STRATEGIC PERSONAL BRANDING TAKING YOUR BRAND TO THE NEXT LEVEL
|
|
- Wilfrid Weaver
- 6 years ago
- Views:
Transcription
1
2 STRATEGIC PERSONAL BRANDING TAKING YOUR BRAND TO THE NEXT LEVEL
3 ERidux education Susan Lopez Director, Eridux Education Susan Lopez is a consultant and change agent specializing in developing skills in ambitious people to increase both personal and organizational performance. Susan provides training & development to management, leadership, change management and other education and skills based programs for an international client base. Susan is also founder and Director of ERIDUX, a business education and organizational effectiveness consultancy. consultants LinkedIn 3
4 Presentation Take-aways Takeaways 1. An understanding of the basics of branding and its general concepts. 2. An understanding of what personal branding is and how this relates to branding in general. 3. An understanding of how to create a personal brand by putting this information into practice right now. 4
5 Understanding branding what it is and what it isn t
6 WHAT IS A BRAND?
7 MyBrand Why are customers driven to select one brand more often than others?! MyBrand! Leaf t-shirt! cool for all purpose! BUY!!!!! 7
8 This is Key Concept #1 A brand is a set of mental associations, held by the consumer, which add to the perceived value of a product or service. (Keller,1998)
9 What is branding? Branding is the creation of these associations.. 9
10 This is Key Concept #2 What is Personal branding? Personal branding is the process by which people differentiate themselves by articulating their unique value proposition, leveraging it across platforms with a consistent message and image to achieve a specific goal. 10
11 Key Concept #3 You are not the brand.. You are the product with which the brand is associated. 11
12 What a personal brand Is not A personal brand us not who you are or how you dress, or a list of skills and experience or any other personal qualities. 12
13 Why personal branding is important
14 Why is Personal branding important? Personal branding is important because building a unique, well-recognized, and respected brand adds tremendous value and can create a significant competitive advantage. 14
15 Today s competitive market demands well-crafted identities that are able to stand out and break through the clutter
16 Reason 2: The process of defining 01 your brand will increase 03 your self-awareness as well as help you define priorities. Reason 4: Personal branding is becoming increasingly important because modern audiences tend to trust people more than corporations. Reason 1: Personal branding creates mindfulness of the way you are perceived by others and also how you would like to be perceived. Reason 3: A well-crafted personal brand can assist you in 02 establishing your 04 leadership style and define how you want to be known. 16
17 This is Key Concept #4 The difference between a BRAND and a REPUTATION While reputation can still be closely linked to a brand and a brand can have a reputation a reputation is not a brand. Personal branding goes beyond reputation to create a total image of what you stand for in the mind of your audience. 17
18 What is Strategic personal Branding? Strategic personal branding is the creation of a long-term plan for the development of your brand in order to achieve specific goals. 18
19 RECAP REVIEW REMEMBER 19
20 What we ve covered so far: A brand is a set of mental associations, held by the consumer, which add to the perceived value of a product or service. Personal branding is the creation of a brand with which you would like to be associated in the mind of your audience. You are not the brand. You are the product with which the brand is associated., O, p Personal O Personal branding goes beyond reputation and creates a total image of what you stand for in the minds of your audience. branding adds value and creates a competitive advantage. Strategic personal branding is the creation of a longterm plan for your personal brand s development
21 Crafting your personal brand
22 < < Your Brand Purpose, Values & Vision Your personal brand is a reflection of what you stand for, so it should align perfectly with your values, purpose, and vision of who, what, and where you would like to be
23 < < Defining Your Brand Purpose, Values & Vision Your brand purpose and values form the core of your personal brand s identity. Central questions to assist you in defining your personal brand purpose, values, and vision are: 1. Why am I here? 2. What rules guide my purpose? 3. Where do I want to be? 33 23
24 Defining your personal brand purpose. Question 1 What are the specific needs the brand exists to address? Purpose Question 2 What does the brand do to address these needs? Question 3 What are the guiding principles that define the brand s approach? Question 4 Why do people choose you and not your competition?
