SPONSORSHIP PROSPECTUS

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1 SPONSORSHIP PROSPECTUS 1

2 In This Prospectus About SOAHR... 3 Resource Partner Networking Highlights*...3 Resource Partners We ll Highlight at SOAHR Previous Sponsors and Exhibitors... 5 Our Audience Profile... 6 Sponsorship Opportunities... 7 Keynote Sponsors IMPACT Awards Sponsor... 9 Welcome Reception Sponsor Exhibit Hall Sponsor SOAHR 2018 Mobile App Sponsor Mobile Charge & Work Station Sponsor Gold Level Sponsors SOAHR 2018 Session Sponsors SOAHR 2018 Swag Bag Sponsor Silver Level Sponsor Bronze Level Sponsor SOAHR 2018 Exhibitor Rates FAQs SOAHR 2018 Advertising Opportunities Floorplan and Booth Selection Instructions (Coming Soon) Run of Show/Exhibitor Welcome Kit (Coming Soon)

3 About SOAHR Atlanta s HR and business community attends SOAHR to engage in cutting-edge educational content while creating meaningful relationships with their peers and key resource partners. Make your plans today to participate as a sponsor or exhibitor at SOAHR 2018: Be The Catalyst, SHRM-Atlanta s 28th Annual HR Conference on March 27-28, 2018 at the Cobb Galleria in Atlanta. The SOAHR 2018 Resource Partner Showcase is a dynamic tradeshow environment where you will find the brightest Atlanta HR rock stars eager to discover new and innovative products and services, such as your own! The Showcase is designed to help you and your colleagues make new business connections and showcase the newest innovations in HR solutions and services. Make sure you are one of our 80+ participating sponsors and exhibitors, as the SOAHR 2018 Resource Partner Showcase draws hundreds of attendees with some of the most popular Conference activities, including lunches and breaks, headshot station, prize drawings, puppy cuddling, and more. With many packages to choose from, you will surely find the right opportunity that best aligns with your marketing needs! Resource Partner Networking Highlights* Exhibit Hall Grand Opening Day One Hall Hours... Day One Networking Event (at YOUR Booth!).. Day Two Hall Hours Exhibitor/Sponsor Collaboration Space (Room TBD) *Note: final conference schedules will be published by October 2017 March 27, 2018, 10:30 AM 11:30 AM March 27, 2018, 10:30 PM 5:30 PM March 27, 2018, 5:00 PM 7:00 PM March 28, 2018, 7:30 AM 1:30 PM Open Day One and Day Two As we SOAHR to new heights in 2018, SHRM-Atlanta invites you to be a part of the top professional development and networking conference serving the greater Atlanta HR and business communities. With over 1,000 attendees representing 950+ companies, you will have the opportunity to demonstrate your products and services to a unique audience made up of HR managers, directors, and executives. Conference highlights include: Two thought-compelling keynote presentations Two engaging mega-sessions Opportunity to earn up to 12 HRCI CEU s and SHRM PDCs* Cutting-edge Resource Partner Showcase filled with valuable products and services Complimentary professional headshots NEW! Opening Day networking evening events And much, much more! 3

