Coverings 2018 Sponsorship Opportunities T I L E S T O N E C O NNECTIONS M A Y 8-1 1 A T L A N T A
2018 Sponsorship Opportunities Connect at Coverings 2018 through a variety of unique sponsorship offerings. Coverings is North America s leading event for tile & stone distributors, retailers, contractors, installers, specifiers and fabricators. Coverings provides opportunities to meet budgets of all sizes ranging from digital to promotional branding to large-scale activations. Our sales team is also happy to work with you to create turn-key sponsorship packages in order to meet your needs and connect with the right audience at Coverings 2018. CAPTIVE AUDIENCE 26,000+ ATTENDEES 95% of surveyed attendees rated event as good or ecxcellent TOP 10 ATTENDEE STATES Florida New York Texas California Georgia New Jersey Illinois North Carolina Michigan Pennsylvania ATTENDEE BUSINESS CATEGORIES I was pleasantly surprised by the amount of architects and designers at Coverings this year. It s a great opportunity for us to build strong relationships with these industry professionals. The show not only provides access to the regional market but, with attendees from around the world, we re also able to make global connections. Charles Zelaya, Sales Manager for Sicis *Data above based on 2017 numbers. 1
On-site Signage Opportunities CONVENTION CENTER BANNERS Starting at $3,000 At Coverings 2017, more than 25,000 attendees walked through the lobby at least twice a day to get the lasting impression of the brand. With a variety of sizes available in prime view locations around GWCC, attendees will know you mean business upon seeing your banner. Banners offer a tremendous way for you to set yourself apart and gain the attention of Coverings impressive audience. Call for pricing information. Banner production and placement v THREE-SIDED STANDING KIOSK $3,000 Be seen in the lobby from every angle as the attendees walk to get onto the exhibitor floor. With over 25,000 people expected to pass through the GWCC lobbies onto the show floor at Coverings 2018, these three-sided kiosk are a great way to introduce your company to attendees and direct them to your booth. Kiosk production and placement TWO-SIDED METER PANEL $2,500 Stand out at Coverings 2018 with a two-sided meter panel. The stand alone panel will be placed in a high traffic area and is an outstanding way to increase brand awareness and drive customers to your booth. 2
Brand Promotion Opportunities LANYARDS $10,000 2 AVAILABLE Place your company s name around every attendee s neck as the official lanyard sponsor. Just provide the lanyards and let the attendees do your advertising for you! Sponsor to provide minimum of 15,000 lanyards for distribution. SOLD Distribution of lanyards at Coverings CONVENTION TOTE BAG $10,000 2 AVAILABLE Every registered attendee receives a tote bag as a way to conveniently carry convention materials and information collected in the exhibit hall and for the rest of the year! This is a walking advertisement for your company all year long! Sponsor provides a minimum of 15,000 tote bags for distribution. SOLD Distribution of tote bags at Coverings COVERINGS CONNECT LOUNGE $10,000 EXCLUSIVE Be the exclusive sponsor of the Attendee Lounge located on B-C Connector. The Lounge is home to byte sessions, happy hours, charging stations, WiFi and more. Provide attendees with the amenities they need to have the best show possible! Thankful attendees will be sure to stop by your booth after stopping in to check their email, charge their phone and grab a drink! Logo on signage in Attendee Lounge Distribution of literature in Attendee Lounge AUDIO TOUR EARBUDS $5,000 EXCLUSIVE Get in the hands and ears of our attendees! Your logo will be branded on the case of the official Coverings audio tour earbuds distributed in the lobby at the GWCC. 500-1,000 earbuds with case Distribution of earbuds 3
Attendee Experiences and Activations CID AWARDS RECEPTION $10,000 EXCLUSIVE The CID Awards Reception on Wednesday, May 9, 5:30-6:30 PM, is a great opportunity to reach residential and commercial interior design firms and architects, as well as, notable editors in the industry. Introduction at the event Signage at the event ROCK STARS LUNCHEON $5,000 EXCLUSIVE The intimate Rock Stars Luncheon, taking place on Tuesday, May 8, 12:00-1:30 PM, is attended by the industry s brightest young talent and their colleagues, families, and sponsors. You ll also be reaching those industry veterans supporting the the vision of future generations such as Coverings board members and other leaders in tile & stone. 2 tickets to Rock Star Luncheon Opportunity to speak at the luncheon + announce Rock Stars if desired Signage at the event VIP PRESS RECEPTION & DINNER $15,000 EXCLUSIVE Receive exclusive access to one of the most coveted events at Coverings, the Press Reception & Dinner on Tuesday, May 8. This dinner includes more than 20 key trade publications with editors and writers from Interior Design, Contract, Floor Covering News and more. Specifiers from leading agencies and associations will also be invited. This is an exceptional opportunity to network with key press and contacts in an intimate setting. 2 tickets to Press Reception Introduction at the event with speaking opportunity Signage at the event 4
