Connection. Ideas and Information for RETAILERS INSIDE: June 2016 Volume 17 Issue 6. retailer.wilottery.com. Details on page 4

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1 Connection June 2016 Volume 17 Issue 6 retailer.wilottery.com Details on page 4 INSIDE: Conversion Corner, page 2 Retailer of the Month, page 3 RPP Column, page 5 Security News, pages 5 New Scratch Tickets, page 7 Ideas and Information for RETAILERS

2 Conversion Corner Pictured here is our new "LOTTOVIEW" monitor. It is the latest technology for an improved customer experience. June Informs players with real time jackpot amounts and promotional messages Provides time sensitive messaging for Amber and Silver Alerts Displays transaction information and validation amounts Flexible mounting options near the terminal Displays store-specific winner information The LOTTOVIEW monitor will be placed in all retail locations and will replace the Starlight bar Terminal mounting option Here are recent comments about the Lottoview (ESMM) monitor from another Lottery: "Retailers report that players depend on the Lottoview (ESMM) as a quick and reliable source of information, especially since the screen provides ticket validation amounts aiding both players and retailers with lottery transactions. In addition, the slideshow highlights new scratch-off games, jackpot amounts for drawing games, and winning numbers. Customers standing in line can watch for jackpot amounts of their favorite games and be reminded to purchase once at the register. " Congratulations to Lighthouse Corner Mobil for selling the Megabucks $3.6 Million winning ticket One lucky Megabucks player matched all six numbers in the Saturday, April 30 drawing to win the $3.6 million top prize. The May 2 winning numbers were 1, 13, 18, 26, 27 and 37. The winner has 180 days from the drawing to claim their prize in person at the Lottery s Madison office. Megabucks is Wisconsin s very own lotto game.

3 April Dennis' Mobil Mart West Capitol Drive Brookfield, WI Left to right: Manager Paula Trieglaff, Owners Judy and Dennis Triegalff Below is Lottery Manager, Ray Lemkelde Dennis' Mobil Mart in Brookfield is the ideal spot for a quick fill-up or a nice visit in a warm and friendly atmosphere. Since opening in January 1965, owner Dennis Trieglaff (81 years young) and his wife, Judy, come in each day to greet customers by name and chat with those who have the time. While the friendly, personal service hasn't changed over the years, the business has. It began as a four bay service station in 1965, and was rebuilt as a convenience store and car wash in In 2005, the Trieglaffs built a new building and a state of the art car wash. Another change is on the horizon - Dennis and Judy's daughter, Paula Trieglaff, will take over the family business in the near future. On top of great service, customers keep coming back for the quality products and the frequent customer program. Included in their great products are 16 Wisconsin Lottery instant scratch games. Over the years, they have sold tickets to many lucky winners including a $2.2 million dollar Megabucks jackpot. Recent wins include $2500 on Pick 4, $1000 on SuperCash!, and $600 on the Solid Gold scratch ticket. Next time you are in Brookfield, stop by Dennis' Mobil Mart to fill up your tank, get your car washed, and eat a great meal from the wonderfully stocked convenience store. Aerial view of the Station and car wash Front of Mobil Station

4 4 Order now for delivery in July. Pre-Book YOUR tickets to qualify for this incentive PACKAGE ONE 1 Pack -$1 #612 QB Cash 1 pack -$5 #611 Lambeau luck 1 pack -$10 #610 Green Bay Packers 3 PACKS TOTAL PACKAGE TWO 1 Pack -$1 #612 QB Cash 2 packs -$5 #611 Lambeau luck 2 packs -$10 #610 Green Bay Packers 5 PACKS TOTAL Speak to your Lottery Representative to Pre-book now! By administrative rule the incentives for this program cannot exceed $300,000. For detailed features and procedures, contact the Retailer Hotline at