25 This is Key Concept #5 Exploring Your Personal Brand Purpose Your purpose is your big picture, the internal vision of who you are and what you would like to achieve. It s your personal brand s core ideology
26 Tap into your CORE BRAND VALUES values A good way to examine your personal brand purpose is to look at your core values. Values act as a personal compass providing direction to the choices you make, the way you behave. 26
27 Statement of Personal brand BRAND VALUES values Crafting a clear and concise statement of values will help focus your personal brand and create an emotional connection between yourself, your brand, and your audience. 27
28 CORE VALUES Rank the following values according to their importance in your life at this moment in time. You can use this list to shape your personal brand and inform your brand goals. FAMILY To spend quality time with my family. LEADERSHIP To play an important role in the leadership of a group, a company, or an organization. PERSONAL GROWTH To constantly learn new things, to expand my horizons. PUBLIC SERVICE To contribute to my community or society as a whole. HOME AND PLACE To make my home in a location and community that supports my desired lifestyle and personal values. FINANCIAL RESOURCES To secure the resources to support my short and longterm financial goals. SPIRITUALITY To explore and develop the spiritual side of my life. FRIENDS To build, strengthen and preserve personal friendships. HEALTH AND FITNESS To be healthy and physically fit. 28
29 Why is this important? Because, if you re able to pursue activities and interests that are in line with your purpose and values you will have little difficulty in creating a personal brand that maintains its authenticity and connection to your audience. Click to edit Master text styles There s nothing more powerful than aligning who you are with what you do and how you do it, and spending your time on pursuits that have meaning to you. C t y l e s 29
30 Vision Statement Now that you understand your personal brand purpose and values it will be easier for you to create a vision statement to guide your brand s future. A vision statement describes what you want your personal brand to become in the future. It should be aspirational as well as inspirational. Your vision statement puts into a single sentence the reason your business exists as well as your highest hopes and aspirations. 30
31 Vision Statement When developing your personal brand vision, keep these questions in mind: What change are you aiming to affect in your world? What lasting difference do you want to make? What ultimate benefits do you or your services deliver? Where do you want your personal brand to be in five years? 31
32 Creating a Personal Brand Strategy Start by understanding your brand purpose, values, and vision. Then set your personal brand goals. 5 s. f Why? 02 32
33 This is Key Concept #6 Developing Your Personal Brand Goals To help guide us in creating our brand strategy, first it s important to define our brand goals. Unfortunately, for most a goal is often something you think you should do, rather than something you sincerely want to achieve. It s influenced by outside forces rather than a deep, internal motivation
34 Brand Goals Questions to ask when developing your personal brand goals. Question 1 Why are you creating your personal brand? Question 2 What do you hope to achieve? Question 3 Does it provide a clear sense of direction? Question 4 Are your goals SMART? Question 5 Does it stimulate progress? 34
35 SMART Goals Checking your goals against SMART criteria Specific The goal should be specific, avoiding generalizations. Achievable The goal should state what results can realistically be achieved. Time Bound Specify when the result(s) will be achieved. S M A R T Measureable The goal should be quantifiable or at least suggest an indicator of progress. Realistic The goal should be realistic within the availability of resources, knowledge and time. 35
36 Create your Brand identity & position your brand
37 Establishing Your Personal Brand Identity Elements of your personal brand identity: 37 Purpose, Values, and Vision (Culture) Your codified values statements and brand vision, broadcast through your media channels. Most Typical Buyer/Audience (Relection) Refers to the reflection of the consumer; in other words, the brand's most stereotypical buyer or audience member. Physical Aspect of the Brand (Physique) All visual cues your personal brand sends to your audience such as appearance, style, tone. They can include any marks or colors associated with your personal brand. Character (Personality) How you want your personal brand to make people feel (safe, happy excited,relaxed...) and how you would describe your personal brand as a person separate from yourself. (charming, innovative, fresh, smart.) 37
38 This is Key Concept #7 your Personal Brand identity Creating a clear personal brand identity leads to brand loyalty, brand preference, high credibility, and an increased value for your personal brand to your audience. 38
39 YouR Personal Brand Promise What promises does your personal brand make to its audience? To create a lasting emotional connection, a personal brand promise should achieve the following three goals: It must convey a compelling benefit It must be authentic & credible. It must be kept, every time. 39
40 40 Creating Your Brand Promise Competencies What kinds of competencies would you like that brand to possess? Quality What level of quality?. Characteristic What is your personal brand s most distinguishing characteristic?.! MyBrand Typical Consumer What typical consumer does your personal brand evoke? Personality What is this brand s personality? Imagery What kind of imagery do you see associated with your personal brand?
