Range, options and rates 2017 MORE HORSE MORE PASSION MORE FUN Your communication goals, our joint challenge! Contact: phone number: +31 88 2944980 or email verkoop.paarden@eisma.nl On all orders and deliveries our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number 2615. Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma Businessmedia bv reserves the right to change the information 1/6
Range, options and rates 2017 Target group and range Target group: Age: Social class: recreational and lower level competition rider, people owning 1 to 3 horses 16 to 55 years old average to high income You will reach about 40.000 horse enthousiasts through the brand Bit. To achieve this we created a cross-media reach. We do this with print, online, social media and live events. Through these channels we provide our target audience during different moments of the day with relevant and fun information. Is this the group you want to reach with your product or service? We d like to discuss an effective communication plan with you that enables you to increase your brand awareness, brand knowledge and positive brand attitude in a creative way in the largest community of the horse sector. Thus increasing the chance of sales of your product/brand during the decisive stage of your target audience. Furthermore, lead generation and direct sales activities are some of the resources which can be used. Your communication goals, our shared challenge. Bit magazine + e-magazine Advertising rates Size 1x 3x 6x 8x 14x 2/1 page 3.701 3.514 3.303 3.071 2.601 1/1 page 2.471 2.380 2.207 2.053 1.738 1/2 page 1.496 1.421 1.220 1.132 961 1/4 page 903 859 808 751 636 1/8 page 473 450 422 393 333 Reach: about 40.000 people. Subscriptions + newsstand sales. Magazine + e-magazine. On request: IM-advertisement, stickers, bound and loose inserts Contract period: 1 year Product message Bit Stalt uit: 274,- Content marketing/advertorials Publication list News from A Bit editor collects relevant information from you about your brand, product and / or service to write an editorial that fits your target group. Options for direct online link: A link to the webshop on bitmagazine.nl, with a special offer for Bit-readers and visitors of bitmagazine.nl Link to the win page on bitmagazine.nl with the option to win your brand, product and / or service Link to the landing page on bitmagazine.nl, where your product will be presented even more extensively (digital). It s also possible to place a video here. The landing page will be SEO-proof and is a link to your own website. Reservation Copy Publication Nr. deadline deadline date 1 fr-15-01-16 wed-20-01-16 fr-05-02-16 2 fr-26-02-16 wed-02-03-16 fr-18-03-16 3 fr-01-04-16 wed-06-04-16 fr-22-04-16 4 fr-06-05-16 wed-11-05-16 fr-27-05-16 5 fr-03-06-16 wed-08-06-16 fr-24-06-16 6 fr-29-07-16 wed-03-08-16 fr-19-08-16 7 fr-02-09-16 wed-07-09-16 fr-23-09-16 8 fr-07-10-16 wed-12-10-16 fr-28-10-16 9 fr-04-11-16 wed-09-11-16 fr-25-11-16 10 fr-02-12-16 wed-07-12-16 fr-23-12-16 On all orders and supplies our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number 2615. Rates are in Euros, excluding 21% VAT and 2/6
Range, options and rates 2017 Bitmagazine.nl(website/mobile) Range: about 300.000 unique visitors per month (average) and 1 million pageviews (70% via mobile phone!) Bilboard Banner rates Rectangle Video from Medium rectangle (max. 6 advertisers) Rate per month 1.494,- Rate per week 510,- Leaderboard Leaderboard (max. 6 advertisers) Rate per month 1.164,- Rate per week 388,- Billboard, halfpage banner en floor ad Rate 20,- per (CPM) News from Rich Media Supply third party tag, by hosting through Bit 150,- extra costs Geo targeting Rate on request Content marketing/advertorials News from + carrousel + landing page News from + image home page + landing page Tested by + image home page + landing page Video from + image home page + landing page Bitmagazine.nl Rate for video production on request Rate per month 1.120,- The advertorials are blocks with an editorial look, and a link through the landing page. The advertorials are showing directly to the editorials for one month. The landing page is SEO proof, stored and findable through the search feature, even after the one month publication. Contentmarketing/Advertorials Sponsoring video/blog Your brand prominently present as sponsor of an editorial video or video blog. Sponsoring instruction-videos Rate on request Sponsoring video/blog On all orders and deliveries our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number 2615. Rates are in Euros, excluding 21% VAT and 3/6
