2018 SPONSOR OPPORTUNITIES

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1 2018 SPONSOR OPPORTUNITIES INFORMATION INSIDE: Executive Summary Sponsors 3 Top 10 Reasons to Sponsor the 2017 Uptown Art Fair 4-5 Sponsor Benefit Grid 6 Sponsor Option Packages 7-9

2 EXECUTIVE SUMMARY Nationally acclaimed, award winning, Uptown Art Fair DATES Always the first full weekend in August. August 3, 4 and 5, 2018 TIMES Friday, 12:00 PM - 8:00 PM. Saturday, 10:00 AM - 8:00 PM. Sunday, 10:00 AM - 5:00 PM LOCATION. Always in Uptown, where Lake Street meets Hennepin Avenue. Uptown Minneapolis is an eclectic mix of commercial, retail and residential in South Minneapolis. The intersection of Lake and Hennepin is the center of a lively, upbeat business district and is the busiest intersection in the State of Minnesota FEATURES. Attendees choose from creative and original works of art including sculpture, painting, photography, jewelry, multimedia compositions and more. Over $1.83 million of art was sold in 2017 during the festival ranging from quality reproductions and limited editions to one-of-a-kind treasures. A highly competitive juried fine art show, receives over 800 applications from which an esteemed panel of judges selects over 340 of the best artists in the U.S. and internationally. Enjoy food and drink from 25 different vendors. Relax at the outdoor beer gardens. Youth Art Fair featuring some of the most talented kids in the Twin Cities area. Day and evening entertainment at the performance stage. Interactive art activities for the entire family and on-site demonstrations. Watch the Twin Cities hottest chefs and most creative artists battle at Culinary Arts Stage. Charitable Partners Tent highlights local non-profit organizations and their achievements ACHIEVEMENTS. Winner of over 140 International Festivals & Events Association (IFEA) Pinnacle Awards. The Pinnacles recognize the highest quality in promotional programs and materials produced by IFEA s more than 3,000 member festivals and events around the world. They are the most prestigious awards in the special events industry.. Art Fair Sourcebook listed the 2014 festival as the 12th best in the nation. The Harris Guide ranked it as the #1 art fair in Minnesota ATTENDANCE Attracting almost 400,000 people annually, making it the 2nd largest statewide-attended event behind the Minnesota State Fair. PRODUCED BY Uptown Association. Maude Lovelle, Executive Director CONTACT INFO Maude Lovelle. Uptown Association West Lake Street, #LLC, Minneapolis, MN P: F: maude@uptownminneapolis.com. UptownArtFair.com Facebook: Uptown Art Fair Official. Twitter and -2-

3 20I7 SPONSORS It is inspiring to have sponsors who support the vision of a fine arts community. We are deeply grateful to the following: -3-

4 TOP 10 REASONS TO SPONSOR THE 2018 UPTOWN ART FAIR 1 A HIGHLY REPUTABLE and LONG-STANDING TRADITION Nearly 55 years ago, a few local business owners who felt that outdoor arts and crafts could become a traditional success, started what is now today called the Uptown Art Fair. What started in 1963 as a small event with artists propping their pieces of work against the curb to sell their wares, has grown into a nationally recognized, top-ranked, three-day fine arts festival attracting almost 400,000 people in just three days. 2 GET A STRONG RETURN ON YOUR INVESTMENT A 2009 survey conducted by the International Events Group, Inc. (IEG), the worldwide authority on the sponsorship industry, revealed festivals have a higher audience loyalty than NASCAR or cause marketing. The survey further concluded that 78% of companies agree that participating in festivals has a measurable impact on consumer sales of their product and they provide the most conducive environment for experiential sampling. With year-round marketing programs and an attendance of almost 400,000, the Uptown Art Fair offers a wide range of sponsorship opportunities to meet your marketing goals through customized programs of on-site branding, one-to-one marketing and extensive promotional exposure. 4 EXPOSURE TO SIGNIFICANT DEMOGRAPHIC The Uptown Art Fair attracts nearly 400,000 people to the corner of Hennepin Avenue and Lake Street. In 2017 this was due to the support of 47 sponsors, 42 local businesses and organizations, and over 600 volunteers. This community event provides a free cultural experience for all visitors, with most attendees citing the artwork as their reason for attending. 71.3% of our attendees are female 19% have visited for 10 or more years 31% were first time visitors to the fair 55% planned to make an art purchase 3 THE NUMBERS SPEAK FOR THEMSELVES Just to name a few from 2017 Total TV impressions 1,994,694 Total overall ad equivalency $48,336,159 Total online impressions 187,708,613 Total print impressions 2,074,448 Total overall impressions 294,222,724 20% 22% 16% 23% 19% VISITOR INCOME Under $25K $25K - $45K $46K - $75K $76K - $124K Over $125K -4-