41 < < Positioning Your Brand in the Marketplace Now let s talk about how to determine your personal brand s position in the marketplace, how to determine your target audience, how to create a USP and how to position your brand using a positioning statement
42 The key to your brand s place in the market is your point of difference, what makes your brand unique, or your unique selling proposition (USP). To find your USP and the marketplace position you want to hold and defend in your customer s minds, you need to identify and define your target market. 42
43 What makes your brand unique? The key to your personal brand s place in the market is your point of difference. This is called your personal brand s unique selling proposition or USP. 43
44 Defining your USP will help you find your unique distinctions and the marketplace position you want to hold and defend in your customer s minds. This is Key Concept #
45 Positioning Your Brand in the To properly position your personal brand first you need to determine where your brand sits in the market. Marketplace 33 45
46 Personal Brand Positioning Questions to ask when developing your personal brand position in the market. Target Audience What is the demographic description of the target group of customers your personal brand is attempting to attract? Market Definition What category is your personal brand competing in? Brand Promise What is the most compelling (emotional/rational) benefit to your target customers? Reason to Believe What is the most compelling evidence that your personal brand delivers on its brand promise? 46
47 Marketing Your Personal Brand To make your brand visible to the world while also generating awareness and building credibility you will rely heavily on publicity, public relations, personal selling, promotions, communications, and social media to market your personal brand
48 Marketing Your Personal Brand Establishing your personal brand s digital home. YouTube Video is a powerful way to express your brand Facebook Platform most often used and searched. Instagram Is a great tool to support a brand that relies heavily on creating a reputation and personality? Linkedin A well-known platform for building a compelling online profile. Twitter A valuable tool for conveying your brand s professional authority. Slideshare Also a valuable tool for expressing thoughtleadership and conveying authority. 48
49 RECAP What we came to learn: Presentation Take-aways Takeaways 1. An understanding of the basics of branding and its general concepts. 2. An understanding of what personal branding is and how this relates to branding in general. 3. An understanding of how to create a personal brand by putting this information into practice right now. 49
50 What we covered in this presentation : PART 1 A brand is a set of mental associations, held by the consumer, which add to the perceived value of a product or service. Personal branding is the creation of a brand with which you would like to be associated in the mind of your audience. You are not the brand. You are the product with which the brand is associated., O, p Personal O Personal branding goes beyond reputation and creates a total image of what you stand for in the minds of your audience. branding adds value and creates a competitive advantage. Strategic personal branding is the creation of a longterm plan for your personal brand s development
51 What we covered in this presentation : PART 2 Your personal brand is a reflection of what you stand for, so it should align perfectly with your values, purpose, and vision.,, A statement of values will help focus your personal brand and create an emotional connection between you, your brand, and your audience. Your brand purpose and values form the core of your personal brand s identity. To help guide us p in creating our brand strategy, first it s important to define our brand goals. A good way to examine your personal brand purpose is to look at your core values. O O Your personal brand identity is what you project, your personal brand Image is what your audience sees
52 Half-day Additional Courses This Winter Eridux Education is offering the following courses: Half-day Quick Start: PowerPoint Presentation/ Slidedeck Half-day Marketing Metrics: How to Measure Success Full-day Key to Effective Social Media Marketing Half-day How to Brand Anything Quick Start: Brochure Design 52
53 Thank you! ERIDUX EDUCATION 14 bis rue Honoré Labande Monaco (0)
Developing your brand
Developing your Brand 1 Introduction 2 What is your Brand? An invaluable asset in the battle for customers. The source of a promise to your consumer. The foundation of your marketing communication. A vital
More information6 Steps to Social Media Success for Law Firms
6 Steps to Social Media Success for Law Firms 6 STEPS TO SOCIAL MEDIA SUCCESS FOR LAW FIRMS By Bria Burk Androvett Legal Media & Marketing Social media is a great way to share firm news about new hires,
More informationAN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING
AN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING Thomas Robbins Chief Evangelist Kentico CMS thomasr@kentico.com Twitter: @trobbins 1 Getting started with content marketing Let s be honest,
More informationEffective Websites and Social Media Marketing. Owen Salerno Suzie s Farm
Effective Websites and Social Media Marketing Owen Salerno Suzie s Farm Content is King (if you remember one thing from today, let it be that) Why do you need a website? Help customers find you in the
More informationShow Me The ROI. Your Guide To Boosting Performance On Social Media
Show Me The ROI Your Guide To Boosting Performance On Social Media IF YOU THINK SOCIAL MEDIA ISN T VITAL FOR SUCCESSFUL B2B MARKETING STRATEGIES, THINK AGAIN. 75 % of B2B buyers use social media to make
More informationMODULE 5 SELLING IDEAS. Wake up your customer
"Funded by the Erasmus+ Program of the European Union. However, European Commission and Turkish National Agency cannot be held responsible for any use which may be made of the information contained therein.
More informationDEVELOPING A WINNING MARKETING PLAN
DEVELOPING A WINNING MARKETING PLAN SESSION OBJECTIVES Understand Marketing and definition Difference between sales and marketing The marketing mix Tools of promotion and determining which works best Online
More informationFinancial Advisors: How to Optimize your LinkedIn Profile
+ Financial Advisors: How to Optimize your LinkedIn Profile A Publication of TABLE OF CONTENTS Introduction - The Case for LinkedIn 1. 5 Quick Ways to Optimize Advisor s LinkedIn Profiles pg. 1 2. A Daily
More information5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationVIDEO 1: WHY IS SOCIAL MEDIA ESSENTIAL TO INBOUND?
VIDEO 1: WHY IS SOCIAL MEDIA ESSENTIAL TO INBOUND? Hi There, I m Markiesha, from HubSpot Academy, and welcome to the social media class. This class will cover why social media is a key component of inbound
More informationHi, I am Saša Djunisijević, Founder of The Whiteboarder. Years
Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years of dealing with the most demanding small, mid-sized and large companies helped me to form excellent understanding of different businesses.
