ESTIMATED LEAD TIME ESTIMATED BUDGET RANGES C360 RECOMMENDED SERVICES
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3 Broadcast Satellite Media Tour & Radio Media Tour, Multimedia Press Release (DMPR), Audio News Release (ANR) 6 weeks for planning, 4 for weeks for pitching SMT: $23,000 - $28,250 RMT: $6,950 - $9,450 ANR: $7,250 - $9,150 DMPR: $3,950 Pandora, Spotify, Hulu, Video Pre-Roll, Facebook / Twitter Ads, Outbrain, Behavioral Targeting / Search Intent Retargeting, Mobile Marketing, Search Engine Marketing business days for creative asset development and online launch / Social: $7,500 - $33,000+
4 TV PSAs, Radio PSAs (generates coverage over a sustained period of time typically 6 months 12 months; media value can be used as in-kind contribution for financial reporting) Planning/production at least 2-3 months prior to distribution (*stations need about 4-6 weeks of lead time for placing PSAs on the air) Radio PSA Production: $10,000 - $15,000 TV PSA Production: - $45-,000 - $60,000+ TV PSA Distribution: $23,000 - $95,000 Radio PSA Distribution: $15,000-$76,500 Out - of Home Networks (malls, airports, doctor's offices, transit, billboards, movie theaters, in-flight, etc. 1-3 months prior to placements OOH: $35,000-$100,000+ but customized based on target audiences, markets and budgets Facebook / Twitter Ads, Mobile Marketing, Video Pre-Roll, Pandora, Behavioral Targeting / Search Intent / Retargeting, Outbrain, Twitter Party, Upworthy, Search Engine Marketing business days for creative asset development and launch online & Social: $7,500 - $38,500+
5 Facebook / Twitter Ads, Mobile Marketing, Outbrain, Pandora / Spotify, Behavioral Targeting / Search Intent / Retargeting, Search Engine Marketing business days for creative asset development and launch & Social: $7,500 - $33,000
6 TV PSAs, Radio PSAs(generates coverage over a sustained period of time typically 6 months 12 months; media value can be used as in-kind contribution for financial reporting) Planning/production at least 2-3 months prior to distribution (*stations need about 4-6 weeks of lead time for placing PSAs on the air) Radio PSA Production: $10,000 - $15,000 TV PSA Production: - $45,000 - $60,000+ TV PSA Distribution:- $23,000 - $95,000 Radio PSA Distribution: $15,000-$76,500 Facebook / Twitter Ads, Outbrain, Mobile Marketing, Infographic Distribution, Pandora / Spotify, Behavioral Targeting / Search Intent / Retargeting, Upworthy business days for creative asset development and launch Marketing: - $7,500 - $38,500+
7 TV PSAs, Radio PSAs (PSAs & call-toaction/website must be in Spanish) Planning/production at least 2-3 months prior to distribution (*stations need about 4-6 weeks of lead time for placing PSAs on the air) Spanish-language PSA Production: $40,000 -$60,000+ Spanish TV Distribution: $20,000+ Spanish Radio Distribution: $15,000+ Targeted Website Placements on popular Hispanic sites, Mobile Marketing Pandora en Español, Hispanic Multimedia Press Releases business days for creative asset development and launch Marketing: - $7,500 -$15,500
8 Video Production: - Patient documentaries or stories, animation, Mechanism of Action, news style Plan production 2-3 months in advance, but make sure to include adequate time for medical review Customized based on desired creative. Variables include # of shoot days, edit hours, equipment, graphics, Mechanism of Action, etc. $30,000-$100,000+ TV PSAs, Radio PSAs Planning/Production at least 2-3 months prior to distribution (*stations need about 4-6 weeks of lead time to place PSAs and get in rotation) Radio PSA Production: $10,000 - $15,000 TV PSA Production: -- $45,000 - $60,000+ TV PSA Distribution: - $23,000 - $95,000 Radio PSA Distribution: $15,000-$76,500 Pandora, Hulu, Video Pre-Roll, Infographic Distribution, Behavioral Targeting/Search Intent Retargeting, Mobile Marketing business days for creative asset development and online launch / Social: ---- $12,450 - $30,000+
9 Broadcast Satellite Media Tour & Radio Media Tour, Multimedia Press Release (DMPR), Audio News Release (ANR) 6 weeks for planning, 4 weeks for pitching SMT: $23,000 - $28,250 RMT: $6,950 - $9,450 ANR: $7,250 - $9,150 DMPR: $3,950 **For all except FDA approvals** FDA approvals can only be guaranteed online tactics unless pitching directly to stations
10 More about Connect360 Multimedia
11 www. c360m. com i nf o@c360m. com Was hi ngt on,d. C S anf r anci s co
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