Media Info Print Online

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1 Media Info Print Online Price list No. 58 valid from 01/01/2017 The only trade magazine for the entire cemetery industry

Contents 02 Your advertising benefits >> Create a strong foundation for your sales success. You can find the professionals for your products here.

Benefit from our expertise and high editorial quality.

2 Contents 02 Your advertising benefits >> Create a strong foundation for your sales success. You can find the professionals for your products here. << Friedhofskultur - The market leader in the cemetery industry with extremely attractive advertising opportunities. We provide the right theme for your advertising message. Benefit from our expertise and high editorial quality. Contents Page Publisher Description 03 Cross-media offerings 04 Advertising rates Ad formats Advertorials 08 Special types of advertising 09 Online advertising 10 Dates and programme Scope & content analysis Circulation analysis and geographical distribution analysis 13 Geographical distribution analysis 14 Green jobs combination 15 Technical data Inserts Terms & conditions 16 Important notes for inserts 17 Our strong trade magazines Your strong advertising partners 18 Media consulting Contact 19 Friedhofskultur - The market leader in the cemetery industry with extremely attractive advertising opportunities.

3 Publisher Description 03 The only German trade magazine that reports on the entire cemetery industry. >> Balanced reporting, as well as competent and comprehensive information about all important developments in the industry. << Publisher: Membership: Publisher: Contact person: Editing: Advertisements: Preparation: Volume: Frequency: Haymarket Media GmbH Frankfurter Str. 3d Braunschweig, Germany P.O. Box Braunschweig, Germany Tel.: Fax: Internet: AFD Verband der Friedhofsverwalter Deutschlands e.v. Roman Höfers, Chief Editor Tel.: , Fax: Robert Schlimme Tel.: , Fax: Bianca Przywara Tel.: , Fax: th volume 12 issues per year ISSN No.: Bank information: Terms of payment: Target groups: Deutsche Bank AG Braunschweig IBAN DE BIC DEUTDE2H270 Within 14 days after receipt of the invoice. For advance payment, 3% discount. For payment within 8 days after receipt of invoice or direct debit, 2% discount. Usual fees will apply for delayed payment. Cemetery Administrators Cemetery gardeners with high decision-making authority and great interest. Topics: Cemetery technology Crematorium technology Funerary art and supplies Memorial care Chapel decoration Funeral floristry Measuring Living green Van Funeral requirements Job market Cleaning Legal issues Grave design Economy Cemetery planning

4 Cross-media offerings 04 >> A little more? Take advantage of the synergies of cross-media product campaigns. Please contact us, we d be happy to advise you! << >> PRINT << >> DIGITAL << + >> Or combine with our other trade journals. Ask about our attractive combination discounts. << TASPO The only weekly newspaper for the green market. With TASPO GaLaBauReport. TASPO GARTEN-DESIGN The GaLa Construction magazine - new layout, more content! TASPO BAUMZEITUNG The trade magazine for tree care, tree lovers and arboriculture

5 Advertising Description rates Publisher Formats 05 >> Choose your ad format and consult with our knowledgeable partners on the best placement for your ad! << The following table shows examples of formats and format prices. Prices do not include VAT. Format specifications: Width x height in mm. [TT = text section AT = advertising section col. = column] Format 1/1 page 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page Number of columns Width x height Basic price (b/w, in ) 4-colour (in ) AT TT mm AT TT AT TT 4 col. 3 col. 186 x 272 2, , , , col. 3 col. 186 x 136 1, , , , col. 92 x 272 1, , col. 3 col. 186 x , , , col. 60 x 272 1, , col. 3 col. 186 x , , , col. 92 x , col. 45 x , col. 3 col. 186 x , , col. 60 x , col. 3 col. 186 x , , col. 92 x , col. 45 x , mm price: 1 column 2.64 (minimum size: 20 mm / 1 column) Ads, text adjacent: 1 column 5.97 (minimum size 1/8 page)

Description Advertising rates Publisher Formats 06 >> Choose your ad format and consult with our knowledgeable partners on the best

Format specifications: Width x height in mm. Advertising rates: Colour b/w in advertisement section.

