Digital Marketing Policies

Transcription

1 Digital Marketing Policies

2 Social Media Policy Social Marketers shall not use any Modere copyrighted/trademarked names or material as part of their site/group names or profile image Social Marketers should not sell product through the Social Media sites or cold contact others Social Marketers can add their PWP URL/address to their Social Media pages

3 Social Media Policy Social Marketers shall not conduct any direct business opportunity activities* via Social Media sites; such activities should be followed up privately where an interest has been indicated * This policy pertains to the Terms & Conditions stated by Social Media sites

4 Rules & Etiquette Do not post illegal product or business claims Identify yourself as a Modere Social Marketer Don t use Modere Social Media sites to solicit The Company are solely responsible for information posted by them or others to its Social Media sites; we reserve the right to remove any unsolicited, derogatory or negative content

5 Best Practice Say this, not that I just had the best shopping experience with modere.com.au. I can t wait to get my order! I have an amazing business opportunity that you have to hear about!!!! Modere is so unique. I love their products. My [illness/symptoms] has been cured by using Modere products. I ve tried many different products in my life, but for me nothing has worked as well as Modere. Modere products are better than anything else you ll find in the shops

6 Website Policy Social Marketers may utilise their PWP, to promote their business and product the PWP website URL/address may be passed on by direct contact or by personal invitation only via approved business cards, word of mouth, personal or info sections of their Social Media site(s)

7 Website Policy Social Marketers may develop their own business building website for the purposes of supporting and training their team It must be password protected, which must also be given to the Company Failure to inform the Company of the website is a breach of the Policies and Procedures Content must comply with the requirements of the Social Marketer/Membership Agreement The Company reserves the right to continually check a Social Marketers website to assure compliance, and request passwords be changed periodically

8 Rules & Etiquette Express permission must be given by the Company for Modere s material to be reproduced on a Social Marketers website Don t use illegal product or business claims Don t sell or auction products Don t use Modere s trade names/marks service names/marks, product names or the Company s name as a domain name

9 Policy Social Marketers may not use or attempt to register any of Modere s trade names/marks, service names/marks, product names, the Company s names or part thereof for an address Identify yourself in your signature as a Modere Social Marketer

10 Policy Don t use any Modere copyrighted/trademarked names or material as part of an signature Social Marketers may include their PWP URL/address as part of their signature Don t people you don t have permission to, this is called SPAM

11 Promo Code First and most importantly only use your Promo Code on your personal profile/account Do not use your Promo Code on any official Modere page or site Authenticity is a key part of the Modere brand, when you talk about the products, share your thoughts and experiences in a sincere and authentic way. Personal experiences and stories always work best

12 Promo Code Share your excitement and enthusiasm, but stay clear of unrealistic hype or over the top claims. Remember, smart consumers will dismiss anything they perceive to be too good to be true Speaking of claims, the information sheets available online will tell you what you can and should say about products.

13 Promo Code While you will find images you can use in your social media feeds on the Resources page in the back office at Shifting Retails, you ll probably notice there aren t any product images. We encourage you to create your own product based imagery for personal use. Think of how the products fit into your lifestyle and needs then convey that to your prospects! If you re in the photo, it enhances your credibility.

14 Promo Code Make I statements This product worked for me. I use this product You may have hundreds, even thousands, of followers and friends online, but always direct your message to an audience of one be conversational Modere is where we are today and the pathway to a better way of doing things in the future, so please remember not to use any outdated names for products (or indeed the whole company!).

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