5 Short Term Incentive The Wisconsin Lottery's Retailer Performance Program provides you with a number of ways to earn extra incentives. They include Winning Ticket Incentives, Short Term Incentives, Quarterly Sales Increase Incentives, and Annual Sales Increase Incentives. Got questions? Talk to your Field Marketing Rep about this exciting program. Retailer Performance Program Winning Ticket Incen ve Pays 2% of all winning ckets $600 or greater. Pays a maximum of $100,000 on any winning cket sold per draw. Sales Increase Incen ve Four Quarterly Incen ve Payments Instant and Daily Lo o Sales Each quarter you may be paid up to 2% on any increase of instant and daily lo o sales compared to the previous quarter. Fi h Payment (an Annual Incen ve Payment) Short Term Incen ves The Lo ery will introduce a variety of short term incen ves each year. Details provided by Lo ery Representa ves. Annually the Lo ery may pay up to 10% of incremental sales increase if your loca on had a sales increase compared to last year by selling category; instant, daily lo o, or jackpot. SECURITY Wisconsin Lottery Loss Prevention Tips from Wisconsin Lottery Security GENERAL SECURITY TIPS It is important to keep overall security of the entire retail area in mind Bright lighting in and around your location will make it more difficult for a crime to be committed Unobstructed windows give clear visibility to the street, sidewalk and parking areas In-store camera surveillance not only inhibits criminal acts, but also provides tremendous assistance in solving criminal activity if your business is a victim Whether the Chained surveillance locations camera will be viewed uses tape as one or entity. digital The medium Annual incentive to record, will the be adjusted recordings to the should proportion of your locations that had a increase in sales against the total number of locations in your chain. be held for at least 30 days before reusing Recordings should be date and time stamped Recordings should be stored in a secure location INSTANT TICKETS Wisconsin Lottery tickets should be protected to prevent loss After accepting delivery of tickets and ticket stock, immediately place them in a safe location Display your tickets out of customer reach Call the IGT hotline immediately to report stolen/missing tickets Never allow a customer access to instant ticket dispensers Know what games you are selling Keep an inventory of all packs in your store and the status of each pack Take an inventory of ticket numbers at each shift change Always sell instant tickets in numerical order For more information regarding these tips, please contact the Wisconsin Lottery Security Office at (608)

6 Scratch-offs Odds are You ll Like Em #608 TOP PRIZE $1,800 Overall odds of winning: 1:4.7 Prize payout: 59.0% Win up to 4 Times! #531 TOP PRIZE $900 Overall odds of winning: 1:3.9 Prize payout: 59.0% It's a Tripler! Ask your Lottery Telemarketer for the most current launch dates #600 TOP PRIZE $45,000 Overall odds of winning: 1:3.8 Prize payout: 64.5% Multiply prizes in games 3, 6 and 9! #609 TOP PRIZE $5,000 Overall odds of winning: 1:4.8 Prize payout: 70.0% Loaded with $5,000 prizes!

7 June Visit retailer.wilottery.com for information on ticket launches TOP PRIZE $100,000 Overall odds of winning: 1:3.7 Prize payout: 70.0% Win up to 20 times! #621 #599 TOP PRIZE $7,000 Overall odds of winning: 1:4.0 Prize payout: 62.0% Win up to 10 times! TOP PRIZE $1,000,000 Overall odds of winning: 1:3.0 Prize payout: 75.0% #593 THREE $1,000,000 prizes! #595 TOP PRIZE $200,000 Overall odds of winning: 1:3.1 Prize payout: 74.0% Four "Mystery Bonus" spots!

8 Wisconsin Lottery 2135 Rimrock Rd. P.O. Box 8941 Madison, WI PRSRT STD U.S. POSTAGE PAID Madison, WI Permit No LOTTERY on the ROAD Visit the Special Events booth as they kick off another baseball and musical season! June Calendar of events Madison Mallards June 3 Appleton Timber Rattlers June 9 Countryfest June Lake Shore Chinooks June 23 Kenosha Kingfish June 30 Connection is a monthly publication of the Wisconsin Lottery. June 2016 Volume 17 Issue 6 Kami Blatter, graphic designer Retail Relations, editors