4 Resource Partners We ll Highlight at SOAHR 2018 COMPENSATION AND BENEFITS HEALTH, WELLNESS AND SAFETY PROFESSIONAL DEVELOPMENT Child Care, Elder Care, Dependent Care Financial Food Service Health Care Cost Containment Insurance: Health, Life, Dental, Vision, etc. Pensions/Retirement Benefits Retirement/Pre-Retirement Planning Surveys Third Party Administrators Voluntary Benefits Wage and Salary Administration Workers' Compensation EMPLOYEE RELATIONS, LABOR RELATIONS Affirmative Action/EEO Arbitration, Mediation, Dispute Resolution Communications, Employee Newsletters Diversity Services Employee Engagement Labor Relations Performance Management, Appraisals GLOBAL HR Cultural Awareness, Cultural Competence Eligibility Verification (I-9), Immigration and Visas Global Assignment Management Global Employment Law Global Relocation Outsourcing Counseling, Employee Assistance Programs (EAPs) Drug/Alcohol Treatment & Testing Emergency Response Health Promotion, Recreation, Wellness Benefits Onsite Medical Care Personal Fitness & Health Programs Risk Management Safety Security Workplace Ergonomics HRM PROGRAMS and SERVICES Business Continuity and Recovery Legal Services Management Consulting Organizational Planning & Development Outsourcing Personnel Research, Survey Results Professional Books, Magazines, Manuals Recognition Awards, Incentives Relocation Services Travel, Airline, Hotel, etc. The possibilities are endless! Assessment, Assessment Tools Business Education: Accounting, Marketing, etc. Certification, Certificate Programs Coaching, Mentoring Distance Learning HR Professional Development Leadership Management/Executive Development Seminars, Educational Programs Training Materials and Methods Universities, Colleges, etc. TALENT MANAGEMENT Applicant Tracking Background Investigations Contingent Staffing, Employment Agencies Executive Search Outplacement Pre-Employment and Employee Testing Recruitment Recruitment Advertising Social Media TECHNOLOGY External (Software as a Service SaaS) Hosted Applications HR Information Systems (HRIS) and Self-Service Intranets Databases, Analytics, Metrics and Dashboards Electronic Document Management B2B Telephony and Cellular Solution Providers 4

5 Previous Sponsors and Exhibitors 5

6 Our Audience Profile 6

7 Sponsorship Opportunities Available Sponsorship Opportunities Keynote Sponsors (Limit 1 per Keynote: 2 available) $11, IMPACT Awards Sponsor (Exclusive) $10,000 Welcome Reception Sponsor (Exclusive) $8,000 Exhibit Hall Sponsor (Exclusive) $8,000 SOAHR 2018 Mobile App Sponsor (Exclusive) $7,500 Mobile Charging/Work Station Sponsor (Exclusive) $7,500 Gold Level Sponsors (Exclusive) $6,000 SOAHR 2018 Pens SOAHR 2018 Lanyards SOAHR 2018 Water Bottles SOAHR 2018 Session Sponsors Three (3) Sponsored Speaker Sessions (limit 2) Two (2) Sponsored Speaker Sessions (limit 3) One (1) Sponsored Speaker Session (limit 4) $5,250 (3) $4,250 (2) $3,250 (1) SOAHR 2018 Swag Bag Sponsor (Limit 2) $4,500 Silver Level Sponsors $4,000 Volunteer T-Shirts (Non-Exclusive; Limit 5) SOAHR 2018 Attendee Notebooks (Non-Exclusive; Limit 2) Headshot/Photography Sponsors (Non-Exclusive; Limit 3) Bronze Level Sponsors $3,000 Refreshment/Meal Sponsors (Non-Exclusive) Entertainment Sponsors (Non-Exclusive) VIP Lounge Sponsors (Non-Exclusive) Be Front and Center with these unique opportunities SOAHR 2018 s Premier Day 1 Sponsor Own day one with sponsorship of the Day 1 Keynote Address PLUS the evenings Welcome Reception! SOAHR 2018 s Technology Sponsor Show your commitment to the advancement in technologies by sponsoring the SOAHR 2018 Mobile App AND the Mobile Charging/Work Station SOAHR 2018 s IMPACT Awards Sponsor Support and promote excellence in HR by sponsoring the SHRM-Atlanta 2018 IMPACT Awards, to be announced at SOAHR 2018 $17,000 $12,500 SOAHR 2018 Showcase Early Special Regular Late Booth Rates (JULY 31 - AUG 31) (SEPT 1 DEC 31) (JAN 1 - FEB 15) (FEB 16 MARCH 15) 10 x 10 Prime $1,950 $2,100 $2,250 $2, x 10 Standard $1,850 $2,000 $2,150 $2, x 20 Prime $3,900 $4,200 $4,500 $4, x 20 Standard $3,700 $4,000 $4,300 $4,730 7

