2017 [design] at JDI

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2 [design] at JDI JDI is a boutique consultancy that brings emerging technologies to market. Our clients are science-driven companies on a mission. Our creative studio functions as an extension of our team and yours. We use design to build brands, reinforce comprehension, increase credibility and tell stories. We believe meaningful influence and growth can happen when you invest in your brand as much as you would on your product.

3 SERVICES * Naming Brand identity and architecture Brand narrative and communications Web strategy Copywriting Custom iconography Custom illustration Custom lettering Print collateral Integrated marketing campaigns Integrated brand experiences Creative/art direction We forge ahead risk-tolerantly, developing new techniques along the way. * THIS LIST IS NOT INCLUSIVE. WHAT WE RE DOING IS ALWAYS EVOLVING.

4 DELIBERATE OVERLAP We believe the best marketing transcends any single discipline. We ve built a hybrid creative department that looks at design challenges from the same side of the table as marketing. We re small, yet deliberately made up of subject matter experts, business-savvy designers and creative marketers who can play competently across the spectrum.

5 THE ART & SCIENCE The soul never thinks without an image. Aristotle Design is not just what it looks like and feels like. Design is how it works. Steve Jobs The best design speaks the truth in unprecedented ways. From color to composition, it takes a message to places words alone cannot. Visuals can reach through language barriers, cross disparate mediums and even shape new cultures. Design quietly influences the world around us: our opinions, our choices and ultimately, our loyalties. Introducing the world to new categories requires building trust on all fronts. It is not enough to tell our audience what to think, we must also show them what that looks and feels like. The best designs in our market are data driven and customer-obsessed. We approach all design projects with respective outcomes in mind. We are in the business of tailoring solutions, not recycling popular trends. Design, build, measurement, analytics, and optimization must occur continually. The tighter the feedback loop, the better. If it s not working, we ll be the first to call it and suggest a new course.

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7 BLUEJAYS ARE GANGSTER HERE WE GO What follows are frameworks that we use everyday to produce consistently great results.

8 CONTENT FIRST We believe content is king. We start with it, end with it, and obsess over it throughout the design and build process. Design is the vessel and the carrier for your message. Without content, design becomes decorative and meaningless. We have the discipline to start with content first and let it inform the art. This ensures our work meets the challenge for which it was employed.

9 THE COURAGE TO BE INCOMPLETE Psychology tells us that the right amount of scarcity is key. As cognitive burden increases, confidence in choice, no matter what the choice is, decreases. Good marketers know that prospects need to have a reason to look again, learn more, and reach out. Too many designs -- from logos to landing pages -- are burdened with too much responsibility. Design mustn t say say everything all at once, nor can it. We must have the courage to pick a message and say it well. What are we hanging our hat on? What questions should we deliberately beg? YOU HAVE TO GIVE PEOPLE A REASON TO LEARN MORE.

10 THE THEORY OF NEGATIVITY Sometimes the right answer is the most simple, straight-forward one. However, many times the answer is steeped in contradiction. We re big believers in the Theory of Negativity, which argues that we disproportionately remember the unexpected & forget the predictable. When brands and messages create tension by doing the unlikely, they are the best free advertisements on earth. LIKEWISE, WE RE GOING TO PUSH YOU TO EMBRACE THE UNEXPECTED.

11 OUR INNER TODDLER Don t tell me what you do, tell me what you do for me. In a constellation of brands, consumers choose the one that gives them the greatest benefit. Doing this effectively starts with understanding why your customer really needs your product. To get to these insights, we often channel our inner three year-old, incessantly asking why? to the point of exhaustion. We ll go through this process with you -- extracting, listening closely and building on what you already know until we hit the core. We deeply believe this applies to our relationship with you, too. It is only by fully questioning you, and by helping you articulate your more core values, that we can bring your story to life. What s really driving you? Your customer? Our collaboration? Too many organizations leave off just before the real insights come. * SEE HENRY FORD

12 EXCELLENCE ALWAYS If you do it right, it will last forever. -Massimo Vignelli We take pride in the quality and longevity of our work. We craft visual messages that will transcend trends and influence new ones. In a market littered with half-hearted executions, we choose to be intentional..

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14 WORKING WITH US PARTNERSHIP CANDOR TRANSPARENCY ITERATION We re in this together. We can Our job is to craft From progress to money, we re We share our work early and work autonomously from start communications that keep your clear on where we stand and why. often, instead of working in a to finish, but we do our best work business goals front-and-center, We don t do retainers. Instead, vacuum and waiting until it s when you re involved. We expect and we are compelled to speak we bill hourly, working against perfect. There is no magic to and welcome your input. We up when a particular decision project budgets and providing design -- only skill, experience listen to questions and concerns. puts those goals at risk. We weekly spend and status updates. and hard work, and we are skilled We explain and educate. honor your trust by always being Activity is adjusted in real-time and experienced hard workers. honest about what is working based on constraint and need, and what isn t. allowing us to flex with you.

15 SELECTED WORK

16 COGNITION VISION HEARING TOUCH/FEEL THERMAL REWIRED STUDIO Identity & Brand Architecture Desktop & Mobile Site Iconography Logo Animation rewired.ai

17 Where talent meets opportunity. WorldQuant University advances global education through an instructor-led, tuition-free master s degree program in Financial Engineering. We prepare promising students for distinguished careers in research, strategy, trading, and technology in both emerging and established markets. U N I V E R S I T Y WQU is founded on the belief that talent is equally distributed, but opportunity is not. With enrollment in more than 35 countries, our programs bring world-class education to students from diverse cultural and economic backgrounds. U N I V E R S I T Y WORLDQUANT UNIVERSITY Changing the world through data science. Identity & Brand Architecture Desktop & Mobile Site Iconography Brand Guidelines wqu.org

18 WORLDQUANT UNIVERSITY Identity & Brand Architecture Desktop & Mobile Site Iconography Brand Guidelines wqu.org

19 CIVIC I/O Identity & Brand Architecture Desktop & Mobile Site Web Agenda civicio.com

20 CIVIC I/O Event Guide Book Custom Map Event Badges & Banners Event Poster

21 TOTEM APP Marketing Strategy Custom Gift boxes Print Design

22 OPENSTACK SUPERUSER Desktop & Mobile Site Design Collateral Design Art Direction Infographics

23 TIBER HEALTH Identity & Brand Architecture Website Design Social Media Assets Custom Iconography

24 TRIGGR HEALTH Website Creative Direction Photography Art Direction Copywriting

25 ACTON ACADEMY Web Design & Coding Conversion Strategy Copywriting Dev Direction

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27 SELECT PARTNERS We ve spent over a decade working with innovative entrepreneurs and their inventors on breakthrough technologies that change the world forever. We re purpose-built for this clip and climate. We ve also been the founder, the client and the go-between on more design projects than we can count.

28 LET S BUILD What s keeping you up at night? Let s talk soon about how our creative team can help with your business challenge. Thank you for the opportunity. P.S. YOU CAN READ EVEN MORE ABOUT US HERE.

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