Range, options and rates 2017 Bit Facebook Reach: 50.000 likes, average number of people involved each week is 100.000 Facebook can be used with a relevant, distinctive and sensational campaign, which is part of a broader communication plan with Eisma. Bit email newsletter (editorial version) Range: about 40.000 people Advertorial: an advertorial is a clickable text-ad, which looks like the editorial content of the newsletter and links to a website screenshot from Bit Facebook Rates email Blockbuster Advertorial: an advertorial is a clickable text-ad, which looks like the editorial content of the newsletter and links to a website. Rate: 352,- per mail Blockbuster: a blockbuster is a horizontal ad over almost the whole width of the newsletter. Rate: 222,- per placing. advertorial Special options Direct email newsletter Range: about 38.000 people Special offer with the look and feel of Bitmagazine advertising. Goes to all opt-in commercial addresses. Rate on request. Market research Brand recognition and purchase intention survey (Zero + 1 measurement): If you want to know where your brand currently stands in the Bit audience group, we can offer you a zero measurement before you start a communication campaign. We will do this by asking our Bit readers panel several specific questions. direct email newsletter Special email newsletters Number of subscribers: Tested by and for Bit readers Let the Bit readers test your product and receive feedback in the form of a professional report. Webinars: Theme from the editorial office: sponsoring. Theme advertiser: supported by Bit. Webshop: Specialty s: Offer products for sale Bit Talent days for Bit readers and and Bit Workshops and subscribers specifically. Bit email newsletter about 38.000 people Theme newsletters with 3 or 4 editorials about a topic The rest of the newsletter can be filled with advertorials from one or more suppliers. Rates on request On all orders and our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number 2615. Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first publication. Eisma Businessmedia bv reserves the right to change the information provided. No rights can be derived from this media kit. 4/6
Technical specifications and supply specifications Bit (magazine + e-magazine) Dimensions Supply address Size Portrait (w x h in mm) Landscape (w x h in mm) 2/1 page 430 x 268 1/1 page 200 x 268 -- 1/2 page 98 x 268 200 x 132 1/4 page 98 x 132 200 x 64 1/8 page 98 x 64 1/1 print area 200 x 268 2/1 print area 430 x 268 1/1 type page 230 x 300 Including: 3 mm bleed all around 2/1 normal display 463 x 300 including: 3 mm bleed all around All type page ads have to be provided including 3 mm bleed all around. Spine width because of lumbecken: on request (+- 6 mm) Supplying advertising material Digital: Up to 10 mb by e-mail to: bit@zeedesign.nl Over 10 mb via one of the free servers www.dropsend.com or www.wetransfer.com to: bit@zeedesign.nl Supplying inserts Number on request Material needs to be properly packed in boxes Deadline: no less than 5 working days before the deadline Products must be provided with a delivery note or transport document with the following information: Delivery address: Veldhuis Media T.a.v. Theo Nitrauw Kanaaldijk OZ 3 8102 HL Raalte PDF Certified PDF Images and fonts embedded Adobe indesign Please add or include all (Macintosh) fonts, illustrations and images Adobe Illustrator Adobe Illustrater Outlines *.ai, *eps Flattened (not layered) Adobe Photoshop *.tiff, *.eps, *.jpg, *.psd No multi channel or duotone images Other file types (e.g. Word) Text in Word, images as separate files (not embedded) On all orders and suppies our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number 2615. Rates are in Euros, excluding 21% VAT and 5/6
Technical specifications and delivery specifications Bitmagazine.nl and email newsletter Website: banner sizes General information Sizes are w x h in pixels mobile leaderbord mobile 320 x 50 pixels medium rectangle 300 x 250 pixels max. 99 kb/gif or HTML 5 with URL desktop leaderboard 728 x 90 pixels medium rectangle 300 x 250 pixels max. 99 kb/gif or HTML 5 with URL half page banner 300x 600 pixels billboard on request floorad on request At Richmedia: deliver third party tag (HTML 5) and a backup gif Published by Publisher Salesmanager Advertertdepartment Eisma Horsesmedia Celsiusweg 41 8901 BC Leeuwarden Dorien van Dijk Eddy Hoornstra M +31(0)6 317 688 30 E e.hoornstra@eisma.nl André Kunze, sales M +31(0)6 317 688 42 E a.kunze@eisma.nl Website: supply of content advertorials Cindy Haentjens, sales support T +31(0)88 29 44 980 E c.haentjens@eisma.nl News from / video from (carousel) Landscape image + short text (max. 45 characters including spaces) For landing page text 300 words, images (max. 2, minimal 700 pixels width) and embedded code for the video (YouTube or other site), URL. Potentially: contest form News from.../video from (Homepage) Supply specifications: text (max. 1 A4), about 6 images (minimal 700 pixels width), text 300 words, potentially embedded code for video (YouTube) linkbuilding and contest. Marketing Ellen Moekotte T +31(0)88 29 44 981 E e.moekotte@eisma.nl Eisma Horsesmedia T +31 (0)88 29 44 868 E marketing.horses@eisma.nl Jacqueline Wijbenga T +31 (0)88 29 44 821 E j.wijbenga@eisma.nl Bit email newsletter (editorial version) Editor Dorien van Dijk, managing editor T +31(0)88 22 33 970 E d.vandijk@eisma.nl Advertorial specifications Image 600 w x 400 h No (small) text in image Image in JPEG and max. 120 kb Text max. 400 characters including spaces and title Supply URL Blockbuster specifications (w x h) 550 x 150 pixels, max. 80 kb. + supply URL Lonneke Ruesink, editor / photographer T +31(0)88 29 44 971 E l.ruesink@eisma.nl Linde Oortveld, editor T +31(0)88 29 44 963 E l.oortveld@eisma.nl Delivery online material Email concerned sales employee On all orders and deliveries our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number 2615. Rates are in Euros, excluding 21% VAT and 6/6