8 Keynote Sponsors $11,500 (Limit 1 per Keynote; 2 Available) Keynote speakers are promoted for several months leading up to the conference, appearing in nearly every marketing communication. The Keynote sponsor is acknowledged whenever the Keynote is referenced. Sponsor receives recognition on the homepage and Keynotes page of the SOAHR conference website, in pre-conference marketing to over 6,100 recipients (subject to deadlines), onsite materials (including program, signage, etc. subject to deadlines) and more, plus exclusive onscreen and verbal recognition in their respective sponsored Keynote session. Sponsorship includes four minutes of podium time (may include a 60-second video) at the beginning of the Keynote session and the opportunity to introduce the speaker. Keynote Sponsorship benefits include: Dedicated sponsor content broadcast distributed to pre-conference registrants two weeks prior to conference (deadlines and content guidelines apply) Four (4) minutes of dedicated podium time to address conference audience (may include 60-second video) Banner advertisement on the SOAHR home page Additional recognition on Keynote pages of both the SOAHR website and within the printed program guide Stage photo opportunity (upon request and with permission of Speakers) Opportunity for social media features (via Facebook, LinkedIn and/or Twitter) featuring your organization as an exclusive SOAHR sponsor Company logo recognition on multiple dedicated promotional s highlighting Keynote Speaker(s) Recognition on conference signage and PowerPoint (large company logo) Full-page sponsor content Ad on inside front cover or back outside cover of the conference program guide Pre-and post-conference recognition and link on SOAHR Sponsorship webpage (large company logo) Access to VIP Lounge NEW! Inclusion in the exhibit hall Passport Game encouraging attendees to meet with specified prime sponsors and exhibitors. Two (2) full-conference registrations All benefits included in standard exhibit booth package with the following changes: a larger (10 x 20 exhibit) booth in premium reserved location and One (1) additional exhibit staff-only registration (3 total) 8

9 2018 IMPACT Awards Sponsor $10,000 (Exclusive) The SHRM-Atlanta Impact Awards recognize HR leaders for their hard work, entrepreneurial spirit, vision, inspirational leadership, and innovation in Human Resources. Nominations open six-months prior to the conference with sponsor recognition in dedicated pre-conference marketing for the award (subject to deadlines), including the call for nominations distributed throughout Georgia (over 6,100 recipients), conference website, press releases, onsite materials (program guide, signage, etc.) and exclusive onscreen and verbal recognition during the Keynote session. Additional sponsor recognition is provided for post award recognition of winners, including a press release, website recognition, and newsletter write-up. Sponsor logo is included on each Award and a representative from sponsoring company receives four minutes of podium time and is invited onstage to assist in presenting the awards IMPACT Sponsorship benefits include: Dedicated sponsor content broadcast distributed to pre-conference registrants two weeks prior to conference (deadlines and content guidelines apply) Four (4) minutes of dedicated podium time to address conference audience (may include 60-second video) Exclusive signage during sponsored event (large company logo) Stage photo opportunity (upon request and with permission of Award winners) Banner advertisement on the SOAHR home page Access to VIP Lounge Opportunity for social media features (via Facebook, LinkedIn and/or Twitter) featuring your organization as an exclusive SOAHR sponsor Stage recognition during General Session Company logo recognition on multiple dedicated promotional s highlighting the Awards OR Day 1 Keynote (sent to over 6,100 recipients) Additional recognition on Awards page or Keynote page in program guide and on respective website pages NEW! Inclusion in the exhibit hall Passport Game encouraging attendees to meet with specified prime sponsors and exhibitors. Two (2) full-conference registrations Full-page ad on inside front cover or back outside cover of the conference program guide Recognition on conference signage and PowerPoint (large company logo) Company literature included in attendee conference bags (one item) All benefits included in standard exhibit booth package All benefits included in standard exhibit booth package with the following changes: a larger (10 x 20 exhibit) booth in premium reserved location and One (1) additional exhibit staff-only registration (3 total) Pre-and post-conference recognition and link on conference sponsorship website (large company logo) 9

10 Welcome Reception Sponsor $8,000 (Exclusive) It was such a hit, we re bringing it back! The Welcome Reception has proven to provide maximum networking opportunities for attendees. SHRM-Atlanta will host a welcome reception on the first evening on the conference from 5:00 PM 6:30 PM. The reception is open to all attendees, speakers, volunteers and Resource Partners. Sponsor is recognized in pre-conference marketing to over 6,100 recipients (subject to deadlines), on conference website, onsite material (program guide, signage, etc.) plus exclusive onscreen and verbal recognition during the reception. Additionally, sponsor receives four minutes of podium time (may include a 60-second video) at the Welcome Reception, and may also provide a door prize drawing during the reception (sponsor provides prize) for an opportunity to collect business cards. Welcome Reception Sponsorship benefits Include: Three (3) minutes of dedicated podium time to address conference audience (may include 60- second video) Exclusive signage during Welcome Reception (large company logo) Stage photo opportunity with SHRM-Atlanta leadership Banner advertisement on the SOAHR home page Access to VIP Lounge Opportunity for social media features (via Facebook, LinkedIn and/or Twitter) featuring your organization as an exclusive SOAHR sponsor Stage recognition during General Session Company logo recognition on multiple dedicated promotional s highlighting the Reception (sent to over 6,100 recipients) Additional recognition on agenda page in program guide NEW! Inclusion in the exhibit hall Passport Game encouraging attendees to meet with specified prime sponsors and exhibitors. Two (2) full-conference registrations Full-page ad on page opposite the Day 1 detailed agenda OR Day 2 detailed agenda in the conference program guide Recognition on conference signage and PowerPoint (large company logo) Company literature included in attendee conference bags (one item) All benefits included in standard exhibit booth package All benefits included in standard exhibit booth package with the following changes: a larger (10 x 20 exhibit) booth in premium reserved location and One (1) additional exhibit staff-only registration (3 total) Pre & post conference recognition and link on conference sponsorship website (large company logo) 10

11 Exhibit Hall Sponsor $8,000 (Exclusive) Be front and center at the heart of all the action by sponsoring the exhibit hall home of the Resource Partner Showcase. Have your logo featured in exclusive signage at the entrance to the hall while enjoying prime, front row booth space guaranteed to drive promising traffic. A three minute dedicated podium announcement is a great opportunity to introduce your product, service and booth location to over 1,000 attendees. Three (3) minutes of dedicated podium time to address exhibit hall audience (may include 60- second video) during lunch break on Day 1 or Day 2 Exclusive signage including floor stickers and stand along signage at entrance and throughout exhibit hall (large company logo) Banner advertisement on the SOAHR home page Access to VIP Lounge Opportunity for social media features (via Facebook, LinkedIn and/or Twitter) featuring your organization as an exclusive SOAHR sponsor Stage recognition during General Session Company logo recognition on multiple dedicated promotional s highlighting the Reception (sent to over 6,100 recipients) Additional recognition on agenda page in program guide NEW! Inclusion in the exhibit hall Passport Game encouraging attendees to meet with specified prime sponsors and exhibitors. Two (2) full-conference registrations Full-page ad on page opposite the Day 1 detailed agenda OR Day 2 detailed agenda in the conference program guide Recognition on conference signage and PowerPoint (large company logo) Company literature included in attendee conference bags (one item) All benefits included in standard exhibit booth package All benefits included in standard exhibit booth package with the following changes: a larger (10 x 20 exhibit) booth in premium reserved location and One (1) additional exhibit staff-only registration (3 total) Pre-and post-conference recognition and link on conference sponsorship website (large company logo) 11

12 SOAHR 2018 Mobile App Sponsor $7,500 (Exclusive) Place your company brand in the hands of every conference attendee before, during and after the conference. The mobile app includes session agendas and descriptions, speaker profiles, resource partner directory, floor plans and maps. The mobile app sponsor receives recognition in pre-conference marketing promoting the app to over 6,100 recipients (subject to deadlines), on conference website, onsite materials (including program guide, signage, etc.) plus onscreen and verbal recognition during General Sessions. Additionally, sponsor logo will be displayed on the Home page each time an attendee accesses the app. The sponsor receives two push messages which can be sent at any time during the conference, promoting your organization and encouraging attendees to visit your booth. SHRM-Atlanta selects and provides the mobile app. Mobile Charge & Work Station Sponsor $7,500 (Exclusive) The s never stop, and somehow, it s 11:30 AM and you re on 15%. NEW! in 2018, SHRM-Atlanta will be introducing a Mobile Charge & Work Station. Conference attendees will now have a place to recharge and answer s right in our Resource Partner Showcase! The Mobile Charge & Work Station sponsor receives recognition in pre-conference marketing promoting the app to over 6,100 recipients (subject to deadlines), on conference website, onsite materials (including program guide, signage, etc.) plus onscreen and verbal recognition during General Sessions. Additionally, sponsor logo will be displayed at the entrance to the Mobile Charge and Work Station. SHRM-Atlanta selects and provides the charge station set-up, location, and logistics. Mobile App Sponsorship and Charge Station Sponsorship benefits include: Exclusive branding as Mobile Charge & Work Station sponsor Access to VIP Lounge Stage recognition during General Session Company logo recognition on conference dedicated promotional s (sent to over 6,100 recipients) Additional recognition on conference website and in program guide specific to the Mobile App or Mobile Charge & Work Station, respectively NEW! Inclusion in the exhibit hall Passport Game encouraging attendees to meet with specified prime sponsors and exhibitors. One (1) full-conference registrations Full-page ad in the conference program guide Recognition on conference signage and PowerPoint (medium company logo) Company literature included in attendee conference bags (one item) All benefits included in standard exhibit booth package All benefits included in standard exhibit booth package with the following changes: a larger (10 x 20 exhibit) booth in premium reserved location and One (1) additional exhibit staff-only registration (3 total) Pre-and post-conference recognition and link on conference sponsorship website (medium company logo) 12

13 Gold Level Sponsors $6,000 (Each option is Exclusive) Option 1: Conference Pen Pens are great take-away items that remain with attendees for a time to come. All conference attendees receive a sponsor s branded pen in their conference bag, with extra pens made available at the registration desk and in the Resource Partner Showcase for added recognition. Sponsors also receive recognition in pre-conference marketing to over 6,100 recipients (subject to deadlines), on conference website onsite materials (including program guide, signage, etc.) plus onscreen and verbal recognition in General Sessions. SHRM-Atlanta selects and provides the pen. Option 2: Conference Lanyard As the lanyard sponsor, your company logo will be printed exclusively on the lanyard worn by all attendees throughout the two-day conference. All conference attendees (including all Resource Partners and speakers) receive a name badge with lanyard. As a result, all event photos capturing conference attendees will prominently display your company logo and these photos will be viewed for years to come in print, social media, and SHRM-Atlanta promotions. Sponsors also receive recognition in pre-conference marketing to over 6,100 recipients (subject to deadlines), on conference website, onsite materials (including program guide, signage, etc.) plus onscreen and verbal recognition in General Sessions. SHRM-Atlanta selects and provides the lanyard. Option 3: Conference Water Bottle Let s go green! The conference water bottle is designed to replace all the bottled water typically consumed at a conference and is a handy item for conference attendees to take home and reuse. Sponsor s logo will be printed exclusively on the bottle and distributed to all attendees. Sponsor also receives recognition in pre-conference marketing to over 6,100 recipients (subject to deadlines), on conference website, onsite materials (including program guide, signage, etc.) plus onscreen and verbal recognition in General Sessions. SHRM-Atlanta selects and provides the water bottle. Gold Sponsorship benefits include: Choice of one (1) of the above options (choices made on a first come first served basis. Promotional items selected and provided by SHRM-Atlanta): o Company logo on conference water bottle o Company logo on conference pen o Company logo on conference lanyard Stage recognition during General Session Company logo recognition on conference dedicated promotional s (sent to over 6,100 recipients) Additional recognition on conference website and in program guide NEW! Inclusion in the exhibit hall Passport Game encouraging attendees to meet with specified prime sponsors and exhibitors. One (1) full-conference registration Full-page ad in the conference program guide 13

14 Recognition on conference signage and PowerPoint (medium company logo) Company literature included in attendee conference bags (one item) All benefits included in standard exhibit booth package All benefits included in standard exhibit booth package with the following changes: a larger (10 x 20 exhibit) booth in premium reserved location and One (1) additional exhibit staff-only registration (3 total) Pre-and post-conference recognition and link on conference sponsorship website (medium company logo) SOAHR 2018 Session Sponsors $5,250 (Three Sponsored Sessions) $4,250 (Two Sponsored Sessions) $3,250 (One Sponsored Session) Session sponsors may choose to sponsor three, two or one specific conference session(s) (on a first come first served basis) for which a sponsor representative has three minutes to address the audience prior to introducing the session speaker (speaker selected by SHRM-Atlanta). Sponsor s logo is printed exclusively on the session signage. Sponsor also receives recognition in pre-conference marketing to over 6,100 recipients (subject to deadlines), on conference website, onsite materials (including the program guide, etc.) plus onscreen and verbal recognition in General Sessions. SOAHR 2018 Session Sponsorship benefits include: Choice of one (1) of the above options (choices made on a first come firs served basis) o Three Sponsored Sessions o Two Sponsored Sessions o One Sponsored Session Recognition on conference website and in program guide One (1) full-conference registration Half-page ad in the conference program guide Recognition on conference signage and PowerPoint (small company logo) Company literature included in attendee conference bags (one item) All benefits included in standard exhibit booth package Pre-and post-conference recognition and link on conference sponsorship website (small company logo) 14

15 SOAHR 2018 Swag Bag Sponsor $4,500 (Limit Two) Everyone loves a great swag bag! SOAHR 2018 does not fall short on informative, valuable and fun takeaways for our conference attendees. As Swag Bag Sponsors, your logo will appear on the bag along with our top sponsors. You will also have the exclusive opportunity of providing one extra piece of literature, promotional item or special offer to our attendees. SOAHR 2018 Swag Bag Sponsorship benefits include: Company logo displayed on bag along with the opportunity to provide an additional bag collateral Stage recognition during General Session Recognition on conference website and in program guide One (1) full-conference registration Half-page ad in the conference program guide Recognition on conference signage (small company logo) Company literature included in attendee conference bags (one item) All benefits included in standard exhibit booth package Pre-and post-conference recognition and link on conference sponsorship website (small company logo) Silver Level Sponsor $4,000 (Limit Ten) Option 1: Volunteer Shirt (Non-Exclusive) Sponsors logo appears on the volunteer shirt worn throughout the two-day conference. SHRM-Atlanta s volunteers are highly visible and help ensure conference attendees get the assistance they need. By popular demand, EXTRA shirts will be printed and sold to attendees. Each sponsor receives recognition on conference website, onsite materials (including program guide, signage, etc.) plus onscreen recognition in General Sessions. Option 2: Conference Notebook (Non-Exclusive) Notebooks are great take-away items that will remain with attendees for a time to come. All conference attendees receive a sponsor branded notebook in their conference bag. Each sponsor receives recognition on conference website, onsite materials (including program guide, signage, etc.) plus onscreen recognition in General Sessions. Option 3: Professional Headshots (Non-Exclusive) The ever-popular professional headshots will be offered to all conference attendees. Sponsor logo is featured on signage at the photo area in the Resource Partner Showcase. Option to distribute company collateral from this area (sponsor provide material). Each sponsor receives recognition on conference website, onsite materials (including program guide, signage, etc.) plus onscreen recognition in General Sessions. 15

16 Silver Level Sponsorship benefits include: Choice of one (1) of the above options (choices made on a first come first served basis. Promotional items selected and provided by SHRM-Atlanta): o Company logo on volunteer shirt o Company logo on conference notebook o Company logo on headshot booth signage Recognition on conference website and in program guide One (1) full-conference registration Half-page ad in the conference program guide Recognition on conference signage and PowerPoint (small company logo) Company literature included in attendee conference bags (one item) All benefits included in standard exhibit booth package Pre-and post-conference recognition and link on conference sponsorship website (small company logo) Bronze Level Sponsor $3,000 (Limit 15) Option 1: Refreshment Break/Meal Sponsors (Non-Exclusive) The conference schedule includes much needed down time with a few refreshment breaks and a meal during each day of the conference. Sponsor s logo is featured on signage at each food service station in the Resource Partner Showcase during the break/meal selected. Option to distribute company collateral on each table in the seating area (sponsor provides material). Each sponsor receives recognition on conference website, onsite materials (including program guide, signage, etc.) plus onscreen recognition in General Sessions. Option 2: Entertainment Sponsor (Non-Exclusive) Each year, SHRM-Atlanta offers various fun booths within the Resource Partner Showcase (i.e. musicians, puppy cuddling, photo booths, etc.). Sponsor s logo is featured on signage at designated entertainment station in the Resource Partner Showcase. Option to distribute company collateral from this area (sponsor provide material). Each sponsor receives recognition on conference website, onsite materials (including program guide, signage, etc.) plus onscreen recognition in General Sessions. Option 3: VIP Lounge (Non-Exclusive) Sponsor logo is featured on signage in the speaker lounge area. This sponsorship offers high visibility with an exclusive group of more than 50 industry experts. Option to distribute company collateral from this area (sponsor provide material). Each sponsor receives recognition on conference website, onsite materials (including program guide, signage, etc.) plus onscreen recognition in General Sessions. 16

