Mavrck Case Study Collection
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1 Mavrck Case Study Collection Procter & Gamble Create, Amplify and Submit Use Cases
2 Mavrck Case Studies for Three Core Use Cases Create original content (Social Posts, Blogs, Videos). Amplify original or branded content (Social Posts). Submit content (Surveys, Ratings, Reviews).
3 The Mavrck Difference Influencer Plugin Influencer Network All-in-One Automation Programmatic Activation Measurable End-to-End Embed white label influencer technology into your existing consumer journey to activate different influencer segments. Leverage our global influencer network of more than 10M+ micro-influencers to accelerate your influencer program. Identify, recruit, segment, activate, notify, measure, incentivize and optimize with a single unified platform. Activate thousands of influential consumers simultaneously at the moment they interact with your digital assets. Measure the endto-end impact of each influencer post: impressions, engagements, clicks and conversions Mavrck All Rights Reserved Proprietary and Confidential
4 Procter & Gamble Copyright 2017 Mavrck All Rights Reserved Proprietary and Confidential
5 P&G Executive Summary P&G Family Care and Personal Health Care used the Mavrck platform to identify relevant microinfluencers, advocates, referrers and loyalists and activate them across three core use cases: 1. Create branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest 2. Amplify branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest 3. Submit product ratings and reviews that get displayed across retail partner websites via our Bazaarvoice and submit surveys to enhance market research and customer segmentation The Mavrck platform was deployed as standalone microsites across several P&G brands. Mavrck is also a registered affiliate of P&G retail partners like Amazon, Target and Walmart. This enables the platform to measure e-commerce sales driven via content created by micro-influencers, advocates, referrers and loyalists.
6 Mavrck Quarterly Results for Bounty 7.2k 5.9M 6.1k 5.8k 1.1k 4.94 Micro-Influencer Signups Total Social Reach Social Posts Created Clicks to Coupons.com Ratings & Reviews Submitted Average Product Rating
7 Mavrck Quarterly Results for Charmin 21.9k 12M 15.5k 5.3k 1.8k 4.82 Micro-Influencer Signups Total Social Reach Social Posts Created Clicks to Coupons.com Ratings & Reviews Submitted Average Product Rating
8 Mavrck Quarterly Results for Puffs 19.9k 9.5M 8.7k 1.1k Micro-Influencer Signups Total Social Reach Social Posts Created Clicks to Coupons.com Ratings & Reviews Submitted Average Product Rating
9 Mavrck Quarterly Results for Personal Health Care 12.5k 7.8M 5.3k 7.8k 1.1k 4.80 Micro-Influencer Signups Total Social Reach Social Posts Created Clicks to Coupons.com Ratings & Reviews Submitted Average Product Rating
10 Copyright 2017 Mavrck All Rights Reserved Proprietary and Confidential Gillette
11 Gillette Executive Summary Gillette used the Mavrck platform to spread awareness of a new product launch by identifying relevant advocates activating them for a single core use case: 1. Amplify branded content on Facebook and Twitter to drive coupon downloads. The Mavrck platform was used for a one-off campaign. Mavrck advocates shared posts that drove traffic to a landing page where friends could watch a music video created around the product launch and enter their to receive a coupon.
12 Mavrck Campaign Results for Gillette Per 1k 17.4k 7.6k 6.7k Advocate Activations Clicks from Friends on Posts Created Addresses Captured Coupons Downloaded
13 Copyright 2017 Mavrck All Rights Reserved Proprietary and Confidential Old Spice
14 Old Spice Executive Summary Old Spice used the Mavrck platform to spread awareness of a new product launch by identifying relevant advocates activating them for a two core use cases: 1. Create branded content on Facebook 2. Amplify branded content on Facebook The Mavrck platform was used for a one-off campaign. Mavrck advocates created posts featuring legendary friends & family and shared campaign posts that drove traffic to a landing page where friends could engage with Hardest Working Collection content.
15 4,629 2,331 Advocates Activated Total Posts Created by Advocates 14, M Total Engagements on Total Impressions on Advocate Posts Advocate Posts
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