Value-based marketing
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1 Value-based marketing A special report from Here are the latest listings of the U.S. beef industry s top value-based marketing alliances for cattle and calves. This 2013 edition is the 16th annual listing by BEEF magazine and includes a total of 27 programs categorized by consumer-based programs and calf-based programs. calf-based programs are focused on procuring calves that fit specific value requirements. These program listings include contact information, history, specifications and s for each of these top value-based marketing programs. Consumer-based programs focus on finding, feeding and marketing cattle according to predefined consumer product specifications. An electronic version of these tables is available at beefmagazine.com. Photo by David Stoecklein 14 beefmagazine.com August 2013
2 Consumer-Based Programs Alliance Contact ear estab. Cattle in alliance in 2012 Average paid Cost Minimum head Grids geared to QG, G or both* Par point on grid Certified Angus Beef LLC, Feeding Partners Steve Suther, , ssuther@certifiedangusbeef. com CAB: 1978; Feeding Partners: 1998 About 200,000 Varies by /grid one 1 Certified Angus Beef atural commercial.php Steve Suther, , ssuther@certifiedangusbeef. com 2003 >100,000 one Certified Hereford Beef LLC Karla Richardson, , krichardson@herefordbeef.org ,000 $14-$22/hd; age and source : $35/hd one Consolidated Beef Producers Bruce Cobb, , bruce@consolidatedbeef.com million marketings and varies based on program $3,000 (one-time) membership fee and cattle marketing service fee Varies, depending on grid options Country atural Beef Stacy Davies, , Hwy. 205, Frenchglen, OR or marketing@ countrynaturalbeef.com ,000 Cost of production/return on investment Responsibility of being member of co-op (9 days/ year) 60 High Select, low Choice G1 & 2 Creekstone Farms Premium Beef Ryan Meyer, , rmeyer@cfpbeef.com ,000 Conventionally fed black Angus $15-$50/hd, $100- $200/hd for atural and on Hormone- Treated Cattle Program one one QG Choice G 3.3 Decatur Beef Alliance Warren Weibert, , warren@decaturfeedyard.com ,000 Varies Approximately $7/hd Load lot of same sex Choice G3 Geneet Laura s Lean Beef Meyer atural Angus olan Ryan s All atural Beef olan Ryan s Grass Fed Beef Painted Hills atural Beef Dr. Ken Conway, , genenet@eaglecom.net Scott Coakley, VP of Cattle Procurement, , scoakley@meyerfoods.com Jim orwood, , jnorwood@meyerfoods.com, or Blake Angell, , bangell@meyerfoods.com Charlie Bradbury, , cbradbury@nolanryanbeef.com Charlie Bradbury, , cbradbury@nolanryanbeef.com Will Homer, , will.homer@natural-beef.com ,000 $20 to $90/hd $4/hd 20 Choice G ,000 $135 one one 1995 $150+/hd slaughter Multiple options. Call for information. one one QG Select G Varies one 1 Choice and Select, G 3.9 or better 2012 Varies one ,000 $175/hd one 40 QG Choice Performance Plus - Retained Ownership Don Cain Jr., , performance@alloisp.com 1993 $33.23/hd $7.50/hd 1 *Key: Grids geared to QG = quality grade, G = yield grade, = quality and yield grade **Practices required: S = source verification, W = weaning, P = preconditioning, = natural (i.e., typically prohibits the use of antibiotics and growth hormones)
3 2013 Directory Carcass weight on grid Harvest states Required genetics Practices required** Electronic ID capability Retained ownership Aligned with specific feeders, s or retailers Cow-calf producer postharvest CO, IA, ID, IL, KS, MI, M, E, PA, TX, WA, WI, UT, Canada 50% or greater Angus preferred Varies with feedlot etwork of orth American feeders, 28 s, 6,000 retailers, 8,000 restaurants and international distributors feedlot E, UT 50% or greater Angus, S, never had implants, antibiotics or animalderived feeds Tyson Foods and iman Ranch 600-1,000 lbs. E, KS 100% British, at least 50% Hereford Corn feeding Greater Omaha Packing Co., ational Beef Packing LLC, Hereford Verified feeders Varies, depending on grid options TX, M, OK, KS, CO, E, W, IA, M, SD Varies, depending on program specs Horizontal alliance with producers lbs. WA, CO Cattle selected by biological type S,, food alliance certification, no ionophores, cattle source and age verified, no hormones, no antibiotics Retailer: atural Food Stores; Packer: AB Foods & Brush Meat Packer; Feeder: Beef orthwest Cost of production/return on investment lbs. KS Black Angus atural program requires never/ever affidavit from birth. on-hormone Treated Cattle Program and Omega Enhanced Program require third-party certification ,000 lbs. KS < 25% Bos indicus P, S, preweaning, 50% Packer: Cargill Meat Solutions lbs. E, CO one