Educating Farmers - Role of Public Extension Departments and Corporates

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1 Educating Farmers - Role of Public Extension Departments and Corporates Dr. P. Chandra Shekara Director (Agricultural Extension) National Institute of Agricultural Extension Management [MANAGE] Hyderabad, India.

2 Discussion Points National Mission on Agricultural Extension and Technology (NMAET) Extension Reforms Agricultural Technology Management Agency (ATMA) Strategic Research Extension Plan (SREP) PPP in Agricultural Extension Agri-Clinics and Agri-Business Centres (AC&ABC) Scheme Diploma in Agricultural Extension Services for Input Dealers (DAESI) Post Graduate Diploma in Agricultural Extension Management (PGDAEM)

3 National Mission on Agricultural Extension & Technology (NMAET) Sub-Mission on Agricultural Extension (SMAE). Sub-Mission on Seed and Planting Material (SMSP). Sub-Mission on Agricultural Mechanization (SMAM). Sub-Mission on Plant Protection and Plant Quarantine (SMPP). All the above are organically linked to each other in the ground. Blending of technology and extension in all the four submissions. Aim is to restructure and strengthen Agricultural Extension.

4 Training and other field extension related components in other programmes of DAC i.e., National Horticulture Mission, RKVY, National Food Security Mission and programs of State Governments will also be implemented through ATMA. Funds earmarked for such activities under different submissions of NMAET, missions, schemes, programmes will be utilized through ATMA. ATMA funds will also be suitably used to cover field extension activities of other submissions. Manpower under ATMA will be effectively utilized for extension related activities under various submissions. State Extension Work Plan (SEWP) will contain proposals on farmer centric activities cutting across all submissions.

5 Convergence arrived at SREP and SEWP will avoid duplication and ensure wider coverage. TV, Newspapers, Booklets, KCC, Internet, SMS will be used for disseminating information of all the submissions. Farmer centric extension activities of all submissions will be implemented through ATMA whereas technical, legal, administrative and regulatory functions will continue to be discharged independently under the respective submission.

6 Extension Reforms Key Guiding Principles Institutional arrangements Decentralized decision making Convergence of line departments gap filling mode Multi agency extension strategies encourage private sector (minimum 10% allocation) Broad-based extension delivery (FSA) Group approach to extension FOs & FIGs Gender concerns-minimum 30% allocation ICT in Agricultural Extension Sustainability of extension services Minimum 10% beneficiary contribution Bottom-up planning 6

7 DAC, MoA, GoI MANAGE/EEIs State Level Sanctioning Committee (SLSC) Inter Departmental Working Group (IDWG) F U N D F L O W SAMETI & SAU/ICAR Institutes District Training Centre, KVK & ZRS Block Technology Team State Nodal cell ATMA (GB & M C) Block ATMA cell State Farmers Advisory Committee District Farmers Advisory Committee Block Farmers Advisory Committee W O R K P L A N Agri-Entrepreneurs Farmer Friend Farm Schools CIGs, FIGs, FARMERS/ FARM WOMEN 7

8 Agricultural Technology Management Agency (ATMA) ATMA is responsible for coordinating all the technology dissemination activities at the district level Governing Board (GB) ATMA Management Committee (AMC) Block Technology Team (BTT) Farmer Advisory Committee (FAC) Commodity oriented Farmer Interest Groups (FIGs) To make technology generation / dissemination systems farmer-driven and farmer-accountable 8

9 Strategic Research & Extension Plan (SREP) ATMA to facilitate the preparation of Strategic Research & Extension Plan (SREP) Participatory Methodologies are used Involving all the stakeholders & farmers Analysis of - Existing farming systems Research extension gaps Prioritizes the research extension strategies Basis for development of work plans at Block / District level 9

10 Public Private Partnership - Who is Partner Agripreneurs: More than 19,000 Agripreneurs under AC&ABC Agricultural Consultants / Consultancy Firms: Active in irrigated areas, plantation areas, commercial Agriculture and where land holdings are big. Para Technicians: Gopal Mitra, Prani Bandhu, Farm Machinery Mechanics etc. - Build capacity - Link to Loan and subsidy - Organize - Partner Progressive Farmer : Farmer Friend and Farm School under ATMA Commodity Interest Groups / Co-operatives: Mahagrapes, AMUL, Mulaknoor Society

