast your expertise to your customers. Recorded interviews are packaged as audio podcasts and archived to the website and e-newsletter. Sponsored podcasts include logo and podcast icon on home page. Events can be listed individually or grouped as a series. Special Section S p o n s o r s h i p s Featuring IA TV Your equipment or corporate video can be posted on industriaalimenticia.com. With a simple click, your equipment, corporate message, testimonial or product video demo will be streaming to your Latin prospects. Put your message in front of precisely the right prospects by sponsoring a section that delivers a hyper-targeted audience. Sponsor a news, commodities feed, digital issue, webinar, podcast, video or new products section.

5 DIGITAL MEDIA GUIDE WEBINARS L Dia delivers in excess of 32,000 e-newsletters every month & increases subscribership every month! With a 99.29% delivery rate, a robust open rate of 25.79%, and a click through rate of 9.23%,* the Latin American food & beverage processors are L Dia a valuable source of market data they can t find anywhere L Dia, Industria Alimenticia s weekly optin e-newsletter, provides a cost-effective, highly targeted opportunity to reach key decisionmakers in senior management, plant operations, and L Dia can deliver your banner, skyscraper, video, webinar and contextual ads 4x/month to help build your brand or generate qualified sales leads. TOP BANNER Ad Size: 468 x 60 pixels SKYSCRAPER Ad Size: 120x 600 pixels TILE AD Ad Size: 125x 125 pixels *September, 2009 ExactTarget Metrics Custom E-Newsletters IA s customized e-newsletters are a very effective means to distribute your company s technical white papers, e-product catalogs, video demonstrations, invitations to your trade show booth or the announcement of a new product launch to thousands of key Latin American decision makers. Custom e-newsletters can be e-blasted to your customer list, as well as, featuring a registration process that generates user contact information and high quality sales leads. IA s industry-leading, audited circulation ensures that your message achieves the greatest industry penetration.

6 2009 DIGITAL MEDIA GUIDE E-NEWSLETTERS 6 Webinars Educate Your Customers. Generate Sales Leads. Build Your Brand. A well-constructed, customer-focused webinar presents a valuable opportunity to deliver a more complicated message to help educate your Latin customers. Companies that invest in customer education will expand their own sales opportunities by expanding the overall market. A webinar attendee registration list can provide a supplier with a very economical means to generate hundreds of highquality, pre-qualified Latin sales leads. Companies that are proactive and share technology or application information with their customers are branded and viewed as industry leaders. Check with the Publisher to review some of the webinar topics we will be featuring in Spanish in our Educational Series for Industria Alimenticia s experienced staff will work closely with you to make it incredibly easy to launch your own webinar in Spanish! Our webinar staff will be responsible for providing the complete webinar technology interface, training sessions, guidance on top and presenter selection, survey development and promotional material design. We will also provide a Spanish moderator to insure your message is effectively communicated to this highly receptive Latin audience. Webinars Educate Prospects with Your Expertise You can t meet face-to-face with every Latin American food and beverage industry decision-maker, but you can interact with them through your Webinar. You can build brand awareness, become an educational leader, and generate leads just ask the experts at Industria Alimenticia to help you! Webinar Sponsorship Package Your company logo will appear on all attendee promotions. Package includes: Customized registration page including 3 pre-qualifying questions 2 full-page, 4/C ads in Industria Alimenticia showcasing your Webinar 1 tile ad on Industria Alimenticia enewsletter promoting Webinar for two months 2 blasts to Industria Alimenticia s circulation list promoting Webinar Execute up to 3 customized polling questions during the live event 1 tile ad on Industria Alimenticia s website Database of registrants and attendees 2 event reminders Final program will be posted on Industria Alimenticia s website for one year Ask us how you can add other BNP Media food industry publications in your promotional package. Webinars Webinars are ranked as one of the top three tactics for lead generation by marketing professionals. * In 2007, BNP Media Events produced more than 45 Webinars and generated an average of 607 leads per Webinar. ** Webinar Sponsorships Benefits Quality Leads Build a high-quality sales leads database from captured Webinar attendee demographics. Credibility Your association with Industria Alimenticia lends credibility to your brand and positions you as an industry leader. Archives Extend Ad Dollars Webinars are archived online for one year providing you with brand-building exposure and the opportunity to receive leads for a full year all for one purchase. Industria Alimenticia Does All the Work You Provide the Content Industria Alimenticia provides a full-service webinar solution with production, platform, promotion, hosting, and audience development services. Educate Your Customers Your customers are interested in learning more about industry related topics. You can help them do that with a Webinar. To take the next step in developing your Webinar, please contact your Industria Alimenticia marketing manager today. Click here to view a previously recorded Webinar. Pam Mazurk Publisher/National and European Sales Manager mazurkp@bnpmedia.com Mario Trías Mexico Office mtrias@mx.inter.net *Why 2008 is the Year of the Webinar, Citrix Online, **Publisher s Own Data, NOTE: You will need to register in order to view the recorded Webinar. For technical questions contact: Danielle Kimble Online Events Manager kimbled@bnpmedia.com As part of your webinar package, you will receive: 2 FREE, full page ads in Industria Alimenticia 2 FREE blasts FREE banners on FREE banners in Industria L Dia e-newsletter FREE polling survey FREE hosting of your webinar on for 12 months. Webinars are ranked as one of the top three tactics for lead generation by marketing professionals.* *Why 2008 is the Year of the Webinar, Citrix Online, 2008

7 DIGITAL MEDIA GUIDE SPONSORED DIGITAL EDITION & CUSTOMIZED DIGITAL Sponsored Digital Edition Include your company logo and/or banner ad above our monthly digital edition of Industria Alimenticia. This prime location will easily direct customers to your website via your live link. Our e-circulation includes subscribers who do not receive the print version of the magazine so you are certainly reaching a wider audience with this simple tool. Customized Digital Magazines, Catalogs & Trade Education IA can also digitalize your company s newsletter or product catalogue or customer education package and cost-effectively distribute it digitally to our database of Latin decisionmakers in the food & beverage processing industries. Imagine your digitized product catalogue targeted to the Top 150 Latin processors or your company newsletter put in the hands of thousands of plant managers in Mexico, Brazil or in the markets where you have distribution and/or representation. Or a customized mini-magazine on fiber formulations sent electronically to R&D managers at Grupo Bimbo. Contact your IA salesperson for details and pricing.

