Social Media & Story Telling Bootcamp

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1 2016 Social Media & Story Telling Bootcamp

2 Social Media & Story Telling Bootcamp Presenters Carol Ferguson SR. DONOR RELATIONS AND PROGRAMS OFFICER Orange County Community Foundation Anna Romiti & Team Reveille, Inc. Cathleen Otero DIRECTOR OF DONOR RELATIONS AND PROGRAMS Orange County Community Foundation

3 2 ND ANNUAL 6 A.M. APRIL 27 NOON APRIL 28, 2016 Social Media & Story Telling Bootcamp 10 STEPS TO SUCCESS

4 Trainers Anna Romiti PRESIDENT Chelsea Van Arnam MARKETING MANAGER Chelsea Nasitka MARKETING COORDINATOR Amanda Irving PUBLIC RELATIONS COORDINATOR

5 Objectives Define your message - what are you communicating? Understand social media platforms and their uses Communicate effectively across all mediums for Giving Day

They should be happy and healthy #iheartoc #Charity Because of @ children have a

6 STEP 1: What is your story? 1. Can you you tell your story in 140 characters or less? 2. How does your story make people feel? Because Children are our future. They should be happy and healthy #iheartoc #Charity Because children have a safe place to go after school. You can #iheartoc too. Only 15 minutes left! #charity

7 STEP 2: You have your story Now what? 1. Developing a strategy 2. Creating content Must be personal Must be visually appealing Must be relevant Must be easy to understand 3. Setting a schedule/timeline Create a content calendar

November Social Media Content Calendar Monday, November 9 Facebook Twitter Instagram Are you looking to make a difference in the lives of local service men and women in honor of Veteran s Day?

8 November Social Media Content Calendar Monday, November 9 Facebook Twitter Instagram Are you looking to make a difference in the lives of local service men and women in honor of Veteran s Day? Learn ways to help prepare service members for civilian life through our Orange County Veterans Initiative. Photo: Shot at PM.png?dl=0 Looking to make a difference in the lives of local service men and women in honor of #VeteransDay? Learn how: Are you looking to make a difference in the lives of local service men and women in honor of Veteran s Day? Learn ways to help prepare service members for civilian life through our Orange County Veterans Initiative. Photo: en Shot at PM.png?dl=0 Tuesday, November 10 Facebook Twitter Instagram We all have the power to care, create and make things better in our community. During our Annual Meeting on November 18, we ll share how we work to make a difference. Now, we challenge you. Share with us how you have made #OrangeCounty a better place to call home. #PowerChangeOC Photo: ng hands.jpg?dl=0 We all have the power to make things better in our community. Share how you have made #OrangeCounty a better place. #PowerChangeOC We all have the power to care, create and make things better in our community. During our Annual Meeting on November 18, we ll share how we work to make a difference. How do you try to make #OrangeCounty a better place to call home. #PowerChangeOC Photo: ng hands.jpg?dl=0 Wednesday, November 11 Facebook Twitter Instagram Today, we honor all the brave men and women who have served our country. #ThankYou for all the sacrifices you ve made for our freedom. We salute you Today, we honor the brave men & women who have served our country. #ThankYou for the sacrifices you ve made for our freedom. Today, we honor all the brave men and women who have served our country. Thank you for all the sacrifices you ve made for our freedom. We salute 1

9 STEP 3: Social Media Defined Facebook: Facebook is like your living room: A place where people gather to talk, share news and be entertained. Instagram: Is like a photo album-it tells the visual story and provides a fun way for people to connect in real-time. Twitter: Is like a newsroom: Quick sound bytes of interesting information.

updates and to enable OCCF to properly tag your organization and increase reach. 2.

10 STEP 4: Facebook 1. Like: be sure to Like the Orange County Community Foundation page for continuous updates and to enable OCCF to properly tag your organization and increase reach. 2. Cover photo: update to reflect the Giving Day branding. 3. Icon badge: update to reflect the Giving Day branding. 4. Join the OCCF Facebook Event for Giving Day!

11 STEP 4: Facebook (continued) 5. Posts: During the 30 hours a minimum of 8 10 posts. Be creative and accurate. Reply to questions, comments and updates to give your brand relevance and personality. Engage with like-minded targetaudience pages and posts. Use high-quality photos in posts. Sample photos could include: Staff. Famous quotes. Visual reminders of the cause you serve.

STEP 4: Facebook (continued) Share and comment on OCCF Facebook posts. Thank donors! Show your appreciation and leverage their following. Ask questions!

12 STEP 4: Facebook (continued) Share and comment on OCCF Facebook posts. Thank donors! Show your appreciation and leverage their following. Ask questions! This is your opportunity to learn more about your audience. Create your own contests and/or giveaways. Challenge your viewers to get more involved. (Idea: Trivia about your organization) MUST DO: Join the Giving Day learning community on Facebook to share and learn from your peers.

13 STEP 5: Instagram 1. Post: During the 30-hour giving period post a minimum of 5-6 original posts. 2. Hashtags: Once you add a hashtag, all Instagram users can see your post. It goes into the world of hashtags. This allows users who are not following you to see your content. #iheartoc

STEP 5: Instagram (continued) 3. Geotagging: By geotagging (adding your location) to your posts you are creating the opportunity for followers to find content connected with your location. 4.