11 WHO IS PARTNER Non-governmental Organizations (NGO s): Large number of NGOs are active in Agriculture. Strength in social mobilization and risk prone Agriculture Agri-business Companies: Golden Rays in Rajasthan with Monsanto, Hoshangabad model in Madhya Pradesh with Dhanuka, Maize Model- Monsanto, Pioneer, UPL, Venkys, Yara & Dept. of Agriculture, Maharashtra. Input Dealers: DAESI aims at transforming 2.84 Lakh Input Dealers into Para Extension Workers. Private Television Channels: Private channels are telecasting attractive Agricultural Programmes. Great scope for enhancing the Agriculture coverage Qualitatively and quantitatively. ICT Service Providers: Time and cost effective mechanism. Ex: Rauters providing SMS alert to farmers in Maharashtra.

12 Public Infrastructure for Potential PPP 1. Soil, Fertilizers, pesticides, water & seed testing facilities 2. Advisory Centres, Training Centres 3. Demonstration farms 4. Nurseries 5. Seed production farms 6. Bio-control laboratories 7. Agro-processing units 8. Godowns 9. Cold storages 10. Veterinary hospitals 11. Artificial Insemination Centres 12. Custom hiring units 13. Feed mixing units 14. Seed processing units 15. Bio-fertilizer / Bio-pesticides production units 16. Agriculture Information Kiosks (FIAC etc.,) 17. Printing press 18. Any other infrastructure available with public sector.

13 Model for upscaling PPP in Agricultural Extension Management Private Extension Cell in the Department Private Extension Policy Facilitation by Expert Agency Regulatory Mechanism Performance based incentives Participatory Monitoring and Evaluation PPP Orientation of Stakeholders MoU through Mutual Agreement Role Clarity of Partners in MoU Selection of Activities under MoU based on strength of Private Sector Recognition of Private Sector Contribution Sharing of Cost, responsibility and benefits Modification of existing administrative and financial guidelines

14 Farm School The National Commission of Farmers has recommended that Farm Schools may be established in the fields of outstanding farmers. Such Farm Schools will be based on the principles of learning by doing as well as seeing and harvesting is believing with focus on farmer-to-farmer extension. The Farm School would help in developing a cost effective extension system.

15 Key features of Farm School Farm Schools would be operationalized at Block/Gram Panchayat level. These would be set up in the field of outstanding farmers and also be set up in a Government / Non Government Institution. Teachers in the Farm Schools could be progressive farmers, extension functionaries or expert belonging to Government or Non Government Sector. One of the main activities of Farm Schools would be to operationalize Front Line Demonstrations in one or more crops on Integrated Crop Management including field preparations, seed treatment, IPM, INM, etc.

16 Farm Schools would provide season long technical backstopping / training to target farmers. The Students of Farm Schools would be leaders of Commodity Interest Groups (CIGs) formed in different villages and other farmers. Students would visit Farm Schools as per specified schedule or as may be necessary. Teachers may also visit students as may be necessary. Knowledge and skills of teachers would be upgraded on a continuous basis through training at district/state / national level institutions and exposure visits, etc. In addition to technical support through Farm Schools, knowledge and skill of students may also be upgraded through training at district / state level and exposure visits, etc. Trainee farmers would have the responsibility of providing extension support to other farmers in the respective village or neighboring villages.

Agri-Clinics and Agri-Business Centres Scheme: Status 13 years of implementation National presence: Agripreneurs have established Agri-ventures in 29 States covering 595 districts.

17 Agri-Clinics and Agri-Business Centres Scheme: Status 13 years of implementation National presence: Agripreneurs have established Agri-ventures in 29 States covering 595 districts. Institutional network for development of Agripreneurship: 72 Nodal Training Institutions [NTIs] including public and private institutions. Qualified Agricultural professionals trained in Agripreneurship: 44,882 Agri-ventures established:19,105 in 32 categories covering Agriculture, Horticulture, Sericulture, Fisheries, Animal Husbandry, Marketing Refresher programs conducted: 104 covering 2,280 Agripreneurs.

