BYOD Bring Your Own Device Grow Event Revenue With Online Marketing Part 2. Jessica Bybee-Dziedzic & Cassie Roberts Partnership Directors Saffire
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1 BYOD Bring Your Own Device Grow Event Revenue With Online Marketing Part 2 Jessica Bybee-Dziedzic & Cassie Roberts Partnership Directors Saffire
2 Jessica Bybee-Dziedzic & Cassie Roberts GROW EVENT REVENUE WITH ONLINE MARKETING
3 ABOUT ME
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12 PRINT-AT-HOME TICKETS
13 ADVANCE TICKETS
14 SCANNING PRE-SOLD TICKETS
15 OR SELL AT THE GATE
16 WE LL SEND THE SLIDES IF YOU LEAVE YOUR BUSINESS CARD!
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20 FACEBOOK
21 VIDEO, VIDEO, VIDEO Video posts have 135% greater organic reach than photo posts Facebook generates 8 billion video views on average per day That s a 50% increase in 2016 compared to 2015 People spend 3x longer watching Live video compared to video which is no longer Live
22 FACEBOOK LIVE
23 TIPS FOR FACEBOOK LIVE 1. Promote your broadcast with a post 2. Start with a warm smile and a few inviting welcome sentences 3. End with a call to action 4. Advertise/Boost your videos just like your other posts
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26 VIDEO ADVERTISING Of the seven Facebook posts that brands share per week, 80% are links, 19% are photos, and less than 1% are videos Yet, video ads get much higher visibility Videos on the desktop and mobile news feed autoplay Only a video created as a Facebook ad can include the link to a call to action
27 VIDEO ADVERTISING Grab their attention immediately Create a compelling offer Early Bird, Limited Time Only, etc. Don t require sound Captioned video increases view time by an average of 12%! Use imovie or Movie Maker to add call-out text to your video Include a call to action
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29 VIDEO ADVERTISING Use headlines that pique their attention engaging & informative Let your personality shine through Write an informative description Provide value
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31 VIDEO ADVERTISING Expectation for ads to have higher video quality than live
32 VIDEO ADVERTISING
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43 USER-GENERATED CONTENT Contests asking fans to upload videos are a great way to obtain video content Include disclaimers for permission of use Creates better connection to your brand feel included and special
44 RODEO ROCKSTAR
45 RODEO ROCKSTAR User-generated content Inclusion of video Involve young people
46 TWITTER
47 TWITTER ADVERTISING Why you may want to check it out Twitter is naturally geared towards Live events Less competition = Less expensive Interface to create ads is MUCH easier to use than Facebook Option to have your ads seen in the Twitter Audience Platform
48 TWITTER AUDIENCE PLATFORM Connect with audiences beyond Twitter in thousands of mobile apps Access to powerful measurement, targeting, and creative tools Reach over 700 million people on and off of Twitter Results showed businesses who opted to also have their ads shown in the TAP doubled their reach
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50 INSTAGRAM
51 INSTAGRAM ADS Launched in September 2015 Uses Facebook ad targeting- so you re likely close to starting! Huge reach, especially to the millennial market Only way to add a link is through a paid ad
52 QUICK ADOPTION As of this past week, Instagram announced that there are 500,000 advertisers on Instagram Doubled in the past 6 months There have been 1 billion actions taken on Instagram ads since they launched 75% of Instagrammers take action after being inspired by a post
53 CONNECTING ACCOUNTS
54 CHOOSE YOUR OBJECTIVE
55 SELECT INSTAGRAM
56 WHAT TO POST Behind-the-scenes shots & videos Repost shots from fans Timely posts Funny posts Contests & giveaways
57 INSTAGRAM BUSINESS ACCOUNT
58 THE PLUSES & MINUSES PLUS - Insights on your Followers PLUS Insights on your Posts MINUS Just like Facebook, they may start limiting your presence in your followers feed without paid advertising MINUS Obvious businesses may be required to create business accounts in the future
59 SNAPCHAT
60 SNAPCHAT GEOFILTER
61 SNAPCHAT GEOFILTER
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68 GET THE WORD OUT Post about Snapchat on other social media sites Encourage Fans to use the Snapchat filter and share their Snaps with you Repost your Fan snaps on your Story
69 YOUTUBE
70 YOUTUBE MARKETING People are most loyal to businesses that improve their lives with informative content. How to information, especially with video Industry buff-thought & leadership expertise Often times through non-traditional media channels
71 MAC COSMETICS
72 VIDEO IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE
73 PICS OR IT DIDN T HAPPEN VIDEO OR IT DIDN T HAPPEN
74 300 HOURS A MINUTE USERS ARE ADDING OF VIDEO CONTENT ON YOUTUBE
75 MOST IS MILLENNIAL
76 VIDEO MARKETING TO MILLENNIALS Include tasteful, intelligent humor GEICO, Nationwide, etc. Human stories, things that seem real or things that are actually real! Event goers having fun! Add your videos where millennials are Snapchat, Instagram, YouTube
77 MORE YOUTUBE TIPS
78 MORE YOUTUBE TIPS
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90 THANK YOU! Jessica Bybee-Dziedzic
New to Instagram? See how to set up a free business profile, create content and use Instagram to grow your business.
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