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When it comes to Social Media People Buy from People They Like
Carl Heaton Web and Digital Marketing Consultant. 34 years old from Manchester UK 18 years of web design experience 11 years teaching and lecturing 2000+ websites 20+ apps 17 companies to the top of Google 12,400,000 Baht 2 free pizzas
ffective Facebook Marketing What is Facebook Marketing and where are we now? Pages VS Groups 7 Techniques to Facebook for marketing Final Thought Questions
What is Facebook Marketing? Driving sales? Brand awareness? Market penetration? Reaching our target audiences? Costly? A party?
Marketing Spend 53% are spending part of their budget on social media community growth and engagement. May 2015 Ref: www.cmocouncil.org
$16.10 billion in 2014 Worldwide social network ad spending. 93.7% Combined social network ad dollars from North America, Western Europe and Asia-Pacific represented 93.7% of global expenditure. January 2015 January 2015 Ref: www.cmocouncil.org
Social Advertising Spend Ref: Socialbakers, 2015
You are in the right place at the right time A study in in 2011 showed that marketers having a ROI of 100,200 even 1000 percent! Ref: http://www.forbes.com/sites/lisaarthur/2011/05/17/study-marketers-reporting-social-media-roi-of-100-200-even-1000-percent/
Ref: adespresso.com
Ref: adespresso.com
Ref: adespresso.com
Before we go any further What is the difference between a Group and Page?
Page VS Group Groups Pages Mass Messaging Index by Google Stream Publishing Targeted Stream Posts Targeted Updates Support for Applications Membership Restrictions Event Inbox Messaging Engagement Statistics Vanity URLS Ref: AllFacebook.com
So who wins? Pages are for marketing Groups are for communities
Okay, great, so where do I start? 7 Techniques for Facebook Marketing
1. Build a quality, active and interesting profile Create a separate profile for the business side of you (not your business) Be worth knowing Finding thought leaders Actively taking in groups and pages Friend request people you engage with 10 : 1
2,646 Likes!
2. Create a Fanpage Useful, relevant interesting content 2-3 times per day Nice design 2 weeks content Market research and opinions Regular, relevant and riveting Ask for content!
A good example of a retargeting ad
2b. Create a Group Full with content for 2-3 weeks before inviting Be careful who you let in, check their profiles Remove spam instantly! Invite people to the group using email lists and your profile Welcome new people to the group personally Ask for content!
3. Run Events Run physical events Gives you a reason to talk to people Giveaways Sponsorships Press releases Media opportunities
4. Competitions Award people who share your content 3rd part contests Crowd source new product ideas Before and after Spot the difference The best success story Try using www.shortstack.com
Ref: http://www.agorapulse.com/blog/facebook-timeline-contest-creative-ideas
5. Sharing Share new interesting content your readers will love or hate Give away check lists Offer rewards for sharing Always use a picture Ask & answer questions Ask face to face contacts to share
6. Facebook Ads Ask a question Base on recent news events Always add reason for action Advertise your events Boost performing posts Get more targeted likes Target locally if you can
Ref: facebook.com/business
7. Ongoing Offer coupons Using newsletters and your website to advertise your social activities Ask how you are doing yup, that simple! Add clear descriptions to every picture with a call to action Have monthly themes Monitor your advertising results
Final Thoughts Treat your social media like a dinner party 10 social and 1 sales Sell through not to your network
What better way to know something than teach it? Facebook Marketing Courses Social Media Marketing Workshop www.webcoursesbangkok
Any Questions Carl@WebCoursesBangkok.com www.facebook.com/webcoursesbkk www.webcoursesbangkok.com