18 Virtual platform for all Stakeholders. Agripreneur Monthly e-bulletin reaches 16,000 Stakeholders. Agripreneur Toll-free Helpline : Successful Agripreneurs participation in Exhibitions. Number of Loans sanctioned: 1,820 (4.05% of trained) Number of Subsidies released: 1,304 ( 2.90% of trained) Number of projects awaiting response from Banks: 11,472

State-wise Progress (30-10-2015) Sl.No. State Trained Established 1. Maharashtra 10,154 4,723 2.

Rajasthan 2,623 971 7. Jammu and Kashmir 1,276 175 8. Gujarat 1,274 503 9. Madhya Pradesh 1,294 521 10.

19 State-wise Progress ( ) Sl.No. State Trained Established 1. Maharashtra 10,154 4, Uttar Pradesh 9,171 4, Tamil Nadu 5,100 2, Bihar 3,282 1, Karnataka 3,037 1, Rajasthan 2, Jammu and Kashmir 1, Gujarat 1, Madhya Pradesh 1, Telangana Andhra Pradesh West Bengal Jharkhand Assam Haryana Punjab

20 Sl. No. State Trained Established 17. Chhattisgarh Orissa Himachal Pradesh Manipur Uttarakhand Kerala Nagaland Pondicherry Mizoram Arunachal Pradesh Delhi Meghalaya Sikkim Goa Chandigarh Tripura 2 1 Total 44,882 19,105

Sl. No. Agro-ventures Established (30-10-2015) Agri-venture No.

Dairy/Poultry/Piggery/Goat 4,577 3. Veterinary Clinics 849 4. Farm Machinery Unit 632 5.

Seed Processing and & Agri-business 327 9. Post Harvest Business + Value addition 260 10.

21 Sl. No. Agro-ventures Established ( ) Agri-venture No. of Agri-ventures Established 1. Agri-Clinics and Agribusiness Centres 9, Dairy/Poultry/Piggery/Goat 4, Veterinary Clinics Farm Machinery Unit Vermi Composting / Organic Manure Nursery Fisheries Seed Processing and & Agri-business Post Harvest Business + Value addition Vegetable production & Marketing Crop production Direct Marketing Horticulture Clinic Cultivation of Medicinal Plants 111

22 Sl. No. Agri-venture No. of Agri-ventures Established 15. Landscape + Nursery Soil Testing Laboratory Floriculture Bio-fertilizer production and Marketing Apiary Organic Farming Mushroom Cultivation Contract Farming Rural Godowns Animal Feed Unit Sericulture Pesticides Production and Marketing Tissue culture unit Production & Marketing of Bio-control Agents Agriculture Journalism Fisheries Clinic Agro-Eco Tourism 10 Total 19,105

23 Impact Provide 32 categories of services 72% of the farmers indicated increase in productivity Impact on yield 17.4% Impact on income 28.8% Employment created 1.14 Lakh 6 per Agripreneur Service area 30 villages per Agripreneur Coverage 570 farmers per Agripreneur Approximate Private investment in Agriculture Rs.764 Rs.4 lakhs per Agripreneur.

24 Mr. Vijay Bharat, Post Graduate in Agriculture Founder of Mobile Agricultural School (MAS) Ranchi, Jharkhand, Ph: MAS started in 2006 is an Agri-services and training centre on wheels moving from village to village equipped with audio-visual aids such as projector, screen, laptop, electronic board and CDs on best farm practices Offers Agri-inputs and consultancy services at the door steps of the farmer. Extension services Imparts training in the bus itself at the village on ATMA activities and other Government programmes. Provides on farm services to farmers such as soil testing. Plans to replicate the model in neighbouring states and villages Farmer covered 46,850 in 26 Districts of Jharkhand and Bihar States. Direct Employment to 11 persons Annual turnover Rs.1.30 Crores

31 Mr. Samir Ranjan Bordoloi, B.Sc. (Agri) S. S. Botanicals, The Agri-Clinic cum Agri-Business Centre, Tarajan, Jorhat, Assam. Ph: Started in 2003 Operating in Jorhat, Golaghat, Sibsagar, Dibrugarh, Tinsukia, Karbi-Anlong and Nagoan districts Services available Advisory Tea, Organic Farming, other crops Soil Testing Market Information Farmers Training, Farmer - Scientist Interaction Agri-Business Centre - Wholesale and retail sale of Organic Inputs, Vermicompost, Bio-pesticides, Bio-fertilizers, Seeds, Farm Equipment's, Shade Net, Inorganic Inputs etc. Involved in ATMA and Horticulture Technology Mission activities

