Head of marketing production Role Brief Directorate Base location Marketing and communications Bristol Grade B 18 Date September 2016 Reports to Group marketing director Responsible for Production events and multimedia teams 1. Background Jisc is the UK higher, further education and skills sectors not-for-profit organisation for digital services and solutions. We: o o o Operate shared digital infrastructure and services Negotiate sector-wide deals with IT vendors and commercial publishers, and Provide trusted advice and practical assistance for universities, colleges and learning providers This role sits within the marketing and communications directorate and reports to the Jisc group director of marketing who holds the formal reporting line. The directorate is charged with designing, developing and delivering a cohesive member experience strategy and organisational approach that ensures and reflects a deep and sustained understanding of our members needs, and delivers joined up engagement and support that informs and drives all Jisc s operational and strategic priorities moving Jisc increasingly to becoming a member focussed and driven organisation. All parts of the directorate champion the members throughout the engagement lifecycle, forging lasting relationships, and enabling them to get the best value from us. The directorate integrates and directs all front-ofhouse activities so that Jisc services are more accessible and it is easy to work with us as preferred partners. It ensures that our supporting infrastructure is modern, innovative and effective and that, in this context, our marketing working practices are cohesive and leading edge. Furthermore, it ensures and supports all these activities with excellent PR, effective internal and external communications, public affairs and the development of a strong and positive overall Jisc identity and brand. 2. Purpose and Scope The prime purpose of this role is to contribute to the development of the marketing and engagement strategy and within this to be responsible for developing, managing and delivering all Jisc marketing platforms, collateral and engagement activities to industry-leading standards. Outputs include: brand, conceptual and design, content creation, print, digital, multimedia, video and a full programme of national and regional activities and events as well as sponsorship and revenue generation, working within agreed timescales and budgets, and managing the networks of internal and external suppliers in all areas. Page 1
These platforms and outputs must be member-focussed and driven and provide vital opportunities to promote Jisc activities and to disseminate Jisc s key messages, regionally, nationally and internationally. The role includes working with the: Jisc group director of marketing and in consultation with communications, sector intelligence, product development and management and membership and sales, to contribute to the marketing strategy and plans and development of the member engagement framework Jisc group director of marketing, to develop a new strategic approach to revenue generation through sponsorship opportunities for all marketing platforms and outputs Jisc group director of marketing and the finance team to develop a new strategic approach to outwardfacing content development and the content production pipeline Group director of marketing to evolve the brand conceptual and visual design and rollout across all outward- and inward-facing platforms and physical spaces and places (e.g. offices) Procurement team to ensure the marketing team remains within prescribed EU guidelines and obtains and achieves the best value for money in relation to marketing production The head of marketing production sits within the Jisc group marketing area, joining the leadership team, and the director of Jisc group marketing holds the formal reporting line. The post-holder also has overarching responsibility for the execution of all marketing production activities and the smooth running of the team, contributing to the overarching marketing strategy and overarching marketing team and budget planning process. They are also responsible for overseeing all purchases and transactional marketing activities up to circa 500,000. 3. Key Accountabilities, Responsibilities and Duties: Specific responsibilities include but are not restricted to: General: Participating in the marketing leadership team Developing and maintaining a thorough understanding of the Jisc business environment and contributing to the development of the marketing strategy Working with the Jisc group director of marketing and in consultation with communications, sector intelligence, product development and management and membership and sales to contribute to the marketing strategy and plans and the development of the member engagement framework Briefing and overseeing the workload of allocated staff both internally and externally, monitoring outputs and providing advice and coaching, in order to ensure the achievement of project objectives Working with the director of marketing to contribute to the overarching budget planning and monitoring and profiling across the year Overseeing all purchase orders, budget management and contract negotiations, and leading them through to implementation where appropriate Page 2
