Event Sponsorship Proposal
INFLUENCE. CAPTIVATE. Quick Facts About Murphy: Average Age: 35-44 Homeowners: 95.92% of population Average House Value: $264,695 Median Income: $91.163 / Hour Average Household Income: $133,680 Population: 20,625 MURPHY MAIZE DAYS EVENT INFO: 2016 Attendance: 11,240 Food Vendors: 13 Market Vendors: 64 * Facts and Map taken from Murphy s 2015 Retail Market Profile Murphy, Texas: Cities like Plano, Richardson, Allen, and Garland surround Murphy, and are approximately less than 10 miles away. Although Murphy is small geographically compared to our neighbors, the average household income is over $130,000 and the median age is 35 years old creating the perfect audience for many businesses. Being a small town surrounded by big cities creates a specialized marketing area. PERSUADE. REMEMBER.
September 30, 2017 Murphy Central Park (550 N Murphy Road) ABOUT THE EVENT: Murphy s ninth annual Fall festival is a FREE event and appealing to families of all ages. This festival bring great varieties of activities and music throughout the day. The Main Stage Opening Act: Bri Bragwell plays from 4-5:30pm, and Headliner: Cody Canada Plays from 6:30-8pm. In addition to the music we will have a car show, local food trucks, pet area with microchipping, a large kid zone with inflatables, face painting, crafts and so much more. Don t forget the local market vendors! Vendors will be selling crafts, gifts and so much more. Marketing at Events such as Murphy Maize Days Has considerable influence and branding potential. Event: 10am-8:00pm Headliner (6:30-8pm): Cody Canada
MEDIA REACH How will we promote your brand? Over 40,000 Print Impressions Print ads in local papers and news releases. Distribution of mail outs and flyers. Over 85,000 Online Impressions Online mentions via City of Murphy social media. Local magazine mentions and ads. Email blast to local community. Onsite Impressions- Brand name and logo prints on banners and giveaways. Live mentions throughout the event Who will your message reach? A wide variety of families who enjoy free local festivals, live music entertainment, and kid zone entertainment Average Murphy attendees are 35 years old with families of 2 or more children with a estimated income of $110,000. An estimated 57,000 commuters per day with pre-event marketing signs on FM 544 and North Murphy Road drawing attendees to the event. Premium marketing opportunity on the festival grounds with live mentions throughout the event reaching a broad audience.
Face time is important. Get in front of your customers for a more personal approach to targeting audiences. Title Sponsor- $10,000 Premier Sponsor- $2,500 Event Naming Rights Highest level of Exposure in Key Event Media 15 VIP Parking Passes 25 VIP Lounge Passes 20 Event T-shirts 50 Beverage Coupons Select location branding Free Exhibit space (10X20) Company Supplied Banner display Elite Sponsor- $7,500 Free Exhibit Space (10X20) 10 VIP Parking Passes 15 VIP Lounge Passes Company Supplied Banner Display Logo/ Link on Website Live mentions throughout event Logo recognition on FB/ Twitter/ Print Executive Sponsor- $5,000 Sponsorship Opportunities 8 VIP Parking Passes 10 VIP Lounge Passes Company Supplied Banner Display Logo/ Link on Website Live mentions throughout event Logo recognition on FB/ Twitter/ Print 6 VIP Parking Passes 8 VIP Lounge Passes Company Supplied Banner Display Logo on Website Logo recognition on FB/Print Associate Sponsor- $1,500 4 VIP Parking Passes 6 VIP Lounge Passes Logo on Website Name recognition on Print Community Sponsor- $750 2 VIP Parking Passes 4 VIP Lounge Passes Name on Website Name recognition on Print Friend of the Festival- $250 1 VIP Parking Passes 2 VIP Lounge Passes EMAIL US: EVENTS@MURPHYTX.ORG
SPONSORSHIP FORM Please fill out the form below to confirm your sponsorship package. Once forms are completed please return form to Kayla McFarland, Special Event Coordinator, at kmcfarland@murphytx.org or by fax at 972-468-4163. Please contact us with and questions regarding sponsorships. Contact Information: Company Name Contact Person Thank you for supporting our festival! Contact Email Contact Email Address Contact Phone Number City/ State/ Zip Code Once we receive your completed form, event staff will contact you to discuss arrangements, sponsorship benefits and recognition. Sponsorship Package: Title Sponsor Elite Sponsor Executive Sponsor Premier Sponsor $ Associate Sponsor Community Sponsor Friend of the Festival Payment Information: Please send me an invoice I have enclosed a check made payable to the City of Murphy I would like to pay online with my Credit Card (Please send me the online payment information) Total Sponsorship Cost Signature Date