top 10 signs of july 2017

Transcription

1 S N A P S H O T J U L Y Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships. S I G N M E S H. C O M top 10 signs of july 2017

2 consumer 1 insights Consumer insights around media, purchase and lifestyle behaviour

3 The Drive For Dimples There's a new plastic surgery trend sweeping through millennials, and it's all in the quest for dimples. Called dimpleplasty, it is a 30 minute outpatient procedure that clients hope will leave them looking like Miranda Kerr. According to surgeon Wright Jones, requests for the procedure have tripled among millennials in the last few years. But even though millennials love it for its relative ease and inexpensiveness, it's important to keep in mind that it is still a surgery, and as such still has risks. Source:

4 Millennials Prefer Smartphones For Handling Financial Services A recent survey conducted by Legg Mason, has shed some lights over millennials and their growing use of smartphones for accessing financial service or advice. The survey showed that in the UK around 46 percent of millennials are keen to use their smartphones to do all their financial planning, while worldwide this percentage point stands at 47. The trend of using smartphones for handling finances is highest in the UK compared to other European countries. Source:

5 business 2 innovation Signs and innovations around new products, services and ventures

6 Air France s Airline For Millennials Aimed at tech savvy millennials, this new brand is entirely designed to meet their needs and aspirations, by giving them all sorts of connected offerings while using Joon s service. The uniform for the flight attendants will also be inspired by the new fashion codes of Millennials, with a blueand-white colorway in sneakers, ankle pants, blazers, and buttoned-up polos etc. Source:

7 Amazon s New Hybrid Social And Shopping Service: Spark A new feature which seems to be inspired by Instagram and its use of shoppable photos will be available for Amazon Prime subscribers in the US. Amazon Spark is a feature currently only available on Amazon ios app where people can discover things such as home décor, shoes, food, books etc. from people who share their same interests. The feature will make it easier for users to discover items they like and let them purchase said items with just one click. Source:

8 communication Signs and examples around advertising, content marketing, CRM and loyalty 3

9 McDonald s Lazy Wear As a one day promotion, select McDonald's across the United States will be throwing in some branded lazy wear when you order via UberEATS. The clothing line is quintessential McDonald s with everything from hoodies covered in hash browns and breakfast sandwiches, to a big mac pillow, and french fry flip flops. The promotion is one day only, and the customer doesn't get to pick which item they receive if any, as the supplies are limited. Source:

10 Audi And Airbnb Transform A Stadium Into A Home For the upcoming Audi Cup, one family will have the chance to win an overnight stay directly on the sidelines via Airbnb and be able to watch the games on both match days from their temporary home. The accommodation specifically set up for the Audi Cup will appear as a living room during the day and at night provide the comfort of a bedroom allowing the family to spend the night directly next to the pitch. Source:

11 experience Signs and interesting practices around retail and POS spaces, events or installations 4

12 Oxbotica s Autonomous Grocery Vans The vans are called CargoPods, and are small electric vehicles capable of delivering groceries directly to a consumer's door without any human control. Current laws in Britain such as in the United States, require the presence of a human driver inside the vehicle for safety reasons, but as laws and technology advance, the CargoPod will one day be completely human free. While the CargoPod is more of a research project then a commercial pursuit, self driving vans like it may one day be the future of delivery. Source:

13 A VR Tour Of Mars Fusion Media Group has teamed up with NASA and the Jet Propulsion Laboratory in Pasadena, Ca to create an immersive virtual reality experience that takes the user straight to mars. The experience incorporates 40 square kilometres of martian surface with dynamic weather and interactive shelters. The creators hope that the experience will not only be exciting, but will inspire users to innovate new solutions for living on Mars. Source:

14 partnerships Signs around sponsoring, interesting brand and media cooperations, influencer marketing 5

15 The Tasty One Top Tasty has recently started preorders for its Tasty One Top, an IoT hot plate of sorts that connects to the users phone to perfectly cook every meal. It isn't just a hot plate however as it is able to perform numerous tasks such as fry, slow cook, and even sous vide. It works in combination with an app on the users phone, from which they can select one of thousands or recipes, get step by step instructions, and communicate the exact heating requirements to the One Top. Tasty believes the One Top will help make every meal simple, easy, and cooked to perfection. Source:

16 IKEA x HAY Collaboration YPPERLIG is the name of the new collection between IKEA and husband-and-wife duo Rolf and Mette Hay of HAY. The results of the collaboration were a collection full of learning and innovative ideas. Source:

17 want more? request a demo R E Q U E S T A D E M O This report has been created with the signmesh innovation hub. A tailored dashboard of curated insights and business cases to keep your company ahead of the learning curve and inspire ongoing innovation. visit signmesh.com

18 about signmesh The signmesh innovation hub is a service brought to life in a collaboration by LHBS Consulting and LOOP New Media. signmesh helps to create a company culture of innovation and keeps your team inspired and up to speed. A B O U T S I G N M E S H Find out more about signmesh The companies behind