The magazine for the international nursery market

Transcription

1 Media-Pack The magazine for the international nursery market

2 Title portrait/target group 2 Title portrait Target group/target group behaviour Deutsche Baumschule the trade journal for the international nursery industry As the first and oldest trade journal, Deutsche Baumschule has been reporting on the entire nursery industry for more than 60 years. 12 issues per year keep the reader informed in a competent and knowledgeable manner. Deutsche Baumschule is the only German trade journal for the entire nursery industry for production and trade. is the market leader in this sector. reports on all important developments and trade fairs of this sector in a competent and professional way. The themes Woody plants & shrubs Fertilisers & substrates Plant protection Technology, agricultural engineering Import & export Market & sales Marketing International market events Trade fairs Business management IT Taxes Law Plant utilisation The readers of Deutsche Baumschule are decision-makers and managers in the nursery industry. are very knowledgeable and interested. value the high information level of the contents especially for everyday working life. Conclusion: As a trade journal, Deutsche Baumschule offers professional reporting and an extremely attractive advertising environment. Reader data Branches Nurseries (Production and trade) 84.5 % (100% = 2,005 readers) Publisher s survey August 2014 Gouvernment/alliance 1.9 % Horticulture and landscaping 6.0 % No details 5.5 % 2.1 % Vocational and further training General information 3 1 Publisher: Haymarket Media GmbH & Co. KG Postal adress: Postfach 8364, Braunschweig Fon: +49(0) Fax: +49(0) info@haymarket.de 2 Editor: Sabine Müller, responsible Fon: +49(0) Fax: +49(0) sabine.mueller@haymarket.de 3 Advertisement: Jens Merzdorf Fon: +49(0) Fax: +49(0) jens.merzdorf@haymarket.de Christiane Potratz, Disposition Fon: +49(0) Fax: +49(0) anzeigendispo@haymarket.de 4 Year: 66th year Appears: 12 issues a year 6 Terms of payment: within 14 days from receipt of the invoice. For advance payment 3% discount. For payment within 8 days from receipt of invoice or direct debit, 2% discount. With default of payment, interest on arrears. 7 Purchase price: annual subscription (Germany) (incl. VAT), (abroad) (excl. VAT) ISSN-No X 8 Bank account: Deutsche Bank AG Braunschweig (sort code ), Acc. No IBAN: DE , B.I.C. DE UT DE 2H270