More informationBRAND IDENTITY ACHIEVING BRAND RECOGNITION, EQUITY & SUCCESS
BRAND IDENTITY ACHIEVING BRAND RECOGNITION, EQUITY & SUCCESS Brand recognition and other reactions are created by the accumulation both directly relating to its use, and through commentary. American Marketing
More informationTHE FOUR PILLARS OF MINDFUL MARKETING
A Reference & Reflection Guide to: THE FOUR PILLARS OF MINDFUL MARKETING Amanda Pua Walsh & Richard Taubinger 2017 Conscious Marketer. All rights reserved. It s not often that the words Mindful and Marketing
More informationBRANDING. your business for success. How to start building a successful business brand in 4 easy ways. A White Paper Guide from
BRANDING your business for success How to start building a successful business brand in 4 easy ways A White Paper Guide from TAILOR-MADE STRATEGIES THAT WORK FAST Aggressive Growth Marketing 2017 www.aggressivegrowthmarketing.com
More informationMastering. Messaging. By David Grossman,
Mastering the Art of Messaging By David Grossman, ABC, APR, Fellow PRSA In today s competitive environment, the pressure is mounting for leaders to find the answers, and inform, inspire and engage their
More informationThe Building of a Brand: An architecture to develop and integrate the 4 components to help an organization meet its brand objective.
Design With Results in Mind The Building of a Brand: An architecture to develop and integrate the 4 components to help an organization meet its brand objective. Valerie Lee Schutte The Design Depot June
More informationSocial Media Guidelines
Social Media Guidelines Protect proprietary business information Be thoughtful about helping our customers Remember, you are always visible on Social Media Acknowledge you are a Progressive employee Be
More informationYour Brand & Social Media MARKETING IN THE DIGITAL SPACE
Your Brand & Social Media MARKETING IN THE DIGITAL SPACE Need more guidance? Contact Ben De Jonge at The Cut anytime. ben@thecut.net.au 08 6364 0061 www.thecut.net.au 0438 880 546 What makes The Cut?
More informationHow to Succeed in Social Selling with Employee Advocacy
How to Succeed in Social Selling with Employee Advocacy What is social selling? Social selling is about leveraging social networks to interact with potential buyers to build revenuedriving relationships.
More informationVideo Marketing Rules
Lou Bortone s Video Marketing Rules 25 Key Tips for Video Marketing Success Rule #1 Don t just sit there, shoot something! The key to getting started with video is to simply start. Where you are. With
More informationDeveloping an effective B2B content marketing strategy
Developing an effective B2B content marketing strategy Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies should recognize how they differ
More informationgrowing and marketing your scheme
Quick guide to... growing and marketing your scheme EXPERIENCE. THE DIFFERENCE. Growing your scheme can be a challenge Using our experience working with many different brokers and developing a range of
More informationBUILDING CREDIBILITY. For internal use only
BUILDING CREDIBILITY Overview Topic Overview Being a credible business partner is critical to our ability to lead and develop trusted relationships, as well as to influence and deliver results. A key element
More informationBRANDING GUIDE A PRIMER FOR CREATING AND LEVERAGING A POWERFUL BRAND
A PRIMER FOR CREATING AND LEVERAGING A POWERFUL BRAND OVERVIEW A primer, by definition, contains elementary principles on how to accomplish something. This branding guide is no exception. In the following
More informationA startup s guide to thought leadership
A startup s guide to thought leadership www.foundx.com @FoundX_ Contents Thought leadership 2 What is it? 3 Why thought leadership matters for startups 4 Thought leadership framework 6 How to write effective
More informationDIGITAL MARKETING USES DIFFERENT DISTRIBUTION CHANNELS, BUT THE END OBJECTIVES ARE NO DIFFERENT FROM TRADITIONAL MARKETING.
Digital Marketing MARKETING WITH ELECTRONIC DEVICES DIGITAL MARKETING USES DIFFERENT DISTRIBUTION CHANNELS, BUT THE END OBJECTIVES ARE NO DIFFERENT FROM TRADITIONAL MARKETING. Life for marketers used to
More informationBrand Representation. Managing consistency across multiple platforms. Dave Wendland VP Strategic Relations
Brand Representation Managing consistency across multiple platforms Dave Wendland VP Strategic Relations Discussion Topics Expectations Retail realities Brand building Moving forward Wrap-up Capitalizing
More informationAudit Your Current Brand
Audit Your Current Brand What is a brand? Is it a logo? A name or slogan? A graphic design or color scheme? Your brand is the entire experience your prospects and customers have with your company. It s
More informationINTEGRATED MARKETING COMMUNICATIONS PROCESS & PLAN
INTEGRATED MARKETING COMMUNICATIONS PROCESS & PLAN NAVIGATING INDUSTRY BEST PRACTICES AND GUIDELINES By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University Integrated marketing
More informationEngagement Marketing. Take care of your company's brand by engaging potential clients
Engagement Marketing Take care of your company's brand by engaging potential clients TABLE OF CONTENTS 3 4 5 6 7 8 9 10 11 12 13 14 BUSINESS GOALS WOW EXPERIENCE - THE FIRST IMPRESSION NEWSLETTER EFFECTIVENESS
More informationEmployer Branding Essentials. 4 Tips Inspired by LinkedIn s Top Attractors Ranking
Employer Branding Essentials 4 Tips Inspired by LinkedIn s Top Attractors Ranking Introduction Your reputation as an employer is everything. If you have a good one, top candidates want to work for you
More informationDIY Brand Audit. How can you tell if your brand is due for an overhaul before you hire a branding consultant?
