Quick Start Guide Doubleclick Campaign Manager Integration

Transcription

1 Quick Start Guide Doubleclick Campaign Manager Integration June 2018 (800)

2 About Telmetrics for DoubleClick Campaign Manager The Telmetrics DoubleClick Campaign Manager integration can be used to Integration gain attribution for 2 phone calls/sms Simply put, the addition of offline activities like calls or texts centralized in DCM significantly improves a marketer s campaign optimization capabilities including re-targeting, crosssell and upsell opportunities. conversations that are generated through display or banner ad campaigns.

3 This implementation is similar to our with Google AdWords, DoubleClick Search integrations, whereby a consumer click on an advertisement redirects them to the advertiser s website where the Telmetrics DNI JavaScript has been deployed. When the consumer arrives on advertiser s website we will: create a DNI session and perform number replacement (if the website visit matches the configured DNI rules) capture landing page URL parameters (Google Click id gclid, DoubleClick Id - dcid, UTM source/keyword/content/ campaign, etc.) Any phone call that occurs to the tracking number within the session s match period will be linked to the session, and subsequently uploaded to a pre-configured DoubleClick Campaign Manager Floodlight activity. Once a floodlight activity has received conversions, they can be viewed within the DoubleClick Campaign Manager reporting dashboard. Users may organize their data by campaign/placement (what site hosted the banner)/creative (what banner ad drove the most clicks), Advertiser. Note that this integration is designed to gain attribution for calls that originate after someone has clicked on a display or banner ad and has arrived at the advertiser s website. Attribution for calls/texts placed to a phone number appearing within the banner creative itself must currently be tracked using a standard call tracking number. 3

4 Creating Floodlight activities to track Call and Text Data as Conversions 1 To get started with your DoubleClick Campaign Manager (DCM) integrationlog into your DCM account. Once logged in, navigate to the Advertisers section of the application. From here, select the Advertiser(s) for whom you want to create the Floodlight Activities so you can track phone calls and text conversations. 4

5 2 Within the Advertiser configuration screen, select the Floodlight activities tab, and click the NEW button to create a new Floodlight activity. 5

6 3 Provide a unique name for the Floodlight activity. You will use this later when configuring your Ad for DCM integration. If you plan on tracking SMS conversations, it is recommended that you create a secondary Floodlight activity so that you can measure calls and texts separately. 6

7 Authorizing Telmetrics to Post Calls/ Texts to DCM Floodlight Activities Before configuring an ad 1 2 to post Phone Call and or SMS conversions to DCM, you ll need to set up the integration within your Telmetrics account. First, you will need to log into your Telmetrics account. Once logged in, go to Settings in the left-side navigation and click on the Integrations option. 7

8 On the integrations page, 3 4 click the Go button in the DoubleClick Campaign Manager section On the DCM configuration page, click the + Add Configuration to create a new instance of a DCM integration. You will use this later when configuring an Ad for DCM. 8

9 Provide a unique name for your DCM 5 6 Integration. This value will be used when configuring your Ads to use DCM: After clicking the Authorize button, a DoubleClick Campaign Manager pop-up will appear and prompt you to select an account. Ensure that the use you select has the privileges to post Floodlight Activity data to your DCM account via API 9 Continue to next page

10 Setting up Your Tracking Lines for DoubleClick Campaign Manager To set up phone calls and SMS conversations to appear as Floodlight events in DCM, you will need to edit your ad and fill out the following information in your Telmetrics dashboard: DoubleClick Campaign Manager Configuration This will be the name that your provided when authorizing Telmetrics to post to your DoubleClick Campaign Manager account Profile Select the DCM account profile that has access to the Advertiser where you configured the Floodlight Activities Advertiser Select the DCM Advertiser where you configured the Floodlight Activities Phone Call Floodlight Name Your Floodlight name helps you to find the call data within your DCM Account. Call data will only be uploaded to DCM if they are associated with a click on an ad with a tracking number Phone Call Floodlight Value This is the dollar amount that you can assign to a phone call SMS/Text Conversion Name Your Floodlight name helps you to find the text data within your DCM Account. Text data will only be uploaded to DCM if they are associated with a click on an ad with a tracking number Minimum Call Duration (in seconds) Only calls with a duration greater than this value will be posted to DCM 10

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12 Installing the DCM Integration on Your Website Before you can track calls and texts back to your DCM campaigns, you need to insert our tracking JavaScript on your landing pages. Each ad within the Telmetrics ordering portal has a unique tracking JavaScript. It can be found on the View Ad page within the Telmetrics Ordering portal. 12 This JavaScript snippet will need to be embedded within the <head> tag of your website and on each page where you need to replace a phone number with a call tracking number.

13 Accessing Conversion Data in DoubleClick Campaign Manager You will be able to view the phone calls and text conversions that your DCM Campaign has generated via the DCM reporting interface Log into your DCM account Click the options icon in the upper right corner, and select Reporting & Attribution Continue to next page

14 3. In the top navigation bar, select the Attribution option 4. You will then be prompted to select the Floodlight configuration(s) you want to view reporting details for: 14

15 5. In the resulting screen, select the Floodlight Activities that you would like to report on: 15

16 6. Review the resulting report: 16

17 Additional Resources Using this guide to set up your DCM integration will get you up and running with more streamlined data analysis. After integrating your call and SMS data with your paid campaign reports, you will begin seeing the opportunities that call and text analytics can open up for your campaign management and reporting. We have a number of additional resources to help you use the Telmetrics platform to your fullest advantage. 17

18 Official Website: Telmetrics.com Full list of integrations and partners: Integrations Resources: Telmetrics Insights Full API Documentation: developer.telmetrics.com Ebooks: The Ultimate Guide to Lead Attribution A Digital Marketer s Guide: How to Use SmartNumber to Drive more Calls and Texts Quick Start Guides: Creating Ads: Quick Start Guide Ordering Tracking Numbers: Quick Start Guide Dynamic Number Insertion: Quick Start Guide SmartNumber : Quick Start Guide API: Quick Start Guide Best Practices: Dynamic Number Insertion: Best Practices 18 Our customer service and account management teams are also ready and able to answer any questions, so feel free to get in touch at any time: call us at or us at info@telmetrics.com.