Attendee Experiences and Activations COVERINGS CELEBRATION AT COLLEGE FOOTBALL HALL OF FAME Starting at $6,000 The Coverings Celebration is the industry's must-attend event, capping off another successful show on the eve of the final day. As a sponsor, you will gain great exposure as one of the companies presenting the event. With more than 600 industry decision-makers at the event, this is a great opportunity to help cement your brand into their memory. Taking place on Thursday, May 10 at the College Football Hall of Fame, adjacent to the Georgia World Congress Center, the Coverings Celebration is a party not to be missed. Sponsors will be promoted with every mention of the party and on-site, with signage and other impactful media. SPONSORSHIP 10 tickets (a $650 value) Pre-show marketing Logo on napkins Logo on large video board Logo on show app Post-show thank you video to 2018 attendees CALL FOR PRICING DETAILS. Capture the attention of Coverings attendees. Quad: Ticker in quad modified with your message. Countdown Clock: Your message appears here. 5
Attendee Experiences and Activations INSTALLATION DESIGN SHOWCASE (IDS) Be a part of the 2018 Installation Design Showcase! Unveiled for the first time at Coverings 2010, the Showcase partners leading Five Star installers and top designers / architects who work together to feature the synergy between great design and installation. The spaces will be created on the Coverings show floor and will be installed during the show! There are several different opportunities to sponsor the Showcase. It s a high-roi way to highlight your company in a very popular and visible part of the exhibit hall. SOLD Pre-show logo placement(100,000+ impressions)on Coverings website, direct mail, and email Onsite logo placement in Coverings Show Directory, signage throughout the show and in the Installation Design Showcase Digital promotion in videos, press releases, social media campaigns and on the Coverings blog ATTENDEES RANKED IDS AS THE SECOND MOST POPULAR FEATURE IN 2017. OPPORTUNITIES / COST: IDS Sponsorships are available in each category listed below for 3 spaces. Costs below are for one space. Sponsorships sell out quickly! SOLD TILE/STONE $15,000 SOLD INSTALLATION MATERIALS $10,000 SOLD TOOLS $2,500 SOLD BACKERBOARD $3,500 6
Attendee Experiences and Activations CONTRACTOR & DEALER LOUNGE $10,000 PER DAY 3 AVAILABLE Put your brand in front of the leading tile + stone contractors, installers and dealers by sponsoring the Contractor & Dealer Lounge on Tuesday, Wednesday or Thursday. Sponsoring the Lounge will give your brand great exposure to a targeted audience at Coverings. Each sponsorship includes light breakfast, lunch and happy hour in the Lounge. Plus, you will be promoted via email to the Coverings database of contractors, installers and dealers! Logo on signage in the lounge Logo in Coverings emails where Contractor & Dealer Lounge is promoted Up to 3 banners (provided by sponsor) set up in Lounge during sponsored day Online and Digital Promotion DIGITAL SIGNAGE CALL FOR PRICING & OPTIONS Digital signage provides exciting opportunities for impactful, dynamic messaging in high traffic areas of the GWCC. Adaptable video displays, sized appropriately to be seen from angles throughout the convention center, are used to showcase your custom branding and messaging at the times you choose. Whether you choose to provide a static high resolution image (such as your logo or trademark), or a dynamic video, your brand is guaranteed optimal exposure to all Coverings attendees. 7
Online and Digital Promotion MOBILE APP Mobile app usage increased by 37% in 2017 from 2016 and is expected to increase more in 2018. Take advantage of the many opportunities listed below to help your brand stand out in the official mobile app. 1) EXHIBITOR DIRECTORY ROW HIGHLIGHTING $500 Background color draws attention to your listing in the exhibitor directory on the app. You choose which color you prefer. 2) SCHEDULE PAGE WATERMARK $5,000 EXCLUSIVE A watermark of your logo will appear on all app my schedule calendar pages. SOLD 3) ROTATING BANNER AD $5,000 2 AVAILABLE Provide a banner ad to display on rotation at the top of the app dashboard page. As an added bonus, app users can click the banner to view your full-screen in-app landing page. This full-screen app landing page allows you to tell app users more about your products, services and show specials, or make an announcement. 37%+ INCREASE IN MOBILE APP USAGE IN 2017 FROM 2016 It was downloaded by 4,255 unique users and downloaded by 33% more attendees in 2017 than in 2016. 69,500 VIEWS OF SPONSOR LANDING PAGE IN 2017 The Turkish Ceramics graphic was clicked 946 times in the 2017 mobile app. 1 2 3 4 8
Print Opportunities SHOW DIRECTORY & BUYERS GUIDE $525-$5,400 Advertise in the year-round resource for the tile & stone industry--the official Coverings Show Directory & Buyers Guide. Your company will receive leads both at the show and throughout the year. Reserve your ad space with BNP Media by February 27, 2018. In 2017, 10,000 copies of the show directory were printed and distributed to attendees; 84% ranked the resource, which is designed for longterm use, as good or excellent. BOOTH LOCATOR MAP & GUIDE $1,950-$5,925 Attendees will have no problem locating your booth when you advertise in the official Coverings Booth Locator Map & Guide. Your booth will be highlighted on the map with an arrow pointing to your advertisement. Reserve your ad space with BNP Media by February 16, 2018. In 2017, 8,500 printed copies were distributed to Coverings attendees; 77% ranked the resource as good or excellent. For more information or to reserve your show directory & buyers guide ads or booth locator map & guide ads, contact BNP Media: Jennifer Allen-Wise allen-wisej@bnpmedia.com (818) 657-7199 Your ad strategically placed next to the floor plan with arrow pointing attendees to your booth Your booth highlighted on floor plan map so attendees can find you Your company name and booth highlighted on list 9
Contact Us Whether you re looking for something unique, or want more details on the sponsorship opportunities listed above, our sales team will be happy to assist you. Contact Tim Fearney today! Tim Fearney Director, Sales tfearney@taffyevents.com (571) 313-5791 10