8 8 DIGITAL RATE CARD 2010 DIGITAL MEDIA GUIDE RATE CARD Ad Type Ad Size Website (pages 2-4) 3x Frequency 6x Frequency 12x Frequency Top Horizontal Banner 468 x 60 pixels $1,800 $1,500 $1,275 Vertical Banner 120 x 240 pixels $1,200 $1,100 $975 Skyscraper Ad 120 x 600 pixels $1,400 $1,200 $1,175 Expandable Skyscraper Ad 150 x 150 pixels (expands to 600 x 600 pixels) $1,600 $1,500 $1,375 Video Showcase Ad 275 x 250 pixels $500 $450 $400 Page Peel Over-the-Page Sponsored Editorial (Ad within a feature) Digital Edition Animated Ad Advertising Video 150 x 150 pixels (expands to 600 x 600 pixels) 120 X 60 pixels resting area (expands to 600 x 400 pixels) $2,400/month $2,400/month 300 x 250 pixels $15,000/year $150/month + sponsorship $150/month + sponsorship Sponsorship - Any of the following three: custom loader, left of the cover, toolbar ads, top ad, or bottom ad. $1,800/month Tabs Can be multiple tabs $150/issue Hotlink from Digital Ad 15% of new space cost in print edition Weekly e-newsletter: L Dia [Flash ads not accepted] 3x Frequency 6x Frequency 12x Frequency Top Horizontal Banner 468 x 60 pixels $1,800 $1,500 $1,275 Vertical Banner 120 x 240 pixels $1,200 $1,100 $975 Skyscraper 120 x 600 pixels $1,400 $1,300 $1,175 Tile Ads 125 x 125 pixels $960 $780 $660 Text 6 lines of text $800 $750 $700 Buyers Guide Directory Enhancements Online Premium Plus Package $1,825 Premium Package $1,440 Package #2 $1,015 Package #1 $300 Traffic Stopper Ads in Print Edition $550 Contact: Pam Deneau deneaup@bnpmedia.com for further description of each Online Directory Enhancement (248)

9 9 INTERNET SPECIFICATIONS 2010 DIGITAL MEDIA GUIDE INTERNET SPECIFICATIONS FILE SIZE: ANIMATION: COLORS: RESOLUTION: FILE FORMATS: TECHNICAL GUIDELINES: 40k (40,000 bytes) or less Standard Web ads 80k (80,000 bytes) or less Rich media ads Within ad units: 30 seconds maximum without being re-initiated by the user. If overlay content: 10 seconds maximum to reach final resting place. 15 seconds maximum for total animation. Floating and expandable ads will only appear once per day per user. 256 colors or less 72 dpi JPG, GIF (static or animated) and SWF* (Macromedia Flash, must include.fla file) No flash files in E-Newsletters *All ads should be coded so that click-thrus launch a new browser window using target= _blank. *3rd Party Ad tags are accepted, but if click thru URL is embedded in ad, we cannot guarantee the tracking of those clickthrus. * No ad can prompt the download of a plug-in, and must be coded to search for any required plug-ins and display an alternate ad to those who don t have it. *SWF-FLASH SPECIFICATIONS: -Must be published for Flash plug-in 8 or lower. - Must have a clicktag encoded: on (release) { geturl(clicktag, _blank ); } - a default gif or jpg must be submitted for visitors without Flash or JavaScript - Client must submit both.swf and.fla files. If modifications to the.fla are necessary, we will ask that you provide either 1) provide all required fonts in Windows TrueType or Type 1 format, or 2) provide details on necessary changes to be made. - Must include a prominent close button available for the entire duration of the animation for any ad which overlays content. - any sound must be user-initiated by mouse-over or click interaction with an area of the ad clearly labeled with sound on or with appropriate icons such as G clef or speaker. Once turned on, there must be a way to clearly turn off the sound ( sound off or an appropriate icon). WHITE PAPER: VIDEO: 4-10 pages, word synopsis of white paper, category selection, PDF or Word Doc, Company logo (200 pixels wide) 275 x 250 pixels, 320 x 240 pixels or 640 x 480 pixels, 20MB, Less than 2 minutes, Windows Streaming Media (WMV), Quicktime, Flash Video (SWF), Flash Streaming (FLV) Advertising Contacts Please Consult your industria alimenticia Representative for additional pricing on OTHER DIGITAL PRODUCTS. ONLINE DIRECTORY SALES Pamela Mazurk Publisher mazurkp@bnpmedia.com Tel: Mario Trias Mexico, Central & South America Sales triasmario@yahoo.com Tel: Pam Deneau Classified Sales deneaup@bnpmedia.com (248) Nikki Smith Directories Development Director smithn@bnpmedia.com Tel: Carolyn Perucca Directory Listings Manager peruccac@bnpmedia.com Tel: