Business Optimization New Opportunities for Growth Ambuj Goyal General Manager IBM Information Management Software
2 Accelerate to the Next Level
Accelerate to the Next Level Business Optimization 11.1% CGR $117B Business Automation 5.1% CGR $594B
Information On Demand Unlocking the Business Value of Information for Competitive Advantage End-to-end Capabilities Business Optimization Since 2006, IBM has deliberately and doggedly constructed an unparalleled portfolio of software it's difficult to see how any competitors will be able to [compete] anytime soon Ovum Report, August 2008 Over 10,000 New Clients Over 2,000 New Partners... Over 20% CAGR since IOD launch
Information On Demand Unlocking the Business Value of Information for Competitive Advantage Better Business Outcomes End-to-end Capabilities Business Optimization Consistent Client Success Guides Methodologies Tools Accelerated Value Delivery Industry by Industry
Information On Demand Developer Kit On Your Event Memory Stick Cognos BI 8.4 InfoSphere Warehouse 9.5.1 Base Edition + Intelligent Miner Miner Demo Information Server 8.1 IBM Data Studio for Developers and more
Accelerating Business Optimization Analytic Application Framework Analytic Types simplify and speed development... What should we do? Why? Business Optimization Analytic Applications Abstraction manage the lifecycle to enable agility and reuse How are we doing? Performance Management Applications Automation Query OLAP Reporting
Banking Risk Performance Credit Quality Period Variance Outstanding Loan Amount Variance Outstanding Loan Amount % Variance Credit Quality Period Variance
Analytic Types: Agility & Reuse Overview, Summary/Detail, Box Scores, Cycle Time, Value Variance, Relative Time Variance, Multi-measure Relative Time Variance, Walk-across, Cross Tab, Time Trend, Multi-measure Time Trend No Code Check Boxes, Pull Downs, Drag & Drop Metadata Integration
Solutions for Many Industries BANKING Risk-adjusted profitability Branch Performance INSURANCE Operational excellence for underwriting & claims Product Performance. RETAIL Store operations planning Retail financial workbench Store development MANUFACTURING Sales and operational planning Trade promotion management Supply chain visibility PHARMA Sample allocation Clinical trial forecasting GOVERNMENT Municipal Performance Management Program objective memorandum for defence
Business Optimization The Cognos Opportunity Peter Griffiths VP, Products & WW Research & Development Cognos Software
13 Accelerate to the Next Level
Retail Store Operations
Healthcare Scorecard
Manufacturing Dashboard
Three Questions at The Core of These Solutions How are we doing? Why? What should we be doing?
How are we doing? Scorecard or dashboard shows On Time Shipments below plan
How are we doing? How are we doing? Why? Report shows production bottleneck due to Material Shortage
How are we doing? How are we doing? Why? What should we be doing? Demand Volume is reviewed and Plant Production Plan is adjusted to remove bottleneck
How are we doing? Why? What should we be doing? How are we doing? Why? What should we be doing? 21
FINANCE MARKETING PRODUCT DEVELOPMENT How are we doing? Why? SALES What should we be doing? OPERATIONS CUSTOMER SERVICE HR IT
FINANCE MARKETING PRODUCT DEVELOPMENT How are we doing? Why? SALES What should we be doing? OPERATIONS CUSTOMER SERVICE HR IT
FINANCE MARKETING PRODUCT DEVELOPMENT SALES OPERATIONS CUSTOMER SERVICE HR IT
IBM Cognos Performance Management System Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform InfoSphere Trusted Information
IBM Cognos Performance Management System
IBM Cognos Performance Management System Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform IBM s Information Infrastructure
Personal Alerts & Easy Ad Hoc Report Lifecycle Build Once, Deploy Anywhere One-Click Limitless Exploration Collaborative Planning (close the loop)
Personal Alerts & Easy Ad Hoc Report Lifecycle Build Once, Deploy Anywhere One-Click Limitless Exploration Collaborative Planning (close the loop)
Personal Alerts & Easy Ad Hoc Report Lifecycle Build Once, Deploy Anywhere One-Click Limitless Exploration Collaborative Planning (close the loop)
Personal Alerts & Easy Ad Hoc Report Lifecycle Build Once, Deploy Anywhere One-Click Limitless Exploration Collaborative Planning (close the loop)
Personal Alerts & Easy Ad Hoc Report Lifecycle Build Once, Deploy Anywhere One-Click Limitless Exploration Collaborative Planning (close the loop)
Universal Capabilities Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform Full range of role-based BI and Performance Management capabilities with flexible self-service
Flexible Access to Information Any language (robust Unicode support) Any format PDF, HTML, Excel, XML Automated delivery with scheduling, email bursting, and event-triggers Access in location that best suits the user MS Office, mobile devices, search
Documents and Databases Search to Find Product Direction is subject to change. All forward-looking statements are subject to the IBM Cognos Safe Harbor Statement.
Documents and Databases Search to Find Product Direction is subject to change. All forward-looking statements are subject to the IBM Cognos Safe Harbor Statement.
Documents and Databases Search to Author Product Direction is subject to change. All forward-looking statements are subject to the IBM Cognos Safe Harbor Statement.
Documents and Databases Search to Author Product Direction is subject to change. All forward-looking statements are subject to the IBM Cognos Safe Harbor Statement.
InfoSphere and Cognos Trusted Information Business metadata sharing End-to-end data lineage Data Profiling and Quality integration InfoSphere DataStage with IBM Cognos Data Manager
End-to-end Demo
IBM Cognos and IBM ECM (Filenet P8) Product Direction is subject to change. All forward-looking statements are subject to the IBM Cognos Safe Harbor Statement.
IBM Cognos and IBM ECM (Filenet P8) Product Direction is subject to change. All forward-looking statements are subject to the IBM Cognos Safe Harbor Statement.
Complete Performance Management Architecture Casual Users Customers & Partners Executives Business Managers Financial Analysts Professional Authors Data Analyst Data Modeler Common Business Model Application & Web Servers Administrator IT Tools Services API Shared Set of Purpose-Built Services Business Content Security Providers & Firewalls Data Integration & Data Quality Tools System Architect Developer Open Data Access Platforms & Databases Cognos 8 Architecture Message Sources Relational Sources Application Sources OLAP Sources Modern and Legacy Sources
Building Business Optimization Applications Today: Complete Solution Development Your domain expertise + IBM IM tools = Information Applications Coming 1H 2009 Cognos Adaptive Application Framework Revolutionary new Rapid Application Development environment