CDC s Hepatitis C Education and Training Resources
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1 CDC s Hepatitis C Education and Training Resources November 19, 2014 Cynthia Jorgensen, DrPH Lead, Communication, Education and Training Team Division of Viral Hepatitis
2 Purpose & Overview Purpose: Provide an overview of the various CDC resources available for education and training related to Hepatitis C Know More Hepatitis Campaign Additional Hepatitis C Educational Resources Hepatitis Risk Assessment Professional Resources Questions & Discussion
3 Know More Hepatitis Campaign
4 Know More Hepatitis National Multi-Media Campaign Increase awareness of hepatitis C Encourage testing of those born Campaign Launch August 2012 New phase coming in 2015 Audiences Primary care providers Consumers born from 1945 to 1965
5 Communication Objectives Primary Objectives Educate baby boomers about CDC s screening recommendation for those born Encourage baby boomers to get tested Secondary Objectives Increase knowledge of key facts Often no symptoms Most don t know they are infected Link to liver cancer Decrease stigma associated with hepatitis C
6 Communication Channels News/Media Advocacy Opinion Leader Outreach Digital Media Professional Education National Educational Campaign Public Service Advertising Partnership Engagement Social Media
7 Television & CDC YouTube PSA Total Views: 1.6 million Rank: #3 most watched on CDC streaming health
8 TV PSA Air Play Total Markets: 49 Total Value: ~$1.7 million Total Impressions: ~121 million Date Range: May 2013 to May 2014
9 Billboard & Transit Ad Placements
10 Airport Dioramas
11 Print & Digital PSAs
12 Digital Advertising YouTube Ad Campaign Driving traffic to video PSA Google Ad Campaign Driving traffic to web site AOL Campaign Targeting African Americans Driving traffic to web site
13 Sample Ad Placements
14 AOL Ads - African Americans
15 Use of Campaign Materials Materials are in the public domain Encourage their use if it meets your needs Open to suggestions for new materials
16 Campaign Website
17 Logo & Usage Guidelines
18 Campaign Materials
19 Patient Education Fact Sheet
20 Hepatitis C Posters Available for Ordering
21 Boomer Focused Posters Available for Ordering
22 African American Focused Posters Available for Ordering
23 Radio Scripts & Pitch Note
24 Hepatitis C Infographic
25 Digital Buttons and Badges
26 Signatures
27 Pending approval New Materials coming soon
28 Pending approval
29 Pending approval TV and Digital PSA
30 Additional Public Education Materials
31 Available in English& Spanish Fact Sheets
32 PWID Fact Sheet in Draft
33 Posters Available for Ordering
34 Campaign Poster Ordering Page
35 CDC s Ordering Page
36 Resource Flyers
37 Hepatitis Risk Assessment
38 Hepatitis Risk Assessment Purpose: Easy to use, online tool designed to assess a person s risk for hepatitis A, B and/or C Audiences: Baby Boomers Asian Americans People with past risk behaviors or events Application: Used in privacy of person s home or at a doctor s office Action: Tailored CDC recommendations to foster dialogue with provider Located:
39 Hepatitis Online Risk Assessment 39
40 Risk Assessment Promotion Buttons and Badges Buttons and badges for consideration on your websites
41 Professional Resources
42 CDC Professional Resources Publications and Clinical Tools MMWRs, Cheat sheets, algorithms, etc. Training and Outreach Webinars Interactive Training Medical Education Partnerships Commercial medical educators Medical organizations Universities
43 Web Resources
44
45 Clinical Tools
46 Provider Ad
47 Online Provider Collaborations
48 Academic Partners University of Washington Seattle (ongoing) HepWebStudy.org Case studies, Slide library, Glossary HepC Online Comprehensive Hepatitis C training for clinicians University of Alabama, Birmingham ( ) KnowHepatitis.org Webinars for public health workers Competency-based hepatitis curriculum for the entire spectrum of medical education
49 HepWebStudy.org
50 Case-Based Modules
51 Slide Library
52 Hepatitis C Online Course
53
54
55 KnowHepatitis.org
56 Hepatitis Webinars
57 Hepatitis Curriculum
58 Thank you
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