32 Magazine format: Print space: Advertisement section: Text section: 1/2 page 1) 92 x 272 mm, 1,436.16 2) 186 x 136 mm, 1,436.

96 4 column, column width: 1 column = 45 mm, 2 column = 92 mm, 3 column = 140 mm, 4 column = 186 mm 3 column, column width: 1 column = 60

section: 1/4 page 1) 45 x 272 mm, 718.08 2) 186 x 68 mm, 718.08 3) 92 x 136 mm, 718.

6 Description Advertising rates Publisher Formats 06 >> Choose your ad format and consult with our knowledgeable partners on the best placement for your ad! << The following illustrations show examples of formats and format prices. Prices do not include VAT. Format specifications: Width x height in mm. Advertising rates: Colour b/w in advertisement section. 1) 1) 2) 3) 2) 2) 1) 3) 1/1 page 186 x 272 mm, 2, Magazine format: Print space: Advertisement section: Text section: 1/2 page 1) 92 x 272 mm, 1, ) 186 x 136 mm, 1, Width 210 mm, height 297 mm Width 186 mm, height 272 mm 1/3 page 186 x 91 mm, column, column width: 1 column = 45 mm, 2 column = 92 mm, 3 column = 140 mm, 4 column = 186 mm 3 column, column width: 1 column = 60 mm, 2 column = 122 mm, 3 column = 186 mm Millimetre price, advertisement b/w in advertisement section: millimetre price, ad b/w in text section: 1/4 page 1) 45 x 272 mm, ) 186 x 68 mm, ) 92 x 136 mm, Dates: Publication details: 12 issues per year Publication date: see dates and programme (page 11-12) Advertising deadline: see dates and programme (page 11-12) Preferred placement: Fixed placement: 1/6 page 186 x 45 mm, (minimum size: 20 mm, 1 column) 5.97 (minimum size: 1/8 page, 1 column). 10% surcharge 1/8 page 1) 45 x 136 mm, ) 186 x 34 mm, ) 92 x 68 mm

7 Advertising rates Formats 07 >> Plan your advertisement and speak with our experienced media consultants about other options for communications! << Colour surcharges (normal colours according to EURO scale) Per colour: colour total: 1, Special colours, per colour (HKS): on request additional colour, blue: Format surcharges Ads above association: Ads above print area, customised ads: 10% surcharge Ads on positions and opportunities (Only direct order without discount, without customisation) Position advertisement per mm: (1 column, width 45 mm) 2.64 Job seeker per mm: (1 column, width 45 mm) 1.80 Combination ad, Friedhofskultur & % on print price Code fee, incl. tender postage: Source directory Printed line (min. 3 lines, font size 7/8 p = 3 mm/line) Inserts (folded) For discounts see quantity table 4 pages = 1,000 ad-millimetres. We would be happy to send you the technical requirements upon request. 4-page 6-page 8-page: on request Discount For decline within 12 months (insertion year). All technical costs will be discounted! Quantity table Frequency table 500 mm 1,000 mm 2,000 mm 5,000 mm 8,000 mm 12,000 mm - 3% - 5% - 10% - 15% - 20% - 25% 3 x 6 x 12 x 24 x 36 x - 5% - 10% - 15% - 20% - 25% Supplied inserts (No discount possible, including pro-rated shipping fees) Inserts are loosely inserted. Maximum dimension: W 200 mm x H 290 mm Minimum quantity for partial inserts: 1,000 cop. up to 25 g / 1,000 units up to 50 g / 1,000 units up to 75 g / 1,000 units up to 100 g / 1,000 units Prices for other supplement weights available upon request. Expanded postcards, product samples etc. (No discount possible) Minimum format of carrier advertisement: 1/2 page, landscape Straight/ diagonal: on request

8 Advertorials 08 >> The advertorial offers an excellent form of advertising in addition to traditional advertising. Tailored to your brand and your product. We d be happy to advise you! << >> Prices on request <<

Special types of advertising 09 >> Increase the value of your advertising: Showcase your

<< >> Prices on request << Gate fold on the front page Paper: 200 g/m 3 Format: W 115/210

Format: W 105/210 mm x H 297mm Length: 4 pages Printing: 4/4 colour Title gatefolds

Banderole Paper: 200 g/m 3 Format: approx.

