Modere Europe Digital Marketing Policies and Guidelines

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Amie McDonald
5 years ago
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1 Modere Europe Digital Marketing Policies and Guidelines

2 Digital Marketing How do I begin? Websites Social Media Paid Advertising 2

3 WEBSITES Use your PWP URL/address to promote your Modere business with prospect Social Marketers The PWP URL/address may be passed on by direct contact or by personal invitation only via approved business cards, word of mouth, personal For your own Modere website: Don t use any Modere trade names, trademarks, designs, or symbols without explicit prior approval from Modere Identify yourself as an Independent Modere Social Marketer State your name and business address Use text only from our official websites Request Modere for prior approval for your site Register your site with Modere An approved site allows you to sell Modere product via the site and to the exclusion of all other product 3

4 MODERE SOCIAL MEDIA Modere social media sites are for customer conversations Honest product reviews are welcome Shifting Retail sites are for Social Marketer conversations. Ask questions, relate your experiences, share photos and videos, business tips, anything that can be useful for the wider Social Marketer community Don t use your referral code or the link with your referral code on any official Modere pages or sites 4

5 YOUR SOCIAL MEDIA - TIPS Download product images from our websites Create separate social media business accounts for your Modere business, separating your private life from your Modere business Know your target group (consumers OR entrepreneurs don t mix) For prospect Customers: post your link with the referral code on your personal profile/account Post valuable content and make time to maintain it Stay attuned to our Social Media policy and guidelines 5

6 SOCIAL MEDIA POLICY Don t use any Modere copyrighted/trademarked names or material as part of your username/ handle, site/group names, business pages or profile image Trademarks include Modere, logos, and Shifting Retail Don t use social media to cold contact others for whatever reason Identify yourself as an Independent Modere Social Marketer Comply with the terms and conditions of usage for any social media sites or services used Conduct yourself in line with the Modere Policies and Procedures at all times 6

7 SOCIAL MEDIA POLICY Don t expressly advertise the sale of any Modere product and don t try to sell or auction product via social media sites Don t post derogatory or negative comments about other people, companies or products of other companies Use the product factsheets in your back office resources to see what you may say about our products and the ingredients Ask Modere for approval prior to posting product claims and claims on the business opportunity you did not find on our public websites Add your PWP URL/address to your social media pages as preferred 7

8 SOCIAL MEDIA POLICY Don t conduct recruiting or individual business transactions via social media sites Follow up separately if anyone has shown an interest You may post information on a business opportunity meeting but you must specifically describe the meeting as such Use approved Facebook images available in your back office resources You are solely responsible for the content you post on your social media outlets Remove any material deemed to be in breach of our Social Media Policy upon request from Modere 8

9 Making the Most of Social Media Twitter, Instagram and Google +: #hashtag All users can see your comments Keep it simple, sincere and inoffensive Use hashtags for 1-3 words per tweet, e.g. #LIVECLEAN, #SOCIALRETAIL, #MODEREESCAPE 9

10 Making the Most of Social Media Know who you are talking to - consumers or businessoriented individuals - and write your message accordingly Post relevant and concise messages Create lists when possible Give attention rather than merely draw attention Provide value and exposure, but mostly value 10

11 Making the Most of Social Media Tell your story without making unauthorised or exaggerated claims about a product or its ingredients. Be factual when talking of Modere products; consult Modere product factsheets Authenticity is part of the Modere brand; share your thoughts and experiences in a sincere and authentic way (make I statements) Be conversational as if you are talking to just one person 11

12 Making the Most of Social Media Say this, not that I just had the best shopping experience with I can t wait to get my order! I have an amazing business opportunity that you have to hear about!! Modere is so unique. I love their products. My [illness] has been cured by using Modere products. I ve tried many different products in my life, but for me nothing has worked as well as Modere products. Modere products are better than anything else you ll find in the shops. 12

13 Policy Don t use or attempt to register any of Modere s copyrighted/ trademarked names, service names/marks, product names, the Company name or part thereof for an address Don t use any Modere copyrighted/trademarked names or material as part of an signature Only send s to someone who has authorised you to do so Identify yourself as a Modere Independent Social Marketer Insert your PWP URL in your signature or the link with your referral code as warranted For content dos and don'ts refer to the social media policy 13

Paid Advertising Advanced Search Engine Marketing Social Media Ads Don t bid on Modere trademarked keywords or use unapproved images/messages.

14 Paid Advertising Advanced Search Engine Marketing Social Media Ads Don t bid on Modere trademarked keywords or use unapproved images/messages. Trademarks include Modere, logos, and Shifting Retail Use approved images from the social media kit in your back office resources Check your messages with Modere if you re not sure Get approval from Modere for custom landing pages 14

Digital Marketing Policies

Digital Marketing Policies Social Media Policy Social Marketers shall not use any Modere copyrighted/trademarked names or material as part of their site/group names or profile image Social Marketers should