S N A P S H O T J U N E 2 0 1 7 Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships. S I G N M E S H. C O M top 10 signs of June 2017
consumer 1 insights Consumer insights around media, purchase and lifestyle behavior
A recent study by Visa and PYMNTS has shown that over 80% of American consumers have a strong interest in using connected devices to make purchases. Using connected devices which include laptops, phones, and tablets among others, has the perception of being faster and more convenient than traditional payment methods. Source: http://signme.sh/cwwnywx8c H A P P E N I N G I S W H A T American Shoppers Want to Use Connected Devices for Purchases
New Generation - New Brand Expectation American Express identified how Generation Z s expectations are reshaping brand experiences. The study conducted by Forrester Consulting compares North Americans from Generation Y and Z. Similarities include the placed importance on digital brand experiences. However, Gen Z drops brands more easily for slow responsiveness in online customer service and is more likely to to use digital wallets and device-specific payment options. W H A T I S H A P P E N I N G Source: http://signme.sh/pw7npmaud
business 2 innovation Signs and innovations around new products, services and ventures
Hermès Debuts a Subscription Service for Ties Hermès is calling its service the Tie Society, and it s a monthly subscription service that delivers a specially chosen tie directly to the customer's door. W H A T I S H A P P E N I N G Tie Society is not a new idea, Hermès tested a similar program in its NYC store back in 2015. But now Hermès is launching the program nationwide and operating it out of ten different stores across the United States Source: http://signme.sh/43pwqypyt
IKEA Teams with Apple to Utilize AR IKEA is teaming up with Apple to develop an AR tool to allow customers to visualize how a product will look in their home. While the IKEA catalog app already has a limited and unreliable AR feature, the new app will allow customers to overlay to scale versions of IKEA products onto photos of their homes with millimeter precision. While that in itself is exciting, IKEA would eventually like for customers to be able to order products directly through the app. W H A T I S H A P P E N I N G Source: http://signme.sh/1ev1kablg
communication Signs and examples around advertising, content marketing, CRM and loyalty 3
IBM Watson Is Writing Ads for This Car of The Future From Toyota The brand has decided to run customized ads targeted to the interests of the tech and science enthusiasts. The campaign Thousands of Ways to Say Yes was rolled out by Saatchi LA on Facebook that pitches the Toyota Mirai car through short video clips. Saatchi LA has written 50 scripts based on location, behavioral insights and occupation data explaining car s features, which is supposed to be the foundation of the campaign. W H A T I S H A P P E N I N G Source: http://signme.sh/kieeyrsvs
KLM Twitter Bot for Customer Service The airline is already offering customer service on Facebook Messenger and WeChat. The company has now expanded its bot action to Twitter. The bots are fluent in 10 languages, helping KLM to better serve its international customers. The bot will provide the KLM flyers with booking confirmation, check-in notification, boarding passes, as well as flight status updates. W H A T I S H A P P E N I N G Source: http://signme.sh/wj7a2odg3
experience Signs and interesting practices around retail and POS spaces, events or installations 4
The importance of experiences involving all of consumers senses is rising, especially in the beauty industry. Though multi-sensory experiences brands can build an emotional bond with their customers, making the experience more memorable through touch, smell and feel. For 32% of Italian fragrance users cooling or heating effects in fragrances are interesting. The same goes for 28% of German users of bath and shower products. Source: http://signme.sh/mz-rc0jku H A P P E N I N G I S W H A T Multi-Sensory Experiences in the Beauty Market
Benefit cosmetics is creating a drive-thru beauty bar to give away free samples at the Glastonbury music festival. Benefit cosmetics whose mission statement is laughter is the best cosmetic, is trying to live that mission with a new activation at the Glastonbury music festival. The activation will take the form of a drive-thru beauty bar where fans of the brand can take free samples of different Benefit products. Source: http://signme.sh/k9t5_aoqt H A P P E N I N G W H A T I S A Drive-Thru Beauty Bar
partnerships Signs around sponsoring, interesting brand and media cooperations, influencer marketing 5
Time Warner, Snapchat Content Partnership The partnership will bring increased ad spending and new made-only-for-snapchat shows by Time Warner. W H A T I S H A P P E N I N G The 3-4 minutes vertical format shows will be around a variety of genres, including scripted drama, daily news shows, documentaries, and comedy. Along with these shows, the social media platform will also feature ads from Time Warner. Source: http://signme.sh/htjtxdco7
Ikea Exploring to Sell on Amazon The furniture superstore plans to sell its products on other channels, one of them being Amazon. Even though Ikea already has its own online shop, selling through Amazon would open the doors further for the furniture megastore. The new channel would attract new groups of consumers, Prime members with their free shipping option being one of them. It is a way to go around the limited selection and high shipping costs of Ikea s own e- commerce platform. W H A T I S H A P P E N I N G Source: http://signme.sh/ztx2meh1u
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