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1 Yorkshire's biggest-selling newspaper - voted Daily Newspaper of the Year at the O2 Media Awards 2012, 2013 & 2014 hulldailymail.co.uk print online mobile

2 ABOUT US Over the past few years media and consumer habits have evolved and the search and purchase process has become more complex. At the Hull Daily Mail, we make sure we satisfy the need for products and platforms that reflect these changing habits. The demand for local content and for businesses to connect with their target customers has never been greater. The Hull Daily Mail has been serving the local community for over 125 years and is firmly established at the heart of local life. It is proud to be Yorkshire s biggest-selling newspaper and voted Daily Newspaper of the Year at the O2 Media Awards 2012 and The Hull Daily Mail is a leader in the industry in terms of digital audience growth and our content is seen by thousands of people each and every day. We engage with a larger audience across our portfolio of print and digital products than ever before. More than 287,000 1 local people read our content, in paper or on the web, every week and our digital audience growth has accelerated even further in the last few months; with 1.2 million unique users visiting our site in a month 2. We can demonstrate to our customers that we have the brand and products to deliver the most effective route to market to drive response and generate return on investment. SOURCES 1. JICREG April Adobe Omniture August 2014 Share your message with 141,000 people in Hull & East Riding each day Yorkshire's biggest-selling newspaper - voted Daily Newspaper of the Year at the O2 Media Awards 2012, 2013 & 2014

3 OUR PORTFOLIO NEWSPAPER WEBSITE hulldailymail.co.uk MOBILE SEARCH SOCIAL MEDIA

August 2014 Page Views 11,729,571 Adobe Omniture August 2014 COMBINED AUDIENCE: PRINT & DIGITAL + 287,400 WEEKLY AUDIENCE JICREG April 2014 + MEN WOMEN

4 OUR AUDIENCE NEWSPAPER DEMOGRAPHICS: Readership profile Circulation 35,117 ABC Jan-Jun 2014 Daily Readership 109,841 JICREG April 2014 Weekly Readership 192,798 JICREG April 2014 DAILY AUDIENCE 141,400 JICREG April 2014 Unique Visitors 1,231,735 Adobe Omniture August 2014 Visits 3,218,401 Adobe Omniture August 2014 Page Views 11,729,571 Adobe Omniture August 2014 COMBINED AUDIENCE: PRINT & DIGITAL + 287,400 WEEKLY AUDIENCE JICREG April MEN WOMEN ABC1 C2DE MEN WOMEN ABC1 C2DE Source: JICREG 2013 WEBSITE DEMOGRAPHICS: User profile Source: Hitwise 2014

51.93 per month OUR CLIENTS DON T JUST TAKE OUR WORD FOR IT We know that advertising in our products will get you a response Yrs 0% interest all watches 4over 2000 free credit on OMEGA SEAMASTER RRP

4 Queen Victoria Square, Hull, HU1 3RA 01482 327505 EYG WE RELY ON THE HULL DAILY MAIL TO GENERATE GOOD UPTURN TO OUR FOOTFALL AND ENQUIRIES John Waugh, Sales Director EYG is a well-established

It is important to our business that we associate ourselves with trusted and respected media who can translate our marketing campaigns to a wide and relevant local audience.

5 51.93 per month OUR CLIENTS DON T JUST TAKE OUR WORD FOR IT We know that advertising in our products will get you a response Yrs 0% interest all watches 4over 2000 free credit on OMEGA SEAMASTER RRP 2770,10% deposit 277, 48 Interest free monthly payments Terms and Conditions apply. Subject to status, cannot be used in conjunction with any other offer. 4 Queen Victoria Square, Hull, HU1 3RA EYG WE RELY ON THE HULL DAILY MAIL TO GENERATE GOOD UPTURN TO OUR FOOTFALL AND ENQUIRIES John Waugh, Sales Director EYG is a well-established business with over 40 years of experience in the local home improvement market place. It is important to our business that we associate ourselves with trusted and respected media who can translate our marketing campaigns to a wide and relevant local audience. After years of advertising within the Hull Daily Mail and across its portfolio of print and digital publications we rely on it as a vital and important part of our marketing mix to generate good upturn to our footfall and enquiries. More recently, the Mail s website and digital marketing services complements some of our more traditional advertising methods and always generates very good leads for new business. Now open Sunday s until Christmas BERRYS OF HULL WE VE SEEN SIGNIFICANT INCREASE IN FOOTFALL AND NEW CUSTOMERS IN DIRECT RELATION TO THE TWO ADVERTISED PRODUCTS Paul Tighe, Branch Manager Following a multi-marketing campaign across The Journal, the Hull Daily Mail and hulldailymail.co.uk, we ve seen significant increase in footfall and new customers in direct relation to the two advertised products. Due to the response levels and return on investment we are continuing our marketing activity across the print and digital channels through the Hull Daily Mail. FOXY RENTALS WE CAN TRACK 30% OF ALL ENQUIRIES THAT HAVE BEEN GENERATED FROM OUR ADVERTISING ON THE HULL DAILY MAIL S WEBSITE Andrew Tindall, Managing Director As a relatively new business it s important for us to develop successful responsive marketing activity. Over a period of time, we have worked with the Hull Daily Mail to develop our advertising campaigns and are very pleased with the successful digital display advertising and a directory listing on hulldailymail.co.uk. In two years we have increased our stock 20 fold and can track 30% of all enquiries that have been generated from our advertising on the Hull Daily Mail s website.

