Social Video Cheat Sheet Pack

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Bertram Burke
5 years ago
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1 Social Video Cheat Sheet Pack

We ve organized our engagement boost tips by network (Facebook, Instagram, and Twitter), and included enough so you can try

2 Hey you! Is your brand stuck in a social rut? Are you feeling a little burned out? If your engagement numbers need a lift and you re fresh out of ideas, this Engagement Boost Cheat Sheet Pack is for you. We ve organized our engagement boost tips by network (Facebook, Instagram, and Twitter), and included enough so you can try something new every single day of your workweek! Believe me: a little experimentation can work wonders. Enjoy! LUCY Content Marketing Producer Simply Measured Social Video Cheat Sheet Pack 2

4 WAYS TO OPTIMIZE YOUR VIDEOS BASIC STATS ABOUT FACEBOOK VIDEOS No length limit Autoplay Sharing of Facebook videos increased by 43% in Q1 2015 TOP TACTICS Optimize Length One key aspect that

3 4 WAYS TO OPTIMIZE YOUR VIDEOS BASIC STATS ABOUT FACEBOOK VIDEOS No length limit Autoplay Sharing of Facebook videos increased by 43% in Q TOP TACTICS Optimize Length One key aspect that differentiates videos from other content types is unlimited duration. How long are users viewing your content? Facebook allows users to break down video views by how long users stuck around. This info allows you to identify the optimal length before users tune out. Be sure to include your main message towards the beginning of your video. Attention spans are short on social, so you want to ensure viewers get your point, regardless of how long they watch. Social Video Cheat Sheet Pack 3

4 WAYS TO OPTIMIZE YOUR FACEBOOK VIDEOS Optimize Advertising Budget Facebook gives advertisers and marketers an impressive level of data, allowing you to identify and compare views on both social and

4 4 WAYS TO OPTIMIZE YOUR FACEBOOK VIDEOS Optimize Advertising Budget Facebook gives advertisers and marketers an impressive level of data, allowing you to identify and compare views on both social and paid. Gain insight into which content is most effective and how much money you need to spend to achieve the views you want by comparing total views against views that lasted 95% of the video s length, and looking at organic and paid views side-by-side. Optimize Clarity Facebook videos autoplay in user feeds. Be sure that your content is clear and understandable with or without sound to encourage users to continue watching, turn up the volume, or click through to engage further with your brand. Check to see if you re on point here by focusing on views that ended before the 30-second mark on a post-by-post basis. Social Video Cheat Sheet Pack 4

The flipside of views terminated before 30 seconds are views that last longer than 30 seconds, and this can be just as valuable.

5 4 WAYS TO OPTIMIZE YOUR FACEBOOK VIDEOS This will give you insight into the content that isn t resonating with your audience. This metric is great at providing direction on future creative decisions. Pay attention to where you generated positive viewer longevity, too. The flipside of views terminated before 30 seconds are views that last longer than 30 seconds, and this can be just as valuable. By analyzing, at a post level, which content retains viewers for the longest, you know which characteristics to focus on with new content. Social Video Cheat Sheet Pack 5

6 4 WAYS TO OPTIMIZE YOUR FACEBOOK VIDEOS Optimize Audience Retention When looking at a specific video on Facebook Insights, you can identify retention dips. This will tell you which areas of your video appealed, and where you lost your audience. If you identify that 50% of viewers drop off after 14 seconds, laser-focus on that part of your video to discover where exactly you lost people. This will help shape your brand s messaging, and provides you with the alacrity to modify and repost the video almost immediately. Social Video Cheat Sheet Pack 6

10 WAYS TO OPTIMIZE YOUR VIDEOS BASIC STATS ABOUT INSTAGRAM VIDEOS 15-second length Click-to-play 73% of top brands post at least one video per week TOP TACTICS Speed it up or slow it down Generate

7 10 WAYS TO OPTIMIZE YOUR VIDEOS BASIC STATS ABOUT INSTAGRAM VIDEOS 15-second length Click-to-play 73% of top brands post at least one video per week TOP TACTICS Speed it up or slow it down Generate engagement by posting your video in hyperspeed or slowed down to a snail s pace. A lot of brands are seeing success by showing movement from an unusual perspective. Release in installments Create sustained interest by releasing different parts of one video throughout a day, week, or month. Tap your employees Give your brand a face by posting short video clips of your employees answering entertaining questions. Use calligraphy and hand-lettering Post a mesmerizing video of a hand-letterer drawing your logo or a quote your brand feels an affinity for. Put your fans on display Grab user-generated content by asking followers to post videos using your campaign-specific hashtag for a chance to win. Social Video Cheat Sheet Pack 7

10 WAYS TO OPTIMIZE YOUR INSTAGRAM VIDEOS Pick a filter, and stick with it Pick a filter, modify it as you like, and try not to veer too much from this filter in your video posts.