3 Prices & sizes Magazine format: 210 mm wide, 297 mm high 2 Type area: 186mm wide, 272mm high Classified section: 4 columns, column wide: 1col. = 45 mm, 2col. = 92 mm, 3col. = 140 mm, 4col. = 186 mm Display section: 3 columns, column wide: 1col. = 60 mm, 2col. = 122 mm, 4col. = 186 mm 3 Printing and binding processes, artwork: Sheet fed offset print, ready to print, digital artwork per to anzeigendispo@haymarket.de, printable PDF files (min. 300 dpi). The publisher assumes no guarantee for mistakes from telephone text and order transmission as well as for format and colour mistakes during transmission. 4 Dates: Epublication: 12 issues a year date of publication: see schedule closing date: see schedule 5 Advantage placement: Corner advertisement on cover (Format 54 x 50 mm) Additional colours total For binding insertion position: 10% surcharge 6 Format examples and prices: The applicable rate of VAT must be added to all the prices. cs = classified section ds = display section Columns price sc mm classified section (45 mm width) 2.49, price sc mm display section (60 mm width) 5.79 Size black/white 4 Colours AT TT mm classified section display section classified section display section 1/1 page 4col. 3col. 186 x 272 2, , , , /2 page 4col. 3col. 186 x 136 1, , , , col. 92 x 272 1, , /3 page 4col. 3col. 186 x , , ,67 1col. 60 x 272 1, ,67 1/4 page 4col. 3col. 168 x , , ,399,16 2col. 92 x , col. 45 x , /6 page 4col. 3col. 186 x , , col. 60 x , /8 page 4col. 3col. 186 x , , col. 92 x , col. 45 x , Prices & sizes size: width x height mm 3) 3) 1/1 page 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page 186 x 272 mm 92 x 272 mm 60 x 272 mm 45 x 272 mm 60 x 136 mm 45 x 136 mm 186 x 136 mm 186 x 91 mm 186 x 68 mm 186 x 45 mm 186 x 34 mm 3) 92 x 136 mm 3) 92 x 68 mm 6 Colour surcharges: normal colours to EURO scale Per colour colour total 1, Special colours each colour (HKS) on request 8 Format surcharges: advertisements across the gutter 520,00 Advertisements across the type area: 10 % surcharge Druckunterlagenformate für angeschnittene Anzeigen: 2/1 page ds 432 x 303 mm 1/2 page cross ds or cs 216 x 151 mm 1/1 page de 216 x 303 mm 1/2 page high ds or cs 110 x 303 mm 1/3 page high ds 78 x 303 mm 2/3 page high ds 140 x 303 mm cs = classified section ds = display section (incl. 3 mm bleed difference) 9 Job vacancy and classified ads: (discountable) Job vacancies per mm (1 column, 45 mm wide) 2.57 Situations wanted per mm (1 column, 45 mm wide) 1.80 Cipher fee, including offer postage Deutsche Baumschule-gruenejobs.de-Combi 10 % surcharge on the printing price Source of supply listing: Alles auf einen Blick (6 x annually) Besuchen Sie uns im Internet (6 x annually) for each print line (minimum 3 columns) 7.70 designed Ad per mm (60 mm wide, minimum heigh 20 mm) 4.00 Addition colours entirely Bound inserts: 4pages 6pages 8pages 3.740,00 on request on request Discounts see Discounts for repeated ads and Quantity Discount 11 Loose inserts: (not discountable, inclusive postage) up to 25 g per up to 50 g per up to 75 g per up to 100 g per Other inserts weights in request. The proper processing of loose inserts can only be guaranteed if a delivery note (with quantity and issue) is enclosed with your consignment! Looseinsert orders are not binding in the publisher until after presentation of a specimen of theinsert and its approval. Inserts which, due to their format or presentation, arouse the impression among readers that it is an integral part of the newspaper or magazine or contain third-party advertisements will not be accepted. 12 Attaches postcards, articles specimens and similar: (not subject to discount), on request, Minimum format Carrier display: 1/2 page crosswise 13 Discounts: with decrease within 12 months (insertion year) Quantity discount Discounts for repeated ads 500 mm 3 % mm 15 % 3 x 5 % 24 x 20 % mm 5 % mm 20 % 6 x 10 % 36 x 25 % mm 10 % mm 25 % 12 x 15 % All technical costs are subject to discounts! 14 Postal address for all loose inserts: You will receive the address with the order acknowledgement. Seite 4 5

4 Online promotion (Examples) 6 Header Banner Super size: 728 x 90 Pixel price/month 525 Skyscraper Wide right size: 160 x 600 Pixel price/month 650 Visits 2,257 Page Impressions 5,212 Source: GoogleAnalytics, Half Banner size: 234 x 60 Pixel price/month 250 Rectangle Small size: 180 x 75 Pixel price/month 150 Skyscraper left size: 120 x 600 Pixel price/month 550 Content Ad size: 300 x 250 Pixel price/month 300 Rectangle size: 180 x 150 Pixel price/month 300 Muster Example Footer Banner Super size: 728 x 90 Pixel price/month 300 Footer Banner Full size: 468 x 60 Pixel price/month 250 For more information please contact us! Please send the dates as GIF, Shockwave, Flash or HTML and not over 35KB. 7