6 ADVERTISING OPPORTUNITIES We have an innovative approach to contacting prospects for you. We can help devise a fully integrated marketing campaign, embracing print and online. We can also design and build a website for you, including digital marketing techniques such as search engine optimisation (SEO) and social media. IN FACT, WE OFFER A NUMBER OF COST-EFFECTIVE PACKAGES. EVENTS AND SPONSORSHIP PRINT ADVERTISING ON-SITE DISPLAY ADVERTISING The Mail s well-established events programme celebrates the diversity and success of business excellence, renewables, sporting achievements, community heroes, as well as fashion and lifestyle. Sponsorship of a Mail event provides an excellent platform to showcase your business, creating strong brand awareness through a wide variety of marketing and communication channels in print and online. Every week we put hundreds of local businesses literally into the hands of thousands of prospective buyers. You can depend on us. We have a pedigree dating back over a century as a renowned newspaper. We are also a paid-for publication so advertisers can be sure our customers read and trust us. We are the most effective way to reach the people and businesses of Hull & the East Riding. Our site is visited by over 76,000 unique users daily, on their desktops, phones and tablets. Your business name and message can be in front of these people through our powerful display advertising options. Our display advertising solutions promote brands at prominent positions throughout the site. Such high impact, high visibility advertising doesn t rely on users finding you in fact, you talk directly to them. Share your message with 141,000 people in Hull & East Riding each day Yorkshire's biggest-selling newspaper - voted Daily Newspaper of the Year at the O2 Media Awards 2012, 2013 & 2014

7 ADVERTISING OPPORTUNITIES SOCIAL MEDIA WEBSITE BUILD VIDEO Our trade websites aren t just about sophistication, they re about increasing sales and profits. That s why we employ Search Engine Optimisation (SEO) techniques to develop web rankings and commercial visitor numbers. By helping create a social media strategy, we ensure that your presence is professionally designed to promote your brand. And we check that pages are aligned to your commercial needs, such as data capture, customer service, or revenue drives. To help you compete in a fast changing marketplace, we can design and build a results-driven, cost-effective website. And the results? A high volume of visitors from your target audience, improved sales growth, and increasing customer interest. Our end to end service goes right from registering your domain name to launching a fully operational e-commerce site. Share your message with 141,000 people in Hull & East Riding each day Yorkshire's biggest-selling newspaper - voted Daily Newspaper of the Year at the O2 Media Awards 2012, 2013 & 2014 Over 80% of web users view video online. Video is a vital way to underpin customer retention online with top quality, engaging content. Our media specialists can create a quality video to improve website conversations, gather Google traffic, and even attract new custom through portals such as YouTube. We can also link it to other social media and video sharing sites.

8 Hull Daily Mail, Blundell s Corner, Beverley Road, Hull, East Riding of Yorkshire, HU3 1XS Part of Local World Ltd, Registered office PO Box 10177, 50 St George Street, Leicester, LE1 8ED. Registered Office in England no VAT no. GB

Reaching a BIGGER audience than EVER before!

ONLINE MOBILE SOCIAL MEDIA PRINT EVENTS LEAFLETS Reaching a BIGGER audience than EVER before! theboltonnews.co.uk Media Kit WHY NEWSQUEST? WE RE STILL NUMBER ONE AT REACHING A LOCAL AUDIENCE As one of