With a modern, online approach to hospital marketing

Transcription

1 Amping Up Specialty Services With a modern, online approach to hospital marketing Our 2 bariatric surgeons have the same monthly patient volume of a hospital with 7 bariatric surgeons. Andrew Morales Corporate Marketing Manager Nix Health

2 The Objective Discovering More Effective Ways for Patients to Find Their Specialty Services A ndrew Morales, Nix Health s Corporate Communications Manager, wanted to know how the hospital could reach more high-value patients looking for speciality services. Using the traditional referral-driven and word-of-mouth marketing methods, he knew there was room for growth and improvement - and wanted a solution to share with Nix s board members. If a person hears about us through word of mouth, they re going to Google that particular doctor or hospital or facility to try to get more info. A typical encounter takes 2-3 times before a patient is ready to make a decision. Our visibility across multiple platforms to make that encounter a third time was crucial. Andrew Morales, Corporate Marketing Manager at Nix Health What began as an imperative step in making sure the communities they serve could find their specialty services, Andrew and the team at Nix Health began searching for a marketing company who could help them achieve their very specific goals. Working with the team at Scorpion beginning in April of 2017, they worked to grow their online marketing to see if patients would find them on the Internet.

3 The Solution Modernized Website, Social Media Visibility, & Specialized Paid Advertising Working closely with Scorpion, Nix Health: Updated and Modernized to a New Website to better showcase their array of services and provide the information word-of-mouth referrals would be searching for. Boosted Their Social Media Presence by promoting more of their services and informational pieces of content to their Facebook page to reach more prospective patients. Implemented Paid Advertising with the use of strategic and targeted keywords to hone in on their target demographics for their specialty services, including their biggest campaigns for both bariatric and orthopedic care.

4 The Outcome High-Value Bariatric Patients Increases 174% Year over Year: 247% Online Paid Leads Growth 142% Increase in Website Visitors 393% Orthopedic Campaign Clicks Up 126% Uptick in Bariatric Campaign Clicks Within six months, Nix Health had an incredible marketing campaign pay off. In conjunction with their referrals, the hospital and their top-rated doctors and surgeons saw a massive increase in patient appointments, consultations, and operations. The things you wish you knew and could present as data is visible every single day. What s great about Scorpion is we can always see conversions happening in real time and get the feedback to keep it on the right track. And that s the most valuable return on investment we could ask for. Andrew Morales, Corporate Marketing Manager at Nix Health

5 About Nix Health Nix Health has been serving the communities in San Antonio and communities in Bexar County since Leading physicians and skilled nurses are dedicated to providing patients the utmost in compassionate and promising care with advanced treatments and services and open communication with everyone they serve. The elite hospital provides exceptional medical care and treatments for inpatient and outpatient services with an emphasis on behavioral health, bariatrics, and orthopedic care. About Scorpion Scorpion is a full-service digital marketing company that helps hospitals and their staff boost their exposure online and attract new patients. As the winner of the 2016 Google Customer Satisfaction Champion award and hundreds of other prestigious awards, Scorpion delivers second-to-none Internet marketing solutions to hospitals who are looking to help more individuals with their wellbeings and livelihoods. Clients get access to a full range of services, which include website design, search engine optimization (SEO), paid search advertising, online reputation monitoring, video production, and more. Want More Exposure & Better Results for Your Hospital? Contact Scorpion at or visit ScorpionHealthcare.com.