DIY Brand Audit How can you tell if your brand is due for an overhaul before you hire a branding consultant? What is a Brand Audit? A Brand Audit is a review and diagnosis of anything and everything your
More informationFOCUS ON SOCIAL MEDIA
FOCUS ON SOCIAL MEDIA THIS IS FOR FINANCIAL ADVISER USE ONLY AND SHOULDN T BE RELIED UPON BY ANY OTHER PERSON. INTRODUCTION The purpose of this guide is to help you develop your social media presence.
More informationINDEX 1. THE MARKETING CHALLENGE AMBASSADOR MARKETING HOW TO GET STARTED THE AMBASSADOR CANVAS USE CASE...
SOCIAL SEEDER INDEX 1. THE MARKETING CHALLENGE... 3 2. AMBASSADOR MARKETING... 7 3. HOW TO GET STARTED... 15 4. THE AMBASSADOR CANVAS... 4 5. USE CASE...... 24 6. CONCLUSION...... 27 2 SOCIAL SEEDER THE
More informationLeveraging social media in real estate marketing.
Social media and marketing for the anti-social and the technologically impaired. Leveraging social media in real estate marketing. Sponsored by: August 21, 2014 What s on tap for today? Getting started
More informationFOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS
FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS By SAM Rico BATTISTA AWARD WINNING SOCIAL MEDIA EXPERT About this Book First, let s go over what you can expect. This ebook is going to cover the
More informationTurning Employees into Brand Advocates. 4 Steps to an Effective Employee Engagement Program
Turning Employees into Brand Advocates 4 Steps to an Effective Employee Engagement Program Engaged employees are the lifeblood of every successful business. They speak positively about your company to
More informationWebsite Content Creation Worksheet
Worksheet: Website Content Creation Let's face it. Coming up with website content can be a daunting task to tackle. Many times it's not that you don't know what to say, it's that you aren't sure exactly
More informationThe Secret Ingredient for Global Marketing Success
The Secret Ingredient for Global Marketing Success Learn how your company can build global brand awareness and credibility through cultural fluency. 1 Table of Contents Introduction... 3 Custom Content
More information2018 Digital Marketing Workshop
2018 Digital Marketing Workshop QUESTIONS Who uses Social Media? How many of you know who your online customer is? Use paid ads on social media? Promoted LivePC GivePC last year? THE FORMULA 1. Social
More informationProgram Overview Workbook
Program Overview Workbook Program Overview Building a multimillion dollar business is actually simple The right information applied in the right order results in the building of a multimillion dollar business
More informationWOLVES TALENT , W O L V E S T A L E N T A G E N C Y
WOLVES TALENT 2 0 1 8, W O LV E S TA L E N T A G E N C Y W O LV E S TA L E N T A G E N C Y Micro-Creators Around The World Telling Amazing Stories About Awesome Brands. Media Kit Brief summary of what
More informationCase Study: IGC outperforms brand content
Case Study: IGC outperforms brand content Influencer generated content (IGC) outperforms branded stock visuals in Facebook ads for UV-iQ Sunscreen by Vitality Brands Social stuff @vampbrands Good stuff
More informationINBOUND MARKETING 101: BRINGING CUSTOMERS TO YOUR BRAND
INBOUND MARKETING 101: BRINGING CUSTOMERS TO YOUR BRAND HOW YOU CAN USE INBOUND MARKETING TO ATTRACT CUSTOMERS AND INCREASE SALES WHEN IT COMES to growing your customer base, traditional advertising, as
More informationDeveloping Brand Assets: A strategic process of discovery that reflects an organization s values.
