Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything. George Lois

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2 Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything. George Lois

3 our e nvironment Things are rarely Black and white. A slice of colour, here and there A dash or two of text. All aligned with this in mind Your message to convey. Moving forward Reaching people. Tekton Creative is built on the twin principles of powerful concepts and outstanding design. Working from a classical training foundation, a cutting edge approach is combined with strong creative direction. Our studio is the centered space where ideas flow freely. Our team members are the bright sparks that transform the blaze of inspiration into a new reality.

4 the b right sparks Derek Hepburn, Creative Honcho An old school designer, I was trained in the ways of traditional design masters and use technology as a pencil, not as an idea generator. Through Tekton, I have built a solid team of artists and professionals, and created an environment where ideas flow freely. Heather Bawtinheimer, Studio Medic P.R. As Studio Medic, my occupational tagline is, "I fix things" which incorporates business development, marketing and public relations for the studio. Charity Zapanta, Multimedia Genie With a wink and a nod, I design and develop Web sites. Joining Tekton was a natural fit as we connect on a level that works, even though I don't drink as much coffee as they do. Ashley Maile, Photographer Having flown across the globe for photo shoots, I have met some very interesting people, and honed my ability to make anyone look good.

5 Darlene Templeton, Media Planner & Buyer Having a solid industry reputation has opened many doors for me. This just means I have to seek deeper to obtain the thrill of the hunt I get from a creative media purchase. Paul Watson, Copywriter I specialize in technical and scientific writing, but given my years of experience penning political speeches, I am at ease writing both fact and fiction. Rick Smith, Multimedia Manager I find working collaboratively with Tekton s creative team allows me to stretch my imagination and come up with a truly unique solution to every project. Frank Mesich, Media Strategist With over 37 years of experience, I can appreciate the studio environment at Tekton, which encourages teamwork at every stage of the creative process. Kim Short, Associate Vice President, Ipsos-ASI Ipsos-ASI is the largest provider of advertising pre-testing services in the world. They offer a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment.

6 d esign [ Colour, shape, typography, words. ]

7 The building blocks of design shift into Tekton's clean Swiss style with funk overlap. Whether your goal is to create awareness, increase your client base or present a new product or service, graphic design is only successful when it achieves your objectives. We combine the elements of design with this philosophy to develop designs that work. Ganache Patisserie G Logo/Signage This high-end bakery needed to GANACHE portray an image of quality and extravagance. Tekton developed p a t i s s e r i e the logo, as well as designed the interior look and feel for the store. BC Naturopathic Society Conference Collateral The Naturopathic Society charged us with designing a look and feel for their annual conference that communicated the natural beauty of BC and the nature of the event. Gastown Business Improvement Society (GBIS) Street Banner On display in Gastown, Vancouver, BC's oldest neighbourhood, these banners illustrate its rich history and provide a vibrant backdrop.

8 The building blocks of design shift into Tekton's clean Swiss style with funk overlap. Whether your goal is to create awareness, increase your client base or present a new product or service, graphic design is only successful when it achieves your objectives. We combine the elements of design with this philosophy to develop designs that work. Ganache Patisserie Logo/Signage This high-end bakery needed to portray an image of quality and extravagance. Tekton developed the logo, as well as designed the interior look and feel for the store. BC Naturopathic Society Conference Collateral The Naturopathic Society charged us with designing a look and feel for their annual conference that communicated the natural beauty of BC and the nature of the event. Gastown Business Improvement Society (GBIS) Street Banner On display in Gastown, Vancouver, BC's oldest neighbourhood, these banners illustrate its rich history and provide a vibrant backdrop.

9 b randing [ Brand it...or lose it. ] After all, it's the essence of who you are.

10 We don't see it as developing your brand we see it as telling your story. When managing a brand, we ensure that the story is consistently integrated into all your corporate communications. Tummies to Tots As their AOR (Agency of Record), we developed a brand campaign for this maternity and children's wear store that elevated the new business venture into a wildly successful retail shop. Tying the Knot This high-end photography studio catering primarily to upscale wedding planners needed a brand that was simple, elegant, and versatile. Downtown Vancouver Business Improvement Association (DVBIA) As their AOR (Agency of Record), we manage the DVBIA brand, which includes on-going analysis of the DVBIA brand, to ensure the largest BIA in Western Canada retains a look and feel that builds and progresses with them.

11 We don't see it as developing your brand we see it as telling your story. When managing a brand, we ensure that the story is consistently integrated into all your corporate communications. Tummies to Tots As their AOR (Agency of Record), we developed a brand campaign for this maternity and children's wear store that elevated the new business venture into a wildly successful retail shop. Tying the Knot This high-end photography studio catering primarily to upscale wedding planners needed a brand that was simple, elegant, and versatile. Downtown Vancouver Business Improvement Association (DVBIA) As their AOR (Agency of Record), we manage the DVBIA brand, which includes on-going analysis of the DVBIA brand, to ensure the largest BIA in Western Canada retains a look and feel that builds and progresses with them.

12 a dvertising [ The power to change opinions. ]

13 You don't need to shout to penetrate through the advertising noise of today. You'll just end up annoying someone. We use humour, colour, bold messaging, suspense and vivid images as our tools to create ads that are anything but stale. Downtown Vancouver Business Improvement Association (DVBIA) "My Downtown" campaign This campaign was designed to increase retention of workers and residents of Vancouver in the downtown area after work and on weekends. Series of 6, targeted to distinct audiences within the downtown core. Tour de Gastown This poster advertises the third annual race through the streets of Gastown. The poster imagery was designed for use on all other event collateral. BC SPCA The objective of the campaign was to increase awareness of the need for pet owners to spay and neuter their animals.

14 You don't need to shout to penetrate through the advertising noise of today. You'll just end up annoying someone. We use humour, colour, bold messaging, suspense and vivid images as our tools to create ads that are anything but stale. Downtown Vancouver Business Improvement Association (DVBIA) "My Downtown" campaign This campaign was designed to increase retention of workers and residents of Vancouver in the downtown area after work and on weekends. Series of 6, targeted to distinct audiences within the downtown core. Tour de Gastown This poster advertises the third annual race through the streets of Gastown. The poster imagery was designed for use on all other event collateral. BC SPCA The objective of the campaign was to increase awareness of the need for pet owners to spay and neuter their animals.

15 our s pectrum Design Corporate identities Package and label design Promotional material development Annual reports Corporate communications collateral Web site & Multimedia Web site design & development Web site redesign Multi-media presentations CD Roms Media Media planning Media purchasing Targeted media campaigns Media strategy & consultation Branding Corporate development Product/service/program Integrated campaigns Brand measurement Public Relations Awareness campaigns Media kit design and development Newsletters and communications pieces Strategic consultation Marketing plans Broadcast Media & Television Commercial filming and campaigns Multi-media presentations Broadcast media campaigns Documentary development Advertising Campaign creative Indoor: Newspaper Magazine Trade publication Outdoor: Transit Billboard Media buying and placement Direct mail campaign development Strategic Consultation Brand Consultation Design Consultation Advertising Strategy Marketing Committee Meeting Facilitation Creative Direction

16 Derek Hepburn (MGDC) creative honcho Heather Bawtinheimer studio medic, P.R. suite west cordova st. vancouver, bc canada v6b 1e8 t f e w derek@tektoncreative.com suite west cordova st. vancouver, bc canada v6b 1e8 t f e w info@tektoncreative.com