32 Krishok Bandhu Help Card (Farmers Registration Card)- Already more than 3000 registered farmers Strategic partnership with FERTILE GROUND, CANADA for organic farming and Agri-Tourism. Publication of PRAKRITI Bi-monthly News Letter for Rs.5/- per copy. NABARD, Guwahati subscribed 500 copies for Farmers Club members Annual Turnover more than Rs.3 Crores Employment 30 persons direct, 150 persons indirect

33 Mr. Sameer Ranjan Bordolai, Jorhat, Assam Farmpreneur: School initiative

Krishak Mitra Developing pool of youths as

34 Krishak Mitra Developing pool of youths as Krishak Mitra; They are being trained not just on organic farming but also in identification and basic treatments of plants and animals diseases. They would go on to become agri and vet consultants in their respective villages.

35 Yatra 10 days yatra covering 12 villages across Jorhat and Golaghat district The objective : -To share chemical free farming techniques, Amrit Paani, 5 leaf extracts etc. -To learn about the problems faced by the farmers and hear their own solutions.

36 Organic Farming Youth groups taking up organic agriculture at Rohmoria, Dibrugarh under the motivation and technical guidance from Farm 2 Food Foundation.

37 Women group from Dholajan, Jorhat vermicomposting in Fish boxes. Turning the village into a Model Vermi Village this year

38 Food processing training organized for Women Self Help Groups

39 AT MODEL FARMER SURESH CHETIA S GARDEN AND AGRI FARM, ORGANIC HAND MADE TEA AND AGRO TOURISM

40 GROUP OF FARMERS WAS SENT for EXPOSURE VISIT TO KARNATAKA (3 MONTHS AND 20 DAYS)

41 PROVIDING GOOD PLANTING MATERIAL TO FARMERS

42 Market linkages Krishik Bandhu Help Card for 3000 Farmers Prakruthi Bi-monthly newsletter Extension Services to 10,000 farmers in 200 villages Employment to 40 persons Annual Turnover 3 Crores

43 Dr. Gajendrakumar Bamania, Ahmedabad, Gujarat Breeding service and Animal Feed production

44 Employment to 10 Manager and 300 AIT

45 Annual Turnover Rs.2 Crores

47 Mr. Avinash Nivrutti Salunke, Ahmednagar, Maharashtra Fumigation Van

48 Agriculture School Kit

49 Pest Control

50 SHG Training

51 Need Based Product

52 Best from waste and Hydroponics

53 Best from waste and Hydroponics

54 Best from waste and Hydroponics

55 Best from waste and Hydroponics

56 Plant Protection Lab Extension Services to 1000 Farmers in Five Districts of Maharashtra. Jobs to 50 persons, Annual Income Rs Lakhs

57 Diploma in Agricultural Extension Services for Input Dealers (DAESI) Objective is to transform Input Dealers into Para-Extension Workers. Study material in local language. 48 Contact Classes and field visits on Market holidays at District level spread over an year. Self financed program - Course fee of Rs.20,000/- per candidate. Some states meeting a part of course fee. So far more than 3500 Input Dealers were trained across the country. Conducted 3 rd Party evaluation- Outcome very encouraging. Refresher Programs started.

58 PG Diploma in Agricultural Extension Management (PGDAEM) One-year distance learning course for serving Extension Functionaries To provide continuous education in Agri. Extension Management Course fee Rs.15,000/- for private extension functionaries Self-learning study material (English and Hindi) Pre-recorded video sessions by experts on course content in DVDs in English and Hindi Revised Curriculum & Study Material More than 8,558 officers trained. 58

59 Strengthening Extension Quantity to Quality Accountability Result and Profit Orientation Public Private Partnership Market Linkage Agripreneurship Development ICT in Agricultural Extension

Procurement and transportation of breeding stock: 300 Rs

Procurement and transportation of breeding stock: 300 Rs Annexure-IV Guidelines for Implementation of Pig Development scheme under the national Mission for Protein Supplements (NMPS) in States during 2012-13 The Department of Animal Husbandry, Dairying and Fisheries,