Design With Results in Mind Developing Brand Assets: A strategic process of discovery that reflects an organization s values. Valerie Lee Schutte The Design Depot June 2004 www.thedesigndepot.com The Design
More informationExploring Technology & Your Business
Company Visual Communications Overview for Exploring Technology & Your Business 310.500.2222 phone 310.861.5710 fax www.kconsultinggroup.com 4859 West Slauson Avenue #327 Los Angeles CA 90056 Let s Get
More informationSocial MediaTraining Slides. India
Social MediaTraining Slides India TABLE OF CONTENTS - What is Social Media - Benefits - Objectives - Snap shots of Types of Social Media - How to integrate into business - Facebook Guidelines - How to
More informationDIGITA GLOBAL. marketing ENHANCING YOUR DIGITAL IDENTITY
DIGITA GLOBAL marketing ENHANCING YOUR DIGITAL IDENTITY All aboard...let's take a journey together. CONTENTS 1 Who We Are 2 Our Vision 3 What We Do 4 Visual Identity Design 5 Social Media Marketing 6 App
More informationTIPS FOR MANAGING SOCIAL MEDIA
TIPS FOR MANAGING SOCIAL MEDIA SMS @ SMS FOR SMALL BUSINESSES SMS @ SMS @ @ NEWBERN CONSULTING SEDRIK NEWBERN SCOTT VENTURA NEWBERNCONSULTING.COM CONTENTS Introduction Focus First on the Social in Social
More informationSocial Media Marketing. Ayça Turhan Hacettepe University Department Of Business Administration
Social Media Marketing Ayça Turhan Hacettepe University Department Of Business Administration What is Social Media? «Social media is the umbrella term for web-based software and services that allow users
More informationJohn Biancamano Inbound Digital LLC InboundDigital.net
John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media
More informationPromote Your Business With LinkedIn
Promote Your Business With LinkedIn Greater Aiken SCORE Workshop North Augusta, SC - July 19, 2017 Presented by: Kelley O. Kohr, JD WSI Digital Marketing 1 2 AGENDA LinkedIn Means Business! Get Started
More informationPassive Income Formula
The Passive Income Formula COMPENSATION PLAN! Build Passive Income On Autopilot Quick and Easy! Our x 5 forced matrix compensation plan is designed to generate you an unlimited passive income over 5 generations
More informationMember Marketplace for Small Business A GUIDE TO GETTING STARTED
Member Marketplace for Small Business A GUIDE TO GETTING STARTED A Member Marketplace Success Story I was excited to see the Chamber roll out Member Marketplace, and I immediately took advantage of the
More informationThe Essential Relationship between HR and Marketing
The Essential Relationship between HR and Marketing A Definitive Guide on How HR and Recruiting Departments Can Adopt Marketing Techniques to Attract the Best Talent Recruiting departments are increasingly
More informationTHE POWER OF ONLINE REVIEWS. Free ebook BACK TO CONTENTS. thrivehive.com
THE POWER OF ONLINE REVIEWS Free ebook 2 CONTENTS 03 Introduction 04 The Power of Online Reviews 08 Where to Get Reviews 09 How to Get More Reviews 11 How to Ask for Reviews 15 Important Review Tips 3
More informationJB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016
JB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016 TABLE OF CONTENTS INTRODUCTION... 3 DEFINE GOALS +OBJECTIVES... 4 DETERMINE AUDIENCE + MESSAGING... 5 IDENTIFY RESOURCES + DELINEATE RESPONSIBILITIES... 6 DEFINE
More information10 THINGS B2B COMPANIES
10 THINGS B2B COMPANIES Should Be Doing on LinkedIn Copyright 2016 Act-On Software www.act-on.com Using LinkedIn to Generate Leads LinkedIn isn t just a social network for job seekers and recruiters anymore.
More informationUSING FACEBOOK FOR RECRUITING
USING FACEBOOK FOR RECRUITING Stand OUT Stay TOP of mind Sell MORE 1/29 With over 1.44 billion monthly users, Facebook can t be ignored. For staffing and recruiting firms, Facebook offers unmatched opportunity
More information5 Steps to Personalized Marketing
5 Steps to Personalized Marketing What is Personalized Marketing Historically, marketing has been an all-or-nothing affair: messages are distributed to the largest possible number of people, attempting
More informationNOT a Normal Social Media Presentation. What You ll Learn
NOT a Normal Social Media Presentation Presented by Rebecca Mountain Impetus Social Inc. What You ll Learn What is a Unique Selling Proposition? Understanding your audience and their motivators Remarkable
More informationSOCIAL MEDIA MARKETING 101
SOCIAL MEDIA MARKETING 101 RYAN NAHAS BUSINESS DEVELOPMENT MANAGER at SPARK MARKETING CONTENTS 1. 2. 3. 4. 5. 6. 7. About Spark Introduction: What exactly is Social Media? Discussion: Why do I need it?