9 Special types of advertising 09 >> Increase the value of your advertising: Showcase your products in an attractive special advertisement. << >> Prices on request << Gate fold on the front page Paper: 200 g/m 3 Format: W 115/210 mm x H 297mm Length: 4 pages/6 pages Printing: 4/4 colour Envelope apron Paper: 200 g/m 3 Format: W 105/210 mm x H 297mm Length: 4 pages Printing: 4/4 colour Title gatefolds Paper: 200 g/m 3 Format: W 206/210/210 mm x H 297mm Length: 6 pages Printing: 4/4 colour Banderole Paper: 200 g/m 3 Format: approx. W 420 mm x H 80 mm Printing: 4/4 colour >> We would be happy to provide you with information about special advertisements such as ad series, booklets, posters, post-it stickers etc. <<

Online advertising All prices plus VAT. Run time: 1 calendar month 10 >> Benefit from broad coverage for your campaign with cross-media advertising. Get an attractive package price.

<< Superbanner Format: 728 x 90 px Price/month: 525 Wide Skyscraper right Format: 160 x 600 px Price/month: 650 Skyscraper left Format: 120 x 600 px Price/month: 550 Sessions 1,361 Page views 3,548

10 Online advertising All prices plus VAT. Run time: 1 calendar month 10 >> Benefit from broad coverage for your campaign with cross-media advertising. Get an attractive package price. We d be happy to provide you with information! << Superbanner Format: 728 x 90 px Price/month: 525 Wide Skyscraper right Format: 160 x 600 px Price/month: 650 Skyscraper left Format: 120 x 600 px Price/month: 550 Sessions 1,361 Page views 3,548 Source: Google Analytics, Ø/Month 2015 Medium Rectangle Format: 300 x 250 px Price/month: 300 Half Banner Format: 234 x 60 px Price/month: 250 Rectangle Small Format: 180 x 75 px Price/month: 150 We would be happy to design your online advertisement! Prices on request. For technical details, please refer to the technical information (page 16). Rectangle Format: 180 x 150 px Price/month: 300 Footer Banner Full Format: 486 x 60 px Price/month: 250 Footer Superbanner Format: 728 x 90 px Price/month: 300

BdF meeting, Lübeck, Germany, 09/01-12/01/2017 Cemetery managers seminar 2017 02 2017 01/02/2017 30/12/2016 Lawn mowers and cutting tools 03 2017 01/03/2017 27/01/2017 Memorial gardens increasingly

11 Dates Programme 11 >> Get an overview of all important dates and programmes. Ensure you get the best placement by submitting your campaign early. << Issue Publication date Advertising deadline Focal themes Trade fairs & events /01/ /11/2016 Marketing for the cemetery IPM trade fair preview IPM, Essen, Germany, 24/01-27/01/2017 BdF meeting, Lübeck, Germany, 09/01-12/01/2017 Cemetery managers seminar /02/ /12/2016 Lawn mowers and cutting tools /03/ /01/2017 Memorial gardens increasingly diverse Lighting at the cemetery /04/ /02/2017 Green care, elimination of wild growth Reutlingen Cemetery Day, Reutlingen, Germany, 25/04-26/04/ /05/ /03/2017 Tree care and pruning /06/ /04/2017 Demopark trade fair preview Life and Death, Bremen, Germany, 12/05-13/05/2017 Pieta, Dresden, Germany, 25/05-27/05/2017 Exhibition on everything involved in cemeteries, Neumünster, Germany, beginning of June 2017 Demopark, Eisenach, Germany, 11/06-13/06/2017 as of 08/2016. Alterations and errors reserved. Visit for more dates.