5 5 AN INCREDIBLE PRESENCE FOR YOUR COMPANY As part of your sponsorship, you will receive presence within the event where you can distribute literature, collect data base information and sample or promote your product. Where else can you conduct one-to-one marketing to an audience of nearly 400,000 in only three days? Age 6 PARTNER WITH UPTOWN & MAXIMIZE YOUR ADVERTISING DOLLARS The Uptown Art Fair is promoted aggressively through dedicated marketing vehicles including web, print, TV, radio and social media generating 191,955,255 impressions in Total media publicity is valued at $48,336,459. There was a grand total of 351 art fair mentions in 2017 via television hits, newspaper placements, online, and web coverage. 22% 10% 21% 16% 11% 20% VISITOR AGE 18 to to to to to EXCELLENT BUSINESS BUILDING OPPORTUNITIES Sponsorship includes hospitality passes for your representatives and clients at the Uptown Art Fair. This VIP opportunity allows you to mingle with the folks that make the event happen as well as the other sponsors who are involved. You will also have the chance to promote your business or organization in our exclusive sponsor area. In addition, sponsors are invited and encouraged to attend all art fair related events and media opportunities prior to the event. YOU GET THE FLEXIBILITY YOU NEED Looking to reach a particular demographic or achieve another business objective? We will work with you to tailor the activity and traffic to maximize your exposure and create the right opportunity for your business! MORE EXPOSURE = MORE BUSINESS Your sponsorship exposes your business to thousands of potential new customers who otherwise may not have had the opportunity to know about you. As an added bonus: Your sponsorship also increases and reinforces your presence with current customers. 10 COMMUNITY INVOLVEMENT: IT S A VERY GOOD THING Sponsorship is an excellent way to be involved in community. Being involved is the best thing you can do for your company s name, reputation and future. Get involved today with one of the most engaged communities around. We welcome you to build your business here! -5-

6 SPONSORSHIP BENEFITS Presenting Premier Participating Performance Stage Youth Art Fair Bike Valet Culinary Arts Stage Mobile Billboard Uptown Art Fair Presented by YOU Intersection Banner Your on 2,000 Commemorative Prints Television Spots Ad in the Official Event Program Full Page Full Page Documentary Spread in Event Program Yes Yes Yes Yes Naming Rights for this Element Yes Yes Yes Yes Yes Radio Spots to Feature Recognition at Two Art Fair Entrances Official Event Programs Official Website Listing Artist Newsletters 2,000 Guide Covers Promotional Posters, Clings & Window Signage & & VIP Hospitality Passes in Advertisements, Street Signage and Maps Yes Yes Yes Yes Yes Yes Yes Yes Social Media Call Outs

7 SPONSORSHIP OPTION PACKAGES PRESENTING SPONSOR Enjoy naming rights and the highest level of visibility Uptown Art Fair Presented by (YOU) Your name and logo featured in an exclusive multi-media marketing program incorporating TV, radio, print, online and on-site signage Multiple booth space locations on property Two page documentary spread in event program Full page ad in event program recognition on website, in event program, local media PREMIER SPONSOR 10' x 30' or 20' x 20' booth space with opportunity for display, sampling and distribution Positioning in high traffic area on property Full page ad in event program recognition on website, in event program, local media PARTICIPATING SPONSOR 10' x 10' booth space with opportunity for display, sampling and distribution Positioning in high traffic area on property recognition on website, in event program, local media -7-

8 PERFORMANCE STAGE SPONSOR Naming rights and logo on stage banner and logo on fencing banner 10' x 10' booth space adjacent to stage VIP evening concert seating recognition on website, in event program, local media BIKE VALET SPONSOR Naming rights Business name and logo on banner on fencing Business name and logo on directional signage One page documentary spread in event program recognition on website, in event program, local media MOBILE BILLBOARD SPONSOR 15,000 custom two-color printed trays Your brand advertisement on Freehand Thumb Trays includes all four outside billboards, two inside billboards and inside bottom Tray is 100% recyclable, 100% biodegradable and 100% compostable Includes graphic design services, delivery and storage recognition on website, in event program, local media Social media campaign on Facebook, Twitter, Instagram -8-

9 CULINARY ARTS STAGE SPONSOR Naming rights Bring unique attention to your business with this culinary event that pairs the hottest chefs and most creative artists in the Twin Cities and logo on stage banners Opportunity for additional banner on stage Opportunity for on-stage interviews during competition rounds Opportunity for a position on the judging panel recognition on all Art Fair-wide marketing tools and outdoor signage Dedicated social media posts featuring the competition and sponsor brand Opportunity to provide ingredients for use during competition rounds YOUTH ART FAIR SPONSOR 2018 will be the 14th year of this exciting program which is designed to showcase upcoming young artists (ages 8-18) Naming rights of this popular attraction Business name on banners and signage inside and outside of venue and logo on t-shirts worn by youth artists and their parents 10' x 10' branded booth space with opportunity for promotion and distribution One page documentary spread in event program recognition on website, in event program, local media -9-