8 10 WAYS TO OPTIMIZE YOUR INSTAGRAM VIDEOS Pick a filter, and stick with it Pick a filter, modify it as you like, and try not to veer too much from this filter in your video posts. This will give your video content a uniform branded feel that Instagram users will come to expect and love. Turn a photo into a video Instagram videos now play on loop. Take advantage by transforming a situation that would normally take the form of an old-fashioned Instagram photo such as a cocktail being poured into a glass or friends hanging out together and surprise viewers by adding an element of slight, infinite movement, such as liquid actually pouring into a glass or legs swinging off a park bench. Don t forget the caption Your video is the entrée, but your caption is the appetizer. Since Instagram doesn t have an autoplay feature, people have to click to watch. To make that happen, you have to entice them with your description of what they re about to watch. Sync with Snapchat If you have a Snapchat account and you want to spread the word, use an Instagram video to preview Snapchat content and tag your location as Follow me on AHAG Always have a goal. Instagram has rolled out video ads, but they re not available to most brands. This means that the tie between your Instagram post and your product or website isn t direct yet, so Instagram is a great network for discovery, brand awareness, and connecting with followers, as opposed to website conversions or click-throughs. Remember to set an Instagram video goal before you set an Instagram video strategy. Social Video Cheat Sheet Pack 8

9 10 WAYS TO OPTIMIZE YOUR VIDEOS BASIC STATS ABOUT PERISCOPE VIDEOS Unlimited length Live streams Periscope users shared their live streams on Twitter 1.5 million times from March to May 2015 TOP TACTICS Research your Twitter audience When are they most often engaging with you on social? That s when you should be Periscoping. Let it flow... Periscope is a space for improvisation and raw behind-the-scenes footage: it provides you with a lot more flexibility than other social networks, so take advantage of that. But make every stream count All it takes is a few boring streams for a user to decide you re not worth viewing anymore, so don t let the fluid nature of Periscope trick you into thinking anything goes. Use your location to your advantage With Periscope s recent unveiling of its new map view, it matters more than ever that you tag your location for brand discovery purposes. If your brand has employees or brand advocates all over the world, enable those folks to Periscope for your brand (after a quick training, of course!). Social Video Cheat Sheet Pack 9

10 10 WAYS TO OPTIMIZE YOUR PERISCOPE VIDEOS Title well People choose whether to view your stream or not by looking at its title, so consider your title carefully. Successful title types include straightforward ones hits the zoo for first time ever! ), exclusive ones ( Our all-access backstage pass to Big Event 2015! ), curiosity-generating ones ( What happens when a panda meets a monster? ), or teaching ones ( Learn how to make a macramé blow torch in five seconds or less! ). Respond live... On Periscope, viewers can ask questions and comment as they watch your broadcast. Acknowledge and respond to these questions and comments as much as possible to create an interactive, inclusive experience for your audience. Or respond later Since Periscope is owned by Twitter, it s easy find your Periscope viewers on Twitter after your broadcast is over. Leverage this by following up with engaged Periscope viewers and tweeting answers to any questions you didn t address. This will keep the engagement train rolling. Put your fans on display Grab user-generated content by asking followers to post videos using your campaign-specific hashtag for a chance to win. Release in segments Create sustained interest in your Periscope content by releasing different parts of one announcement or episode throughout a day, week, or month. AHAG. Always have a goal. Periscope is probably not going to be one of the main pillars of your social existence as a brand although crazier things have happened. Make sure you know what you want out of Periscope, and establish benchmarks for likes and comments now so that you have a meaningful strategy moving forward. Social Video Cheat Sheet Pack 10

ABOUT SIMPLY MEASURED Simply Measured is the most complete social analytics solution, empowering marketers to more clearly define their social strategy and to optimize their tactics for maximum

11 ABOUT SIMPLY MEASURED Simply Measured is the most complete social analytics solution, empowering marketers to more clearly define their social strategy and to optimize their tactics for maximum impact. Our goal is to put the tools to understand business data in the hands of business users. We think reporting should be simple, attractive, and accessible for everyone not just data scientists. Our software streamlines the process from data to deliverables and eliminates the countless hours spent on everyday reporting tasks. We do this by putting cloud data sources at your fingertips, providing a marketplace of best practice reports, and allowing you to generate beautiful solutions on the web, in Excel, and in PowerPoint with a couple of clicks. Want to try Simply Measured? Request a Free Trial Today Copyright Simply Measured, Inc. All Rights Reserved.

Do You Need to Grow Your. Social Media Audience?

Do You Need to Grow Your. Social Media Audience? Do You Need to Grow Your Social Media Audience? Do You Need to Grow Your Social Media Audience? Audience growth has become a controversial topic in the social media space. While many marketers are still