12 Dates Programme 12 >> Get an overview of all important dates and programmes. Ensure you get the best placement by submitting your campaign early. << Issue Publication date Advertising deadline Focal themes Trade fairs & events /07/ /05/2017 Plants & design /08/ /06/2017 EDP Seddiner See Seminar /09/ /08/2017 Consolation & memorial Friedhofstechnik trade fair preview Cemetery Day, nationwide, 16/09-17/09/ /10/ /08/2017 Electric vehicles Cemetery culture meeting 2017 Friedhofstechnik, Essen, Germany 14/09/2017 DEOVITA, Ried, Austria, 29/09-01/10/ /11/ /09/2017 Vehicles in the cemetery Trade fair reports on Friedhofstechnik /12/ /10/2017 Columbaria as of 08/2016. Alterations and errors reserved. Visit for more dates.

13 Scope and content analysis Circulation analysis and geographical distribution analysis 13 Scope analysis 2015 = 12 issues Format of the magazine: A4 Total: 624 pages = 100.0% Editorial section: 549 pages = 88.0% Advertisement section: 75 pages = 12.0% Of which are position and opportunity ads 3 pages = 4.0% Publisher s own ads: 34 pages = 45.3% Supplements: 24 units Content analysis of the editorial section pages = 100% Current, news from VFD and BdF 234 pages = 42.6% Cemetery design, maintenance, planning, management, 70 pages = 12.8% preservation History/cultural history/cemetery portrait 61 pages = 11.1% Burials, funeral types, cemetery grounds 48 pages = 8.7% Product information, literature, other 41 pages = 7.5% Business administration, law, marketing 39 pages = 7.1% Trade fairs and exhibitions, dates 38 pages = 6.9% Funeral floristry, living green/plants, care 18 pages = 3.3% Circulation analysis Copies per issue, annual average (1 July 2015 to 30 June 2016) Circulation monitoring: Print run: 2,760 Actual circulated copies (tva): 2,555 Of which abroad: 68 Copies sold: 2,311 Of which abroad: 62 - Subscribed copies: 1,646 Of which for members: 0 - Other sales: Retail: 0 Complimentary copies: 244 Of which abroad: 6 Remaining, archived and examination copies: 205 Geographical distribution analysis Proportion of actually circulated copies Economic area % Copies Domestic ,487 Foreign Actual circulated copies (tva) ,555

Geographical distribution analysis 14 By state Copies % Schleswig-Holstein 204 8.2 Hamburg 47 1.9 Bremen 17 0.7 Lower Saxony 286 11.5 North Rhine-Westphalia 617 24.8 Hesse 184 7.

0 Saxony 152 6.1 [tva domestic 2,487 copies 100%] [tva foreign 68 copies 100%] By zip Copies % 0 234 9.4 1 196 7.9 2 393 15.8 3 301 12.1 4 371 14.9 5 224 9.0 6 239 9.6 7 226 9.1 8 144 5.8 9 159 6.

14 Geographical distribution analysis 14 By state Copies % Schleswig-Holstein Hamburg Bremen Lower Saxony North Rhine-Westphalia Hesse Rhineland-Palatinate Saarland Baden-Wuerttemberg Bavaria Berlin Brandenburg Mecklenburg-Vorpommern Saxony-Anhalt Thuringia Saxony [tva domestic 2,487 copies 100%] [tva foreign 68 copies 100%] By zip Copies % [tva domestic 2,487 copies 100%] [tva foreign 68 copies 100%] According to Nielsen areas Nielsen area copies, 22.3% Nielsen area copies, 24.8% Nielsen area 3a 291 copies, 11.7% Nielsen area 3b 268 copies, 10.8% Nielsen area copies, 9.6% Nielsen area 5 87 copies, 3.5% Nielsen area copies, 8.2% Nielsen area copies, 9.1%

Green job market Combined ads 15 >> www.gruenejobs.

new design! Print & Online - Order a combination and see the benefits!