Demonstrating and representing the best of current professional practice to the Jisc group, those working with Jisc and other marketing professionals. Remaining ahead of the game with a strong commitment to CPD, scanning the environment for developments, keeping track of the latest trends and exploring new techniques and methods as appropriate Leading the integration with the CRM projects working with marketing planning to ensure coordination with platforms and outputs Willing to undertake travel (including overnight stays) and occasional weekend work Line management responsibilities: As a part of the marketing leadership team, contributing to leading, managing, motivating and developing a team of specialists and individuals (both internal and external) to ensure they have the capability to deliver the objectives set for the marketing team with line management responsibilities for activity and events managers, production and brand managers and multimedia managers as well as all production team staff Maintaining marketing production as a high-performing team Ensuring activity and events staff remain up-to-date in legal and health and safety training and certification Setting quality and professional standards for the marketing production team (incl. events), developing relevant systems and procedures, and ensuring that they are kept up to date Ensuring the team delivers excellent membership and sales and quality Playing a leading role in Jisc group marketing to ensure it maintains its position as a high-performing team Planning, projects and outputs: The post-holder is accountable for: Implementing and negotiating any new production and events strategies Setting realistic targets and maximising and generating revenue opportunities Seeking efficiency gains in planning all new projects and outputs Ensuring that the production is cost effective and competitive whilst maintaining leading industry standards Negotiating and ensuring venue contracts for all activities and events and training across the group are well managed Overseeing all supplier relationships and ensuring they are revisited at set intervals Overseeing and ensuring all elements of the production process, are properly and closely managed, scheduled and delivered for all transactional marketing, (incl. print digital), design and conceptual and multimedia outputs Ensuring that the human and material resources needed are provisioned, drawing on temporary, consultancy or FTC staff as required to meet marketing production requirements and targets Page 3
Developing and implementing the costing process and setting the quality standards benchmarks Ensuring the management and effective operation of the virtual agency model working with marketing business partners, the marketing campaigns manager and marketing production staff Delivery, projects and outputs: The post-holder is accountable for: Drawing on their deep specialist knowledge and experience and working with appropriate internal and external staff, leading developing, negotiating, agreeing and implementing the production and delivery of all platforms and outputs and ensuring that they are appropriately aligned, and demonstrating through NPS and KPI s how they work within the member engagement framework to support membership priorities and objectives Ensuring that projects, delivery of platforms and outputs are on time, within budget, that meet (and hopefully exceed) expectations Working with the director of group marketing and the virtual agency members to constantly improve outputs, responding to member feedback monitoring and evaluation Ensuring all platforms and outputs comply with the regulations and internal policies and guidelines Ensuring all outputs and platforms are at the leading edge of technology-enhanced communications with a focus on digital first Ensuring that health and safety is embedded in all events across the group even those that might not be directly managed by the marketing production team Ensuring revenue setting and collection is effective and efficiently managed as part of the event rollout process Overseeing and ensuring that the brand is properly managed and policed 4. Skills, Knowledge and Experience Essential Desirable Qualifications Degree or equivalent qualification in an appropriate and relevant subject and experience A postgraduate degree or equivalent marketing experience either within the education market place or other relevant area Ideally also hold an additional relevant qualification e.g. CIM diploma Page 4
Experience Experience of instigating and managing work channelled through external agencies and suppliers, combined with a full understanding of purchasing and procurement policies and tendering processes Proven negotiating skills and excellent member relationship management skills Experience of planning and developing the marketing mix using a range of channels Experience of managing and coordinating the outputs of the marketing mix Experience of planning and managing budgets in excess of 500k Experience of procurement and framework agreements Knowledge Strong technical knowledge of all aspects of production of marketing collateral and outputs, including events management and delivery Skills Excellent written and oral communications and interpersonal skills Ability to lead and motivate a team Strong people management and supervisory skills Ability to lead projects through to implementation and meet deadlines Ability to influence others and use diplomacy Ability to use initiative and develop innovative solutions to problems Good public relations skills Strong organisational and prioritisation skills to manage and deliver complex and varied workloads High levels of personal motivation to do the job Ability to make sound decisions fast and work in a high-paced, high-pressure environment 5. Key Contacts Jisc chief executive Executive director marketing and communications Group director marketing Page 5
Marketing business partners Campaigns manager Directors of and specialist teams within the marketing and communications directorate Jisc chair Jisc board of trustees Heads of Jisc corporate functions and senior managers across the organisation Funding bodies Jisc leadership team members and teams Higher education/further education stakeholders Member and sector representatives at all levels Jisc partners and collaborators including commercial providers Suppliers / agencies and other bodies, commercial and non-commercial, relevant to the role and purpose of the directorate IMPORTANT ADDITIONAL INFORMATION The director of Jisc group marketing will discuss all elements of the role brief with the appointee on appointment and after six months, recognising that some elements may need changing. The above is provided for guidance, is not contractual, and is not an exhaustive list of all accountabilities, responsibilities and duties that the post-holder may have. Page 6