More informationEXECUTIVE SUMMARY. Union Metrics unionmetrics.com
EXECUTIVE SUMMARY Instagram is one of the fastest growing and most popular social media platforms on the planet. If you work in digital marketing, you re probably doing something for your brands or clients
More informationAn Introduction to Social Media
An Introduction to Social Media This document was composed by Elite Worldwide, with considerable contribution from Dice Media, for the use of the Elite Pro Service Colleagues. This document will eventually
More information10 Online Communication Channels
10 Online Communication Channels Ppt 11-12 Online communication channels and tools toolkit Spread the word Love it or loathe it, social media is here to stay and should form an essential component of any
More informationINBOUND SALES PLAYBOOK. Your Comprehensive Plan for Turning Prospects Into Happy Customers
INBOUND SALES PLAYBOOK Your Comprehensive Plan for Turning Prospects Into Happy Customers SO, YOUR BUSINESS WANTS TO GO INBOUND WITH ITS SALES PROCESS? Way to go! You re already on the right track to getting
More informationINBOUND MARKETING. Motivating Results For You & Your Business. Written - By David O Rourke. DAITHIOROURKE. Inc
INBOUND MARKETING Motivating Results For You & Your Business Written - By David O Rourke DAITHIOROURKE. Inc INTRODUCTION Your Personal Guide to Inbound Marketing Inbound marketing is the method used to
More informationMARKETING ACTION PLAN
MARKETING ACTION PLAN Copyright 2015 BreakthroughBroker.com (INTRODUCTION) You: The Brand You can t think of yourself as just a real estate agent. Real estate agent is an occupation. If you re simply treating
More informationSocial Media Playbook. 10 best practices for you and your agents
Social Media Playbook 10 best practices for you and your agents Is Social Media For You? There s a line between professional and personal content on the web. When you choose to use social media as a professional
More informationHow To Create A Powerful B2B Lead Generation Website That Keeps Your Visitors From Flying Away To The Competition
How To Create A Powerful B2B Lead Generation Website That Keeps Your Visitors From Flying Away To The Competition By Keith Smiley www.ksmileycopywriter.com 1 Introduction The corporate website is the #1
More informationBackground + Bio. Brand + Mission
Intro Background + Bio Name: Email: Brand/company name: Position within company: What type of brand, company, or organization is this? Why did you start this brand (or why do you work with this company)?
More informationBoost your Raffle Ticket Sales
00001 00001 Boost your Raffle Ticket Sales Tips & Guide Raffle Tickets 4 U Introduction Running a raffle is a tried and tested way of raising money because it s easy, simple and quick. However, to increase
More informationCommunicate business value to your stakeholders
Communicate business value to your stakeholders Jenni Jepsen, Communications Strategist, goagile Denmark First published in InfoQ, March 2012 I ll let you in on a secret: I don t care what letter you put
More informationYour Personal Brand Kevin Iwamoto, GLP, GTP GoldSpring Consulting LinkedIn:
Your Personal Brand Kevin Iwamoto, GLP, GTP GoldSpring Consulting Twitter: @KevinIwamoto LinkedIn: www.linkedin.com/in/keviniwamoto What s Your Brand? 2 Your brand is what people say about you when you
More informationTHE INBOUND MARKETING HANDBOOK FOR FURNITURE MANUFACTURERS
THE INBOUND MARKETING HANDBOOK FOR FURNITURE MANUFACTURERS TABLE OF CONTENTS PART ONE: WHY INBOUND MARKETING WORKS FOR FURNITURE MANUFACTURERS 2 PART TWO: WHAT YOUR FURNITURE MANUFACTURING COMPANY NEEDS
More informationSales Training Module 1-4: Why You? Your Unique Selling Proposition
Sales Training Module 1-4: Why You? Your Unique Selling Proposition Instructions This worksheet is designed to facilitate your note taking during the video portion of Sales Training. The topic of this
More informationCRAFTING YOUR PERSONAL BRAND WORKBOOK
CRAFTING YOUR PERSONAL BRAND WORKBOOK CONTENTS DISCOVERING YOUR PERSONAL BRAND... 2 WHY BRAND YOURSELF... 3 WHERE AND HOW TO COMMUNICATE YOUR BRAND... 3 HOW TO START BUILDING YOUR BRAND... 5 DISCOVERING
More informationHow Employee Advocacy Boosts Content Marketing
How Employee Advocacy Boosts Content Marketing Content is king. That s what they say, and even if it s a worn out slogan, it s true. Content is perhaps the most crucial aspect of increasing brand awareness
More informationSIMPLIFIED DIGITAL MARKETING EMPOWERING BRANDS TO DRIVE TRAFFIC, CONVERSIONS & DIGITAL ROI
SIMPLIFIED DIGITAL MARKETING EMPOWERING BRANDS TO DRIVE TRAFFIC, CONVERSIONS & DIGITAL ROI www.haniaelsolh.com hello@haniaelsolh.com +971 555 266 775 ABOUT ME My mission is to offer social, digital and
More informationTop 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them
Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them By Susan LaPlante Dube & Maureen O Grady Condon, MS www.precisionmarketinggroup.com Top 10 Marketing Mistakes Even
More informationBECOME A BETTER MARKETER.