14 STEP 5: Instagram (continued) 3. Geotagging: By geotagging (adding your location) to your posts you are creating the opportunity for followers to find content connected with your location. 4. Tag OCCF in all posts. 5. Reposts: Repost relevant partner/donor/ collaborator content. (as it s available) 6. Ideas for sample posts could include: Provided graphics Staff engaging on Visual representations of the cause you serve Infographics Famous quotes/sayings Thanking donors

STEP 5: Instagram (continued) 7. Promoted posts: In essence these are paid posts. They are very inexpensive. This opportunity allows for you to reach new, targeted audiences outside of your followers.

15 STEP 5: Instagram (continued) 7. Promoted posts: In essence these are paid posts. They are very inexpensive. This opportunity allows for you to reach new, targeted audiences outside of your followers. HELPFUL HINT: Make sure your profile includes a link. For everyday use, it should include a link to your organization s website. On Giving Day your profile should link to your Giving Day donation page.

16 STEP 6: Twitter 1. Share timely news. 2. Use hashtag #iheartoc 3. Tag your organization s brand ambassadors in a tweet with your custom link to spread the word about Giving Day. 4. Thank everyone who mentions #iheartoc and tags your organization in a tweet. 5. Create a hashtag featuring your organization name to rally and track supporters of your organization. 6. Retweet OCCF Giving Day tweets. 7. Generate a contest. BEST PRACTICE: Stick to a routine: The most popular accounts offer a steady stream of tweets. 5 to 10 a day. It s unlikely you ll over tweet.

STEP 7: Video 1. Use the video to communicate the event to your organization on websites, social media sites and internal communications channels. 2.

17 STEP 7: Video 1. Use the video to communicate the event to your organization on websites, social media sites and internal communications channels. 2. Make your own viral video and distribute it through your electronic marketing or social channels. Reminder: Instagram videos are :15 second or less. 3. Video is one of (if not the) best ways to create engagement across all platforms. The trick is creating a great video! BEST PRACTICE: Tag! Be sure all videos are tagged with your organization s name.

18 STEP 7: Video (continued) How to create a social worthy video! 1. Use any iphone, Galaxy or device that has recording capabilities. 2. Point and shoot! 3. Be sure to check lighting and sound with a quick test run. 4. Upload! To upload a video file to Facebook: 1. Click at the top of your news feed or timeline 2. Click upload photos/videos and select the video file from your computer 3. Tag the appropriate organizations 4. Click post

19 STEP 7: Video (continued) To upload a YouTube video to Facebook: 1. Copy the YouTube video link as a status update 2. Once the image of your video appears, delete the link and write your post 3. Tag the appropriate organizations 4. Click post

20 STEP 7: Video (continued) To upload a video to Instagram: 1. Save video file to smart phone 2. Tap the center upload button in Instagram 3. Select video button to view video library 4. Select video (If video is longer than 15 seconds, use the scissor icon to trim video.) 5. Hit next 6. Add organization location 7. Tag appropriate organizations 8. Share MUST DO: Add your profile Giving Day video to your Nonprofit Central

NonProfit 123 Philanthropy Way 999-999-9999 mrnonprofit@philanthropy.com Do you heart OC?

the consumer. Listen to them and learn. HELPFUL HINT: Mr.

21 STEP 8: Effective Use of Key Communication Assets 1. E-newsletters 2. Website 3. Blog(s) Your staff/employees Voic s Word of mouth Meetings Mr. NonProfit 123 Philanthropy Way Do you heart OC? Show your love by donating on April 27 or 28 signature text sample Brand assets are owned by the consumer. Listen to them and learn. HELPFUL HINT: Mr. NonProfit 123 Philanthropy Way D O YO U H E A R T O C? S H O W YO U R LO V E B Y D O N AT I N G O N A P R I L 2 7 O R 2 8! signature HTML sample

22 STEP 8: Effective Use of Key Communication Assets (continued) Creating an effective E-newsletter 1. Subject line: This is by far the most important aspect of a newsletter. The subject line is your first impression. It should include a clear concise benefit to the reader. 2. Be Social. Promote your social channels and share sample posts from your feed. 3. Be informative. Readers must find information immediately beneficial to them. Be sure your e-newsletter not only talks about your cause, but about how your cause and your services are being impacted. 4. Don t be afraid to ASK! Majority of readers are waiting to be asked for something in e-communication. Go for it and don t hold back. Make your ask BIG, BOLD and easily clickable.

24 STEP 9: Measure Results 1. Google Analytics 2. Facebook Insights

25 STEP 10: Repeat!

27 Social Media Questions: Start Thinking! 1. What social media platforms will you use for Giving Day? 2. What are the key messages you will convey on these platforms? 3. Which social media prize challenges will you attempt to win? 4. Do you have a staffing plan? Who will run your social media campaign? 5. What other tools/resources do you need to implement this practice?

28 Panel Presentation Amanda Warner MANAGER, DEVELOPMENT & SPECIAL EVENTS, MOMS, ORANGE COUNTY Christine Nolf FORMER EXECUTIVE DIRECTOR, MIKA COMMUNITY DEVELOPMENT CORPORATION Lani Daly COMMUNITY RELATIONS COORDINATOR, DAYLE MCINTOSH CENTER

SOCIAL MEDIA TOOLKIT FOR NONPROFITS

SOCIAL MEDIA TOOLKIT FOR NONPROFITS OVERVIEW OF SOCIAL MEDIA ------------------------------------------------------2 GIVE LOCAL YORK S SOCIAL MEDIA ACCOUNTS-------------------------------------3 USING