5 Topics & schedules Issue First day of sale Advertising deadline Themes Traide fairs and events International nursery industry IPM trade fairs previews increased circulation BdB-Wintertagung, D-Goslar, IPM, D-Essen, Seedlings, Breeding systems Rose market Sortiments IPM reports Rhododendrons Fertilizers and substrates Trees and plantprotection Deutsche Baumpflegetage, D-Augsburg, Horticultural show Land management Roses new sorts Nursery supplies Merchandising Land management BdB-Sommertagung, D-Garmisch-Partenkirchen, International nursery industrie Prewiew Plantarium Oldenburger Vielfalt Oldenburger Vielfalt, Plantarium, Spoga/Gafa, Green is life, Polen, Internationale Baumschulbörse H- Szombathely, Ungarn, Petennials Merchandising/Transportation + Branchenbuch Baumschulwirt schaft 2016 Hortus Hungaricus, H-Budapest, Marketing Fair reports GroetGroen Plus, NL- Zundert, Fruit grove Land management Investment New technology Irrigation As of September Subject to changes and mistakes. 9

6 General Terms and Conditions 10 General Terms and Conditions 1. Advertising order within the meaning of the following General Terms and Conditions shall denote a contract on the publication of one or several advertisements of an advertiser in a printed matter for purposes of distribution. 2. These General Terms and Conditions shall apply to all advertising orders accepted by Haymarket Media GmbH & Co. KG (hereinafter referred to as the publishing house ). Deviating terms of the customer shall not apply even if the publishing house does not explicitly object to such conditions. 3. In cases of doubt, advertisements shall be ordered for publication during the current calendar year after contract conclusion. Where the right to order individual advertisements is granted in the framework of contract conclusion, the order shall be executed during the current calendar year since publication of the first advertisement, provided that the first advertisement is ordered and published within the period mentioned in Sentence In case of contract conclusions, the customer shall be entitled to order further advertisements, in excess of the advertisement quantity referred to in the order, during the current calendar year within the period agreed or mentioned in Section Where an order is not performed because of circumstances for which the publishing house is not responsible, the customer shall not be entitled, irrespectively of possible further legal obligations, to base claims on a (quantity) discount agreed with the publishing house, but only on the discount that would have been granted in accordance with the actually provided volume of services. 6. No guarantee is assumed for the inclusion of advertisements and external supplements in certain issues, certain editions or certain places in the printed matter unless the customer made validity of the order explicitly subject to such conditions. In case of categorised advertisements, the publishing house guarantees that they will be printed in the respective category without the need of an explicit agreement. 7. Advertisements, which adjoin the text with at least three pages and do not adjoin other advertisements, and which are not recognisable as advertisements due to their editorial arrangement and design, shall be distinctly marked as advertisements by the publishing house using the word Advertisement. 8. The customer assures that the advertisements, which he transmits and which are intended for publication, do not violate laws, official provisions or other regulations. 9. The publishing house reserves the right to decline orders, which were confirmed in a legally binding way, as well as individual orders in the framework of a contract conclusion because of their respective contents, origin or technical form according to consistent, materially justified principles of the publishing house if there is substantial reason to assume that their contents violate laws or official regulations or if their publication is not reasonably acceptable to the publishing house. This shall also apply to orders placed with branch offices, receiving offices or agents. Supplement orders shall only be binding on the publishing house after submission of a sample copy of the supplement and its approval. Supplements raising the impression with the reader, as a result of their format or presentation, that they are part of the newspaper or magazine or contain external supplements shall not be accepted. The customer shall be notified without delay of any order rejection. 10. The customer shall be responsible for the timely delivery of the advertisement text and of faultless master documents or supplements. The publishing house will immediately request replacement of obviously unsuitable or damaged master documents. The publishing house guarantees the usual printing quality for the title reserved in the framework of the possibilities offered by the master documents The customer will notify the publishing house of any identified defects of the published advertisements as soon as such defects are established Unless otherwise stipulated in the following, the publishing house provides guarantee for the published advertisements in such a way that defective advertisements are subsequently improved by means of gratuitous publication of a faultless substitute advertisement if the purpose of the advertisement was adversely affected by the defect Where subsequent improvement fails, the customer shall be entitled, at his choice, to either demand