Lets Tweet About It! Social Media and Swim Clubs Putting the you in YouTube

Transcription

1 Lets Tweet About It! Social Media and Swim Clubs Putting the you in YouTube

2 What the heck is social media? The use of web-based and mobile technologies to turn communication into an interactive dialogue Wikipedia Speedy and effective way to communicate with your club membership and others in the swimming community Lindsay Taylor, Swim Ontario

3 Social Media Policies Before clubs start using social media tools, it is recommended that they develop a social media policy to define the goals and guidelines that they feel need to be adhered to. A social media policy ensures that everyone using the tools is on the same wavelength and reflecting the best interests of the club.

4 What to include in a Social Media Policy Guidelines about what material to post or not post» Operational information» Personal information Professional vs. Public Relationships Online identity Appropriate language Privacy concerns

5 Privacy Need to be careful about what is viewable to the public and how it affects your members and the clubs reputation It is recommended that all clubs have a photo release/video policy in place to make sure that permission is given by the families to post about the swimmers/coaches online.

6 Website Club website is where new and potential members will first find your club. First impressions matter. At bare minimum, it needs to include contact information for people to find out about the club

7 What is it good for? Posting general information about your club for the public Keeping club members up to date on information, practice schedules, race recaps Can have public and private sides for general public and member only information Can use free simple design templates or have it created by a web design company.

8 What is wrong with it? Needs to be maintained regularly Need to be concerned with keeping private information private» Example swimmer contact information, pictures posted to site

9 Blogs Used mainly to express personal opinion, sharing large amounts of information Great for coaches and swimmers to write articles and interact with each other

10 What is it good for? Simple to use Many sites offer free blogging with easy to use templates (Example BlogSpot) Anyone can blog Can search posts by tags/bookmarking

11 What is wrong with it? There needs to be a distinction between personal opinion and club opinion» Example personal blog vs. club blog Just because everyone CAN blog, that doesn t mean that everyone SHOULD blog.

12 Facebook Largest social networking site in the world, connecting people together with various levels of security and privacy.

13 What is it good for? Can create personal profiles and organization profiles Can create private groups, events Everyone and their mother is on Facebook» 800 million users (includes company & fan pages) Standard view and easy to locate information because it is always in the same place

14 What is bad about it? Lack of creative variation Privacy settings can be finicky Hard to keep personal and work lives separate

15 YouTube Largest video archive on the internet

16 What is it good for? Coaching Tools» Race review» Drills Athlete Interviews Watching presentations

17 What is bad about it? Not all videos are viewable in all regions Internet speed dependent Not always easily searchable Copyrighted material can be blocked A lot of garbage Procrastination at its finest

18 Twitter Twitter is the ability to post in 140 characters or less

19 What is it good for? Quick instantaneous posts» Example live tweeting results at meets Joe just won the 50 free in 26.93! Streaming multiple news/info sources into one spot instead of multiple websites Communicating with people directly» Unlike Facebook, you don t need to be friends to communicate or watch their tweets Can make lists to stream types of information to sort out the tweets» Example you could follow swimmers only on one list and coaches on another Hashtags make posts by different people trackable

20 What is bad about it? Flooded with unwanted tweets» Some people tell you everything they do all the time. I just had a peanut butter and banana sandwich! Itchy trigger fingers» Most regret posts in social media happen on Twitter Anything that is done on Twitter can just as easily be done on another format

21 Other Nifty Things Podcasts Flicker Tumblr

22 The Internet Never Forgets It is important to remember that once something has been posted, while you may be able to delete it, it can never be unposted. If you don t want it online, don t post it.

23 Cyber Bullying Due to social media, kids no longer can leave their bullies at school Not just between kids adults are more prone to cyber bullying because they feel anonymity behind their screen You can t stop cyber bullying, but by being involved in social media yourself, you will be more likely to see it happening and attempt to intervene.

24 But this seems like a lot of work... Tools exist to update everything at once» Tweetdeck, Hootsuite, etc Can update to most mediums by smartphones/tablets» Easier on iphones and Androids than on Blackberrys. It can be designated to one person or divided up between many people