ITALY & INDIA BUSINESS FORUM

Transcription

1 ITALY & INDIA BUSINESS FORUM New Delhi, 15 February 2005 Food Processing Prof. Roberto Massini University of Parma Department of Industrial Engineering Food Technology Section

2 The Italian food industry The Confederation of Italian Industry The Italian Federation of Food Industries Second sector of the Italian industry companies with at least 20 employees total employees A turnover of more than 105 billions Exports which amount more than 14 billions Roberto Massini Food Processing 2

3 Why Italian Food to India? Hey elephant! Do you want to taste Italian food? Roberto Massini Food Processing 3

4 Why Italian food technology to India? Marco Polo The old spice routes Roberto Massini Food Processing 4

5 The icons of Italian food from the very rare White Truffles to the very popular Pasta and Pizza Roberto Massini Food Processing 5

6 Italian food is a key part of a good way of life Food to Italians is not only a physiological need for an healthy life but also an enjoyable part of life Italian Food evokes the Italian landscape and artistic expression Roberto Massini Food Processing 6

7 The food heritage in Italian culture Roberto Massini Food Processing 7

8 Italian food: present and future Roberto Massini Food Processing 8

9 The unique spirit of Italian food engineers Roberto Massini Food Processing 9

10 Industry food products are very complex items Roberto Massini Food Processing 10

11 Food processing requires specific know-how Effectiveness and efficiency of a food process depend on: Deep knowledge of all the chemical, biological, biochemical, physical and structural changes (both wanted and unwanted), that the incoming materials undergo during the process (characterised by a variability of the applied operative parameters). Planning of machinery and plants, keeping in mind that a careful process control is needed to maximise the wanted effects and to minimise the unwanted ones, as well as the discards. Planning and organising of all the production and supply chain phases to obtain the wanted food product at the lower direct and indirect costs Roberto Massini Food Processing 11

12 Requirements to play in the global food market Prerequisites to participate: Full Hygienic Quality High Acceptability Total food chain Competitive Prices Extra-Skills to win: Enhanced Scientific Know-how High Technological Know-how Creativity and Leadership Pleasure & Convenience Roberto Massini Food Processing 12

13 Italian food products: Prerequisites Safety The European Food Safety Agency (EFSA) is placed in Italy GHP, HACCP and Traceability implementation is compulsory and subjected to a strict Official Control Italian food and food machinery are exported to countries having the most strict food rules (U.S.A., Canada, Japan) Healthiness Italian food is the best example of the Mediterranean Diet Commercial Quality Italian food enterprises are certified for ISO 9001 norm Economics Italian food plants are highly automated Italian enterprises have well organised supply chain management Roberto Massini Food Processing 13

14 Italian diet vs. USDA food guide pyramid Italian diet proved to be more healthy Roberto Massini Food Processing 14

15 Indian Food Pyramids For Vegetarians For Non-Vegetarians Roberto Massini Food Processing 15

16 Parma: a small beautiful town Roberto Massini Food Processing 16

17 Parma: The heart of the food valley A District Structure for the Excellence A rich and well-established food industry for the production and processing of Italian and European goods, as well as for the manufacturing of food processing equipment and of food packaging Headquarters of EFSA, the European Food Safety Authority University, highly qualified research study, and professional training in the scientific technologic medical economical - legal, and humanity food sectors Headquarters of the Experimental Station for the Food Preserves Industry, a prestigious research institute studying food conservation Cibus and CibusTec, some of the most prestigious International Fairs for food products and food technology Slow-Food courses of Gastronomic Science; "ALMA" International Chef School, and Academia courses for Italian culinary arts Roberto Massini Food Processing 17

18 Food-related courses at the University of Parma Undergraduate degrees: Food Science and Technology Gastronomy Science Animal Production Technologies and Food Safety Herbalist and Healthy Food Science Packaging Science and Technology Postgraduate specialized degrees: Food Science and Technology Mechanical Engineering for the Food Industry Postgraduate Master degrees: Technologies for Food Safety and Quality Promotion and Protection Strategies for Children Feeding Safety and Quality Marketing and Logistic of Agri-Alimentary Products PhD Courses: Food Science and Technology National and European Rules on Food Production and Control Agri-Alimentary Economy Animal production, Veterinary Biotechnologies, Food Quality and Safety Roberto Massini Food Processing 18

19 International Food Exhibition in Parma Roberto Massini Food Processing 19

20 Conclusions Hey lady beetle! You made me fall in love with Italian food, but now how I can do it? Roberto Massini Food Processing 20

21 Conclusions Indian people can enjoy Italian Food: A few, coming to Italy Many, by importing genuine Italian foods Most, also by importing Italian food machinery and know-how But to develop an Italian food import to reach a relevant part of the Indian consumers, the following requisites must be met: Reasonable custom duty Absence of non-tariff barriers Suitable distribution (cold chain and large surface retail) Adequate financial and insurance services Roberto Massini Food Processing 21

22 Thank you very much for your attention Indian students in food science and technology are very welcome at the University of Parma Roberto Massini Food Processing 22