reduction of the price or to withdraw from the contract. Instead, the customer shall likewise be entitled to claim damages subject to the following paragraph if the publishing house is responsible for the defect More far-reaching warranty claims of the customer shall be ruled out unless compulsory liability is in place because of lack of a guaranteed property and condition or the fraudulent concealment of a defect The publishing house shall assume liability for any damage wilfully caused by the publishing house itself, its legal representatives or its auxiliary persons. The publishing house shall likewise assume liability for damage caused through gross negligence of itself, its legal representatives or its auxiliary persons. Moreover, the publishing house shall be liable for damage resulting from an injury to life, body or health, which is culpably caused by the publishing house itself, its legal representatives or its auxiliary persons For events of damage other than the ones mentioned in Sentence 3, which are caused only by slight negligence of the publishing house, its legal representatives or its managerial employees, the publishing house shall only be liable as far as essential contractual (cardinal) obligations are infringed, i.e. obligations, the performance of which is a precondition for orderly implementation of the contract and in the performance of which the customer is entitled to trust. In this event, the liability of the publishing house shall be limited to the typically foreseeable damage Subject to the regulations in Sentences 1 and 3, the publishing house shall only be liable for auxiliary persons who are not among its legal representatives or managerial employees if they culpably violate an essential contractual (cardinal) obligation, i.e. an obligation, the performance of which is a precondition for orderly implementation of the contract and in the performance of which the customer is entitled to trust. In this event, the liability of the publishing house shall likewise be limited to the typically foreseeable damage Apart from that, any liability of the publishing house on the basis of whatever legal grounds shall be ruled out. Liability under the Product Liability Act and under other imperative legal regulations shall remain unaffected by this clause. 13. Press-proofs shall only be delivered on explicit request. All resulting costs shall be borne by the customer. The customer shall bear responsibility for the correctness of any returned press-proofs. The publishing house shall consider all error corrections, of which it is notified within the deadline set on transmission of the press-proof. 14. Where no particular requirements are specified as to size, the usual, actual advertisement height according to the type of advertisement shall be taken as the basis for calculation. 15. In case of delay or deferral of payment, interest and collection costs shall be charged. The customer reserves the right to prove that lower damage has been caused by the delay. In case of delayed payment, the publishing house shall be entitled to suspend further execution of the current order until payment is made and demand advance payment for the remaining advertisements. In case of substantial doubts about the customer s ability to pay, the publishing house shall be entitled, also during an advertisement closing / conclusion period, to make the publication of further advertisements subject to advance payment of the respective amount and the settlement of outstanding invoice amounts without consideration of an originally agreed payment target. 16. Accepted and hence legally binding orders shall be subject to the following cancellation periods and fees: 1 week before advertisement closing date = 25% of the order value, 1 week after advertisement closing date = 50% of the order value, from master document closing date onwards = 75% of the order value. The customer shall be entitled to prove that lower damage has been caused. 17. Together with the invoice, the publishing house shall deliver an advertisement proof on request. Depending on the type and scope of the advertising order, advertisement excerpts, proof pages (tear sheets) or complete proof copies shall be delivered. Where evidence can no longer be procured, it shall be replaced with a legally binding certificate from the publishing house confirming the advertisement s publication and distribution. 18. Master documents shall only be returned to the customer on special request. The storage obligation shall end three months after termination of the order. 19. The place of performance shall be Braunschweig / Germany. The place of jurisdiction for all disputes and proceedings arising out of or in relation to the advertising order including its effectiveness shall be Braunschweig To become effective, changes and/or amendments to the advertising order shall require written form. This shall also apply to any change of this written form requirement Should individual provisions of the advertising order be ineffective, the effectiveness of all other provisions shall remain unaffected. 11

7 More trade magazines published by Haymarket Media GmbH & Co. KG: BaumZeitung, Friedhofskultur, Gärtnerbörse, gestalten&verkaufen, TASPO GartenDesign, TASPO (with diverse specials like TASPO SPEZAL, TASPO GartenMarkt, TASPO GaLaBauReport and the TASPO MesseJournal) Ask for your personal media pack. Contact Jens Merzdorf Phone: +49(0) Fax: +49(0) Haymarket Media GmbH & Co. KG Postfach 8364, Braunschweig