INSIGHTFUL AND ACCESSIBLE TOOLS TO HELP YOU BECOME A BETTER MARKETER. PNJ MEDIA SOLUTIONS // CREATIVE BRIEF CREATIVE BRIEF PAGE // A WHY A CREATIVE BRIEF? Whether you re using an internal team or an external
More informationProfessional Diploma in Digital & Social Selling
Professional Diploma in Digital & Social Selling SPECIALIST 30-48 HOURS www.kmdc.com.my Validated by the Industry Advisory Council. Including members from ONLINE / CLASS Content Professional Diploma in
More informationShowing up on Social Media
Showing up on Social Media A Training Webinar for Iowa Partnerships for Success Bureau of Substance Abuse Division of Behavioral Health Iowa Department of Public Health with LaDonna Coy MHR, CPS, CDLA
More informationKari Chisholm Mandate Media
Kari Chisholm Mandate Media kari@mandatemedia.com Mandate Media @mandatemedia GET THESE SLIDES mandatemedia.com/osba A full service digital political consulting firm A few select clients Jeff Merkley for
More information{Company Name} Social Media Strategy
{Company Name} Social Media Strategy Social Media Action Plan for 2014 Table of Contents Executive Summary...3 Current status...4 Specific Social Media Goals / Requirements / Expectations...4 Objectives
More informationInbound Marketing Certification
Lesson 1: Inbound Marketing Fundamentals Buyers today are more empowered. Buyers have information readily available to them by simply doing a quick search on their mobile phone. As technology has changed
More informationThe SOCIAL MEDIA PLAYBOOK
The SOCIAL MEDIA PLAYBOOK Written by Thad Cox SOCIAL MEDIA PLAYBOOK Introduction People are spending more and more of their time consuming content on their phones and less of their time watching TV, listening
More information11 Essential Destinations Along The Buyer s Journey
11 Essential Destinations Along The Buyer s Journey Meet Your Customers Wherever They Are In The Journey Be Found: Is your brand is found wherever your prospects search? Be Evaluated: Does your website,
More informationBIOTECH, MED DEVICE & PHARMA
WHITEPAPER Key Account Management Strategies for BIOTECH, MED DEVICE & PHARMA INTRODUCTION Changes in the healthcare landscape have led to changes in customers. In an environment where healthcare providers
More informationFACEBOOK MARKETING FOR REAL ESTATE
page 2 Brand & Identity on Facebook Facebook as a medium for communication is both visual and interactive. We read and interpret images, video, and text in our Newsfeeds making the experience visual and
More informationGuide to Competitive Intelligence for Product Marketing
Guide to Competitive Intelligence for Product Marketing Learn How To Integrate Competitive Intelligence Into Your Product Marketing Strategy Guide to Competitive Intelligence for Product Marketing About
More informationStrategic Communication, Marketing, and Training Capabilities
Strategic Communication, Marketing, and Training Capabilities The Team Who we are. ARA s Strategic Communication and Training Group comprises professional marketing, business communication, cognitive science,
More informationSocial media manual. Oregon State University College of Engineering
Social media manual Oregon State University College of Engineering Connect with us! twitter.com/engineeringosu facebook.com/oregonstateengineering linkedin.com/company/engineeringoregonstate Table of contents
More informationSOCIAL MEDIA HANDBOOK
SOCIAL MEDIA HANDBOOK Everything you need to start growing your business with social media 1 Social Media Handbook 2016 Sproing Creative ABOUT SPROING CREATIVE The creative agency you ve been searching
More informationSEE BIG PICTURE. the. Who we are. Where we re going. And WHY we really matter.
SEE the BIG PICTURE Who we are. Where we re going. And WHY we really matter. For as long as we ve been in business, Cole International has been growing and evolving. We ve had to. In an industry like
More informationSocial Media Marketing. ACCORD Corporation Bridgette Winicki
Social Media Marketing ACCORD Corporation Bridgette Winicki Outline General Information Getting Started Different Social Media Accounts Benefits of using How to Create an Account for it Getting the Best
More informationHow to Instantly Improve Your Marketing with 7 Media Platforms
How to Instantly Improve Your Marketing with 7 Media Platforms The most popular social media platforms include: YouTube Instagram Facebook Twitter Email (Direct Outreach) Google Ads (Search Engine) Snapchat
More informationSMM (Social Media Marketing) PACKAGE
SMM (Social Media Marketing) PACKAGE 1 2 3 4 5 6 7 SOCIAL MEDIA MARKETING Facebook Profile & Page Creation Select a Vanity URL Tab Creation Facebook Apps Installation Posting Updates graphical & text based
More informationSocial Media Manager Job Description: a Complete Guide
- Social Media Manager Job Description: a Complete Guide Duties, responsibilities and qualifications required to succeed in today's digital marketing environment - Social Media Manager Job Description:
More information