Programmatic & RTB Display One day training course. Classroom Courses

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1 Programmatic & RTB Display One day training course Classroom Courses

2 Introduction Programmatic is changing the face of display advertising. The ascent of programmatic buying and real-time bidding has revolutionised the buying and targeting processes and when technology is integrated, this allows truly integrated cross-channel campaign delivery. Book onto one of our classroom courses and you ll gain a thorough understanding of how the programmatic display world works. Our training days are informal, engaging and involve a mix of teaching, individual exercises, group exercises and Q&A sessions. "Jellyfish created a day course that was easy to understand, and created a comfortable environment to ask questions and meet new people."

3 One day course Programmatic & RTB Display One day course 1 Day Classroom Course London, Surrey & Sussex VAT The course During the session our experts will provide theoretical insight into how the channel works and take a look at the programmatic marketplace and some of the companies who operate within it (including how to choose the best one for you). We ll teach you how to develop successful strategies to maximise display effectiveness and measure its success. We'll also examine the delivery and targeting options in Google's DoubleClick Bid Manager Demand Side Platform along with some data and audience planning tools from leading providers such as Imagini s Visual DNA. Evolution of programmatic Why it's important & history The modern ad-tech landscape Key companies and their functions The tech-stack RTB and the life of an ad impression The seller s view and bid information How sellers manage inventory Bid information Managing programmatic strategies Targeting available to DSPs This one day course has been designed to give an in-depth look at programmatic & RTB display advertising. At the end of the day, you ll understand how programmatic display advertising can be applied to virtually all marketing scenarios and how to confidently select partner technologies or programmatic companies to fulfil your campaigns. What we ll cover First party audience and data Understanding and gathering Making data actionable Integrating offline information Third party audience and data Types of data & collection methods Working with data & briefing aggregators An introduction to programmatic Definitions and descriptions (jargon buster) Problems in programmatic advertising Ad and click fraud Brand safety & technologies Looking for a private training course? We offer totally flexible training courses for any class size, on any date, at any location and with the content of your choice.

4 Your Day What to expect We take our training courses seriously and understand how important it is for you to get the most out of your day. As we're on the 22nd floor in The Shard then there may be a photo opportunity or two :-) Our facilities We have comfortable and modern facilities with the latest tech to ensure the optimum learning experience. We also run our courses in our offices, so expect to get a taste of real agency life while you re with us! Brain food As well as providing complimentary food and drink all day, we also believe that what you eat and drink when you learn is important too. Our menus are well known to improve brain capacity and concentration. But if chocolate helps you learn, then we have that too. Your itinerary AM PM Our trainers 10:00 11:30 11:45 13:00 Session 1 Break Session 2 Lunch 13:45 15:30 15:45 17:00 Session 3 Break Session 4 Finish Many of our trainers are practitioners within Jellyfish and work on real client accounts. We ve taken this approach as it ensures that your teacher is current, knows their stuff and are teaching you the things that made us successful.

5 Corporate Credits Package Corporate Credits The more you buy, the more you save Our Corporate training packages offer the perfect flexible training solution for businesses looking to train larger numbers of employees or developing skills across multiple disciplines. 1 DAY TRAINING COURSE PP COURSE CREDITS 375 PP A flexible way to train your team 30+ COURSE CREDITS 50+ COURSE CREDITS It s a great way to provide flexible training at a time and location that works best for your entire team. Many clients also find purchasing credits in advance can be an effective way to allocate training budget for the year ahead. Credits can be redeemed against any of our scheduled courses running at any of our three training venues (London, Brighton or Reigate) and are valid for any staff member to redeem, any time within a twelve month period from purchase. 350 PP 325 PP The standard cost to buy a 1 day course varies between excluding VAT per person. A 2 day course will redeem 2 credits. Discounted prices are based per person, per course credit.

6 Three Great Locations! London The Shard Surrey Reigate Sussex Brighton This is our prestigious flagship training facility in the iconic Shard right next to London Bridge Station and Borough Market. 22nd Floor The Shard 32 London Bridge Street London, SE1 9SG Get a taste of agency life at our Reigate office, just a five minute walk from Reigate station and close to a NCP car park. Jellyfish House 31 London Road Reigate Surrey, RH2 9SS Our Brighton office is conveniently located in the popular area of the city, within walking distance of the train station and NCP parking. Sovereign House Church Street Brighton East Sussex, BN1 1UJ