17 Bronze sponsor benefits include: Choice of one (1) of the above options (choices made on a first come first served basis): o Sponsor Refreshment Breaks or Meals o Entertainment Sponsor o Sponsor Professional Headshots o Sponsor the VIP Lounge Quarter-page ad in the conference program guide Recognition on conference signage and PowerPoint (company name) Company literature included in attendee conference bags (one item) All benefits included in standard exhibit booth package Pre-and post-conference recognition and link on conference sponsorship website (company name) SOAHR 2018 Exhibitor Rates SOAHR 2018 Showcase Early Special Regular Late Booth Rates (JULY 31 - AUG 31) (SEPT 1 DEC 31) (JAN 1 - FEB 15) (FEB 16 MARCH 15) 10 x 10 Prime $1,950 $2,100 $2,250 $2, x 10 Standard $1,850 $2,000 $2,150 $2, x 20 Prime $3,900 $4,200 $4,500 $4, x 20 Standard $3,700 $4,000 $4,300 $4,730 * Special non-profit pricing may be considered upon request with supporting tax documentation Exhibit at SOAHR 2018 and take advantage of these awesome benefits: 10 x 10 exhibit booth space Two (2) exhibit staff-only registrations Opportunity to participate in Exhibit Hall attendee game designed to drive attendee engagement with exhibitors (subject to deadlines). Opportunity to host gift in Grand Finale Raffle (Sponsor provides gift. Gift retail value must be greater than or equal to $100. Subject to deadlines) Company logo and 50-word description listed in program guide Opportunity to participate in NEW! Speed Networking Session. Pre-and post-conference recognition and link on conference sponsorship website (company name) NEW! Pre-and post-conference attendee mailing lists will include name, title, company, and physical address. You may receive the addresses of only those attendees who have opted in to receive messaging from our sponsors/exhibitors. First right of renewal for the SOAHR 2019 (through May 1, 2018) Conference bag with related materials (one per exhibiting company) 24-hour Resource Partner Showcase security (individual exhibitors are responsible for all materials contained within their booths. We encourage all exhibitors to secure valuable items and remove them from the showcase each night). 17

18 FAQs What is the difference between a prime and standard booth? Prime booths are SHRM-Atlanta selected booths that will be a part of our NEW! Passport Game. These companies will be able to take advantage of additional traffic produced by attendees being encouraged to receive passport stamps by visiting and engaging with prime booth partners. Floor stickers will guide attendees to prime booths. When is the attendee list distributed? Pre-conference attendee mailing list will be distributed on or before February 15, 2018 and will include attendees who registered on or before January 1, The post conference mailing list will be distributed on or before April 10th, Can we bring a vehicle or other abstract objects into the exhibit hall? We welcome innovative spaces at SOAHR 2018! If you have a vehicle or object that you would like to showcase in the exhibit hall, please reach out to Jackie Choice at jchoice@shrmatlanta.org before October 1 st 2018 to coordinate and best understand applicable fees. Can we bring more than the allotted 2 exhibit staff? There is a limit to 3 people per 10 x10 space. You may purchase additional staff registrations for $50. SOAHR 2018 Advertising Opportunities Conference Program Guide Advertisements Full-Page ad... $1,000 Half-Page ad... $750 Quarter-Page ad... $500 Conference Bag Inserts Company literature or logo items (sponsor provided) included in bag... $500 Floorplan and Booth Selection Instructions (Coming Soon) Run of Show/Exhibitor Welcome Kit (Coming Soon) 18

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