15 Green job market Combined ads 15 >> - The extensive job market for the green industry << Now with new features and in a new design! Print & Online - Order a combination and see the benefits! With this combination advertisement, your job ad reaches more than 57,000 contacts.* *Source: IVW 2/ Google Analytics Ø/Month 2015

16 Technical info Inserts Terms and conditions 16 >> Play it safe! We want your campaign to be implemented perfectly, So please observe our technical requirements for your advertising materials! << Print document formats for custom ads (= AT advertising section, TT = text section) 2/1 page TT 420 x 297 mm 1/1 page TT 210 x 297 mm 1/2 page landscape TT or AT 210 x 148 mm 1/2 page portrait TT or AT 104 x 297 mm 1/3 page portrait TT 73 x 297 mm 2/3 page portrait TT 134 x 297 mm Please insert 3 mm bleed on all sides for all templates! Printing/technology Sheet-fed offset printing, wire spine binding. Printing documentation Print-ready, digital templates by at anzeigendispo@haymarket.de. Only print-ready PDF files (at least 300 dpi). The publisher assumes no liability for text and order errors arising from orders placed by phone as well as formatting and colour errors due that arise due to transmission. Four-colour printing CMYK. All the colours in the file must be defined as CMYK four-colour separation. Fonts Must be fundamentally embedded, included or converted into curves. Mailing address for all inserts Your will receive the mailing address with the order confirmation. Formats for online advertising & mobile advertising All data for online advertising/mobile advertising may be delivered as JPEG, GIF, PNG, or HTML/script tag and may not exceed a data volume of 40 KB per advertisement. Please send data to anzeigendispo@haymarket.de. Delivery The sender is responsible for the timely delivery (advertising deadline) of the data. The publisher assumes no responsibility if the publication of the advertisement is not possible due to failure to comply with the requirements or other reasons. Please submit data for online banner advertisements 3 working days before the agreed publication date. Consulting For all technical questions, please contact the media office on + 49 (0) , or at anzeigendispo@haymarket.de. Terms and conditions Please click here Inserts Minimum quantity for partial inserts: 1,000 cop. Proper processing of your inserts can only be guaranteed if your shipment is accompanied by a shipment receipt (with quantity and issue)! Orders for inserts are binding for the publisher only after submission of a sample of the insert and its approval. Inserts that, through their format or presentation, give the reader the impression of being part of the magazine or journal or that contain third-party advertisements will not be accepted.

17 Important notes for inserts 17 >> To ensure the perfect implementation of your campaign, please observe our technical requirements for your inserts! << Inserts with a gate fold are only inserted manually! Inserts with defective workmanship such as donkey ears or creases will only be inserted manually! Inserts with fan folds will only be inserted manually! For bound inserts, the max weight for inserts may not be exceeded! We d be happy to provide you with information! If inserts are not glued/bound they will only be inserted manually! Postcard insert By machine: 1 or the last page of the print sheet Manually: Possible anywhere in the magazine Surcharge for manual inserts: 29.50/1,000 units plus VAT

18 Our strong trade magazines Your strong advertising partners 18 With free specials:

Media consulting Contact 19 >> Do you need information about the best

cross-media ads? << I would be happy to help you.

+49 (0)531 38004-44 Fax +49 (0)531 38004-43 Email: robert.

19 Media consulting Contact 19 >> Do you need information about the best placement for your advertisement, special ads, advertorials or cross-media ads? << I would be happy to help you. Robert Schlimme Media consulting Friedhofskultur Tel. +49 (0) Fax +49 (0) robert.schlimme@haymarket.de >> Our strong trade magazines for your advertising success! << Haymarket Media GmbH P.O. Box 8364, Braunschweig, Germany

Media Info Print Online

Media Info Print Online Price list No. 29 valid from 01/01/2017 NEW DESIGN! MORE IMPACT! GD GARTEN DESIGN Contents 02 >> Create a strong foundation for your sales success. You can find the professionals