FORT WORTH FILM COMMISSION. A Proposal

Transcription

1 FORT WORTH FILM COMMISSION A Proposal 1

2 MISSION Attract production of film, television, video, advertising, games, emerging media and more. Showcase Fort Worth to the world and boost economic development, tourism and awareness of the city. Build on Fort Worth s reputation as a leader in the arts with new focus on the moving picture. 2

3 CHALLENGE: Why Fort Worth needs a film commission TRANSPORTATION & PUBLIC WORKS DEPT. permits & production right-of-way LAW ENFORCEMENT & FIRST RESPONDERS PARKS, LANDMARKS, CULTURE & COMMUNITY LOCAL PRODUCTION SERVICES & TALENT production companies, material, labor, talent local PDs, sheriff s department, fire, EMS public or protected locations & cultural centers & private locations LOCAL PRODUCTION SUPPORT & HOSPITALITY travel, hotels, dining & catering, transportation OFFICE OF MAYOR & ECONOMIC DEVELOPMENT Lack of a streamlining commission discourages productions from spending in Fort Worth. Productions currently have only two options: (1) waste valuable time and money navigating the process themselves, or (2) turn to the Dallas Film Commission, which currently serves the entire north Texas region.??? NO TURN-KEY FORT WORTH OPTION??? DFW PRODUCTION 3 DALLAS FILM COMMISSION TEXAS FILM COMMISSION tax and production incentives Of the $322.5 million, ($1.26 million per day) in economic benefits generated by local productions (Dallas Film Commission 2013 report), Fort Worth saw only 2 productions (Texas Film Commission) compared to Dallas 522 projects logged (Dallas Film Commission 2013 report).

4 CHALLENGE No single point of contact, resource or champion. Losing valuable economic benefits to Dallas and other Texas cities. Lack of streamlining discourages productions from choosing Fort Worth. 4

5 THE SOLUTION Reclaim Fort Worth s production potential TRANSPORTATION & PUBLIC WORKS DEPT. permits & production right-of-way LAW ENFORCEMENT & FIRST RESPONDERS PARKS, LANDMARKS, CULTURE & COMMUNITY LOCAL PRODUCTION SERVICES & TALENT production companies, material, labor, talent local PDs, sheriff s department, fire, EMS public or protected locations & cultural centers & private locations LOCAL PRODUCTION SUPPORT & HOSPITALITY travel, hotels, dining & catering, transportation OFFICE OF MAYOR & ECONOMIC DEVELOPMENT FORT WORTH FILM COMMISSION TEXAS FILM COMMISSION tax and production incentives DFW PRODUCTION 5

6 POSITIVE IMPACT Real-world economic benefits FULL-TIME JOB CREATION. $1 million spent on production = full-time jobs PRODUCTION JOBS. Between 2012 and today, Dallas created 18,000+ production jobs. State of Texas has created 65,000+. PRESTIGE & TOURISM. Film Commission activity has increased tourism in similar markets up to 6% and length of stay up to 12%. TOTAL ECONOMIC BENEFITS. Dallas lured $322,500, in total positive economic impact as a result of its film commission activity in the fiscal spending only $397.2k earning it (812% ROI). 6

7 PROJECTED NUMBERS COMPARISON LAUNCH - YEAR 1 YEAR 2 (see appendix) % Personnel Donated by CVB $90,000 45% Marketing $30,000 $60,000 30% Operations $20,000 $49,500 25% TOTAL $50,000 $199, % 7

8 WHAT THE COMMISSION LOOKS LIKE YRS 1-3 } Film Commissioner, Executive Director OR Liaison, Locations Director } OFFICE MANAGER Office management & organization, accounting, administrative assistance. } YRS 3-5 PARTNERSHIPS Partnership Management & Development (locations, support services, production services) MARKETING Marketing & Advertising, Website & Social Management, Outreach, Events, Public Relations OPERATIONS Business and project management, permits, financials, government liaison 8

9 ADVISORY BOARD CHAMBER OF COMMERCE CONVENTION & VISITORS BUREAU MAYOR S OFFICE IATSE SAG/ AFTRA LONE STAR FILM SOCIETY PROD. COs & STUDIOS PARTNERSHIPS Partnership Management & Development (locations, support services, production services) Film Commissioner, Executive Director OR Liaison, Locations Director MARKETING Marketing & Advertising, Website & Social Management, Outreach, Events, Public Relations OPERATIONS Business and project management, permits, financials, government liaison } OFFICE MANAGER Office management & organization, accounting, administrative assistance. 9

10 YEAR ONE LAUNCH GOALS Establish the Commission as legal entity Develop partnerships with State of Texas and Dallas Film Commission Initiate marketing and PR Pitch 3 studio projects and 5 indie films in first year Attend 3 marketing events and co-op with Texas Assoc. of Film Commissions Join Texas Assoc. of Film Commissions and Association of Film Commissioners International (AFCI) 10