one Doesn't matter Packer: JBS lbs. steer/heifer CO, WI High percentage S, W, P, For qualified producers, $12/hd for Select/ Standard less than G ,000 lbs. CO Minimum 50% Red or black Angus S, W, P, lbs. TX one, prefer Bos indicus, no dairy Feeder,, retailer E one, early-maturing genetics, gainability on grass, fleshing ability, cattle never receive grain 700-1,000 lbs. WA Angus-based S,, no hormones, antibiotics or animal byproducts Feeder,, retailer 500-1,000 lbs. IA, KS, E, CO, MO, SD 50%-75% British, 25%-50% MSI scanned ebraska Corn co-op and its investor members and participating feedyards, based on contracts. This strategic alliance brings grassroots producers together with technology, cattle and corn/corn coproducts. Produced by
4 Consumer-Based Programs Alliance Contact ear estab. Cattle in alliance in 2012 Average paid Cost Minimum head Grids geared to QG, G or both* Par point on grid Performance Plus - Sale Barn Don Cain Jr., , performance@alloisp.com 1993 $27.06/hd $8/hd 1 Power Genetics Snake River Farms TwoRiver Cattle 7070 Beef redangus.org or simmental.org Jason Anderson, , jasona@powergenetics.com Whitt West, , (cell), whitt.west@agribeef.com TwoRiver Cattle LLC, Mark Guge, , mguge@netins.net 1993 one ,000 $29/hd $4/hd Choice G3A U.S. Premium Beef LLC Tracy Thomas, , tlthomas@uspb.com ,000 $62.89/hd Membership and delivery right access 20 55% Choice G3 Calf-Based Programs American Angus Association AngusSource Genetic American Angus Association, Ginette Kurtz, , gkurtz@angus.org ,000 Varies $50 enrollment and $1/hd for visual tag, $2.25 for ear tag and $3.25/hd for Choice set 1 Circle A Feeders ick Hammett, 800-Circle-A, nick@circlearanch.com ,000 Top of mark + $35/hd one 10 QG Cooperative Beef $olutions Willie Altenburg, ; Tim Davis, ; Dan Dorn, ; Joe oung, ; Info@ cooperativebeefsolutions.com 2003 $15-$25/hd management improvement $10-$12/hd 1 load, 1 sex will accommodate multiple owners Choice/3B Gelbvieh Profit Partners, LLC Slim Cook, , slimck@tribcsp.com ,000 TBD by lot one Truckload MFA Health Track Beef Alliance Mike John, , mjohn@mfa-inc.com ,000 ASV & Vac 45 + weight gain one for members 1 Red Angus Feeder Calf Certification Program Chelsea Tomascik, , chelsea@redangus.org; Myron Edelman, , myron@redangus.org ,000 Depends on location $.99/hd or $3/hd depending upon type of ear tag selected (visual or visual/eid combo set) 1 QG Choice G3 Schiefelbein Feeder Calf Alliance Tim Schiefelbein, ,000 Varies Free to bull customers 1 load Varies on program Verified Beef Ty McDonald, , ty.mcdonald@verifiedbeef.net 1999 >200,000 marketing Source and age, $3 per head; includes EID tag 1 *Key: Grids geared to QG = quality grade, G = yield grade, = quality and yield grade **Practices required: S = source verification, W = weaning, P = preconditioning, = natural (i.e., typically prohibits the use of antibiotics and growth hormones)
5 2013 Directory Carcass weight on grid Harvest states Required genetics Practices required** Electronic ID capability Retained ownership Aligned with specific feeders, s or retailers Cow-calf producer postharvest 500-1,000 lbs. IA, KS, E, CO, MO, SD 50%-75% British, 25%-50% MSI scanned, S, Vac 45 ebraska Corn co-op and its investor members and its participating feedyards, based on contracts. This strategic alliance brings grassroots producers together with technology, cattle and corn/corn coproducts. Power Genetics and/or greater than 50% Angus S, W, P WA Wagyu S, Agri Beef Co ,000 lbs. E, CO one one Packer: JBS 575-1,000 lbs. KS, CA Breeds with highquality grade carcass traits one Packer: ational Beef Packing Co. All U.S. Sired by a registered Angus bull minimum of 50% Angus genetics Genetic verification KS, E, IL Sire or dam purchased from Circle A Angus S, W, P 550-1,000 lbs. KS one S Feeder: Decatur County Feedyard; Packer: Excel; Genetics: Genex; Herd Management Programs: Midwest Micro Systems (Cow Sense) Shared in proportion of retained ownership E, KS, WA, ID, UT, SD, IA, CO, TX 25% Gelbvieh influence S and age verification TX, KS, E, MO, IL, IA Low percentage Bos indicus and dairy S, W, P, standardized nutrition (ASV Certified - Micro Beef PVP) lbs. CO, E, KS 50% Red Angus, calves must have one registered Angus parent Source, age Cargill Meat Solutions, Meyer atural Angus, US Premium Beef/ ational Beef, Decatur County Beef Alliance, Beef orthwest Feeders, Geneet with JBS Swift, 70/70 grid with JBS Swift Varies on program Midwest to South Plains Schiefelbein bulls Preconditioning shots es, several Depends on program All U.S. one Source, age Produced by
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